The campaign forum, a
consulting firm for NGO campaigning, celebrates its fifth anniversary.
birthday. To mark the occasion, it is opening its document archive on
Campaigning for the public. At www.docs.kampagnenforum.ch
are helpful information on past and current campaigns,
on strategies and methods. The archive is also continuously
extended.

The web service provider Namics has
bilingual Internet presence of the directory provider LTV Gelbe
Pages revised. LTV Yellow Pages has been a company of the
PubliGroupe and publishes 98 local and seven regional directories.
out. The new website is intended to support the endeavor to make the Internet
In addition to the well-known print activities as the dominant
communication channel. The focus of the relaunch
was the communicative communication of the advertising offers and the
Media service from LTV. The navigation structure enables a
quick access to individual products, such as the
Media information from the Yellow Pages, the White Pages and the
Telephone directory from Swisscom Directories. The adaptation of the current
CD/CI specifications support LTV's brand management.

Philipp Loepfe will become an author and
Columnist for the business section of Facts with a focus on
Macro topics, interviews and portraits. Loepfe is currently an author for
of the business newspaper Cash. He was previously editor-in-chief of
of the Sonntagsblick and the Tages-Anzeiger.

Ringier takes over the two
Program guides TiptopTV and TVlight from the German publisher
Michael Hahn. With the next issue, subscribers will
of the biweekly magazine TiptopTV the
Ringier magazine TV2. Those who previously received the four-weekly
sheet of TVlight from Hahn in the mailbox, now gets
TVvier from Ringier, which is published 13 times a year. The purchase of the
both titles is a further step for the company to strengthen its
position in the highly competitive TV magazine sector,
Ringier writes in a press release.
How does the publishing house expect subscribers to react?
when they suddenly receive another magazine? "That will
will show itself," Ringier spokesman Marco Castellaneta told the
Advertising week. The two pairs TV2 and TiptopTV as well as TVlight and TVvier
would have the same publication rhythm and would not change.
differ significantly. "Our 'new' subscribers should therefore
also enjoy our program guides," says Castellaneta. In
However, the subscription price would be refunded in "cases of hardship". Ringier would have
by no means had the scenario in mind from the beginning, the leaves of
to buy out Michael Hahn. "There's usually always competition",
explained the Ringier spokesperson. Incidentally, it does not correspond to the
The publishing house's policy of simply removing competing titles from the market.
buy: "The opportunity to do so doesn't come along very often".
The two parties have not yet agreed on the price of the magazine deal.
Silence agreed. Michael Hahn was involved in the launch
of TVlight last October was still very optimistic for two reasons,
that his latest child can stand up to the broad competition in the field of
TV magazines: "On the one hand because of the price, on the other hand
others because of the quality." Apparently there was not enough room for the
many new releases. Michael Hahn was here on Friday for a
Statement not available.

In the past year, advertising revenue
of Swiss daily and regional weekly newspapers sold compared to
by 3.8 % compared to the previous year. In the case of commercial advertisements
The decline amounted to 5.8 %, while revenue from job advertisements increased by
9.1 % have increased. This can be seen from the advertising statistics of the WEMF
out.
At -0.8 %, income from the Sunday press was only marginally lower than in the previous year.
below the previous year's level. The financial and business press has
13.4 % in terms of francs, while the general press increased by
a slight increase of 2.7 %. The figures for the specialty and trade press
refer to the page volumes. The titles of the specialty press
reported a decline of 5.6 %. In contrast, the trade press was able to increase its sales by 9.6 %
to increase.
Last December, the total volume of daily and regional
Weekly press (incl. supplements) in francs compared to the previous month by
7.3 %. Commercial advertisements recorded a decline
of 14.9 %. Income from job advertisements increased by 9.8 %
increased. In comparison to the previous year, 0.5 % more was sold with inserts.
revenues were generated. The Sunday press recorded an overall increase
of 4.1 %. In December 2005, the financial and business press lost
a full 25.5 %. In terms of francs, the total volume of consumer press was
0.9 % below the level of the previous year. Compared to December 2004
This results in volume-based rates of change of -14.5 % for the
specialty press and +12.1 % for the trade press.

The Association of Photographic
Designers (VFG) is once again organizing this year's Werkschau
The Selection VFG, the selection of the best works by Swiss
Professional photographers. On February 2, 2006, the Preview Day The
Selection on the stage. On the eve of the judging of the Photo Award
around 500 works or more than 3000 photographs of the current
Swiss professional photography. The event is aimed at
is aimed at image users from advertising agencies, art buying, photo agencies and
Picture editors. Every year on Preview Day, over 600 contacts are made to
more than 100 professionals from the image industry on how the
organizers. The participation fee is 150 francs.
Registration at www.the-selection.ch.

Jens Alder is stepping down at his own request as
CEO of Swisscom with immediate effect, as the company announced. He
thus draw the personal consequences of the Federal Council's
change in international expansion plans. In the middle of
the negotiations on a purchase of the Irish telecommunications company
Eircom, he was called back by the Federal Council at the end of November. "I have
no desire to change jobs," the 48-year-old had admitted in the
December in interviews with the Sunday press. On the other hand
He described the Federal Council's decision as a "bad
vote of no confidence" and complained that after the intervention of the
Federal Council in the expansion plans on the capital market implausible
stand. In April 1998, Alder became a member of the Group Executive Board of
Swisscom and took over the management of the company on December 16, 1999.
As Jens Alder's successor, the Board of Directors appointed Carsten
Schloter, previously CEO of Swisscom Mobile and member of the
Group Management. The business economist and information technician
Before joining Swisscom in 2000, he worked for Mercedes and
Debitel in France and Germany. Under his leadership, the
Swisscom Mobile has increased the number of customers to almost four million, as
it says in the communiqué.
According to expert forecasts, the importance of the media industry will
of mobile media is constantly increasing (see Werbewoche 45/05). With the
Mobile manager Schloter, there is now a man at the helm.
top, which will hopefully be able to do justice to these developments.

Just in time for Valentine's Day on February 14
the Museum of Communication in Bern is presenting 5000 love letters. Until
Until February 26, visitors will be able to listen to letters from the
the last hundred years. The vows of love come from the
Zurich love letter archive of the linguist and media scientist Eva
Lia Wyss. Anyone who wants to send a love letter again
but waits in vain for the muse's kiss, can take advantage of the offer.
of the Swiss copywriters' association Script. As already
In 2005, the professional writers will once again be offering their
services.

Bettina Kriegel-Schluchter takes over from
September 2006, she was the course director of the course for PR specialists in Berne.
She replaces Christina Beglinger, who has held this position since 1999.
was active. Kriegel-Schluchter currently works as a
Communications consultant at Laufwerk in Bern. The management of the
SPRI is now supported by Claudia Werschlan. She graduated from the
Zurich University of Applied Sciences Winterthur as a communicator FH and worked in the
past for ETH Zurich, Radio Pilatus and
Presence Switzerland.

The Winterthur media agency Konnex
has been in charge of the media mandate of the Swiss Association of
Raiffeisen banks. Konnex won the mandate on the basis of a
Call for tenders. In addition to planning, purchasing and control, the team around
Ronny Schmid and Esther Pfenninger are also responsible for sponsoring.
The Swiss Association of Raiffeisen Banks is the third largest
Swiss banking group with total assets of 106 billion Swiss francs and an
1200 locations.

The Berlin Charlottenburg Local Court has
issued a temporary injunction so that the German-language
Edition of the online encyclopedia www.wikipedia.de currently not available
can be forwarded. Forwarding had to be deactivated. Reasons for the
no such orders are yet known, as Wikipedia has not been informed by its lawyers.
was instructed not to comment. Access to the
The online encyclopedia is available at http://www.de.wikipedia.org
possible.

Radio usage in German-speaking Switzerland
did not change significantly in 2005 compared to the previous year. How the
news agency SDA reported that last year almost 4
million people listened to the radio for around 115 minutes. The following three stations
had the highest number of listeners:
1. Swiss Radio DRS
2. radio 24
3. radio Argovia
With 2.7 million listeners daily, SR DRS achieved a market share of
62.8 percent, an increase of 1.3 percent compared to the previous year.
In 2004, the market share of private radio stations in German-speaking Switzerland fell from
26.7 percent to 25.5 percent. According to the figures from
Publica Data, the Zurich station Radio 24 leads with a market share of
the list with 2.8 percent. This is followed by Radio Argovia with just under
2.2 percent. Places 3 to 7 are occupied by the stations Energy Zürich,
Zürichsee, Pilatus, Radio 32 and Radio Top - all with a share of 1.5
to 1.9 percent. All other stations from German-speaking Switzerland achieved
Market shares below 1.2 percent.