Stämpfli, based in Berne, is once again
sole shareholder of the Stämpfli publishing house. As part of a reorganization of the
Cooperation with its partner Reed Elsevier, information provider in
the fields of science, law and education, Stämpfli is buying its
40% participation in the publishing house. The further cooperation will be
The new cooperation agreement has been signed. The Stämpfli publishing house, a
subsidiary of Stämpfli, is by its own account the leading
Provider of legal information in Switzerland. The
Stämpfli Group, which operates in the areas of publishing, publications,
software development and consulting as well as IT services,
employs around 280 people at its headquarters in Berne.

The Zurich agency Metadesign worked for
the current annual report of Espace Media Groupe with the
Bern University of the Arts (HKB). The Visual
Communication has developed the accompanying topic of the annual report in a
workshop. The work was assessed by a jury,
Some will be published in the annual report in May.

The Intellectual Property Office has
in favor of Edipresse with regard to its lawsuit concerning the use of the
Domain
matin-bleu.ch. A provider of internet-based
matin-bleu.ch uses obituaries as a redirect to its
Offer. As reported by the Tribune de Genève, the office has
decided that the domains matinbleu.ch, lematinbleu.ch and the
domain of the disputed site matin-bleu.ch are too closely related to be
not cause any confusion. Users would be confused when calling up
matin-bleu.ch expect information from the newspaper of the same name and
no obituaries.

The Axel Springer publishing house has
Offer to sell ProSieben withdrawn. A sale of the
Sender cannot be legally considered before the takeover is completed,
the Group explained in Berlin on Monday lunchtime. Such a step "would amount to,
that Axel Springer AG would have to sell a channel before it could be
belongs to her at all", the publisher explained its rejection.
Springer now expects a prohibition from the Federal Cartel Office for the
takeover of ProSiebenSat.1 and will utilize the available
Examine legal remedies and options. For its part, the Federal Cartel Office has
extended the examination deadline by one week in response to the
a request by Springer to extend the deadline until January 27.
Over the past few days, Springer had submitted numerous reports to the Federal Cartel Office.
variants were offered, which would have led to the station ProSieben
before completion of the overall transaction from ProSiebenSat.1 Media AG
would have been eliminated. However, the Bundeskartellamt had rejected the proposals
rejected.

After his departure from Radio Extra Bern
Reto Wüthrich relaunches his information agency Pepper. The
Agency offers services in the areas of text and trends, to the
recent customers include the Berner Zeitung newspaper and Videal. With
the agency revival, the Pepper Trendmail is also making a comeback.

When podcasting on television, radio and
newspapers becomes a business model, the agencies are of course also allowed to
do not take a back seat. The Zurich agency Jung von Matt/Limmat presents
are now making their work for various clients available as a podcast.
New TV and radio commercials, but also classics, can be viewed via www.jvm.ch or
directly in the iTunes Musicstore free of charge in brilliant picture quality
subscribed to or downloaded individually to the new video iPods, so that the
Communiqué. Jung von Matt/Limmat is thus reacting to current
technological developments and at the same time tests the new
technologies for their suitability with regard to cross-media
Campaigns.
 

Swissregio TV now also offers a window
for the Rhine Valley with regional content, such as the St. Gallen
Tagblatt reported, two to four articles per week will initially be published in the
style of infotainment. The Rhine Valley Window follows the
St. Gallen, Fürstenland, Appenzellerland and Toggenburg regions. As
The sponsor is Alpha Rheintal Bank.

Credit Suisse, which is celebrating its 150th anniversary in 2006 and has been a member of the Credit Suisse Group since January 1, 2006.
2006 as an integrated international bank, supported their
strategic realignment worldwide with a new image. On
Monday, January 16 is the starting signal for the international campaign in 17 countries,
which was designed by McCann Erickson in Frankfurt. In Switzerland
According to spokesman Jan Vonder Mühll, the campaign will be supported by advertisements in
Tages-Anzeiger and NZZ and other titles supported by online advertising,
TV commercials and posters. In addition, the main building on
Paradeplatz illuminated for a week with projections of the logo. The
logo was developed by Enterprise, London. According to SDA, their new
Credit Suisse brand around CHF 100 million.

Among young Germans and Austrians in the
Ages 11 to 29 are mainly product samples and direct mail.
in demand. Sponsoring and events come into play at
The young people also liked the idea. How
the news agency Pressetext based on a study by the
market research institute Tfactory reports, this suggests that the
conclude that young people are close to and distant from advertising themselves.
want to determine. Advertisements in magazines are also popular.
If you are not interested, you can simply turn the page. Less
TV advertising is well received: Only just under a fifth of those surveyed
Advertising on television as credible.

The Ferrero Group takes 1st and 2nd place
the list of the most frequently broadcast commercials in Germany in 2005.
Television. According to a study by the advertising observer
Thomson Media Control ran the first-placed Kinder Pingui spot 4037
times. The Ferrero product Mon-Cheri follows in second place. The Ferrero Group spent 40 million euros on the TV advertising
and is represented twice more on the top ten list.
In total, the ten most frequently broadcast commercials amounted to 119
million euros. The groups spent around 29 million euros on the ten most common print advertisements.

Roger Willemsen, the former presenter
of the literary club on Swiss television, wants to work with a
solo program. He plans to show his audience the "beauty of
language" and the "beauty of failure". "The terror
of success, of perfection, is terrible. Actually connects
We are all much more likely to have the experience of not feeling good," said
Willemsen told Netzzeitung.de. The premiere will take place on January 28 at the
St.-Pauli-Theater in Hamburg, after which Willemsen will tour through
Germany.

The display volume of the German
Consumer magazines increased by 2.1 percent in 2005 compared to the previous year.
declined. As reported by Werben und Verkaufen, Stern counts
with 4137 ad pages ahead of Focus (4067) and Spiegel (3671).
most-booked magazines. Compared with 2004, the three
titles, however, between five and ten percent of advertisements. Looking at
Burda (29,386 ad pages) is responsible for the ads by publisher
Gruner + Jahr (23,824). Across all categories, one in four
magazine page had an advertisement. Four-fifths of these were four-color advertisements.
The data is taken from the central display statistics, in which
The Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger)
recorded in over 300 titles.