The price war is a misconception: under
This is the motto of the 27th Swiss Marketing and Sales Conference.
Sales Manager Conference 2006, which took place from March 29 to 30, 2006 at the Grand
Hotel Victoria Jungfrau in Interlaken. Not the
rampant price war offers security for the company's success,
postulate the conference organizers. Rather, it is the ability of the
company management to ensure its own added value. How this
is discussed in around 20 seminars and lectures. To the
Speakers include Hermann Simon, Chairman of the Management Board of
Simon Kucher & Partners Strategy & Marketing Consultants in
Bonn. Further presentations will be given by Professors Christian Mikunda
(University of Vienna) and Jürgen Werner (University of Witten/Herdecke)
and Guglielmo L. Brentel, the President of the Swiss
Hotelier Association. The brands presented include Nespresso
and Gore-Tex. Zen master Pia Gyger concludes by demonstrating the
Development of spiritual intelligence. Registration for the conference to
Swiss Marketing and Sales Manager Conference, Felsenstrasse 88,
9001 St. Gallen, or call 071 228 45 20.

The Swiss job portal Jobs.ch benefits from
from the increased willingness to change jobs. With one million
portal visits in November 2005 broke the previous record of
exceeded. Compared to the same month last year, when 836,944
visits were counted, the portal has now recorded an increase of
over 23 %.
The number of visits to Jobs.ch increased throughout 2005
continuously. In January, the 900,000
visits are exceeded. These figures are calculated monthly by the
WEMF Net Audit and make a direct comparison with the competition.
possible.
Jobs.ch therefore still presents itself as the clear market leader in the
Switzerland. The lead over competitor Jobwinner.ch, according to WEMF the
clear number two, was significantly expanded with over 600,000 visits.
become. The growing number of
Job advertisements from SMEs and large companies and corresponding
job advertisements and the acquisition of new companies.
Jobs.ch estimates an increase in turnover of over 50 % for 2005 compared to the previous year.
previous year.
Internet use is constantly increasing in Switzerland. According to WEMF MA Net
In 2005, 68 percent of the Swiss population already used the Internet.
Jobs.ch currently lists over 18,000 jobs from well over 3000 employers.
companies. A year ago, there were just under 8,000 jobs.
On average, an advertisement is read 650 times per month.
Cooperation with well-known platforms such as Blick.ch, Weltwoche.ch,
Search.ch and Stellen.ch as well as membership in the
international alliance "the network" are examples of the networked
Thinking from Jobs.ch.

Huber & Co makes the
Customer and packaging printing divisions as of January 1, 2006
into Huber PrintPack AG. This is a reaction to the takeover
by Tamedia and the associated relocation of the
newspaper printing at the Bubenberg printing center and the integration of the
competitor Meier Waser Druck, which Huber & Co acquired on January 1, 2006.
takes over. According to a press release, Huber PrintPack is to take over the
Sheet-fed printing geared to the market under uniform management
will become. The new division's range includes
Packaging development, prepress services, printing, further processing
and logistics.

With a worldwide advertising campaign, the
Coca-Cola to emphasize its uniqueness starting next March. "We
believe that there are moments when only a Coke is good enough",
marketing director Mary Minnick explains the basic idea of the campaign according to
a report in the Guardian. The slogan for this - designed by Wieden
& Kennedy - is "Welcome to the Coke side of life". For the
individual sub-brands of the soft drink are according to Advertising Age
special variants are planned, for example "Chill on the Coke side of
life," presumably for Coke Zero. Mary Minnick gave a preview of the
Campaign at a meeting with financial analysts. One of the main objectives of the
Marketing efforts, in addition to boosting sales, should be a
Strengthening of the stock price. The Coca-Cola Company share has
according to the Guardian, has halved in value over the last seven years.
lost, while rival PepsiCo gained 57 %.

The three free newspapers Niederämter
Anzeiger (Schönenwerd), StadtAnzeiger (Olten) and Wiggertaler Anzeiger
(Zofingen) are launching an advertising combination at the beginning of 2006. All three
titles are official notices and are therefore distributed to all households in the
Region distributed. According to the Arolfinger-Anzeiger-Kombi
Communiqué has a circulation of over 91,000 copies and provides a
Combined discount of 20 %. The joint booking office is Publicitas
Olten.

The new Trimedia management team
Communications Switzerland has decided to close its Geneva branch.
close. This was carried out following a company analysis and
in consultation with the owner, the English communication group
Huntsworth. However, the company will continue to operate in French-speaking Switzerland.
be present through third parties and French-speaking consultants.
Trimedia also has some good news to announce: Newly working
She has worked for SRG SSR, Dyson, Absolut Vodka, 3i Switzerland and Nescafé. Parallel
to the expansion of the Trimedia network to eleven
European countries with 26 offices and over 400 employees.
employees, the focus of the network was on
Public Relations services further completed. Huntsworth sold
only recently 16 companies that focus their work primarily on the
in the design and advertising sector.

The Swiss publisher Vierwaldstätter Verlag ventures
deal with
of the TV guide TV vier into the Austrian market. The
first issue of the title has been available since December 6 in a
Initial circulation of 50,000 at newsstands, as Horizont.at reports. According to
Owner Rüdiger Hahn
the magazine with integrated puzzle booklet is to be published thirteen times a year.
will be launched on the market. By the end of 2006, the company plans to have sold 10,000 units on the market.
kiosk and 10,000 copies as subscriptions. The price per issue
is 2 euros, the annual subscription costs 4 euros. Under the name TV vier
Hahn had already launched a monthly program guide in 2001 in the
Switzerland, but sold it to Ringier in the summer of 2004.

Around 40 independent kiosks in the
French-speaking Switzerland will no longer be able to sell newspapers from the end of February 2006.
Reason for this
are too low sales figures, due to which the kiosk operator and
newspaper supplier Naville has decided to discontinue delivery for numerous
locations. The kiosk operators affected are outraged, as
writes the newspaper 24 Heures. Naville proposes this one,
to contact the newspaper publishers directly. Because for small newsstands
the range of around 300 titles is too large. The General Manager
from Naville even describes the restructuring as gentle:
"Actually, not 40, but 200 kiosk locations would be affected. But
We look at each situation individually." For example, if it is
the last kiosk in a community, the operator was about to go out of business.
retirement or the location is affected by temporary problems,
the kiosk will continue to be supplied. It is precisely such influences that
kiosk operator in the Mon-Repos district of Geneva: she
is about to retire and next to her place is currently
a metro construction site. According to 24 Heures, she was given notice anyway
receive

(pr) Currently and until December 13, 2005 (20
The Bieler Tagblatt will be holding its third Internet auction at the same time.
An assortment of over 400 new products is available at http://www.bt-auktion.ch.
with a value of around 450,000. You can bid at
including cars, sporting goods and equipment, food vouchers,
household appliances, etc. After the first few days, more than 50
percent of the goods reached the minimum bid, which the responsible
as a success. For his first two online auctions in the
December 2004 and June 2005, the Bieler Tagblatt received the Golden
Auction Award from the licensor CityXpress for the world's best
Auctions in the category daily newspapers with a circulation of up to 50
000 copies.

The Geneva-based adscreen operator Neo
Advertising strengthens its team with Sven Jacobi. From the beginning of January
Jacobi as Key Account Manager responsible for German-speaking Switzerland
and for the development of neo advertising in the German-speaking countries.
countries. He previously worked in numerous functions for the German
publishing house Hubert Burda Media. Among other things, he was responsible for
advertising sales of the titles Focus, Bunte, InStyle, Playboy and Elle.

McCann Erickson New York has won the
advertising budget for the US army. This is said to involve a sum of
1.35 billion dollars and a period of five years, according to
the industry service AdAge.com reports. The advertising agency set itself
against Ogilvy & Mather, BBDO and Leo Burnett, who had previously worked for the
advertising for the US Army. Main objective in the coming years
will probably see better recruitment figures, as the last target was
by 8 %.

15 minutes and 22 seconds were spent by the
average users in November on the party portal
Lautundspitz.ch. None of the more than 100 companies listed in the Net Audit
Websites achieve a longer dwell time. The competitors
Tilllate and Usgang.ch refer to Lautundspitz.ch, which was first presented at the
Wemf's utilization measurement (13:12 resp.
9:28 minutes). In terms of page impressions (PI) and individual users
However, the party portal from Eastern Switzerland has to admit defeat: With
60.36 million PI, Tilllate is still the most used website
of the entire Net Audit; the page impressions are generated by 397,000
users. Lautundspitz.ch is ranked second in the
Dating platforms with 13.97 million PI and 120,000 users ahead of
Usgang.ch with 8.95 million PI and 119,000 users.
The results confirmed the strategy implemented at the beginning of 2005 of
Lautundspitz Medien GmbH with a broad coverage of events over
parties, pageants and sports events, writes co-owner Ronny
Spitzli. In the last few months, Lautundspitz.ch has been particularly active in the
Zurich, Central Switzerland and Berne regions, in some cases with massive market shares
gained. In addition to this expansion, the growth in Eastern Switzerland
home market without interruption.
In the coming year, Lautundspitz plans to expand its presence throughout the
German-speaking Switzerland and to develop new technologies and services in
tackle. Cross-media activities are also planned.
In addition to the online portal, the company publishes the monthly print magazine
Lautundspitz Nightlife'n'Lifestyle booklet in three editions for the
Eastern Switzerland, Zurich and Berne/Solothurn, currently in a
Total circulation of 50,000 copies.