The search engine provider and media giant
Google has bought the company dMarc Broadcasting. It now owns
Google now offers a service to connect advertisers with radio stations via
an automated advertising platform. Google plans to use this
technology for its AdWords service in order to offer advertising customers
to enable radio advertising. Google pays for the company
102 million dollars, on achievement of certain performance targets can be
However, the purchase price could rise to up to 1.14 billion dollars.

The SRG Media Research Institute
PublicaData has published the audience figures for the second semester 2005
published. According to the study, Energy Zurich is the most popular
the strongest private radio station in Switzerland among 15 to 34-year-olds. Among the
15- to 49-year-olds, Zurich's private radio has increased its audience
previous year by 4%. In the German-speaking part of Switzerland, Energy Zurich
target group 15+ to around 240,000 listeners daily. This corresponds to
an increase of 120,000 listeners. The program "Energy Mein Morgen" is
also the most listened to morning show among 15 to 34-year-olds
of Swiss private radio stations.

Free newspapers Zuger Woche increases circulation for protection.
The free newspaper has been published since the beginning of the year
Zuger Woche (ZW) by publisher Rolf-Peter Zehnder every week with 54 391
copies. Previously, only the monthly large print run had this many copies,
25,600 copies were regularly distributed. The increase in circulation by more
ZW announced in a letter to advertisers that more than half of the
for the 20th anniversary. In reality, however, it is a
defensive measure against the Zug press, which has mutated into a free newspaper that
is now owned by LZ Medien (50,000 copies). On the
At first glance, however, the two sheets have completely different heights.
Rates: At ZP, one millimeter in four colors costs 1.75 francs, at
the ZW 1.58 francs (non-local). However, the ZP has fixed formats,
which is why its page price is similar to that of the ZW. In addition
ZP with Neue Zuger Medien, which also belongs to LZ Medien.
Combine newspaper. (mk)

Michael Hug wants to break new ground as editor-in-chief
at the Berner Zeitung with a dual leadership together with
Markus Eisenhut: It was not a forced marriage. But
Michael Hug has never met his future co-editor-in-chief Markus Eisenhut.
in person before the two of them stood for the joint mandate at the
Berner Zeitung have been brought together. Albert Stäheli, the
Delegate of the Board of Directors of Espace Media Groupe, had the idea for this
solution and with both desired candidates in parallel, but independently
negotiated. Only when both showed interest was a meeting
threaded. And Hug can agree with Stäheli's assessment: "We have
immediately realized that we tick the same way."

Michael Hug from Solothurn began his journalistic career as a
freelancer at the Solothurner Nachrichten. As a
stage at the newspaper was followed by the study of history for the
became a minor matter. In 1987, Hug moved to the Solothurner Zeitung. Here
he was responsible for the entire canton when, after two years of pleasure
felt like something completely different - agriculture: "We wanted to
Trying out models to see how you can feed yourself." That's how
the journalist on a farm in the Emmental. He completed a diploma
as a milker and looked after cows, sheep and pigs. Despite
hard work, the farm was barely enough to live on - and so the
The desire to write has reawakened. He first worked for the Bernese
newspaper for the Langnau region. When the experiment with the farm was
"very valuable years" had also come to an end in his private life,
Hug moved to the domestic editorial office of the Berner Zeitung.

Under Beat Hurni, he was pleased with the way he dealt with the
domestic reporting "wanted to try something new". The
increased independence in writing in 1998 is also Facts
attracted attention. He switched to the news magazine, but worked as a
single father spends most of his time away from his home in Burgdorf
off.

What he liked about Facts was that he could often tell big stories over weeks.
was able to research. He was particularly moved by a report on
Premature births. Hug is here to answer fundamental questions about life
that still occupy him as a journalist today: Where
the limits of medical possibilities should be drawn when
man can decide more and more about death and life?

After three years at the news magazine, a dream came true. The
Espace Media Groupe has launched a new newspaper in Solothurn, the Solothurner
Tagblatt, was founded. "As Solothurn residents and journalists, we often talked about
There should be a little more competition with the Solothurner Zeitung.
This was now a unique opportunity to prove that another
newspaper is possible." Hug worked from 2001 to October 2005 as
Editor-in-Chief.

Because he liked this development of a new voice in Solothurn,
Hug wanted to think carefully about his move to Bern. He has the
He accepted the challenge because his publisher was able to convince him,
that Espace Media Groupe wants to break new ground. "You can feel that with
something has to happen at BZ." All traditional daily newspapers
are in the difficult process of a still open
Distribution of roles between television, the Internet and new
Free newspapers. Who serves which target groups here?

Hug finds it exciting that his partner gets the credit, the
Switzerland's first free newspaper. "20
minutes was refreshingly different." Good ideas from this concept,
that can be implemented, the duo certainly wants to incorporate them into their
regional newspaper. "But you have to find the exact boundary:
What is 20 minutes good at, and what can we do?"
Of course, it is a problem for established newspapers that 20 Minuten
has become so successful. "On the other hand, it also hurts us
good, because the kick came in the butt."

Hug is regarded as a very good team player. He explains the compliment,
because it is indeed the greatest joy for him when
employees can develop and use their talents thanks to him. "When
I can support that, the job is to a large extent already good
made".

The two editors-in-chief do not want to distribute the tasks until the
March, when Eisenhut has also taken up his position. Already
We are aware that the editorial team needs to be structured differently.
should. "The traditional departmental structure, where everyone has their territory,
should be broken," reveals Hug. And what he is particularly
is delighted: Today, an editor-in-chief is increasingly becoming a management job.
have become. By distributing these tasks over two shoulders, the aim is to
The two bosses will also alternate more and more in publicizing the
appearance.

Andreas Panzeri

The Swiss market leader APG is waiting with
a new edition of the publication, which goes beyond the
production guidelines. On 21 pages the
The most important points of poster production summarized, divided into
according to the subject areas of paper, printing, formats and logistics. The
Vademecum can be obtained free of charge from the APG website.

The web service provider Getunik has developed the
NZZ, Tamedia and the UNHCR. The Zurich
Company expands the NZZ's online platform eBalance with a
additional online payment system. Tamedia Production Services
receives support in the area of e-mail marketing. The UNHCR
Finally, Getunik has worked on the development of various
online fundraising solutions.

Egon Markus Ruf has been named Advertiser of the Year for the second time. A tribute while he is still alive. Markus Ruf, 42, was part of the last
A specialized class at the Zurich School of Applied Arts that still teaches the craft of
He trained as a typesetter. After completing his apprenticeship, he was unemployed because his
The job no longer existed. That didn't bother Ruf much, though, because he was
pushed into advertising.

So, even during his final year of apprenticeship, he began by
The campaigns they devised caught the attention of advertising agencies. And they were able to
In 1985, he immediately began working as a junior copywriter at what was then the creative agency Grendene
+ Started at Lanz. This was followed by major agencies such as Advico, GGK, and
Publicis. And one award after another: As early as 1989, Ruf won the
Art Directors Club Special Prize for an international
Swatch campaign; the first one was the cheeky Blick campaign in 1992
He now has 14 ADC Gold titles.

In 1993, he leveraged his strong reputation to become a creative consultant
to go into business for myself. Award-winning campaigns for Migros, the
Tagi-Magi, the Aargauer Zeitung, the Glatt shopping center, RTL, or
SSR Tours bore his hallmark during this period. In 2000, he was honored for this
was the first freelancer to be named Advertiser of the Year.

In July 2001, Ruf founded the company with Danielle Lanz, the Advertiser of the Year
1999, Ruf Lanz. The agency consistently prioritizes quality over quantity.
and has been wowing audiences and advertising juries for years with campaigns for
Clients such as Suva, VBZ, NZZ Folio, McKinsey, Bank Coop, Hotel Dolder
Waldhaus, the Mühlehalde Home for the Blind, and many others. Current
New additions to the collection include the Swiss library of the magazine and the
Energy Zurich music station.

Ruf Lanz continues to bring honor to the company on the international stage as well
Swiss advertising. In 2005, the agency won three Lions at the
Advertising World Cup in Cannes, three trophies at Eurobest, gold at the New York
Film festivals and Switzerland's only London Award. The
is also reflected in the 2005 Creativity Ranking, which Ruf Lanz achieved with great
Leads by a wide margin.

This success is all the more impressive given that Ruf Lanz has only just
consists of ten people. «We feel very much like David among the Goliaths
I suppose so. When you have a team as motivated as ours and the
»Even if the agency owner doesn't play golf, you can make a big difference with this size,",
"Call," he said.

By the way, *Schweizer Illustrierte* had a good nose for this, and
Markus Ruf and Danielle Lanz had already been elected to their
Special edition: «The 100 Most Important Swiss.» An honor that is otherwise
Reserved for tennis stars, TV hosts, or scientists
remains.   

Andreas Panzeri

Everything You've Always Wanted to Know About Markus Ruf but Were Afraid to Ask

WW: Love life?
Markus Ruf: Four so far
important romantic relationships, all of which fell apart in the sixth year
ended. The last one was last October. Relationships with me are
It's not easy: I'm practically married to this job. (Laughs:) But
I'll try to do it a little more often with my next partner
cheat.

Success?
The palm reader in Vung Tau predicted to me in January in Vietnam: «2006
»Have a very good year. You're a lucky man, and I wish you every success." At least
That guy really hit the nail on the head for January.

Favorite creative person?
Danielle Lanz, because her female brain comes up with ideas that I
wouldn't come herself. And because she knew my usual poor
It's been putting up with Monday morning blues for almost five years now.

Favorite Creative Advertising Award?
Cannes Lions, because they're a rare breed in Switzerland.

What's the most embarrassing thing that's ever happened to you as an advertiser?
That was the 1998 ad for SSR Travel, featuring a prayer book
was pictured, along with the headline: Recommended travel reading for everyone,
who want to travel even more cheaply than with SSR. The ad appeared in the
Tagi-Magi, which has a long production lead time. While the magazine
had already been printed when a Swissair plane crashed near Halifax
...which suddenly made the ad very tasteless. One
even considered shutting down the magazine, but then decided to keep it going
in an editorial statement on the Tagi front page. I have
I'd already seen the *Blick* headline in front of me: «Scandal: Top Advertiser
»They're mocking the crash victims!" But I have to give the media credit:
They didn't tear us to shreds, but rather discussed the matter objectively
reported that the timing was unfortunate.

What do you hate most about advertising?
Show-offs, envious people, and know-it-all young creatives who, whenever there's a good
Criticizing the campaign: «But that already happened in Zimbabwe back in 1973!»

What's the best thing that's ever happened to you in advertising?
That we open the audience's eyes to the financial problems of the
were able to open the Mühlehalde residential home for the blind, which led to a massive increase in donations
increased—and were showered with awards in the process.

What is the best award you've ever received in advertising?
The Special Prize for Text that I received from the ADC in 1989 for a Swatch campaign. Simply because it was my very first award.

The Most Beautiful Trip?
«In the Footsteps of the Maharajas» through Udaipur, India. Even though the
Indians can really get on your nerves when they do something for the 100th time
I want to sell pashminas.

What comes to mind when you hear the word "Egon"?
Right now, of course, it's the «Advertiser of the Year» trophy. Funnily enough,
The name Egon actually comes from me. The esteemed Ruedi Wyler, for whom
Back when I was working regularly as a freelancer, that was the case
Advertising Week budget when the trophy was introduced. We got the
The task of giving this thing a name. I chose the name Egon
suggested because three-quarters of it is ego. And that is
which can sometimes be quite pronounced among advertisers.

What annoys you about your business partner?
The scented candles.

What ideas keep you up at night?
Those who just don't want to come.

What other talent would you like to have?
To be able to play the guitar like Eric Clapton. I can't even play like Reini Weber.

What are you reading in bed right now?
Jakob Arjouni, *Idiots*. A wonderfully laconic storyteller.

Which book isn't on your nightstand?
Corinne Hofmann, *The White Maasai*.

What title would you give your autobiography?
No one should write autobiographies unless they are of the caliber of Nelson Mandela.

When was the last time you went to the movies, and why?
«King Kong» with Vietnamese audio. Because on New Year's Eve, which I spent in
I spent in Saigon, a fellow German traveler came up with this crazy idea
had an idea. I guess we ate too many «drunken shrimp»:
Shrimp, flambéed with lychee schnapps.

What three qualities characterize a good advertiser?
The same as a good boxer: talent, stamina, and the ability to get back up quickly after being knocked down.

What do you think of jogging early in the morning?
I'm convinced that jogging in the morning lifts your spirits and puts you in a better mood when you go to work. I jog in the evening.

How much do you earn?
An advertiser who, in my opinion, does a pretty poor job of advertising, has
said to me years ago: «You have more awards; I have
»More Ferrari." That's still true today.

How would you rate the reputation of advertising?
Advertising certainly doesn't have a particularly good
Reputation. There are, after all, these surveys about the most popular jobs. Since
As advertisers, we regularly find ourselves somewhere between a traffic warden and an officer
and politicians again. This is also because the smartest and
the most entertaining campaigns are often created for small clients, who
the public is largely unaware of due to a lack of media influence. While the
large, high-profile campaigns often take place within group dynamics
be leveled to the point of being unrecognizable in decision-making processes. I
That's why I'm especially pleased when we get good publicity from major clients. They
are also, incidentally, the best advertisement for the reputation of advertising. I
I don't want to mention any of my own campaigns here: The pointed
SFLB's national insurance campaign is a wonderful example
or the witty "Bank Bear" campaign by Jung von Matt/Limmat. The
You can always keep an eye on the little hemp shop around the corner, after all.

What do you bring to a good brainstorming session?
I'm afraid I have to disappoint you: Ruf Lanz makes practically none
Brainstorming sessions. Sure, it looks trendy in ARD's early-evening TV series when the
This is meant to depict what it's like to work at an advertising agency. In reality
However, the vast majority of good ideas come from the mind of a single person
A person, alone and sweating in the quiet hermitage. We sit together
only once everyone has already come up with a few good ideas for the
to perfect the best of them.

How do you become Advertiser of the Year?
I've never thought about that before. You don't want to be named Advertiser of the Year, after all.
It is simply the result of passionate work and shows that,
that you're not the only one who likes them. I'm already
vain enough to be happy about it.

In which historical period could you imagine living?
In that legendary era of 17.65 percent.

Who would you like to meet?
In beauty pageants, Mother Teresa is still the go-to answer to that question
... I prefer living people: Quentin Tarantino or Michel
Houellebecq. Or people barely alive, like Keith Richards.

What opportunity did you miss?
Hopefully, nothing yet that I couldn't make up for later if it were really important to me.

What have you always wanted to end an interview with?
With a description of an illustration by the renowned artist Bernd
Parish. A man is sitting alone at a table, gesturing wildly with
in their hands. The text reads, in essence: «Five minutes after the
»After the interviewer had left, the most memorable answers came to mind."

Interview: Andreas Panzeri

Management Those who sit on boards of directors, advise companies and write business books don't have to wear pinstripes.they are the pop stars of the business world.
And this is how Jonas Ridderstråle and Kjell A. Nordström also perform. Their
Appearances in front of pinstripe wearers and doubters around the globe
are what they themselves call gigs. When the two Swedes, who work at the
renowned Stockholm School of Economics, teach about economic and
socio-political issues, the halls are packed to the rafters.
last seat full - just like Robbie Williams. Only they can sing
obviously not quite as good as Robbie ... maybe her new one is called
Book about "karaoke capitalism".

Despite their appearance - Ridderstråle and Nordström have both
shaved bald, prefer to wear black leather and are
outwardly hard to tell apart - they are welcome (and
probably also expensively paid) guests in numerous carpeted floors. They
advise corporations, sit on boards of directors and compete
management seminars. Financial Times, Fortune, Paris Match or
Time magazine reports on them on the front page, CNN in the
Primetime. And this,
even though they write business books. Not exactly sexy, you might think.

The thoughts, ideas and considerations of Ridderstråle and Nordström
are not really sexy either. And anything but new. A guiding principle
the Swedes is not to reinvent the wheel, but to make the old new.
to combine them. This is exactly what the two do skillfully and successfully: their
His first book, "Funky Business", sold more than 250,000 copies,
"Karaoke capitalism" continues despite Harry Potter and Christmas sales
at number 675 in the Amazon sales charts. Ridderstråle and Nordström
prove in practice how well their theory works.

"Playback doesn't bring payback" is the refrain of the
Management lateral thinkers in their latest hit. As in showbiz, it is also
in management: Cover versions are usually just a copy of the
Originals. Unless the original is covered, deconstructed and new
interpreted, as the American new wave band Devo did with
"Satisfaction" by the Stones. Cover versions like this
is what Ridderstråle and Nordström probably meant when they wrote that the wheel
does not have to be reinvented.

Nor have they. They don't write anything fundamentally new, but
you get to the heart of the matter more clearly than anyone else so far. A
An example from the ten commandments of karaoke management is point 5: You
shall love all, and you will be loved by all. That's what
my mother had already given me along the way, only she said, "how to get into
If you call into the forest, it will come out". In contrast to my
mother (and to American management gurus in particular) say
respectively write Jonas Ridderstråle and Kjell A. Nordström respectively,
what they think. And in a language that everyone understands,
even without having to know much about business and/or management.

Nevertheless, her new book is not without its flaws. Her stocktaking,
Analyses and forecasts are razor-sharp. You have plenty of figures,
data, statistics and facts to illustrate their often
provocative hypotheses. They are neither
prophets of the end of the world nor disciples of unlimited growth; they
observe without prejudice and draw their conclusions about how our world is changing.
and the economy tomorrow or the day after tomorrow. And they
denounce what they believe is wrong with our system: the
Mediocrity rules and prevents each and every one of us from becoming
unfold. For Ridderstråle and Nordström, individuality is the
key to success; for the economy in general and for the
companies and people in particular.

"Karaoke capitalism" reads easily, not like many others
Business books. The two lateral management thinkers tackle controversial
topics and take a pointed stand. Often provocative, mostly
uncompromising, but always inspiring. And because life and work
Ridderstråles and Nordströms are also a textbook example of successful
self-marketing, the book is not only suitable for managers.

Roger Hausmann

On February 20, SI Style goes public with 330,000
copies at the launch. The magazine, which is aimed at the 20 to
40-year-old women will be published in an initial phase of the
Schweizer Illustrierte (SI) (circulation 240,240 copies) and is available in
also available at newsstands. A price has not yet been defined.
The magazine will feature sections on fashion, beauty, lifestyle and stars.
Ringier spokeswoman Prisca Wolfensberger said. Since it
is aimed at around half a million female readers, it competes with the
in-house magazine Bolero (circulation 19,111 copies) with highly positioned
target group. The two products are clearly different
aligned. In the first phase, the magazine will be produced by project manager
Urs Heller and SI editor-in-chief Marc Walder, who
The editorial offices are located in the same building as Schweizer Illustrierte
on Höschgasse in Zurich. 12 of the 14 editorial positions are already
staff. In particular, Sabine Diethelm, who is responsible for the
Bolero's fashion department.
Thomas Passen, Head of Advertising and Readership Markets at the
Communiqué on the lively interest shown by advertising customers. Due to the
The scope of the first issue has already been increased following the first bookings. How
Prisca Wolfensberger explains further, advertising customers from Mode,
beauty, care, cars and luxury. It seems to be a
There is a great need for a women's magazine like SI Style.
Ringier is aiming for a paid circulation of 100,000 copies with SI Style.
copies.
Kathrin Fischer

Retail trade The M-Budget success
with new products - the best and most favorable advertising - and with
The new poster campaign is a continuation of the campaign launched ten years ago.
not even the savviest strategists dared to dream of, was
now a reality: in 2005, Migros' hard discount range set a new record.
with a range of 350 articles, the company turned over 475 million francs. Almost
ten times more than in the launch year 1996, when the first
M-Budget range still consisted of 70 products. The share of
total Migros sales has increased eightfold - from 0.3 to 2.4 percent
2005 The rapid and rapid acceptance of the pragmatic program brand
as well as the increasing loyalty captured an ever broader
consumer segments - also thanks to the composition of the fast-growing
growing M-Budget basket: 60 percent food in terms of volume, 17 percent
Near food and 23 percent non-food.

Nevertheless, those responsible are likely to be working on the durability of the
of success, because the first advertising campaign for the
M-Budget line did not follow until 2002, six years after its launch.
launch. The fact that cannibalization of the existing range is low
shows that the MGB is expanding the market and is
established itself in the lowest price range. And this, years before the
foreign competition was able to penetrate the Swiss market.

Migros consistently extended this lead by expanding the
price range and the combination of mid-range and luxury models.
products with a premium line. In line with the
modern consumer behavior, in which the shopping basket is filled with
very expensive and very cheap products. And that continues
at the trusted retailer, as the latest studies by
ACNielsen have revealed.

In order to further strengthen the brand's image and to take advantage of the recent growth in the
product family, the Migros house agency Exxtra has launched the
fourth M-Budget campaign has been developed. After last year's
Newspaper snippet conversion to the introduction of Aldi and Lidl reference
this year's M-Budget appearance follows on from the
original headline campaign and the virtues of the brand:
self-confident, concise and reduced to the essentials like the
Stamp typography designed to express the low-cost image. The new
Headlines - from "balm for your wallet" for hand cream to
on "After all, your pet is not a cash cow" those on cat food
- are humorous, but always economical. Anything but
The orange giant is showing restraint in the development of new
Discount articles. Which and how many are in the pipeline "will be
not disclosed," says the head of marketing communications
at the FMC, Beat Mühlemann, the Migros treasure.

Luca Aloisi

Campaign of the Year: The General Public
Judge like the expert jury: It placed among the top entries
Campaigns that have already been entered in national and international competitions
have received multiple awards.
Since advertising is generally viewed by many as
is perceived as boring, Suva believes that in its
Communication efforts should always be tailored to the audience that will receive them
wanted to entertain in a surprising, intelligent, or humorous way. That
said Suva advertising director Urs Schaad in 2004, when the accident insurance company
its TV ad campaign for the Risk division as Campaign of the Year
was elected. And: «Regular performance reviews show that our
»Campaigns appeal to a wide audience." He was right about that.
retain.

Because the campaign launched in 2005 in movie theaters, on TV, and on billboards
Joint campaign by SuvaRisk and the bfu (Advisory Office for
(Accident Prevention) to prevent accidents during leisure time, the
Insurance once again received the most votes.

In this way, the readers of TV-Star magazine and the
The trade journal *Werbewoche*, along with its advertising client Suva, and the Zurich-based
The small agency Ruf Lanz, known for its eye-catching and humorous
A horror movie quote: a very memorable motif for raising awareness
has developed. The fact that the creative professionals, through their work, are committed to the goal of
Campaign—to wear a bike helmet even on short trips—to
have come close to a beautiful piece; it seems that, due to the high level of awareness,
in public.

Over the past five years, SuvaLiv and the
Swiss Council for Accident Prevention, with various
Communication efforts have been successful, increasing the helmet-wearing rate from 20 to 34
percent. The concrete results of this are also encouraging
Trends: While bicycle accidents continued to rise during this period
...head injuries among these individuals have generally declined.
It will be interesting to see whether the entry that won gold from the audience jury
An excellent campaign that brought about positive behavioral change among the
will continue to support cyclists.

Unconventional is in
Was the SuvaLiv appeal successful mainly because of its impressive creative concept?
and its first-rate execution, the runner-up is likely to
Bank Coop's TV ad campaign, largely thanks to its disarming
received one in five votes based on their style of argumentation. The
The silver campaign was launched on a relatively modest budget, and
She, too, is from the Ruf Lanz agency, which is only five years old. With the
A story straight out of the movies, in which a likable-seeming retiree...
Those who have to supplement their income by stealing handbags should
potential bank customers for the bank's investment advisory services
Coop can be won over. Now that the positioning of the "decent bank"
and as her notoriety among evil potentates grew, this was followed in 2005 by a
Another step in terms of brand image. To this end, the creative team has
The message that it's worth talking to an investment advisor at
To put it in Bank Coop’s words, taken to the extreme: Anyone who
If you don't invest your money sustainably in a timely manner, you may end up with
not much of it.

The bronze medalist, Contextas, is also unconventional in form
Cross-media advertising sitcom for Swisscom Fixnet. And just like the others
This campaign has also won top honors from several expert juries:
ADC Gold and Edi are just two of the many awards. With the
As prices have risen, so have the creators' expectations. In the
In the upcoming 16th episode, the Beck and Bondi families will be in the
Winter Break.

Emotions build brand loyalty
Following the formula for success of the advertising sitcom, the new story also has
offers fresh surprises. «And the growing fan base can
»We're thrilled; for now, there's no end in sight for the series," says CD happily
Jürg Brechbühl. The goal of the concept—to create a communication platform for
create a platform where all Swisscom Fixnet products and services
Find a place and ensure integrated communication across all
Measures that were previously permitted—have been in place over the past year and a half
has clearly been achieved since the start. Nevertheless, given the
The extraordinary effort required for the Longspot format took courage and
The determination to set out on this path. Both at Swisscom and
This is also the case at Contexta. Market research has shown that the
"Taking risks pays off," according to the agency. 80 percent of viewers find the
A sitcom that's good to very good, and a positive view of Swisscom Fixnet 
and the group has grown significantly, according to reports. Even Federal Councilor
Moritz Leuenberger came out in his speech marking the 40th anniversary of
TV advertising agency Publisuisse is a fan of B&B. The simple reason: «After
As before, the goal is not simply to advertise products, but also to
Telling stories that touch people's hearts because they're drawn from real life
»are," says Jürg Brechbühl.

Now more than ever, there is a need for stories that evoke strong emotions in the viewer
create an emotional connection. The top three finishers are the
The best proof of this.
 

Luca Aloisi

We are looking for the best web projects of the
Switzerland. From January 18, all web and mobile projects can apply,
realized in 2005 for the "Master of Swiss Web" award
apply. For the sixth time in a row, the judging will take place at
Initiative of Simsa (swiss interactive media and software association)
and the NetWeek. The submitted projects are now divided into nine
Categories awarded: Creation, Business Efficiency, Online
Marketing, Online & Mobile Campaigns (new), Public Affairs,
Technology Quality, Technology Innovation, Usability and the
Special category Free Ride (new). Closing date for the
The deadline for project submissions is February 3, 2006.