UPC Cablecom has not violated the Price Disclosure Ordinance

The cable network operator and telecoms provider has been proved right on the question of whether UPC Cablecom is displaying prices correctly in its advertising. The Bülach district administration office dismissed a complaint about a breach of the Price Disclosure Ordinance.

Company spokesman Bernard Strapp confirmed a corresponding report by Sonntagblick. The complaint was filed by competitor Sunrise in the summer. It was of the opinion that UPC Cablecom made too little reference in its price information to the fact that the basic fee for the cable connection is usually billed by the landlord via the ancillary rental costs. The Statthalteramt Bülach, however, did not see any violation of the Price Disclosure Ordinance. According to Strapp, the authority based its decision on an earlier ruling by the Zurich Commercial Court, among other things. The cable network operator is pleased that the complaint was dismissed. "We never expected a different decision, but we are now pleased that this instance, like the Fair Trading Commission and indirectly the price watchdog, has not objected to our advertising," said Strapp. Sunrise did not comment on the decision of the Statthalteramt on request, as it was not yet available to the company on Sunday. The complaint against UPC Cablecom was specifically directed against a television commercial featuring actor Carlos Leal and comedian and former Miss Switzerland Stéphanie Berger. In Sunrise's opinion, the ad incorrectly refers to the basic fee of CHF 29.95 for the cable connection. (SDA)

Ruf Lanz for Hiltl: The Silence of the Peas at ZFF

Once again this year, the vegetarian restaurant Hiltl is playing an important role at the Zurich Film Festival: as a catering partner. Ruf Lanz illustrates this commitment.

The creative team quickly transformed the famous psychological thriller "The Silence of the Lambs" into "The Silence of the Peas". After all, Hiltl has loved replacing animals with vegetarian food since 1898. The full-page ad can be seen in the current program booklet and in the ZFF festival catalog.

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Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann, Amber Turgeman (marketing + communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Thomas Schöb (Text), Isabelle Hauser (Art Direction), Laura Hofer (Graphics), Pascal Trütsch (Consulting).
 

Last but not least: Poster accident

Philipp Müller is suspending his campaign following the tragic accident. Will his poster now disappear from the scene of the accident as well?

A few days after the accident, this could look a little out of place there. Franz Steinegger advises in the Switzerland on Sunday the person suspected of causing the accident to exercise restraint. "Don't rush things, take a moment, look at the facts, openly admit any mistakes". Wise words from "Katastrophen-Franz". Before diving into the water, however, the unfortunate candidate for the Council of States should clear up the election propaganda if necessary. Or not. In any case, the quick and speedy recovery of the seriously injured scooter rider is more important. Incidentally, another tragic accident occurred in exactly the same place in April of this year. Traffic accident. A car crossed into the oncoming lane for unknown reasons and seriously injured an oncoming scooter rider. (hae)

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A macabre coincidence: Müller's vehicle was parked in this driveway on Seonerstrasse in Lenzburg after the accident - just a few meters away from the accident site (Photo: Thomas Häusermann/Werbewoche, 13.9.2015).

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Screenshot: Aargauerzeitung.ch

Schawinski to exonerate Weltwoche in court

One week after the end of the cult show «Roger gegen Roger», research by the Sonntagszeitung reveals that Schawinski is to testify in court against his friend Professor Sarasin in order to exonerate Weltwoche.

The astonishment about the sudden end of the hit talk show "Roger gegen Roger" was big last week. Although Schawinski reacted in a strikingly emotional way to Köppel's statements on refugee policy in the last show, minor éclat and spite have been the order of the day on the show in recent years. Probably one of the many reasons that have made the show so popular and beloved. Schawinski buried the format on the grounds that Köppel was increasingly using the show for his personal election propaganda instead of appearing as a journalist. "Politician and journalist at the same time - that doesn't work at all in my opinion," the Radio 1 boss said in the View interview.

The Sonntagszeitung now reveals that Köppel's candidacy for the National Council may not have been the only reason for the sudden cancellation. Two weeks before the show went off the air, Schawinski had learned that Köppel wanted to summon him as a witness in a court case. The explosive fact is that the radio pioneer is to testify against his own friend, Zurich history professor Philipp Sarasin, and thus protect Weltwoche from his lawsuit. Weltwoche accused Sarasin of having concealed his love affair with the candidate Svenja Goltermann as a member of the appointment committee. Sarasin, on the other hand, rejected the accusations - on the grounds that the relationship had only begun three years after the conclusion of the appeals process. In turn, he filed a criminal complaint for defamation against the author and is suing the publisher and author for personal injury.

According to Sunday newspaper several sources report, Schawinski is said to have then revealed to Köppel on the sidelines of a broadcast that it was common knowledge that the relationship had already existed before the appeal proceedings were concluded. With this statement, he is now supposed to exonerate Weltwoche. Schawinski, on the other hand, denied to the newspaper that he had made such a statement. This insinuation only underlines "the miserable source situation" for Köppel's "campaign against Philipp Sarasin and Svenja Goltermann". Moreover, Köppel's "unprecedented action" has nothing to do with the communicated reasons for the end of the program. (hae)

Heinz Karrer new member of the Board of Directors of Infront Ringier

Economiesuisse and Kuoni president Heinz Karrer has recently joined the board of directors of sports marketer Infront Ringier, according to the NZZ am Sonntag.

The source is the commercial register. The former top athlete does not share the newspaper's concerns that Karrer could reach capacity limits - Economiesuisse is being criticized from all sides and Kuoni is struggling with its bumpy new start. He limited the number of mandates from the outset, he says, so that he would have "the greatest possible flexibility for Economiesuisse and Kuoni." Karrer's commitment to the internationally active Zug-based sports marketing company is no coincidence: on the one hand, as a former international handball player and head of Intersport, he has an affinity for sports and sports managers, and on the other hand, he was Ringier's head of Switzerland in the 1990s, so he already has a certain proximity to the media group. At Infront Ringier, the search is on for a successor to Armin Meier - the company is without a boss following the sudden departure of the former professional cyclist (Werbewoche.ch reported). According to NZZ am Sonntag, the separation was so abrupt because negotiations on new Super League contracts are pending on behalf of the Swiss Football League and these talks require a manager who will also be on board for the next few years. (NZZaS/hae)

Image: Screenshot SRF
 

SRF will soon show personalized advertising

In an interview in which he discussed, among other things, the joint advertising partnership with Ringier and SRG, Swisscom CEO Urs Schaeppi promised to handle customer data with care. Such data would be used only in anonymized and aggregated form.

Schaeppi told the NZZ am Sonntag that anyone who does not want to see personalized advertising - and this is a declared goal of the joint venture between the three companies - will not see it either. Swisscom will therefore not only offer such an opt-out option, but will also have its approach to data evaluation reviewed by an ethics committee. "We do not sell our customers' personal data." However, Schaeppi also pointed out in the interview that the joint venture between Swisscom, Ringier and SRG is not actually planning anything new. "When you surf the Internet, you regularly come across personalized advertising."

He countered the demands of other companies for free access to Swisscom data for everyone by saying that Swisscom is a listed company and gains the data through free competition. "Publishers such as Tamedia also have data that is suitable for advertising marketing," said Schaeppi, before asking rhetorically whether Swisscom would also receive this data free of charge. However, Schaeppi is not surprised that the Federal Competition Commission is now investigating the merger of SRG, Swisscom and Ringier in advertising marketing in detail. He would like the Competition Commission not to look to the past in its assessment, but to consider how the advertising market will function in two to three years' time.

However, the Swisscom boss is critical of those who oppose the as yet unnamed joint venture between the telecommunications group and the two media companies. Before an offer had even been made, he said, it was being opposed. "This attitude makes any innovation impossible." Because if a Swiss player does not take such a step, then someone from abroad will. (SDA)

Picture: Swisscom

Publishing houses as refugee camps

In an interview with *Schweiz am Sonntag*, SVP President Tony Brunner criticizes the reporting by Ringier and SRF and calls on the media companies to take in refugees themselves.

"Certain media companies" are currently conducting "a veritable campaign against the SVP", said Brunner. "Led by Ringier", attempts are being made to campaign against the party with images, emotionalization and "borderline reporting". As an example, Brunner cites the image of the dead Syrian boy in Turkey - Blick asked the question "Does this image stop the SVP?". It is now known that the family had been living in Turkey for a long time and the father wanted to go to Europe "to have his teeth done". Brunner attributes the fact that public perception has changed in favor of the refugees to the fact that Ringier and SRF "supply" people with the suffering and images of refugees on a daily basis - and questions whether this is still differentiated reporting: "It's more like propaganda. If Ringier and SRF are serious, they should set up refugee camps in their publishing houses."

When asked by the interviewer, Brunner confirmed that he meant this demand seriously. Millions of people would be made to believe with pictures that they would be granted asylum in Europe. Only the wealthy would come, the others would "sit in the mud". Brunner advocates investing in water supplies, food and accommodation on the outskirts of crisis hotspots. (hae/SaS)
 

SRF: Christoph Nufer to become new head of TV federal house editorial office

Christoph Nufer will head SRF's national TV news desk going forward. He succeeds Hanspeter Trütsch, the long-time editor-in-chief, who will continue to report from Bern.

Christoph Nufer, 43, has been working for Swiss radio and television since 2001. He was initially an editor for the political magazine "Rundschau". From 2006 to 2011, he reported from Brussels as EU, NATO and Benelux correspondent. After returning to Switzerland, he worked again as a producer for "Rundschau" and at the same time as an editor for the Federal Parliament editorial team, which he joined full-time in 2014. From March 1, 2016, he will now take over as head of the editorial office of the Swiss Parliament.

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Before joining the former Swiss Television DRS, Christoph Nufer worked as an editor for the Swiss News Agency (SDA) and as an editor, producer and presenter for Tele 24 and TeleZüri. He graduated from the University of Fribourg in Switzerland with a bilingual law degree and also obtained a Master in European Studies (MAES) at the University of Basel's Europainstitut. Christoph Nufer is married and has three children.

Tristan Brenn, Editor-in-Chief TV: "As a former Brussels correspondent and editor of the Federal Parliament, Christoph Nufer is a proven expert on European issues and relations between Switzerland and the EU. With his analytical skills and his many years of television experience, he is ideally qualified to head the editorial team at the Federal Parliament."

Christoph Nufer succeeds Hanspeter Trütsch, 62, who will continue to work for the SRF editorial team on a reduced workload.

Kampaweb under new management

The Zurich-based online communications agency Kampaweb has new leadership. Miro Dietiker, the former CTO and minority shareholder, acquired all of the company’s shares effective September 1, 2015, and is now serving as the new managing director.

Former Managing Director Andreas Freimüller is taking on additional tasks at Campaign Forum, as detailed in a press release. "Nothing will change for our customers," says new Managing Director Miro Dietiker, "their contacts in projects and support will remain the same." The teams for consulting, conception and implementation are moving closer together at Kampaweb and customers will benefit from more efficient processes. The Campaign Forum is taking over the course management and further expanding its consulting services.

The House is launching the second round of the Skoda Crazy Hockey Quiz.

KSP for Coop to go: Gipfeli seeks Schoggi

On August 19, the first «Coop to go» store opened at the Stadelhofen train station in Zurich. During the opening phase, a promotional campaign developed by KSP was carried out at the Stadelhofen train station.

Flyers were handed out to passers-by on which they had to look for the second half of the product pictured. If they had a croissant on the flyer, for example, they had to find the person with the chocolate flyer. If the search was successful, both could hand in their flyer together in the "Coop to go" and received a free Schoggi croissant or, depending on the subject, one of the other products depicted. A total of twelve different flyers were put into circulation.

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The aim of the promotion was to draw the attention of passers-by to the newly opened "Coop to go" and its fresh assortment. A goal that was easily achieved. Many "couples" found each other and visited the store together to pick up their snack or refreshment. "Coop to go" was on everyone's lips.

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Responsible at Coop: Roger Vogt (Head of AER NWZZ); Petra Thomann (Head of Advertising). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (overall responsibility); Benny Goldstein (creative direction); Lea Baldinger, Virginia Waldburger (graphics); Daniel Zehnder (text); Flavia Meyer (consulting management); Marc Gooch (consulting); Manuela Pasanen (DTP); Giacomo Wyss (image editing); Martin Graf (photo).
 

Editor-in-chief leaves Berner Oberländer at the end of the year

Editor-in-Chief Bruno Stüdle will step down as head of the daily newspaper Berner Oberländer at the end of the year. The man in his mid-50s says he wants to take on a new challenge in the final decade of his career.

Stüdle, who has also led bike tours for many years, is turning his hobby into a profession, as he said on Friday when asked. Stüdle has been working for the Berner Oberländer since 2001 and took over as editor-in-chief around four years ago, as the newspaper writes in its Friday edition.Stüdle began his journalistic career with a stage at the Thuner Tagblatt. He later worked as an editor and producer for Berner Bär and 20 Minuten, among others. (SDA)

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