Zutt & Partner, the communications
and marketing agency based in Wolfhausen (ZH) is managed by the
Net-Agency to "Taste-Agency". Founded as a classic advertising agency,
Zutt & Partner later focused on new media. After the
reorientation, the agency is again increasingly active in the field of
integrated communication.

The two executives from Western Switzerland
business newspaper L'Agéfi, editor-in-chief Christophe Roulet and his
Vice Gian Pozzy will take over the publishing house in the next two months.
left the company. Both have handed in their resignations as the dispute over
the content of the newspaper with the publisher and main shareholder
Alain Fabarez has caused too great a difference of opinion.
Financial aspects are not the cause, according to the
SDA statement. Fabarez, for his part, denies that an increasingly
more prominent political orientation the liberal line of the newspaper
endangered. The newspaper's course has not changed. The
Charles Poncet, President of the Agefi Board of Directors, expressed his regret at the
the departures.

The deal has now been finalized: Ringier has acquired 75
percent of the newly founded Juno Kunstverlag GmbH in
Berlin, which publishes the art magazine Monopol. The
Founders Amélie von Heydebreck and Florian Illies remain editors-in-chief
and co-owners. Monopol was launched in April 2004 and is aimed
is aimed at the premium market segment with high purchasing power. The current
Monopol has a circulation of 30,000 copies. The title is published in
2-month rhythm.
Since March 25, 2004, Ringier has been the publisher of the monthly magazine Cicero
whose paid circulation increased by 5.5 percent in the last quarter.
to 66,000 copies, as was reported in the
corresponding communication.
Monopol complemented Cicero in an excellent way. Both titles aspired to
the market leadership in their respective segments, contemporary
Art and upscale lifestyle would be a growth market worldwide.
defined, Ringier announces. When asked whether Ringier
intends to expand its portfolio with further German securities, is the response of media spokesman Marco
Castellaneta: "There are no further plans at the moment."

Nescafé, UBS, Novartis, Roche, Nestlé,
Zurich, Rolex, Swisscom, Credit Suisse and Omega are the ten
most valuable brands in Switzerland. This is shown by the second brand ranking,
Interbrand Zintzmeyer & Lux together with the
published by the business magazine Bilanz. The 50 top brands of the
Switzerland have gained significantly in value over the past year. Last year
A brand value of 15 million
francs to reach the top 50. This year it was already 38
million francs. The UBS brand recorded the strongest brand growth.
(+27% to 11.084 billion), which now occupies second place in the
in the rankings. However, the top brand in Switzerland remains
ahead of Nescafé (CHF 15.208 billion). Novartis is in third place
(10.660 billion).
Swisscom and Swatch are among the biggest losers this year.
Although Swisscom is in 8th place, as in the previous year, it has no
other brand lost value. Swatch in 18th place (2004: 17th) has
lost the most in brand value in percentage terms (-17 percent). New under
The 50 most valuable brands in Switzerland are Kaba, Phonak and Bally,
Breitling, Vontobel, Bernina and Strellson. Interbrand
Zintzmeyer & Lux specializes in the creation, management
and the valuation of brands.

The growth of the agency Saatchi &
Saatchi Simko becomes Saatchi & Saatchi after the merger with Simko
in 2004 in the worldwide Saatchi & Saatchi
network. In 2005, the
agency took part in 6 new business pitches and won, among others
the budgets of Novartis, Nestlé, WWF, JTI (Camel), the United Nations
Development Program (UNDP) and Groupe E.
The S&SS network includes 134 offices in 84 countries.

The internet marketer Adlink wants to
overview of the Swiss online landscape. The new
Swiss Media Tool is, according to its own information, the
most comprehensive database for online advertising in Switzerland. The
database currently comprises around 180 online advertising media. The database
is largely based on the company's own network. The
Inventory through media data from the online marketer Web2com. "The Swiss
media tool is not yet complete," explained Markus Rusterholz from
Adlink told Werbewoche. "However, we will continue to
update and complete on an ongoing basis." Topicality and correctness
of the data, six people from Adlink's product management team
guarantee.
The Swiss Media Tool is intended to provide advertisers and agencies with an initial
offer an insight into the Swiss online advertising market. For each site
Basic information such as site description, graphical representation and
advertising-relevant data available. For each site, the performance
and usage data from the AdManagement System, NetAudit, MA
Comis or the MMXI/Nielsen. Online advertising media that are still
are not listed can register on the website.

Swissguide.ch, an information platform
of the Swiss economy, expands the database with current
Publications of the commercial register. In addition to the
Basic information on around 650,000 business outlets is now also available for all
The current data is available to companies entered in the commercial register.
Swissguide was spun off from Cablecom at the end of 2002 through a management buyout.
Group and, according to its own information, operates over 650,000
offices, the largest business directory in Switzerland.
Swissguide is free of charge for consumers and is financed by
Subscriptions for contact mediation and advertising entries.

Ideart Design & Advertising Agency based in
in Lucerne has approved the overall budget of the Lucerne optician Götti + Niederer
won. The budget win includes a new corporate design,
Street posters, seasonal posters in swimming pools and parking garages
as well as mailings and advertisements. In addition, a new website
realized. The first implementations are scheduled for the reopening of the
of the remodeled store in March 2006.

For the 13th time, the
International Sponsoring Award. The sponsoring association FASPO
and the Communications Association invited companies from the
Germany, Austria and Switzerland. In the category
Three awards were presented in the Sports Sponsorship category: Allianz received the
Award for the sponsorship of the Allianz Arena (Agency: Schmidt und Kaiser
communications consultancy); Deutsche Bank for its project "The Best of
Golf" and Erdgas Ostschweiz for their long-standing commitment to the
Athletics. Focus Magazin Verlag was recognized for its school sponsorship
Focus@School in the Public Sponsoring category and Mobilkom
Austria for its Viennale commitment in the Media Sponsorship category
were chosen. In the categories of cultural sponsorship and innovation, no
Awards presented.

The Publicitas index of advertising expenditure is
in December 2005 compared to the previous month by 0.3 points to 92.9 points
decreased, although one more print edition was published in December.
This development is mainly due to the decline in the number of
commercial advertisements in 2005 as a whole. National advertisements in particular
Advertisers have shown a lack of dynamism. But the
The decline in the number of political advertisements in the
had an unfavorable effect. The job and real estate advertisements
on the other hand, recorded an upturn. Compared to the previous year
the index fell by 1.5 percent.

Thomas Zwiessler becomes new editor-in-chief
of ProSieben. With immediate effect, Zwiessler takes over the
Responsibility for all formats of the news and
Magazine Division. He succeeds Guido Bolten, who has been appointed as
Managing Director moves to Kabel1. Since October 2001, he has been responsible
Zwiessler, as head of the knowledge department, is responsible for the complete knowledge magazines of
ProSieben. Previously, he was, among other things, a producer for the
ProSieben reportage magazine "Die Reporter" and worked from 1996
until 2000 as freelance author and producer for ProSieben, Kabel1, Premiere
and CNN.

Switch, the registry for .ch
and .li domain names, is abolishing the registration fee as of March 1, 2006.
of 40 francs. However, the annual fee of 35 francs remains
unchanged. According to the company, this price reduction was
due to the continued growth of the domain name portfolio and the
Introduction of the new registration application on October 1, 2005
makes it possible. Half of Switch belongs to the federal government, the rest is owned by
of the university cantons.