The reason for the complaint, which BDP President Martin Landolt plans to propose to his parliamentary group on Tuesday, is what the party perceives as under-representation and non-representation in the broadcast, as Schweiz am Sonntag writes in its current issue. Since the "Arena" was relaunched, the BDP has never been considered, complains National Councilor Hans Grunder - this despite the fact that all parties were promised participation according to proportional representation in the normal broadcast. The BDP has already approached SRG and SRF several times about this and, among other things, sought talks with Roger de Weck and Rudolf Matter in the summer. They agreed with them on many points, says Grunder - yet the situation has even worsened since then.

SRF editor-in-chief Tristan Brenn "cannot understand" the accusations. He says Swiss television is doing its best to make Switzerland's party landscape as balanced as possible. "Arena" host Jonas Projer rejects the accusation in no uncertain terms. It is not true that the BDP is not adequately represented. Calculated over the year, the party would be adequately represented - moreover, the BDP would be underrepresented in the main round of the GfS election poll.

Since the SRF statement is unsatisfactory from the BDP's point of view, the matter is now to be referred to the independent complaints authority UBI. According to Landolt, they are satisfied with Projer's moderation style, but not with who he chooses for which topics and when. After all, the program is an "existential platform" before the elections.

"Arrogant approach"

Incidentally, the Green Liberals are also not very happy with the "Arena". GLP President Martin Bäumle, who has reservations about publicly criticizing, "because otherwise you have to fear being cut". Bäumle is particularly bothered by the fact that little consideration is given to the militia system. One is called up without prior request - for example, on the only Friday in the election autumn on which he was permanently unavailable. Hans Grunder also has a hard time in this regard: he once broke off his vacation early after being called up, only to learn on the way back that he was not needed after all. Grunder describes this approach as "arrogant".

That parties try to influence the selection of guests "with pressure and threats" occasionally happens, says moderator Projer. This is countered "politely but firmly. Projer also rejects accusations based on research by Schweiz am Sonntag that many employees have left the "Arena" because of problems with the working atmosphere. The atmosphere in the editorial office is "excellent." (hae/SaS)
 

This includes everything from the logo and all templates to quick fixes for digital media such as the website, intranet and Studiweb.

The Zurich University of Teacher Education combines the areas of education, continuing education, research and services under one roof and appeals to a wide range of target groups, from prospective teachers to school authorities and university lecturers. With its new image, the PHZH provides orientation and at the same time combines the claim to be a leading university with the diversity and liveliness of everyday student life. While the seal-like logo underlines the university's position, the flexible, colorful layout conveys the breadth of offerings and life at the PHZH.

The basis for the development of the brand strategy, positioning and structure included the requirements and expectations from numerous interviews that SNK conducted with internal and external stakeholders. For Reto Klink, Head of Communications at PHZH, the key requirement was a pragmatic approach: "In SNK, we found a professional team player that knows how to develop a convincing solution efficiently and cost-consciously - from the strategy to the digital quick fix." Reto Klink and his PHZH team were able to implement most of the adaptations themselves based on the templates defined by SNK. From mid-September 2015, the new design will be gradually introduced across all areas of the PHZH.

 

The members of the National Council and Council of States who will be newly elected in a month's time will set the political course for the next four years and thus decide which issues will occupy the Swiss public. "What headlines would you like to see in the future?" and "Voting means having a say" therefore appear today in all twelve daily newspapers and as a fictitious front page in all editions of the commuter newspaper 20 Minuten.

The headlines for September 18, 2018, three years after the federal elections, were set by the editorial teams. They focused on political business that could occupy the newly elected members of the National Council and Council of States in the coming years. The editorial teams of Switzerland's largest media group opted for both national and regional topics, such as the procurement of fighter jets, an eight-lane highway between Lausanne and Geneva, a Ticino Federal Council enacted by law, or a converted barracks in Bern.

"Our media enable their readers to form their own opinions, especially before elections and votes. Personally, I think it's important that we Swiss use our rights and vote," says Pietro Supino, publisher of Tamedia. The campaign was conceived and realized by the Zurich agency Rod Kommunikation.

 

The multimedia platform based in Interlaken is expanding its journalism. On the one hand, the Gossweiler newspaper is introducing a new climate section because the Bernese Oberland is particularly affected by climate change. The keywords here are permafrost, glacier retreat, artificial snow, debris flows and flooding. On the other hand, the traditional politics, business, culture and sport sections will be expanded, the newsdesk will be doubled in terms of time and staff, and the service-oriented Agenda and Marketplace sections will be given independent management and, from next year, their own apps and a separate form in print as the Jungfrau Zeitung's weekly magazine.

Patrick Schmed and Yves Brechbühler (from left)

The 28-year-old Yves Brechbühler will be the new head of the editorial team from October 1. The journalist from Zofingen studied philosophy and German language and literature at the University of Bern. As editor of the Jungfrau Zeitung, Brechbühler introduced a new type of live reporting of major events. His favorite department is politics, where he recently caused a stir with a series of interviews with the four candidates for the Council of States from the Bernese Oberland. He masters the multimedia approach of the Jungfrau Zeitung, which has one of the most integrated editorial teams in Switzerland. Brechbühler is a passionate mountaineer, writes guest articles in the SAC magazine Die Alpen and the Zurich Tages-Anzeiger and has climbed several north faces in the Bernese Oberland, including the Eiger. The new editorial director is also known for his insightful reports. At the height of winter, he accompanied Hasliberg mountain farmer Fritz Kehrli on his arduous journey with his cows via Gental to Nessental on the Susten Pass.

The new Head of Agenda and Marketplace from October 1 will be 44-year-old Patrick Schmed. Born in Disentis in the canton of Graubünden, he is a trained tourism specialist and advertising manager. He has over 20 years of experience in marketing in various sectors. Most recently, he was Head of Marketing at the Gantrisch Nature Park for five years. Before that, he spent eight years as editorial director of the Bernmobil customer magazine, which has a circulation of over 100,000 copies. He has previously worked in the Bernese Oberland. Schmed started his career in marketing at PostBus Tourism in Interlaken, where he set up Postcar, the excursion offer from PostBus Switzerland. He was also Head of Marketing at Radio Grischa in Chur. Schmed is working with clients at Gossweiler Media to expand the cross-media area of native advertising. He has already published a highly acclaimed cultural and historical series about the important castles around Lake Thun and a portrait of the Alpenblick gourmet restaurant in Wilderswil, which is known throughout Switzerland.
 

Ursina Wey has been the new managing director of the Press Council since January 1, 2014. After studying law at the Universities of Fribourg and Berne and qualifying as a Bernese lawyer, Wey worked, among other things, as a research assistant for Bakom and as deputy head of SRG's legal service. Ursina Wey then worked for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), first as a consultant for democracy promotion, then for good governance and decentralization in Togo. After five years in Togo, she received an acceptance letter for her application to become managing director of the Swiss Press Council.

Questioning your own system

"Being able to get involved is already an old theme for me," Ursina Wey comments on her involvement in Togo rather pragmatically. To her, this long-standing desire and drive to get involved includes general issues of justice, fairness and human rights. "That's why I earned a diploma in human rights at the University of Geneva with a thesis on the Mohammed cartoons," she notes in passing. This now also helps her in her work at the Press Council, for example on the subject of media freedom. But Ursina Wey also wanted to experience the relevance of these theories on the ground - the Deutsche Gesellschaft für Internationale Zusammenarbeit gave her this opportunity; as a consultant for democracy promotion in Togo. "That was an extremely valuable experience," says Wey looking back. For one thing, these five years in Togo were a completely new form of stay abroad for her, not to be compared with a trip lasting several weeks, where immersion in a new culture remains much more superficial. Living in a completely different culture for five years readjusted her own coordinate system, Wey says. "You have to constantly question your personal system. Depending on the context, self-perception, one's own reaction and understanding of the other person changes. Clearly preconceived ideas of how something should be are constantly put to the test," she continues. But such an experience also means having to question oneself, to challenge oneself. "A permanent expansion of one's own horizons is good for you," Wey summarizes with a smile. Immersing oneself in another culture also means searching deeper and deeper. But in the end, another culture always remains a foreign culture. And yet, in five years, one can naturally develop an understanding that is very enriching. Having this chance to immerse herself in a foreign culture and get to know another culture as well as possible is something she sees as a privilege. "It changes a person. This experience required me to be very flexible," says Wey. This is another basic trait of her life, she says; movement is very important to her, in every way. "I need new challenges, avoid routine. That also means always being able to adapt to new situations," she says. So for Ursina Wey, no two days are the same, she is always looking for new solutions and different ways - always dutiful and precise, but also with a naturally infectious cheerfulness. For her, no day runs as she imagined it would in the morning. "But that also keeps me alive and gives me a certain serenity," she adds. So she also consciously looks for the challenge in each day - it's part of her lifeblood. Her experience in Africa was also marked by "breaking out of the Swiss career pattern," she says. Many of her friends had difficulty understanding this decision. They feared that she would have difficulty re-entering the Swiss professional world. "I, on the other hand, was fulfilling a wish in my heart and considered it a privilege to be able to make a difference," she explains. She lived in Togo for five years and worked with the villagers. Ursina Wey also focused on the media in Africa. In each of her projects, she tried to involve local radio stations, she says. For example, women were taught directly how to handle the medium of radio and how to create broadcasts - naturally with the background of being able to make these skills fruitful for their own educational projects. "In this way, for example, we were able to provide broad information about the fact that you have to have a birth certificate issued for a child so that it can later apply for a passport or attend university," says Wey. The radio was therefore primarily used to disseminate important information and advice. "In Togo, radio is the most important medium, which is also heard in the remote villages and thus attracts the greatest attention," says Wey. That's why involving local radio was an important aspect of her work, she says. Of course, the level is not comparable to a radio studio in Switzerland. Journalists in Togo can't live off their jobs, and most of them aren't even paid. But it also works like that, she explains. That has always fascinated her anew. "Basically, I don't think you can overestimate yourself when it comes to making a difference," she adds pragmatically. At the same time, this experience has also shown her that a functioning media system at a high level, which also allows discussions with a wide variety of opinions, is an indispensable prerequisite for a democratic society.

Justice in blood

For Ursina Wey, one of the highlights of her current job as Executive Director of the Press Council are the chamber meetings. This is where the discourse takes place around the table. In the process, people delve into a case, says Wey. "Arguments are developed and questioned at the same time. This is an intense experience of the Press Council's central task of conducting discourse on questions of media ethics," she says. It's always interesting to hear the visitors' response, she says. Most of the time, she says, visitors are amazed at how openly discussions take place and how precisely each argument is weighed. "In the end, the chamber has to make a decision - consensus is sought. In exceptional cases, there is a majority decision," Wey explains. Rather rarely, there are votes in which a member of the Press Council disagrees with the decisions at all, he adds. "The Press Council thrives on the diversity of different personalities with different backgrounds," says Wey, explaining how divergent views come about. Different life paths and professional backgrounds meant that individual opinions would sometimes only converge in lengthy discussions. "But that in particular is extremely exciting," she continues enthusiastically. "In some cases, completely unconventional and unexpected thoughts emerge that one would have overlooked from one's own perspective." This fine analysis of media-ethical issues fascinates her anew time and again, she says. "It also requires the ability to put yourself in the shoes of the subject, the people and the intentions," Wey emphasizes. After all, the justification for a Press Council decision must also be convincing. "This presupposes that in a statement the procedure is presented in a comprehensible way, argumentations are developed in a well-founded way and communicated in a comprehensible way using precise language." Behind this, however, lies not only a fascination with intellectual debate and a love of detail, but also great empathy and a general enjoyment of the work. "The pursuit of justice and transparency, human rights, openness and development are the guiding principles of my personal and professional life. This includes a strong sense of fairness." For Ursina Wey, for example, these preferences are already evident in her childhood career aspirations. She imagined becoming a doctor in Africa or a conductor - because there were no female conductors. At the same time, however, Ursina Wey has many different interests and therefore describes herself as a generalist. "In the end, studying law best met my expectations," says Wey with conviction. This decision has enabled her to have a fulfilling professional life.

A swarm with many perspectives

At the chamber meetings of the Press Council, Ursina Wey is present as secretary and minute taker with an advisory vote - even if she clearly represents her opinion. At the same time, she openly brings in her own considerations or ambivalences with a complicated case. Because the discussions of the Press Council are sometimes very complex. Usually, they are conducted with all the more commitment for it. Every argument is heard, every opinion is taken into account - legal understanding as well as personal assessment, reading comprehension as well as editorial mandate, semantic details as well as journalistic craft, the opinion of the complainants as well as the guidelines of the Swiss Press Council. In this diversity of opinions and interests, Wey maintains an overview. Her summaries of the Press Council's decisions impress with their factual and easily understandable conciseness. Her office looks similar to her work - the space seems to reflect Wey's personality. Files everywhere you look. On the desk are open books and copies of current cases, and more can be found on the piano behind her desk - a reference to her passion for music. Copies are also laid out on a second desk. Wey likes to spread others out on her sofa. She inherited it and had it reupholstered - it gives the room its charm. Above it hangs a painting from the series "Transparency" by a painter friend. "The subject matter suits me, especially the work of the Press Council," comments Wey. Transparency is important to her, after all, the work of the media consists of public relations; this should therefore also be transparent and easily accessible to the public. The seriousness of the subject is reflected in her look, but she immediately breaks it with an honest smile. Despite the mountains of paper, Wey knows exactly where she has filed which documents. She jumps up, gathers some documents together, and walks around the room several times. Ursina Wey is always on the move, she doesn't like to sit still. This is what her life is really like, she confirms: "I want to learn, I'm fascinated by new things, I need a challenge. "Sinking into routine would be nothing for her. And indeed, there is no such thing as a daily routine for Ursina Wey; something always comes up, something unforeseen. Mastering the day, with all its unpredictability, requires courage, spontaneity and composure - in Togo, these qualities were a great help to Wey. Even though her desire to "make a difference" was at the forefront of her decision to go to Togo as a democracy promotion consultant for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).
Ursina mason

After studying law at the Universities of Bern and Fribourg and qualifying as a Bernese lawyer, Ursina Wey worked, among other things, as a research assistant for Bakom and as deputy head of SRG's legal service. After five years in Togo, first as a consultant for democracy promotion, then for good governance and decentralization, she returned to Bern as Managing Director of the Swiss Press Council.
 

According to the agency, the channel covers everything that moves students. Why are they so sure about that? Because the Youniverse Channel is made by students.

Six video journalists and two producers make up the Youniverse Channel team, which oversees the first video channel by students for students. In the spring, they were sought and found through a broad recruitment campaign at universities and colleges across the country.

And in keeping with MTV's philosophy, the young guns are now taking the helm and producing videos for their generation on an ongoing basis. The Youniverse Channel team is supported by the social publishing portal Storyfilter.com, the film professionals from Futurelite, and Streuplan in all areas of content conception, production, and communication.

This combination of content marketing and social media captures the digital zeitgeist. MTV mobile is thus focusing on targeted inbound marketing in video format. The campaign to launch the Youniverse Channel has been running since Monday in media relevant to the target group.

Responsible at Sunrise: Christoph Timm (Director), Anja Betzler (Segment Marketing Manager). Responsible at Viacom / MTV mobile: Sanja Ruggiero (Project Coordinator). Responsible at Streuplan: Thomas Back (overall responsibility), Eva Brun (consulting), Basil Renz (consulting), Ennio Cadau (text / concept), Philip Ziegler (text / editing), Marco Braun (AD), Eva Gächter, Dalibor Tihi (online). Production / Coaching: Futurelite (Claudio Catrambone, Pascal Wasinger). Publishing / Coaching: Storyfilter.com (Bernhard Brechbühl). Media: Mediatonic.
 

The diploma ceremony for graduates of the second execution of the certificate course took place in the restaurant "Mucho Gusto" in Zurich. The best graduation was achieved ex aequo by the groups with Adi Barmettler, Beatrix Imhof, Hugo Wyler as well as Barbara Bumbacher, Micaëla Raschle Grand and Thomas Zimmermann with a grade of 5.3. "An inspiring course with excellent lecturers who know how to illuminate "leadership brand management" in all facets, always linking the theoretical basics with practice," says Thomas Zimmermann, Head of Brand and Sponsoring at Postfinance.

Renowned lecturers

The CAS (Certificate of Advanced Studies) Brand Leadership program is dedicated to the multifaceted disciplines of holistic and strategic brand management. Lecturers include high-profile heads of major brands such as Thomas Amstutz (CEO Feldschlösschen Group) or Urs Riedener (CEO Emmi Group), top advertisers such as Dominique von Matt and Martin Spillmann, as well as leading academics such as neuromarketing expert Hans-Georg Häusel and professors Torsten Tomczak and Sven Reinecke from the University of St.Gallen. "We take brand leadership seriously and are proud that we can motivate real brand leaders as speakers for this special course," explains Peter Felser, who is responsible for the course together with Max Meister.
The next course starts in March 2016 and is aimed at executives with an affinity for brands who want to strengthen their strategic understanding of brands. Through guest lectures, case studies and excursions, the course combines the latest scientific findings with proven rules for success from practice. Further information on the CAS Brand Leadership course: www.fh-hwz.ch/brand

The graduates 2015

Adi Barmettler, Marco Bieri, Barbara Bumbacher, Olivier Egli, Heidi Herzog, Beatrix Imhof, Muriel Mangold, Micaëla Raschle Grand, Thomas Schüpfer, Philipp Tinguely, Hugo Wyler, Daniel Zangger, Thomas Zimmermann, Nino Zuberbühler

Peter Felser (Co-Director of Studies), Barbara Bumbacher, Thomas Zimmermann, Micaëla Raschle Grand, Max Meister (Co-Director of Studies) (f.l.)

The co-directors of the study program with the successful graduates

How the NZZ According to the Zurich city police, a rapid test showed that the powder was not anthrax, but a harmless substance. Thus, the Blick staff was able to resume work after one and a half hours. This was the second time this year that the city police had to investigate threats against Ringier. Back in January, the police arrested a 43-year-old man who had made anonymous threatening calls against the press house (Werbewoche.ch reported). In June, the man was sentenced to a conditional fine (Werbewoche.ch reported). (hae)

Image: Ringier

Travel is very popular among students. Unfortunately, their vacation dreams are often dashed by a lack of small change. No wonder, then, that the "UBS Campus Break" has just become a hit at Swiss universities. The campaign is designed for high shareability: Students can take a weekly quiz to find out which highlight best suits them for the trip in question and then immediately share their personal travel type with friends via social media.

At the "UBS Campus Break" there is a trip to a different dream city to be won every week until the end of October.

The campaign will be advertised to specific target groups on mobile and social media. In addition, the campaign is advertised in selected university magazines and at all UBS offices. The topic, which has an affinity with the target group, and the high level of viral dissemination have meant that the "UBS CampusBreak" has already generated thousands of entries in the first week. After the "Style Battle" in spring, the "UBS CampusBreak" is already the second youth campaign that Serranetga has implemented for UBS.

Thanks to a topic with an affinity to the target group and a high level of viral distribution, thousands of entries were generated in the first week.

Landing page: Ubs.com/campusbreak

Responsible at UBS: Daniel Fischer (Head of Marketing, UBS Switzerland), Martha Braide (Marketing Key Account Management Private Clients), Mirela Jusic (Online Marketing). Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Florian Beck (ECD), Daniel Zuberbühler (Client Service Director), Barbara Flury (Consulting), Florian Bosshard (Art Direction), Tobias Brunner (Screendesign), Thomas Blumer, Antonia Meyer, Leoni Klump (Text/Concept), Diego Dirren (Technical Project Management), Futuretek (Programming), Oliver Nanzig (Photography), Reddepartment (Production).

 

At the same time, the digital offering for the 222,000 female readers is being further developed. More content and additional services are available on Annabelle.ch. In addition, all subscribers will receive free access to a new e-paper and will be able to decide in the future whether they prefer to read Annabelle on paper or digitally.

Serge Reymond, Head of Media German-speaking Switzerland at Tamedia: "Our readership research shows that reading behavior has changed in recent years. Readers appreciate our offerings, but find less time to read. With the new rhythm and the new digital offerings, we are responding to the development of reading habits and the structural change in the advertising market." The new concept is expected to result in one layoff and two early retirements.

Silvia Binggeli, Editor-in-Chief: "The concept of Annabelle, a mixture of reportage and lifestyle, is now unique in the German-speaking world. We are proud of this, and we will continue to strongly cultivate this quality of Annabelle in the future."

Annabelle was founded in 1938 as Switzerland's first women's magazine and is published by the Tamedia media group. With a distributed circulation of 70,258 copies, Annabelle reaches an average of 222,000 readers (Mach Basic 2015-1). Silvia Binggeli has been Editor-in-Chief of Annabelle since 2013, while Walter Vontobel has been in charge of the publishing house since 2014.