Gerussi has many years of TV experience. He has worked for Swiss Television, Ringier TV, TV3, Teleclub and Eurosport, among others. After six years at the private broadcaster Radio Sunshine, he became deputy editor-in-chief of the Central Swiss regional television station TeleTell in 2008, which was reorganized as Tele 1 in 2010. As part of the founding team of Tele 1, he played a key role in establishing the new TV brand and worked for the station for five years in various roles: as head of the background department, presenter and deputy editor-in-chief.

Caroline Thoma, Managing Director of Reach Media at the NZZ Media Group, said in a press release: "In Adriano Gerussi, we have found an ideal candidate for the position of Editor-in-Chief. He has close ties to Central Switzerland, is a proven leader and an experienced TV editor."

The result is striking key visuals, hybrid entities consisting of a product of the toolmaker and a typical Swiss object.

The tools of the Otto Hofstetter company are almost exclusively exported. The main markets of the family-run company are in Europe, South America, Asia and increasingly in the Middle East. These are mostly regions where the Swiss origin is an attractive attribute and Swissness is an important quality feature. So far, the key visuals have been used in advertisements placed in international trade titles, on the Website  and in an image flyer. Further inserts will follow.

Responsible at Otto Hofstetter: Stefan Zatti (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Daniel Bard (screen design); Hannes Müller (text); Arlette Jaberg (consulting); Imke Fichtner (production); Mirco Rederlechner (photography); Detail (image editing); 4eyes (programming); at-traction (web consulting).

This year, the trip went to Seville. Leading Swiss Agencies secured twelve study places and registered selected candidates from member agencies in German-speaking and French-speaking Switzerland. The aim of the one-week EACA Summer School training program is to inspire participants and expand their knowledge and skills. Students are divided into three groups based on their professional experience and interests: Beginners, Advanced and Digital. This year's new "Digital Marketing Course" focused on digitalization within a holistic communication concept. In teams, the participants had to develop ideas for a pitch after intensive work-shop seminars. This year's client was Barbadillo, a sherry, wine and brandy producer from southern Spain.

Winning Advanced Team

Leading Swiss Agencies congratulates Roman Mösli (Jung von Matt/Limmat) and Stéphanie Pollak (OMD) in a press release. The two students won the Trophy 2015 in Seville as part of the "Advance" team.
 

Matter announced this in an interview with the Aargauer Zeitung newspaper on Monday. The viewers "should then ask critical questions, which I will answer without a net or double bottom". The show will be hosted by Arena presenter Jonas Projer. "Knowing him, he will also ask critical questions." If he cannot answer a question immediately, "I will simply say honestly: I don't know, but we will make sure you get an answer," promised Matter. According to the SRF media release, the editorial team will be accepting questions from Monday at [email protected].

SRF saves on programming and personnel

Since the narrow vote on the revised Radio and Television Act (RTVA), the discussions about the programming of Swiss television have continued unabated. Radio and television also have to make savings. Next year it will be 12 million francs and from 2017 23 million francs annually. There are two reasons for this. With the new RTVA, which comes into force in the middle of next year, more fee money will flow to private radio and television stations and less to the SRG. In addition, the Federal Supreme Court has ruled that reception fees are not subject to VAT. This has been the case since May 2014. SRF is trying to make savings in such a way that viewers "won't feel it", said Matter. "But anyone who knows the program will notice something". However, the core areas of information and culture would be excluded from the savings. The savings program will lead to a reduction in programming and job cuts. Asked whether cuts would also be made in entertainment, the SRF boss said: "Cost-cutting considerations are taking place everywhere."

Entertainment is a constitutional mandate

The SRG's fiercest opponent, the Swiss Trade Association, wants to take major entertainment programs such as "The Voice of Switzerland" away from fee-financed Swiss television and leave them to private broadcasters. In the Aargauer Zeitung, Matter rejects this demand. Entertainment is part of the public service. "It says so in the Federal Constitution. In principle, entertainment is also part of a full program. Mandatory." This must have a connection to the country or reflect the reality of the country. This includes, for example, the fact that many of the participants in "Voice of Switzerland" have a migration background.

Romantic demand

Matter, on the other hand, called the demand for a ban on advertising a romantic idea. An earlier liberalization step had shown that it was not the advertising volume of Swiss private broadcasters that had grown, but only that of German advertising windows. "Even today, half of the advertising money goes abroad," said the SRF director. (SDA)

Picture Ruedi Matter: SRG

Andreas Kaufmann, mayor of Bremgarten near Bern, confirmed Frutiger’s death to the SDA news agency on Saturday evening. Frutiger is considered one of the most important typeface designers of the 20th century. He was born in 1928 in Unterseen in the Bernese Oberland. In 1962, he founded a graphic design studio near Paris. In addition to the globally used «Frutiger,» his two best-known typefaces are «Univers» and «Roissy.» The latter is an early version of «Frutiger,» which has been used on traffic signs in Switzerland since 2003. Frutiger designed numerous other typefaces, including «Centennial» and «Serifa.».
 

Frutiger had been «very ill» for some time, said Rona Sommer, spokesperson for the German publishing house Römerweg, when asked on Saturday evening. Marixverlag, based there, had published, among other works, Frutiger’s book *Der Mensch und seine Zeichen* (*Man and His Signs*). According to the publisher, this book has since become a standard reference for anyone interested in exploring the phenomenon of signs and symbols in the development of typefaces. Another book project titled «Der Schriften-Atlas» had been «in the planning stages,» Sommer added. Unfortunately, this project will no longer come to fruition. Out of consideration for his family, she chose to confirm his death only indirectly.
 

In 2003, Frutiger published his autobiography, *A Life Dedicated to Type—From Interlaken to Paris*. It traces Frutiger’s journey from typesetter in Interlaken to one of the most respected experts in type design.
 

After completing his apprenticeship at the Otto Schlaefli book and art printing house in Interlaken (now Schlaefli & Maurer Publishing), Frutiger attended the Zurich School of Applied Arts. In 1952, he moved to Paris, where he helped develop the first phototypesetting machine at the Deberny & Peignot type foundry. In the 1950s, Frutiger created the Univers typeface family and later adapted it for use in electronic typesetting. Other typefaces, such as Frutiger, followed. After returning to Switzerland, Frutiger lived and worked in Bremgarten near Bern. He received numerous awards for his work. (SDA)

 

According to ZDF, Matthias Thönnissen’s mockumentary «Twinfruit – The Can Must Become Human» takes «a satirically revealing look behind the scenes of advertising and portrays an industry whose main business is to dazzle and seduce.» A «mockumentary» is a fictional documentary, a parody of the genre. As an outsider with some familiarity with the subject matter, one can’t help but suspect that the line between satire and reality is sometimes more blurred than one might like. The bottom line, however, is that the film is quite simply a 70-minute, bitterly scathing—and extremely funny—side swipe at an industry that tends to take itself a bit too seriously. The film presents, in a documentary style, the story of a campaign for a can of fruit—from conception to TV broadcast. «The goal of the communication campaign is to place the intimate relationship between fruit and people in a lively context, positioning canned fruit as a problem-solving companion in everyday life,» according to the briefing. The result is «the biggest campaign in the canned food sector that Germany has ever seen.».

If you can find the time, you should. Because the movie is simply fantastic. It can be found in the ZDF Media Library to be watched over the next three months (unfortunately, we just missed the two TV airings). Here's the trailer. (hae)
 

via W&V

The oceans are massively overfished and polluted. This is no secret, but a fact that has also reached the general public. That's why the WWF doesn't rely on negative headlines to promote the protection of the oceans, but on something that's in every environmentalist: fascination for nature.

For the latest WWF campaign, the agency Spinas Civil Voices dived into the depths of the oceans to track down what amazes people: pregnant males, immortal creatures, animals with three hearts - in short, the wonders of the seas. The result is a campaign with posters, advertisements, and online films that teaches people a thing or two and beautifies cities and advertising pages with extraordinary images.

Responsible at WWF: Gian-Reto Raselli (overall responsibility), Jan Schlink (Head of Online, Print & Campaigns), Jasmin Schmid (Project Manager Campaigns). Responsible at Spina's Civil Voices: Lorenz Spinas (overall responsibility), Guido Huwiler (concept/text), Philipp Lengyel (concept/AD), Tom Malecha (video production), Mareike Biegert (consulting).

Suicidality in children and adolescents is an emotionally complex issue. The clearly structured new brochure serves as an aid for schools, teachers and caregivers, school administrators and school-related services, as well as for members of school boards. It contains valuable background knowledge and information on the prevention of suicidality, early detection and early intervention, as well as guidance on how to act after a suicide attempt or suicide. Suicide prevention can save lives.

Responsible at the Department of Education of the Canton of Zurich:  Enrico Violi (project management and editing) Barbara Meister (text), Christine Böckelmann (text). Responsible at Catherine Martin Art Direction: Catherine Martin (Art Direction and Graphic Design).
 

The new composition of the management team is the result of a stronger customer focus in the organization. The aim of this is to provide customers with holistic and cross-thematic advice and thus provide them with the best possible support during the digital transformation.

"Digital transformation increasingly requires an overarching understanding of the business challenges facing our clients," says Jürg Stuker, CEO and Partner at Namics, explaining the motivation for this step. "Business models, forms of organization, processes and technologies used must do justice to the growing digitalization. This requires a holistic approach, which can be optimally achieved through a customer-oriented organization. This allows us to offer Namics customers an integrated and customized full-service offering," the CEO continues. The new client organization will be headed by the former COO Bernd Schopp as Chief Client Officer.

Long-time partner Michael Pertek has been appointed Chief Operating Officer of Namics as part of the newly formed management team. The 39-year-old has worked for the company for over ten years. Most recently, as Business Unit Manager, he was responsible for the development of the Commerce division in Germany and Switzerland. Before joining Namics, Pertek gained professional experience in the financial and industrial sectors at Baden- Württembergische Bank, Daimler Chrysler in South Africa and Altana Pharma. Pertek holds a Master of Arts in Public Policy and Management from the University of Konstanz.

Since September 1, the Executive Board has thus consisted of Jürg Stuker (CEO), Bernd Schopp (CCO), Michael Pertek (COO), Stefanie Wagner-Fuhs (CMO) and Andreas Seonbuchner (CFO). The previous members of the Executive Board, Tim Dührkoop and Marcel Albertin, will implement the new concept of comprehensive customer orientation as Namics partners with their many years of e-business expertise. They will be responsible for two of Namics' most important client portfolios.
 

This is not provided for in the law, said Media Minister Doris Leuthard on Monday during question time in the National Council. For the Federal Council, it is understandable that the three companies have entered into such a cooperation. Swisscom is acting within the scope of its economic freedom in the area of advertising marketing, the Federal Councillor stated. There is also no prohibition on cooperation between licensed broadcasters and external third parties.

The Federal Office of Communications (OFCOM) is currently examining whether SRG's participation unduly restricts the scope for development of private publishing houses and media providers, said Leuthard. If necessary, her department could impose conditions on the SRG "if the cooperation impairs the fulfillment of the programming mandate or significantly restricts the scope for development of other media companies". Leuthard also pointed out that the Competition Commission is currently scrutinizing the planned cooperation. In Leuthard's opinion, attention must be paid to the aspect of data protection. The project raises specific questions regarding the protection of data and privacy. The data protection officer could look into this, the media minister said. Leuthard had been informed of the planned project in advance by SRG and Swisscom, as she said in the Council. The two companies had been made aware of the formal framework conditions.

Swisscom, SRG and Ringier want to use the joint venture to challenge international online giants such as Google and Facebook in the advertising market. These giants are strong in data analysis and can therefore sell personalized advertising. The project has caused turbulence since it was presented a month ago. It led to Ringier leaving the Swiss Media Association (VSM). According to VSM President Hanspeter Lebrument, the advertising alliance should be prohibited in its planned form. Third parties were in danger of being marginalized, he said last week at the media congress in Interlaken. At the same event, Leuthard called on publishers not to hide behind bans in the dispute over the planned advertising alliance. Constructive proposals for cooperation are needed. (SDA)

The results are based on a survey of 722 SMEs in the United States. More about 99designs.de in the article "99 design suggestions" from Advertising Week 15/2014.