Payment by cell phone has not yet caught on in Switzerland. With the Twint app, Postfinance is now launching Switzerland's first integrated payment and shopping app. Twint is set to revolutionize shopping. From fall 2015, anyone who uses their smartphone for more than just making phone calls will be able to use Twint to pay for their purchases in stores, at vending machines, online or at events. And that's not all: thanks to additional innovative services related to shopping, people will be able to integrate the app into their daily shopping routine. Digital natives should love Twint - that is the goal of the brand identity that the Bern-based branding agency Bloom Identity has developed for the Postfinance subsidiary Twint.

Twint as a loyal companion - with this goal in mind, Bloom Identity worked out the future brand profile of Twint, from the definition of the brand values and the brand core to the positioning. What's special about Twint is that the brand must function above all in the digital world. Because Twint is reaching into the future - the app will reinvent itself again and again in the coming years with the rapid digital development. What seems impossible today, the app will make an issue of in a few years. Twint's brand identity is therefore aimed at currying favor with urban and digitally affine people. They should integrate the app into their connected everyday lives - just as they do with apps like Instagram, Airbnb, or Pinterest.

Tailored to this target segment and based on the brand values, Bloom Identity created a brand identity with an eye-catching profile that relies on catchy shapes and colors. The brand identity is supported by a visual world that tells stories from life. The word picture mark is based on a few terms that stand for Twint and thus for this app of the future. By visualizing these individual terms in explicit forms and merging these forms into a simple, graphic, emotional form, the future word picture mark for Twint was created.

 

The commercial created by the Berlin agency Plantage is a hit. After two days, almost half a million clicks on YouTube - and, for once, enthusiastic feedback. Not a matter of course when a Bayern player exposes himself. And acts. But Neuer does it so well that you simply have to like the campaign. Even if it's hard to imagine that Neuer's life would have been so colorless without football.

Incidentally, this is not the first time that Neuer has hit the mark as a Coke Zero testimonial. He already did that in 2014. Back then with the "Maybe I'm not your girlfriend, but Manuel Neuer" commercial (Youtube link). In contrast to the current work, the campaign at the time was not overly well received by the public. But it did have a nice side effect for Coke Zero: the "...but Manuel Neuer" slogans became a viral running gag on the net during the World Cup in Germany. Not bad, considering that the testimonial Neuer played a prominent role on the way to the World Cup title. (hae)

"Drugstore offers companies a platform to come together with start-ups from a wide range of sectors. Thanks to a dynamic environment and the different working methods of the people involved, visionary ideas for companies and brands can be developed and supported in an unconventional way. After London and Sydney, Publicis Zurich is the third agency in the network to implement the platform.

Impact Hub Zurich on board

To ensure that "Drugstore" is optimally positioned for interdisciplinary work, Publicis has sought collaboration with Impact Hub Zurich, where developers and creatives provide the ideal breeding ground for start-up ideas. With around 500 members and 20 employees, projects can be driven forward quickly and unconventionally, opening up completely new and dynamic perspectives for entrepreneurial thinking. With the "Brand to Product" project, Publicis "Drugstore", together with Impact Hub Zurich, is also offering a first product that sets new standards: an innovation lab consisting of brand experts and tech start-ups that is intended to unleash previously unimagined synergy potential and bring together the best of both worlds.

A prototype in five days

In an open creative process - involving innovation experts, trend researchers, start-up entrepreneurs, brand strategists, interaction designers and software developers - new business models, products or services are created together with the customer. This close collaboration ensures that the brand mission and corporate goals are always in line with product development. And thanks to the agile innovation design and development methods, a first prototype can be presented just five days after the kick-off with "Brand to Product". Publicis Zurich's "Drugstore" is thus intended to offer companies an attractive innovation platform that delivers on the promise of "Lead the change" made by Switzerland's largest advertising agency.

Curdin Janett, Publicis Zurich, in a press release: "For decades, we have focused on brand management. Differentiating positioning, resulting brand promises and, of course, translating these into communication. By working with Impact Hub, we can now go a significant step further and think about products and services that deliver on these promises. At a time when product, service and brand have moved even closer together, this seems to us to be the right and promising way forward. We are looking forward to it."

Christoph Birkholz, Impact Hub Zurich: "With Publicis and Impact Hub, leading brand development and agile product development come together to make clients and partners fit for the future of business. In just one week, "Brand to Product" combines the experience of Publicis with the methods of techies and creatives from the Impact Hub community. This unique collaboration is itself a prototype for solutions from and with the innovation and start-up ecosystem on a national and international level."

Clear Channel has thus been awarded the concession for all publicly tendered systems. These are to be completed by the end of the year and put into operation from 1 January 2016. Clear Channel is thus expanding its offering in the city of Zurich not only in terms of quantity, but also in terms of quality, and is strengthening its presence. According to the press release, all facilities are in excellent, highly frequented locations. Thorsten Weber, Product & Infrastructure Director Clear Channel Switzerland, is delighted with this success: "This concession gives us additional top locations in the city of Zurich, allowing us to offer our customers an even better portfolio."

On the subject: Dispute over moving image advertising in the city (Werbewoche 11/2015)

New advertising installations bring more money into Zurich's city coffers

From 2016, the thirty new advertising installations will bring around CHF 3.2 million a year into Zurich's city coffers. The city had only expected 1.2 million francs. The increase was made possible by Clear Channel's bid. The bid was significantly higher than expected, as the city council announced on Wednesday. A total of four companies took part in the public tender. The systems are to be implemented by the end of the year and put into operation from January 1, 2016. The costs for the project planning and construction of the illuminated rotating columns amount to CHF 900,000 for the city and CHF 250,000 for the LCD screens.

The illuminated rotating columns can be operated from dawn until midnight at the latest. The rotation speed may not exceed one revolution per minute. The LCD screens are in operation from dawn until 10 pm. A life cycle assessment is planned for the LCD screens at the end of the first year of operation. This will compare the construction and operation of digital media with conventional advertising installations. The result will serve as a basis for the city council to decide whether further installations of this type can be built on public land in the future. (pd/SDA/hae)
 

This would make a total of 230 million Swiss francs available to the organization in the period 2016-2019. The Federal Council had requested 220.5 million francs. However, the Economic Commission of the Council of States considered a higher amount necessary, as the tourism industry is particularly exposed to the exchange rate. Switzerland has become an expensive place for European guests, said commission spokesman Stefan Engler (CVP/GR). In order to cushion this, Switzerland Tourism has to work more and more markets, he said.

Winning back European customers

For Thomas Minder (SH/partisan), even a marketing budget of 270 million francs would have been appropriate to cultivate the Swiss brand abroad. The aim was to win back European customers. These would have to be "made aware of the beauty of our country with special effort," said Minder. Anita Fetz (SP/BS) fought the increase, pointing out that a Swiss franc is worth more abroad today. In her opinion, tourism promotion also lacks ideas. In fact, hotels would benefit from a free Swiss booking platform or a blockbuster movie - Mürren still benefits from James Bond today, she said. "I have nothing against investing millions in tourism promotion, but I simply expect more," Fetz said. In the end, the motion of the Economic Commission clearly prevailed. The National Council had rejected the increase, and it will now have to deal with it again. There is also no agreement yet on other credits in the location promotion package.

Administrative relief

The National Council had cut the amount for the promotion of e-government by CHF 5.3 million to CHF 12.4 million. The Council of States has now reinstated the CHF 17.7 million requested by the Federal Council. Among other things, this is intended to ease the administrative burden on SMEs by enabling them to process official procedures at federal, cantonal and municipal level via a portal. The Council of States also increased the payment framework for export promotion by CHF 4.4 million to CHF 94 million. In total, the package is worth just under CHF 388 million. It also includes the promotion of innovation and cooperation in tourism, the extension of the supplementary loan for the company Hotelkredit and the promotion of information about Switzerland as a business location. The Federal Council had requested 374 million francs for location promotion. This is 58 million more than in the previous period. Even then, the parliament increased the credits.

New regional policy

The bill also includes the second multi-year program of the New Regional Policy 2016 to 2023, which is to be financed by contributions to the Regional Development Fund of CHF 230 million over eight years.With the New Regional Policy, the federal government is supporting mountain regions, rural areas and border regions in managing structural change. The focus of the program remains on export-oriented economic sectors, and the funding priorities in the next period will be industry and tourism. (SDA)

The Harald Quandt family is the pioneer of alternative asset classes and targeted wealth management in the family office in Germany. In September 2015, the Harald Quandt Group restructured its financial services providers into four brands:

The private equity and real estate business will be merged under the name HQ Capital. This will create a global, independent investment manager for alternative investments with current assets under management of more than USD 12 billion and ten locations in North America, Europe and Asia. The investment company Equita will become a subsidiary of HQ Capital and will operate under the name HQ Equita. HQ Trust is one of the oldest and largest independent multi-family offices in Germany. In addition to managing highly complex assets for private individuals, families and foundations, HQ Trust also advises institutional investors, pension funds and pension schemes. HQ Asset Servicing specializes in asset accounting as well as performance and risk analysis.

Brand architecture, positioning, naming and design

Together with the management and the owner, Scholtysik & Partner develops the brand architecture, the competitive positioning, the uniform naming system and a cross-company visual identity. The common Q-signet and the HQ name element emphasize the connection to the founding family Harald Quandt and are the unifying building blocks of the HQ brand family. The new brand identity of HQ Finanzdienstleister is internationally understandable, appears clear and straightforward and emphasizes the German origin and German quality standards in the Anglo-Saxon financial mainstream.

 

 Including ingredients, preparations and appetizing infographics. The focus of the new report is on ecological responsibility and SV Switzerland's "One Two We" climate protection program.

Responsible at SV Group: Isabel Gherbal (Marketing Communications Director); Ronnie Kohler (Marketing Consultant). Responsible at KSP Krieg Schlupp Partner: Sascha Borsai (creative direction); Daniel Kobi (art direction); Claudia Willner (graphics); Dominic Wirz (text); Christoph Ilg (consulting management); Angie van der Sman (consulting); Bianca Jäger (DTP); Dany Kielholz (overall responsibility).
 

In a tense atmosphere, with about 60 interested people, this year's briefing event took place on Thursday evening at the ADC Gallery. After a short welcome, Dominique Magnusson and Kevin Zysset - the Cyber winning team of last year and 2015 Gold Lion winner at the Young Lions Competition - of their Cannes experience this year and of the feeling of being among the best young teams in the world.

Christoph Ott and Nicole Zingg from Mobiliar followed with background information on the briefing for Mobiliar's youth campaign. Urs Krucker then presented the short briefing and the conditions of participation. Finally, as always, there was enough time for small talk over a small aperitif.

For those who missed the event, see Adc.ch both the briefing and all entry regulations in German and French. The closing date for entries is November 2, 2015. Werbewoche is the media partner of the YCA and will report on the competition on an ongoing basis.
 

Decisions are often made in convivial rounds at the round table. In France, Ikea is fighting to encourage people to sit down together at tables again instead of being conspicuous by their absence. Ikea's love of the table comes from the fact that Ikea sells tables. And chairs. And everything else that goes with a good discussion (except the red wine).

If you stay away from the decision-making rounds, you run the risk of suddenly finding yourself in situations that you don't really like. And which you would never have agreed to. But as I said...

The French agency Buzzmann under Creative Director Georges Mohammed-Chérif shows in three extremely amusing spots how unfavorably it can end, if one keeps away from Ikea table rounds. (hae)
 

Schefer will take office at the beginning of 2016 and will also represent SRG.D on the SRG SSR Board of Directors in the future. As President of SRG Bern Fribourg Valais, Schefer heads one of SRG.D's seven member companies. The 54-year-old worked for Swiss Radio DRS from 1989 to 2006, initially as an editor and presenter, and from 1995 in various management roles, including as editorial director of Wort DRS 1 and as DRS3 program director. In 2007, Schefer moved to a communications agency. Since 2008, he has held a stake in OGS Beratungsteam AG and manages mandates in the field of communication and organization. (SDA)

An attractive offer that may tempt one or the other without a family to cheat. At least this is the case in the three TV spots that Leo Burnett Switzerland was asked to develop for Micasa. In addition to the TV spots, the promotion is also being promoted through online and POP measures.

Responsible at MGB / Micasa: Marc Engelhard (Head of Marketing Communications MGB), Christoph Vogler (Head of Communications Specialist Stores), Lukas Vasvary (Head of Communications Micasa), Lea Gerber, Carine Bernet (Project Management Communications Micasa), Michel Keller (Division Manager Micasa); Philipp Marquard (Head of Media MGB), Valeria Marra (Project Management Media); Streuplan (Online). Responsible at Leo Burnett Switzerland: Barbara Hartmann, David Hugentobler, Pablo Schencke (creation), Johannes Raggio (ECD); Michael Gassler, Aline Litchenhaus (consulting); Erasmo Palomba (FFF); Pumpkin Film (film production), Julian Pugsley (direction), Hastings Audio Network (sound); Lorenz Cugini (photography), Sandro Mazzola (photography assistance); Natalija Pocuca (styling), Ayako Sugaya (styling assistance); Ben Fernandes (photo editing).

 

 

The aim of Bike4Car is to raise awareness among urban motorists so that they discover the advantages of an e-bike. Those interested can exchange their car for an e-bike free of charge for two weeks and also benefit from a four-month subscription to Mobility Car Sharing.

700 e-bikes are available throughout Switzerland until the end of September at the main partners of the +Stromer- and Coop Bau+Hobby project. The platform Bike4car.ch allows to locate the e-bikes available in the vicinity. The campaign was advertised throughout the summer at national level on TV, on street posters, fuel dispensers and with POS material in partner stores. In addition, a guerrilla action was launched in city centers by means of the " Walking Minds " - surprising and a first in Switzerland.

Responsible at Energieschweiz: Chantal Purro (Communications Officer), Hermann Scherrer (Mobility Section). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Nicole Gütiger (Campaign Manager), Marco de Albuquerque (Art Direction), Sven Jungo (Video, Graphic Design), Gianluca Terzini (Graphic Design). TV: Freestudios, Geneva.Walking Minds: Wiecomic, Berlin (Germany).