On February 9, the nominations for
announced the 46th edition of the Rose d'Or television festival, under
which include four Swiss television productions. The
sketch show "Edelmais & Co.", the documentary films "Yello -
Electropop made in Switzerland" and "White Flag" as well as the co-production
"Mozart balls" are contenders for one of the world's most important
Television awards. The Rose d'Or television festival takes place from 25 to 30 June.
April in Lucerne.

Following a multi-stage agency evaluation
the Zurich communications agency ViznerBorel has increased the popularity of the
Salto Natale's communicative appearance. The new appearance
includes the classic media of TV, print, posters and radio as well as
Below-the-line measures. Rolf and Gregory Knie's well-known circus initiative Salto Natale will be performing from November 17 to
December 31 in Zurich and from January 18 to February 11, 2007 in
Berne.

For Valentine's Day on February 14, Partnerwinner and Coopzeitung are launching a cross-media dating service. Every week in the printed edition of the Coopzeitung, selected partner seekers will be introduced to the German-speaking Swiss public. A "Date of the Week" gives two singles the chance to stand out to a large readership. The singles are interviewed by the Coopzeitung editorial team. The newspaper pages find their interactive counterpart on the Internet at www.coopzeitung/liebe. Firstly, further information on these singles can be requested there. And secondly, Partnerwinner's entire dating offer can be accessed, as Ralf Ressmann, Head of Internet Coop-Presse, explains to Werbewoche. "Contact ad customers are made aware of the online platform by means of a trial offer. Anyone who places a classified ad will receive a voucher that entitles them to premium membership of Partnerwinner.ch for a short period," says Ressmann.
Partnerwinner is a subsidiary of the Tamedia media group. With a reach of 2,629,000 readers (MACH 2005), the Coopzeitung is the most widely read weekly publication in German-speaking Switzerland, according to its own figures.

The Planetactive Group, which operates in Düsseldorf, Vienna and Zurich, has appointed a dual AD management team and is setting the course for further growth. Tim Schädla and Patric
Fassbender, as Creative Directors, is responsible for the entire
creative output of the agency in Germany, Austria and the
Switzerland. With its own "Flash & Video" area, which is managed by Thomas
Karg, is intended to highlight the increasing importance of
broadband content. Christian Willmanns is the new
Head of Production and from now on takes care of the realization of the
User interfaces and advertising material. Jo Kammer, formerly
Production Manager, is now responsible for project management. With the
restructuring and the more extensive range of services
Planetactive on the significant increase in order volume in the
Switzerland. The online marketing agency intends to strategically expand its media business in order to
keep pace with new developments in the online and mobile media sector
to hold.

The investor consortium around the
Israeli-American media entrepreneur Haim Saban wants to
TV group ProSiebenSat.1 no longer sells. Despite the large
interest from a third party, Haim Saban decided to take over the
SDA reports that the sale process will no longer be pursued. The
The company is developing extremely well. The sale of the
ProSiebenSat.1's Saban shares to Springer was canceled at the beginning of February due to
failed due to resistance from the competition authorities. After that
the sale of the Group with the stations Sat.1, ProSieben, Kabel eins,
N24 and 9Live to a foreign company. To the
possible candidates included, among others, the French
television group TF1 and Luxembourg's SBS. According to the Frankfurter Allgemeine Zeitung, industry experts agree that Saben is only playing for time. He could use the coming weeks and months to further polish ProSiebenSat.1, for example through an alliance with the struggling pay-TV channel Premiere. Analysts see the termination of the sales talks as a tactical move. The investor consortium had acquired the 88 percent majority in ProSiebenSat.1 in 2003 in the wake of the Kirch bankruptcy. They had paid EUR 7.50 per share for the first tranche of shares. Last week, ProSiebenSat.1 published its business figures for the past year, which the broadcasting group improved with a revenue increase of 8.4 percent to EUR 1.99 billion compared to EUR 1.835 billion in the previous year. According to the company, revenues increased primarily due to a strong final quarter. The ProSiebenSat.1 share climbed to EUR 20.96 last Friday compared to EUR 16.35 in December. The company plans to announce detailed information on the business situation on February 21.

Special forms of advertising benefit from the serious
news environment. This is confirmed by the latest qualitative study by the
Mediascore Institute on behalf of IP Deutschland. Three exclusive
Commercials in the environment of "RTL Aktuell" were at the center of the
Investigation: Wüstenrot in the program split (spot between "RTL Aktuell"
and weather), Gothaer in the news countdown (countdown with clock immediately
before the news program) and Meggle in the content split (displaying the
current weather values in an editorially designed frame). The
Viewers had the opportunity to view the special advertising formats Newscountdown and
Contentsplit a first contact. The results show that the increased
attention of viewers in the news environment
communication performance of the commercials. The unaided
Advertising recall in the program split 92 percent above the
average recall value of the advertising island, the supported
Advertising recall 51 percent higher. News countdown and program split
also benefit from the seconds countdown that is used to
Switching impulse of the viewers suppressed. The seriousness of the
In the viewers' opinion, the news program is transferred to the
advertised products. The immediate proximity to "RTL Aktuell"
promotes positive image transfer between the program and the brand.
The study was conducted as a studio experiment with 60 viewers aged
from 14 to 45 years of age.

Christine Lesnik, 41, is now in charge of the
customers from Zurich and eastern Switzerland as an area sales manager and
deputy advertising manager at Weltwoche. Lesnik was under
among other things as marketing manager and area sales manager at
Sonntagszeitung and as a real estate sales manager at the
Marriott Vacation Club. Lesnik is a federally certified PR
Specialist.

In a pitch for the
The communication budget of the airline Etihad Airways has been
Geneva communications agency Rive Gauche/TBWA against competitors
has been implemented. The repositioning campaign is to be launched over the course of the year.
by means of advertising in print media, sponsoring and promotions
and create a new identity for the company.
Valser Mineralquellen Rive Gauche/TBWA has also entered into a partnership with
Repositioning of the brands Valser Classic, Valser Naturelle and
Valser Viva and with the strategic development of Valser
International has been commissioned. Communication measures are planned such as
Commercials, print media advertisements, sponsoring and promotions.

The Cash Group is focusing on cross-media marketing and has launched a new service in the form of an e-mail newsletter. The Cash-Online newsletter is free of charge and, like the business newspaper Cash, is published on Thursdays. It was sent out for the first time last week to Cash Group customers who are already registered. The sections show a clear desire to intensify synergies: Top stories from the current issue of Cash, teaser to the programs on Cash-TV and review option of missed programs, reference to Cash-Online information and selected Cash-Online links, new Cash-Online blogs, reference to offers in the Cash-Shop. The interactive elements are a survey and a competition. The content is supplemented by promos for offers from Cash-Online platform partners and advertisements.

Despite the loss of market share last year, Swiss television SF was able to increase its share of the advertising-relevant group of young people - and this in the prime time after 6 pm. As the Sonntagszeitung reports, citing previously unpublished data from SRG audience research, the market share of SF 1 and SF 2 among 3 to 14-year-olds was on average 1 percentage point higher in 2004 and 2005 than in the years 2000-2003. Among young people aged between 15 and 24, both channels even gained 1.5 points. The biggest increase was among 25- to 34-year-olds, where SF gained 3 percentage points. SF 2 is responsible for the good results among younger viewers, as its evening program attracts a great deal of interest from the target audience, which is attractive to advertisers. SF 2 recorded a market share of over 10 percent among young adults for the first time. In the target group of 15 to 49-year-olds, the increase amounted to 1.5 percentage points. From the perspective of the advertising industry, Director Deltenere's strategy of positioning SF 2 as an event and series channel is proving effective, writes the Sonntagszeitung.

What do you do to become Agency of the Year? The Swiss section of the IAA will be discussing this question at its luncheon on February 28, 2006. The "Gunn Report" named TBWA the most creative agency worldwide. On the last day of the current month, Nick Baum, TBWA Director for Western Europe, will be a guest at the IAA luncheon. He will present his company's highly acclaimed work and reveal the secret of how an international agency can become "Agency of the Year". The event will take place from 11.30 am to 2.15 pm at the Savoy Baur en Ville Hotel in Zurich. IAA members attend free of charge, non-members pay 150 francs. Registration by February 25 at the IAA office, Edith Moosbrugger, Feldeggstrasse 54, 8008 Zurich, tel. 044 383 26 62.

Thierry Furrer has been Ringier Romandie's new Head of Sales for the German-speaking Swiss advertising market since the beginning of February. He succeeds Rolf Leber, who will be taking early retirement in January 2007 after twelve years as head of the department. Until then, Leber will take on some tasks in the area of special editions and introduce Furrer to his work, the media company announced. The Ringier Romandie site in Zofingen, with its eight employees, will continue to play an important role in the future, as it generates the largest share of sales for the French-speaking part of Ringier in the advertising sector, the communiqué continues. Thierry Furrer will be under the management of Patrick Zanello, who has headed the marketing and advertising department of Ringier Romandie since April 2005.