Every interested media house must also be able to participate in such potent advertising opportunities and alliances without discrimination, Lebrument said on Friday at the Swiss Media Congress in Interlaken. The concentration on the three companies SRG, Swisscom and Ringier leads to a grotesque distortion of competition, he said. No one knows as much about the preferences of the Swiss as Swisscom. This knowledge is worth its weight in gold for advertising, which is becoming increasingly individualized, he said. "Whether small or large media houses, traditional or new media providers - they must all have free access to this data and be able to profit from it."

The president of the publisher therefore welcomed the Decision of the Competition Commission, the planned alliance to be examined in greater depth. As a counter-model to the advertising alliance of SRG, Swisscom and Ringier, Lebrument advocated an industry solution. The Swiss Media Association could serve as a platform for this. "We are ready to jointly build an organization that offers all our members access to these services," Lebrument said.

SRG is not one of them. It is sufficiently financed by fees, which will increase in the coming years. As the umbrella organization of Swiss radio and television, SRG would do well to scale back. Today, strong forces are working through referendums and political initiatives to cut fees, abolish them altogether or limit advertising. (SDA)

Genuine Tages-Anzeiger headlines form the headlines. Topics from politics, society and culture are taken up. The headlines stand for articles that were read by the people in the pictures. In the motifs, these contrasting points of view collide. In a documentary way, chance encounters and situations in the urban space are shown, from which discussions and conversations can develop.

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We also worked with passers-by on the street for the new motifs. The photographs were taken by Ladina Bischof. The Swiss photographer has a keen sense of situations and moments and attaches great importance to naturalness and authenticity. In addition to the print motifs, flexible fountain pen ads were designed. The new ads can be seen in various daily newspapers and magazines from 14.9.2015.

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Responsible at Tamedia: Patrick Linder (Advertising Manager), Marcel Tappeiner (Publishing Manager). Responsible at Wirz: Livio Dainese, Fernando Perez (ECD), Thomas Kurzmeyer (CD), Stefanie Huber (AD), Florian Siegrist (Text), Yves Rückert, Pascal Fussen, Manuela Bührer (Consulting), Bettina Faessler (Art Buying). Photography: Ladina Bischof.
 

On megaposters, ads and public transport advertising media, the campaign underlines Sympany's claim to make customers' lives easier. It does this with surprising subjects and the headline "We don't make a big deal out of it.

Responsible at Sympany: Heidi Herzog (Head of Marketing), Caroline Tscharner (Marketing). Responsible at CR Basel: Gabriel Heuberger (CD), Judith Mann (text), Thomas Schaub (art direction) Daniel Roth (graphics), Monika Wüthrich, Daniel Bürgi (consulting/strategy), Tobias R. Dürring (photography), Felix Schregenberger (image editing).
 

The idea for the workshops came about at the suggestion of HR managers, according to a press release. After all, they and their employees also need precise texts - especially when it comes to job advertisements and references. With its writing workshops, Etextera aims to offer professional writing courses that take place directly at the customer's premises in small groups. This saves employees a long journey and the company time and money.

"The workshops are very popular because the participants practise on specific case studies from their everyday work and also write texts themselves," explains Ruth Hardegger-Wickli, Managing Director of Etextera.

The writing workshops for HR managers are now available on Etextera.ch/academy bookable.
 

This was reported in advance by Wirtschaftswoche on Thursday. The newspaper showed a photo as evidence. The DM logo shines above the entrance to the store and the advertising slogan "Hier bin ich Mensch, hier kauf ich ein" (Here I am human, here I shop) is displayed in German in the shop window.

Photo: EconomyWeek

Dm boss Erich Harsch told the newspaper that his company does not operate any DM stores in China; nor has permission been granted to operate stores with the logo in China. It is still unclear whether and how the company will take action against the copy. The DM chain has been known to many Chinese since traders and tourists stocked up on milk powder in the drugstores when traveling in Germany, as Wirtschaftswoche wrote. Chinese baby food has fallen into disrepute since the scandals surrounding contaminated milk powder.

Business ideas and products are regularly copied in China. At the end of August, a financial institution in Shenzhen became known that calls itself Goldman Sachs and uses the same characters as the US investment bank. (SDA/uma)

Teaser image: DM.de

 

Andreas Melchior succeeds Susanne Sorg-Keller, who is taking early retirement at the end of the year after 22 years of service. He is responsible for numerous dossiers in the field of current political communication in the greater Zurich area as well as intercantonal projects, according to a statement from the cantonal government on Thursday. Melchior also has many years of experience in the Zurich and Swiss media landscape. From 1986 to 2001, he held various positions at Radio Z, from 1997 to 2001 as editor-in-chief and member of the management board.

Melchior lives in Berikon. He will take up his position as Head of the Communications Department of the Zurich Government Council on January 1, 2016. (SDA)

Teaser image: Vectorcom.ch
 

Daniel Fanslau joins the team of the music show "Living Room". When it comes to music, the 25-year-old knows what he's talking about. Daniel is the keyboard player for the Swiss band Yokko (chart-topping with "Seven Seas"). "For me, Joiz is the most courageous medium in Switzerland," says Daniel. "Young and motivated people who have both attitude and humor work here. Above all, I look forward to my musical guests and their stories, concerts and special requests."

Philip Wiederkehr is also a new addition. The 27-year-old Zurich native joins the team of "noiz," Joiz's daily news update. Philip previously worked as a presenter at Radio Top, among others. "I hope to meet many like-minded people and megalomaniacs at Joiz and to give my ideas free rein," says Philip.

The third member of the group is Verena Kosheen, who joins the team for the talk show "joiZone. There, the 26-year-old will talk about love & sex, exciting life stories or digital trends with her guests. "When a person opens up and talks from their heart, that inspires me," says Verena. Verena has already proven her versatility in the past as a model and presenter (Star TV).

"We are very much looking forward to Daniel, Philip and Verena. They will set new accents and thus further strengthen Joiz" explains program boss Alexander Sautter.
 

Accordingly, a working group will submit a draft CLA to the Executive Board, which will then be negotiated with the employee representatives. For more than ten years, journalists in the publishing houses of German-speaking Switzerland have been without a collective labor agreement. This contractless state could soon come to an end. The Association of Swiss Media has taken a first step towards Impressum and Syndicom and has set up a working group to draw up corresponding principles. As the head of the Legal Department, Pietro Supino, explained at the meeting, the publishers want to prove with this step that they are good employers. A first step has been taken, "but the work is just beginning," he said.

New "Media Policy" Department

The General Meeting also decided to create a new "Media Policy" department in the Presidium. This will be headed by Markus Somm (publisher and editor-in-chief of the Basler Zeitung). Among other things, the Media Policy Department will also deal with new developments such as the advertising alliance announced between Swisscom, SRG and Ringier. The publishers consider the joint venture between the three partners to be very problematic because it would distort the market. The construct is tricky from a competition law point of view. The data that Swisscom wants to make available only to SRG and Ringier would have to be made available to everyone on a non-discriminatory basis. The publishers also believe that SRG should not be allowed to open up new business areas in the advertising market. They therefore consider cooperation with Swisscom to be impossible. This is neither covered by the Radio and Television Act nor by the SRG's concession. (SDA)

Peter Rásonyi will take over as head of the International section on October 1, 2015. He previously reported on politics and business from London for the Neue Zürcher Zeitung for six years. From 2003 to 2009, he was based in Berlin as NZZ business correspondent. He therefore has many years of experience from two important posts in the capital.

"Peter Rásonyi is a leader with clear strategic ideas and a great willingness to play an active role in shaping the current process of change in the media," says Editor-in-Chief Eric Gujer, explaining the choice. Gujer himself was Head of Foreign Affairs at the Neue Zürcher Zeitung until he was appointed NZZ Editor-in-Chief in March 2015.

Rásonyi was born in Zurich in 1966 to Hungarian-German parents. After studying economics in Zurich, he completed a traineeship at the Neue Zürcher Zeitung in 1993. Before taking up a permanent position as an editor in the economics department in 1997, he completed his doctorate at the Research Center for Social and Economic History at the University of Zurich. Rásonyi is married and has three children.
 

In everyday life, we often know exactly what we like and what we don’t like. But sometimes we lack perspective when it comes to our own jobs, for example. The central idea of the campaign is to highlight the little things we like—or don’t like—and connect them to our jobs by asking directly: «So, do you like your job?».

The approach is playful and fresh. It features funny, slightly crazy, and embarrassing statements designed to highlight the charm of everyday life and reveal different facets of one’s personality. The brands Jobs.ch and Jobup.ch position themselves as partners who support job seekers in their job search and career development, enabling them to thrive and achieve a good work-life balance.

The national campaign, which includes ads in magazines and daily newspapers, digital TV, in-banner videos, and display, mobile, and social media advertising, has been running since Monday, September 7. The campaign is rounded out by a contest that is open to the community via a social media app on Facebook.

Under the motto "Come to the radio, the customers will come to you", Swiss Radioworld is currently communicating the results of the new study on the effect of radio advertising. In collaboration with Mike Faeh of Creative clinic.ch the intermediary organization Swiss Radioworld has developed five radio spots that show generic advertising at its best. "The campaign proves that even seemingly dry content can be packed into an entertaining story with a little creativity and combined with a clear message," says Mike Faeh.

The campaign is currently running on almost all private radio stations in German-speaking Switzerland and confronts radio listeners with unexpected "consumer info" on sex toys and doormats with esoteric effects. The extraordinary business ideas of Gaetano and Tinu are presented, two characters who give thanks for the success achieved through the radio spots. The two stars of the campaign show the closeness of radio and radio advertising to the population and illustrate the effect of generic advertising in a funny way.
 

Responsible at Swiss Casinos Group: Martin Vogel (Head of Marketing and Communications), Jonas Scheidegger (Head of Advertising), Marc Baumann (Director Swiss Casinos Zurich). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Patricia Eugster (Consulting/Media).