Instead, the aim was to persuade people to start planning for their retirement early so that they don't end up empty-handed later on. Publicis therefore developed a campaign that confronts people with subtle moments of ageing, reminding them that none of us will stay young forever. Moments that many of us have already experienced - and if not, are guaranteed to experience.

It's not about the first gray hair you see in the mirror in the morning. Rather, it's about changes in behavior and quirks that people suddenly display. In other words, things that you suddenly do differently at 46 than you did at 34, or situations that you have often found yourself in, but which take a new turn due to "age".

At the heart of the campaign are five TV and two cinema commercials that convey these special moments of ageing with a great deal of humor and self-irony and, at the end, encourage customers to think about pension provision now. The campaign is flanked by several print advertisements, posters, numerous POS advertising materials and online measures linked to a competition in which prizes worth over CHF 25,000 can be won.

Responsible at Publicis: Thomas Wildberger (CCO), Peter Brönnimann (CD), Andreas Hornung, Christoph Trittibach, Bruce Roberts, Michael Brauchli, Jo-Wayne Peacock, Urs Schrepfer, Thomas Schöb (Creation), Cem van der Schaar (FFF), Benjamin Kägi (Art Buying), Wim Roelfs, Tiago Dias, Massimo Giannotta (Digital), Pascal Schaub (Group Head/Strategy), Christian Brütsch, Beat Huber (Consulting), Adrian Hähni, Sam Bollow (Services). Production: Pumpkin (film production), Kasper Wedendahl (director), Tommy Wildner (DOP), Sonja Brand, Claudia Brand (producer), JingleJungle (sound studio), Ostkreuz (picture agency), Dawin Meckel (photography). Responsible at UBS: Daniel Fischer (Head Marketing Switzerland), Daniela Ciotto (Head Creative Concepts & Campaigns), Markus Egloff (Project Manager Creative Concepts & Campaigns), Manuela Rüegg (Project Manager Creative Concepts & Campaigns), Daniel Hünebeck (Head Client Dialogue Management), Mirela Jusic (Project Manager Client Dialogue Management).
 

Swisscom, SRG and Ringier want to bundle their advertising sales in the company. Praised by some as an innovative solution and criticized by others as highly questionable in terms of media policy, the plan has caused a lot of turbulence since it was unveiled a month ago. It led to Ringier's withdrawal from the Swiss Media Association (VSM).

Swisscom, SRG and Ringier want to use the joint venture to stand up to international online giants like Google and Facebook in the advertising market. These are strong in data analysis and can thus sell personalized advertising. With their joint venture, the two media houses and the telecom company also plan to offer such advertising tailored to the target group, for example on television. All three companies are to contribute their user data to the new company, Swisscom also its technical know-how, SRG and Ringier their advertising platforms.

But now the Weko must first give its approval: It will "examine the merger in depth," according to a statement on Thursday. The preliminary examination has shown that the cooperation in target group-specific TV advertising could lead to a dominant position or strengthen it. There are indications of this.

Scandal at meeting

The day after the three companies presented their plans, the VSM coincidentally held a closed meeting. According to Ringier, there were "intensive discussions" about the planned new company. The VSM had in fact demanded a ban on advertising for SRG. This was a radical demand that Ringier could not support. As a result, the media company withdrew from the association.

Ringier, SRG and Swisscom stress that their new company is open to others. "We are not a closed club," Ringier CEO Marc Walder said in August. However, he said that for the time being, a customer relationship is envisaged for cooperation with other partners, i.e., no admission of additional shareholders. (SDA/uma)
 

In addition to news about the Foam Partner world, the Foam Partner Group's new employee magazine "Foam Inside" includes an entertainment section, anniversaries and introductions to new employees as well as an outlook on the Group's strategic direction. Foam Inside" is published twice a year in three languages (German, English and Chinese), starting in fall 2014.

Foam Partner, a member of the Conzzeta Group, is relying on the Zurich-based communications agency to design and implement the magazine. "Prime knows the industrial sector and our business. They quickly understood our wishes in terms of content and design and were always very flexible and solution-oriented during implementation," says Rita Kollbrunner, Head of Marketing and Communications at the FoamPartner Group.

Responsible at Foam Partner: Rita Kollbrunner (Head of Marketing and Communications), Priscilla Hüssy (Junior Marketing Manager). Responsible at Prime: Basil Hangarter (Agency Manager), Eva Hullin (Consultant), Marcello Koch (Art Director), Stefanie Bühler (Polygrapher).
 

The result is a real eye-catcher. The headline highlights the product’s uniqueness, and you can recognize the producer from a distance. You can sample the flavor of semi-wild mountain olives right on the spot. More information about the oil is available in the new brochure, also produced by Scotti.

Person in charge at Le Delizie di Capua: Thomas Di Capua. Responsible at Scotti advertising agency: Patricia Meneghin (Consulting); Peter Rettinghausen (CD and Copywriting); Selina Muth (Art Direction); Jeannine Jones (DTP).

Supertext proofreads media releases, edits web texts and writes entire blogs. As different as the customers and the industries are, all services have the motto "Super quality for super results" in common. The company wanted to be committed to this credo in its own business as well. So they checked where there was potential for improvement.

Online ordering via website, quality of text and translation services offered, IT team - everything was actually right here. But what about the employee names? Could you get more out of them? Yes, absolutely! And so the Supertext employee Enrico Bachmann became Enrico von Walterskirchen.

In Enrico von Walterskirchen, of course, there's still the Enrico Bachmann who, as a copywriter, creative director and member of the Art Directors Club Switzerland, spent more than 20 years working for clients such as Swissair (they rest in peace), Credit Suisse, Sony, Michel Fruchtsaft and Media Markt Germany. And who in the last 2.5 years as Head of Consulting made his contribution to the impressive growth of Supertext.

But Enrico von Walterskirchen is now also the Enrico von Walterskirchen who, together with the other 24 employees, is igniting the next stage of the supertext rocket: With a strengthened French Connection and an increased English colony for even more language expertise. With a dedicated three-person IT team that is happy to integrate the Supertext translation platform into the intranet of a company like Swisscom. With more project managers who, as the single point of contact for their customers, are the girls and boys for everything when it comes to supertexts and supertranslations.

Why did Enrico Bachmann become Enrico von Walterskirchen? From well-informed circles one hears that he connected his name optimization immediately still with a marriage. (Supertext)

Philipp Dornbierer aka Yehteh shows on his new website Yehteh.com a selection of his illustrations for magazines and clients such as Adidas, Google and Emmentaler. As a trained graphic designer, he designed the website himself. He entrusted the technical part to the digital agency Y7K. "For us it is an honor to implement Yehteh's website. He is an exceptional talent. We think it's cool that he was able to start an international career from Zurich," says Yves Sinka, partner at Y7K. Philipp Dornbierer has been working as a freelance illustrator since 2013. In recent years, the young illus- trator has drawn for international clients such as Airbnb, Google and the New York Times.

This was written by the Syndicom trade union and the Impressum professional association on Wednesday. A collective labor agreement (CLA) for media professionals would unite the industry in the current transformation phase and strengthen it in many respects, the Syndicom trade union and the Impressum professional association said in a joint statement. Until now, the executive committee, which currently consists of seven publishers, had blocked the start of CLA negotiations for media professionals in German-speaking Switzerland. A proposal drawn up by the journalists' representatives and the managing director of the publishers' association itself was also rejected by the steering committee.

Eleven years without a contract

In German-speaking Switzerland, there has been no contract for eleven years. In French-speaking Switzerland, on the other hand, there is still a collective labor agreement for media professionals. On Wednesday, Syndicom and Impressum appealed to the publishers, the members of the publishers' association, to agree to the commencement of CLA negotiations. The journalists who are members of Syndicom and Impressum are counting on the social partnership spirit of their employers. Every publisher has a responsibility - to its employees and also to the public.

Support from Leuthard

Most recently, even Media Minister Doris Leuthard called on publishers to negotiate a collective labor agreement with the unions in the media industry. The Federal Council does not intervene directly in such matters. "But I would very much like the publishers to be more willing to talk," Leuthard stated in newspaper interviews at the end of April. She hopes that a CLA for media professionals will result in higher journalistic quality. The Swiss Media Congress will take place on Thursday and Friday in Interlaken. The joint advertising and marketing platform ofSRG , Swisscom and Ringier is likely to be the main topic of discussion there. These plans led to a scandal within the publishers' association and Ringier's withdrawal from it. (SDA)

In the course of a succession plan, Willy Günther has found a solution that is optimal in all respects for employees and customers with the sale to the Messerli Group, according to a statement. For more than 30 years, the 62-year-old has led the company in the second generation as chairman of the board of directors. Since the next Günther generation is still of primary school age, the patron sought an external succession solution that would both respect the company's tradition and offer positive development opportunities for its future. In a carefully conducted evaluation process, the ideal partner was found in Andreas Messerli (54). The Messerli Group, which he heads, comprises leading companies in emotional marketing, live communication and brand experience.

"I am proud that we are able to take over Media Rent. The company is a Swiss leader, very healthy, sustainably solid and has competent, motivated employees. With its high-class services and innovative event technology, Dr. W.A. Günther Media Rent completes the current competence fields of the Messerli Group," Andreas Messerli comments on this acquisition.

"Handing over a company that has been in the family for over 80 years to new hands is also an emotional process. That's why I'm glad to have found a positive solution for both employees and customers with the handover to Andreas Messerli. As the owner of a family business, Andreas Messerli shares our values and quality concepts in every respect," says Willy Günther.

Thomas Post, CEO of Dr. W.A. Günther Media Rent, and the management team with Claudia Raguth, Jörg Birrfelder and Oliver Keller are firmly convinced that this step will have a very positive impact, both on Dr. W.A. Günther Media Rent and on the Messerli Group. Under the leadership of Thomas Post, Mediarent will remain true to its high standards and values as an independent company within the Messerli Group, while at the same time being able to continue to develop in a forward-looking manner.

Willy Günther will remain active as a member of the Board of Directors in his group of companies operating in Switzerland, Germany, Austria and Benelux with the divisions "Distribution" and "Project and Systems Business of Professional Audio and Video Technology". Therefore, his second Swiss company, Dr. W.A. Günther Audio Systems, remains unaffected by this acquisition.
 

After an initial career as a professional cyclist, Armin Meier began his career in the sports business at IMG Switzerland in 2001. In 2010, he moved to Ringier in the area of sponsorship and marketing. In 2011, he became Managing Director of the newly founded company Infront Ringier Sports & Entertainment Switzerland, a 50/50 joint venture between Ringier and Infront Sports & Media based in Zug.

Since the company was founded four years ago, Infront Ringier has secured the marketing rights for the Swiss Football League and the Tour de Suisse. The Swiss Indoors Basel and Swiss Cycling have also transferred their marketing rights to the well-connected Infront Ringier in recent years. The Swiss Ice Hockey Cup and the successful B2RUN Swiss corporate running series in the growth segment of popular sports events were newly established.
InfrontRingier also markets sports personalities such as Fabian Cancellara, Yann Sommer, Florence Schelling, Jonas Hiller, Bruno Kernen and others.

Armin Meier is leaving the company with immediate effect to pursue a new challenge, as detailed in a press release. Lukas Troxler, currently Director of Marketing & Business Development and member of the Infront Ringier Executive Board, will take over the management of the company on an interim basis.

"With 20 Minuten, Marcel Kohler has not only been running the economically strongest title in Switzerland for ten years. The free commuter newspaper is now also one of the most successful media brands in Europe," reads the jury's statement. This applies not only to the print market, but also to the digital business, where 20 Minuten is the innovation and market leader.

Under Kohler's leadership, 20 Minuten has also established itself as one of the very few media brands in Switzerland in three parts of the country. It also successfully made the leap to Luxembourg. Tamedia is currently working on positioning the 20 Minuten concept in Denmark under the title Metroexpress. In Germany, the implementation of 20 Minuten as an online project is currently being examined. A total of 400 employees now work for the title in the editorial and publishing departments.

Marcel Kohler, born in 1960, started in the media industry in 1982 at Schaffhauser Bock. From 1985 to 2005, he worked at the publishing house of the Neue Zürcher Zeitung. He started as a key account manager, followed by positions as sales manager, advertising manager and deputy publishing director. Among other things, he was involved in the launch of the NZZ am Sonntag. From 2006, he was responsible for the 20 Minuten media group as Managing Director. Kohler has been a member of Tamedia's Executive Board since January 2013. In this function, he is responsible for the entire 20 Minuten division in Switzerland and abroad.

The jury for the 2015 Media Manager was made up of Tobias Trevisan (entrepreneur, former management spokesman for FAZ), Marco de Stoppani (ex-NZZ publishing director), Maili Wolf (Maili Wolf Consulting, ex-Ringier and ex-Tamedia manager), Karl Vögeli (Vögeli Medienconsulting, former head of Coop Press), Johann Oberauer (journalist-publisher) and Markus Wiegand (journalist-editor-in-chief).

The award is presented annually in the context of the Swiss Media Congress to a publisher or a media manager who, through his or her activities, promotes the ground for journalism and at the same time makes an important contribution to society.

Those honored so far: 2014 Michael Ringier (Ringier), 2013 Norbert Neininger (Schaffhauser Nachrichten), 2012 Christoph Bauer (AZ Medien), 2011 Albert Polo Stäheli (NZZ Group), 2010 Valérie Boagno (Le Temps), 2009 Pietro Supino and Martin Kall (Tamedia), 2008 Ralph Büchi (Springer), 2007 Théo Bouchat (Edipresse), 2006 Peter Wanner (AZ Medien).

The aim was to enter into conversation with decision-makers on the customer side and to build new relationships. Three main groups were identified as the most important contacts for fire-resistant glass: Aesthetes (architects and draftsmen), Thinkers (planners and project managers) and Doers (carpenters, glaziers and metalworkers). A suitable soft drink was selected for each of the three professional groups and an individual can design was developed: Iced coffee for the architects, apple spritzer for the planners, and an energy drink for the doers.

The main message of the charm offensive is: "We know our customers' individual needs."The following communication tools are used during the surprise visits of the contact persons on site: beverage cans in three designs, packaging (six cans per unit), advertising folders, and design of delivery vehicles.

Responsible at advertising city: Eva Kesper-Wegelin (art director); Romaine Ceppi (polygrapher); Nicolas Kesper (copywriter).