Publicitas is publishing its reference work for
advertising planning with updated data. The
Print Media Planner is being published for the 30th time this year and is intended to
offer a compact knowledge of the Swiss advertising market. Thus
Basic information about the Swiss population, the
media genres, information on Internet usage and important
technical terms from the world of advertising. At the center of the publication
is the Swiss press market. Once again this year, all titles,
which are included in Mach Basic 2005. The
Print-Media-Planner is published in a print run of 10,200 copies and is
available in German and French. It can be ordered for a
A nominal charge of 30 francs at any Publicitas branch or directly
from Ms. Pia Lüdi, Publicitas AG, Tel. 021 317 76 66, Fax 021 317 78
99, e-mail.

The Affichage subsidiary eAd has two of
three commercials that the Swiss animal protection organization
LED walls (eBoards) in the railroad stations of Basel, Bern and Zurich show
wanted. The public could not be expected to watch the commercials without warning.
eAd Managing Director Ueli Ritschard told the
SDA news agency. One of the rejected commercials shows a
raccoon dog, which is thrown to the ground, the other a
skinned but still living tanuki. eAd has accepted a
Spot in which a fox is dragged out of its cage with a metal sling.
will be. According to SDA, the scenes are from a documentary film about the
Fur production in China. Excerpts from this were shown this spring in
was shown on the SF DRS program "Kassensturz". The STS wants
This refers to the production conditions of textiles with real fur trims
in China.

The Tele News Combi (TNC) starts
strengthened in the new year. From January 2006, Tele Südostschweiz will operate as
eighth regional broadcaster to join the advertising combination, as the marketer
Radiotele announced. According to Marco Josi, Product Manager at Radiotele,
The decision was made at too short notice to allow the extension of coverage at
in the tariff structure for the first half of 2006. On
A subsequent change was not made as reservations had already been made.
in the millions. Tele Südostschweiz has already been
member of the TNC, but left the Kombi in 2002.
had great success in recent years," explains CEO Silvio Lebrument
the return of his channel. Now is the right time for a
private national advertising platform analogous to SRG television. One
Reliable distribution data is a prerequisite for participation in the Kombi.
"We will be fully involved in Telecontrol again from next year," explains
Lebrument adds. Thanks to developments such as the expansion of tele
Südostschweiz to Glarus and the introduction of DVB-T in Graubünden
the figures are easier to collect today.

The idea of a broad
cross-publisher platform for online and offline classified ads
has failed. The project called Class was rejected by the
has been officially declared closed, according to a press release.
Publicitas had Class (Classified Services Unit) at the end of 2004
together with a group of publishing houses. The
In particular, the industry solution should develop the necessary infrastructure,
to provide the affiliated companies with the most efficient
processing of classified ads in print and online.
At the beginning of May, an open call was issued to interested
Companies invited to participate in the establishment of the operating company
Class Service AG". However, the financing was
The company says that this did not materialize to the desired extent. Although the
Number of companies interested and willing to invest via the
expectations, but the promised financial contributions are not sufficient
to realize Class in the planned form. According to information
the advertising week, the financing requirement amounted to a total of 13 million
francs. 2.5 million of this was to be issued as share capital, the remainder as
shareholder loans.
The initiators of Class are now examining how cooperation in the
classifieds market could be organized in a different form. The
Publicitas will use the basic technology already developed as part of the
its Publiconnect business unit to publishers individually
offer.

Richard Worth is stepping down as CEO of Lucerne-based TV rights marketer Television Event And Media Marketing (Team) AG at the end of the year. According to a press release, he is leaving the company for personal reasons. His
He will be succeeded by Thomas Klooz. He has been a member of the
Team Management, most recently in the role of Deputy CEO. In addition
Klooz is a member of the Board of Directors of Team and the
Parent company Highlight Communications.

The Swede Matias Palm-Jensen, Creative
Director at the agency Farfar, based in Stockholm, will be the
Cyber Jury of the Cannes Lions Festival. Palm-Jensen won the 2000
Farfar founded a digital advertising agency, which is now Absolut,
Nokia, Heineken, Adidas, Red Bull and Warner Music among its customers
can count on. He is Managing Director and Creative Director
active. Palm-Jensen was already a member of the Cannes Cyber Jury in 2002.

In the German advertising industry
a major takeover: The agency chain Scholz & Friends is examining the
Acquisition of a majority stake in competitor Springer & Jacoby (S&J).
This is reported by Manager Magazin, Handelsblatt and Netzeitung at
Citing insiders. According to the Netzeitung
"negotiating circles" that exploratory talks were taking place. Whether
negotiations would be opened, a decision would be made on Monday.
become. Specifically, this involves the participation of the US advertising holding company
Interpublic. Although it holds 51 % of the capital, the voting rights are
but for the most part with the company founders Reinhard Springer and
Konstantin Jacoby, who are involved together with 25 % (the rest
own management and employees). According to the Handelsblatt
Scholz & Friends the agency under the traditional brand
continue.

Ringier's top management decides in the
what is to happen with the "Cash Daily" project in the next few days. This
writes the Süddeutsche Zeitung. In September, Bilanz reported that
the business newspaper Cash from Ringier is expanding.
Various scenarios were bandied about: Balance wrote that
a daily free newspaper with 16 pages and an approximately
twelve-minute TV program would come onto the market; Ringier's spokesperson
Marco Castellaneta spoke to the Fribourg daily newspaper La
Liberté from a multi-channel platform with Internet and TV, which once
could be supplemented weekly by a printed newspaper. For
Headlines and red heads were caused above all by the rumor that
Sponsors of the new project also preferred in the editorial section
would be treated - which Castellaneta wiped away as "nonsense".
was. According to Süddeutsche Zeitung, Cash Daily will not play a role.
Former German Chancellor Gerhard Schröder, who was recently appointed by Ringier as
was hired as a personal advisor.

Robert Ruckstuhl becomes new program manager
from DRS 3 and Virus. The 42-year-old was appointed on Friday at the request of the
Radio Director Walter Rüegg was elected by the SRG Board of Directors.
Ruckstuhl took over in October, following the departure of Bendicht
Luginbühl, has overall responsibility for the two stations. He carries
responsible for 60 positions and manages a budget of around
25 million francs. With his new role, he will also become a member
of the management of Schweizer Radio DRS. Ruckstuhl has been in office since May
2003 as journalistic director of DRS 3 and Virus and was in this
function as Luginbühl's deputy. His career at Radio
DRS began in April 2000 as head of the regional studio
Eastern Switzerland. Previously the Germanist program director and editor-in-chief of
Radio Zürisee.

Who wins the Swiss Dialog Marketing Award
2006 on the winner's podium is invited to apply by 31.
January 2006 to submit their best work. Bronze, silver and
Gold Awards are presented in the same twelve categories as at the
to win this year's prize. For the SDV Innovation Award, which was presented for the
second time, the participants can now choose their own
submit entries. This award recognizes a special solution with
high novelty content. The dialog marketing exhibition of all
of submitted works will take place in Zurich next year, and
from February 24 to 26, 2006 in the Maag-Areal. Continuity is guaranteed
also taken care of. Postmail is once again involved as the main sponsor, Martin
Steiner is once again acting as jury president and is also responsible for the overall organization.
remains in the hands of 6280.ch, the Hochdorf design factory.

Rockstar magazine has a new face
and a new editor-in-chief in Jürg Zentner. The 33-year-old, previously
editor-in-chief of Kult and Faces, is supported by 23-year-old
Michael Rechsteiner. According to Zentner, the new Rockstar layout is
"Not a chic designer dress, but a greasy leather jacket full of
Stickers and slogans". The front was also renovated, with the
concept now includes "a record, a spelling mistake, a woman".
In terms of content, Rockstar readers should be able to enjoy the whole show of rock'n'roll in
print form. This includes "Rock'n'Roll Lifestyle as a
Warm-up, music as headliner, cinema as special act and diabolical
Messages from hell as Hiddentrack". Not quite finished yet
However, the new website for the magazine has now been launched. 

Virtual Network, an operator of
Internet portals on the French-speaking market, and that on
women's web portal Aufeminin.ch. Purpose of the
According to the communiqué, the cooperation is aimed at marketing advertising space on
Aufeminin.ch. Virtual Network also takes over the
Smart Ad Server software into your own pages. This tool for
integrated advertising management is already used in the feminine portal
has been implemented. Virtual Network now offers Swiss advertisers three
different categories for their advertising activities in the
French-language online area. For the target group "Young
People" is the pool with the sites Musique.com, Jeux.com
and Humour.com, which together generate 5.2 million page impressions per month.
in the Swiss target market. The Romandie.com website with 10
million page impressions per month is to reach the active 20 to
40-year-olds. The portal aims to target women
Aufeminin.ch (2.4 million page impressions per month).