From the beginning of 2006, PostFinance will act as
Main sponsor of the Swiss Youth Symphony Orchestra (SJSO). The
financial institution will support the SJSO financially over the next three years.
in the overall communication. The work of the young musicians and
Female musicians should be made known to a broad public,
it said in a press release. PostFinance is emphasizing with this
sponsoring their commitment to young talent. With the "Top
Scorer" (ice hockey) and "sCOOL" (orienteering), the
company already promotes youth development in sport. With the concert series
PostFinance Classics, it is already active in the field of serious music. The
Swiss Youth Symphony Orchestra was founded in 1970. Around 100
Young people from all over Switzerland between the ages of 15 and 25 play
demanding pieces from all eras of classical music. The
The orchestra will make its first appearance with the new sponsor on April 29.
2006 in the Tonhalle Zurich.

After an extensive evaluation round
followed by a competitive presentation by four agencies, the
the battery disposal interest group (Inobat) for Wirz advertising
decided. Inobat administers the property on behalf of the Federal Office for
The Federal Office for the Environment, Forests and Landscape (Buwal) has introduced the advance disposal fee,
consumers with the purchase price of batteries and rechargeable batteries
pay. Through advertising and public relations work, the organization aims to
the collection rate of used batteries of 66.6 % (as at the end of 2004)
to the target value of 80% specified by Buwal. After the
previous campaign "Just as inappropriate as batteries in the trash" before
the new Wirz concept will be a new way of thinking.
encourage people to collect and bring back more, according to a
message. This again more with a humorous wink than
with a raised index finger.

From the beginning of 2006, the Swiss
Outdoor advertiser Clear Channel Plakanda with full name "Clear Channel
Outdoor - Plakanda Group". The logo will be adapted accordingly.
Behind this is a restructuring of the parent company. In November
Clear Channel Communications' global out-of-home advertising business
and listed on the New York Stock Exchange as Clear Channel Outdoor Holding.
York. All subsidiaries now bear the name Clear
Channel Outdoor (CCO). The Swiss addition Plakanda Group (CCO
Plakanda) underlines the continuity of the local
business activities, according to a press release.

At the beginning of 2006, St. Galler Tagblatt AG expands its management. Daniel Ehrat (Publishing and Marketing), Thomas Müllerschön (Magazines
and Customer Newspapers) and André Moesch (Electronic Media) will be newly
The Board, which previously consisted of Gottlieb F. Höpli
(Editor-in-Chief of the Tagblatt), Max Kürsteiner (Finance and Services) and the
Chairman Hans-Peter Klauser. Decisive for the new
organization are the better focus on strategic goals,
the increasing cross-media networking and the continuity in the
company management, according to a press release.

The web service provider Unic Internet
Solutions receives prominent reinforcement: in January, Luc
Haldimann to the consulting team. Haldimann is co-founder of the
content management specialist Obtree. With what is now known as Open Text
company, he was responsible, among other things, for the worldwide technical
and economic product responsibility for web content management.
In addition to his involvement with Unic, Haldimann will continue to work as a freelance
business and IT consultants.

The Geneva-based advertising agency RiveGauche TBWA
has increased the budget of the shopping center group Centres Commerciaux Maus
Frères. She prevailed in the final round of the
competition, to which eight agencies were invited,
against Publicis. The new campaign will start at the end of March 2006. The
French-speaking Swiss retail group Maus Frères - in German-speaking Switzerland
best known for its Manor department store - operates in French-speaking Switzerland
four shopping centers under the name Les Centres Magiques and
the Boujean Center in Biel and the Emmen Center.

The Metzgerlehner Worldwide agency
Partners, headquartered in Erlenbach, was able to secure a
Competitive presentation for a project mandate for the hearing aid manufacturer
Phonak to prevail. "Detailed information on the new budget will be
we will announce at the beginning of the year," Marco Lehner told the
Advertising Week. In July, the agency had already won the budget for a new
Phonak hearing aid. For this project, a brochure
and accompanying communication tools.

TeleTicino continues to expand its program.
With "EnergEtica", the local television station produces a weekly
Magazine about science and technology. The new program is intended to show,
for example, how to combat environmental pollution and
can counteract energy waste. With EnergEtica, the series
programs on TeleTicino will be continued, as was announced in
according to a press release. The program "Il Ponte" was recently
in Solothurn by the Federal Commission for Foreigners with the
Swiss Integration Award. The program focuses on the
racism problem in Ticino and show possibilities of encounter
of different cultures, the jury explained the selection.

The Zurich agency Code was selected by the
international betting broker Tippcash to develop the visual
appearance. In addition, the company as a provider with the
best odds on the international sports betting market
become. Tippcash markets and brokers international sports betting
and operates various agencies in Germany. From 2006, online
be bet on. Currently, the corporate design and the
advertising presence. Initial work will begin at the start of the new
year.

The Swiss Health Promotion Foundation
is now an official partner of the interactive nutrition program
eBalance.ch, which NZZ Online launched in October. The national
Foundation initiates, evaluates and coordinates on behalf of the federal government,
cantons and health insurers projects that improve the health
eBalance.ch fits in perfectly with the strategic realignment of the
institution, which should take effect at the beginning of 2007 and focus on
in terms of healthy body weight, according to a press release. One
expects to gain valuable insights into this topic, explains Denise
Rudin, project manager at Health Promotion Switzerland.
The foundation also hopes that the collaboration will
reliable information about whether and how the Internet
Established interventions in the area of personal lifestyle and
can be carried out.

The communications agency from Eastern Switzerland
Freicom will be working for the Culinarium Association in the first half of 2006.
conceive and design an image campaign. The seal of quality
Every year, Culinarium honors culinary specialties from the
Eastern Switzerland. The label can be awarded to restaurateurs, retailers and
be the manufacturer. The aim of the campaign is to raise awareness of the
brand among consumers in the region.
Advertising is done with posters and regional TV commercials.

Bettina Dieterle, Nina Havel and Christian
Weber are the new actors of the satirical program "Café Bâle" on SF
Two/Press TV. It was possible to fill all the roles with "interesting
show personalities", producer Mike Helmy of
Allcomm Productions. Nina Havels had her most publicized
Appearance as presenter of the casting show "Music Star". She also has
also shows such as "Schlips", "Nickelodeon" and "einfachluxuriös"
moderated. Bettina Dieterle is a member of the comedy troupe
Acapickels, plays in the sketches of "Friends" in "Benissimo" and
had roles in the TV series "Fascht e Familie", among others,
"Mannezimmer" and "Flamingo". Christian Weber played various
roles in "Schlips" and, after training at the Lee Strasberg
Institute in New York Appearances on the Sat.1 series "Lenssen und
Partner" and in the ZDF production "Streit um Drei". From the previous
"Café Bâle" team, the audience is left with Rinalda Caduff (in the role of
Desirée). "Café Bâle" is produced by Allcomm on behalf of the Basler
Newspaper Media. The new season starts on January 15
2006.