Behind it is the idea of rediscovering the five senses. A colorful antithesis to the digitalized world. Behind this vision is an association with members from politics and business. According to the statement, this association made the first kickoff possible with generous donations. Thus, the project could be further concretized. This includes the creation of a relief, the realization of a film with drone flight over Bern, as well as the webpage Delia.ch. In addition, the project was presented with a media conference moderated by Sven Epiney.

Responsible at association Delia: Andreas Bähler (President.). Responsible at Pink Elefant: Cordelia Hagi (concept and vision), Harry Sulzer (copy, press relations), Gregory Zagkos (web design and programming), Carmen Sangvik (assistance). Film: Twin Design. Model making and figures: Wenger Modellbau, Atelier Peter Seger, Faces.
 

The centerpiece of both the online and offline campaigns is the website, which was designed using responsive design for mobile and tablet use. A 6-page newspaper-style mailing featuring in-depth information about the apartments and content about the location was widely distributed throughout the Liestal and Basel regions. The property leasing campaign is rounded out by accompanying ads in daily newspapers and on online portals, as well as advertorials and advertising on public transportation.

Representatives at Tellco Vorsorge / Werner Sutter & Co: Michael Fässler (Head of Property Management), Claudia Torre (Property Management), Julia Honigmann (Property Manager), Juliane Jacobi (Property Manager). Contacts at Ric-Communications: Raymond Inauen (Concept, Implementation, Consulting), Daniel Sulzer (Copywriting), BlueMouse (Programming).
 

Ragusa has been available in a 12-pack sharing box since August. The small confectionery novelties can be recognized by their urban handmade look. Ragusa Friends is set to become a cult chocolate for friends with strong characters. With the new variant, Camille Bloch is addressing a very specific target group: conscious consumers who follow the urban trend toward the real thing and want to enjoy a 100 percent natural product - together with friends.

On tour with friends

From mid-September to early October, Ragusa Friends is bringing the little treat in Classique, Noir, and Blond flavors to ten Swiss cities. In central public squares, chocolate lovers and true friends can see the delicacy for themselves. In a photomobile with an urban look, Camille Bloch offers the opportunity to take a personal photo and send it to loved ones in the form of an individual postcard. For all chocolate fans, there will also be collector's cards on the theme of friendship. Anyone who gives one of two samples received to a friend and captures the moment on a photo has the chance to win three individual bicycles from genuine manufacture for themselves and two friends. All those who can not be in person on site, have online on Ragusafriends.ch also the possibility to send individual greetings in the form of a haptic postcard. Impressions of the tour are also available on the website. Additional product tastings will be held in selected shopping centers.

Stops of the Ragusa Friends Tour 2015 in Switzerland:

Geneva // September 17
Lausanne // September 18
Bern // September 19
Thun // September 20
Train // September 25
Zurich // September 26
Lucerne // September 27
Winterthur // October 1
St. Gallen // October 2
Basel // October 3
 

Since the announcement of the new operating system, rumors have been swirling about whether and how an ad blocker functionality can be set up on consumers' iPhones and what consequences this will have for the advertising industry. Fears even go so far as to say that advertising on mobile devices may no longer be possible in the future. A brief explanation is therefore necessary.

Mark Forster, what exactly will iOS 9 enable?
In addition to an improved keyboard, more flexible search, video overlay, etc., iOS 9 allows users to install content blocking software into the mobile version of Apple's "Safari" browser for the first time. In principle, this can also be used to prevent advertising. However, the iOS upgrade alone does not enable this functionality on any iPhone and iPad. The corresponding modification must first be made and activated manually by the user. Therefore, updating your device to iOS 9 does not block advertising yet. In order to prevent advertising, various steps have to be actively taken.

What exactly do users have to do to block advertising?
In a first step, users have to search for a suitable offer of adblocking software in the AppStore and install it on their device. Afterwards, the downloaded adblocker has to be activated in the settings of the iPhone or iPad. The best-known program from the desktop world is AdBlock Plus, which is now also available for iOS. By itself, iOS 9 does not block advertising.

How does this work?
Contrary to popular belief, adblocking only works in the mobile version of Apple's Safari browser. This means that ad blockers do not have access to Chrome, just as they do not have access to all other browsers. All mobile apps are also not affected by adblocking - such as 20Minuten, Blick or Watson).

What effects are to be expected?
In the short term, no noticeable effects are expected for the mobile advertising market. This is because the potentially blocked traffic share is in the low single-digit percentage range and thus many times lower than the growth in mobile data traffic.
 
Can you elaborate on this?
As a comparison, we can look at adblocker penetration on PCs, where such programs have existed since 2009. Today, six years later, around 198 million PCs worldwide have an adblocker installed. This corresponds to 6 percent of devices connected to the Internet worldwide (2015 Ad-blocking Report PDF). With regard to iOS 9, it should be noted that an adblocker only limits advertising on "Safari", but not on other apps. In concrete terms, this only affects ads that are displayed on a mobile site called up on "Safari". However, the use of mobile apps far exceeds that of mobile sites. In the USA, the usage ratio of app vs. browser is 85 : 15. Safari's share of the mobile and tablet market is currently 41 percent. Consequently, even if all iPhone and iPad users were to update to iOS 9 and download and activate an adblocker now, this would hide a maximum of 6.15 percent of ads. If we now assume that the spread of adblockers will reach 6 percent of all devices within 6 years, as is the case on desktop, the blocked mobile traffic will fall by 0.3 percent of the total iOS advertising inventory. Measured in terms of data volume, however, mobile traffic is expected to increase by 57 percent each year. The potentially blocked inventory of 0.3 - 6.15 percent is therefore negligible for the advertising industry.

Nevertheless, what does the introduction of mobile adblockers actually mean for publishers, advertisers and the more than 6.5 million mobile users in Switzerland?
We are constantly monitoring this development very closely. In our systems, we see such trends very early on and can thus react to any changes. The fact is that mobile traffic is still increasing by double-digit percentages every month. We also analyze this regularly with our publisher partners, who seem nervous. The situation is paradoxical: consumers are apparently not prepared to pay for content. Therefore, this content has to be financed through advertising. If this advertising is now prevented, the monetization for the publishers falls away, which is to the detriment of the quality of the media. This, in turn, cannot be in the interest of consumers. We at Adello do not view the spread of adblockers negatively. After all, those who install an adblocker deliberately do not want to see any advertising. An adblocker allows to reduce the waste of advertising to disinterested people. So if you recognize which user has installed an adblocker on a "Safari" browser, you should not show any advertising to the same user in other channels, if possible. It is therefore a matter of taking consumer behavior into account rather than fighting it. If, contrary to all expectations, mobile adblocking were to become widespread and significantly block out a certain advertising target group, it can be assumed that campaigns would be increasingly targeted in mobile apps. On "Safari," other forms of advertising that cannot be prevented will probably be given preference. After all, advertising always finds a way to the consumer.

Interview: uma
 

The new organization is to offer its customers integrated 360-degree advertising solutions as well as cross-media services with a focus on technology and data. Ringier Axel Springer Media wrote this in a statement on Wednesday. Media Impact Srbija offers its clients tailored advertising solutions, including innovative advertising products such as native and video advertising, it said. The portfolio includes strong print and online brands that together reach 2.1 million unique users (Gemius Audience 6/2015), 1.4 million mobile device users (Gemius Audience and Google Analytics, 6/2015) and 2.3 million print media readers (Ipsos Strategic Marketing, 6/2015).

After Media Impact Polska, Media Impact Srbija is the second marketing unit founded by Ringier Axel Springer Media. As part of this network, the organization benefits from access to Dreamlab, Ringier Axel Springer Media's Krakow-based technology hub. This develops state-of-the-art technologies for digital publishing and digital advertising.

Media Impact Srbija is headed by Mihailo Ponjavic (Sales Director of Media Impact Srbija). His core team includes Snezana Stojsavljevic (Head of News Portfolio Sales), Goran Radulovic (Head of Verticals Sales) and Marko Bogicevic (Head of Special Digital and Project Sales).
 

On November 13, 2014, Blick reported on the postbus accident in Endingen AG on November 11, 2014, in which two people lost their lives. The article dealt under the title "Their luck was perfect. The second victim Jonas M. (✝24) leaves behind wife and newborn child" with the fate of this young family. Among other things, the article was illustrated with a pixelated photo of the couple and described the life situation
of the victim.

The complainant objected to several errors. Blick had used a photo from the woman's Facebook profile without asking her and misused it for the report. By publishing the first name and the initial of the last name, the information on profession, marital status, former place of residence and the pixelated photo, the identity of the victim had not been protected, although there was no public interest in her identification. In addition, the report violated the duty of truth. Both the information about the hobby of the victim and the change of residence and the type of house were false.

The Press Council concludes that Blick and Blick.ch have violated Clause 7 (Privacy) of the "Declaration of the Duties and Rights of Journalists" with regard to the protection of personality rights by using a photo of the accident victim and his wife from the woman's Facebook page without her consent. In addition, the complaint is dismissed.
 

The founders are Dominik Sigrist (Art Direction), Alexandre Joly (Developer), and Lukas Zgraggen (Motion and Interaction). All three previously worked for the Y&R Group Switzerland.

The agency focuses on clients and partner agencies that want to stand out from the crowd with amazing implementations, whether with websites, apps or animations.
 

At the beginning of 2012, the teams from "Kassensturz" and the radio consumer magazine "Espresso" were merged to form SRF's first trimedial consumer editorial team. Since then, the newly formed team has been producing content for television, radio and the Internet under the leadership of Wolfgang Wettstein.After a total of 22 years at SRF and most recently 11 years as head of editorial at "Kassensturz" and SRF's trimedial consumer editorial team respectively, Wolfgang Wettstein is now taking some time off at his own request to reorient himself professionally.

Wolfgang Wettstein has been working for SRF since graduating with a degree in German, philosophy and art history. He began his career in 1994 at "Kassensturz," where he worked as an editor and producer. He worked in the same capacity for "Rundschau" from 2003. In spring 2005, Wolfgang Wettstein returned to the consumer magazine and took over as editorial director at "Kassensturz.

Image: SRF/Oscar Alessio
 

Jobs' father, Abdulfattah Jandali, is said to have emigrated to the United States in 1954 to study there. His mother gave birth to Steve Jobs in 1955 but gave him up for adoption because her conservative American family did not accept the Syrian man (and thus a marriage). So little Steve grew up with Paul and Clara Jobs in Mountain View, California.

A tweet to that effect by David Galbraith from early September is currently going viral around the world. For example, the Huffington Post, the Chicago Tribune, the Daily News, and The Independent have already picked up on this gentle reminder. (uma)
 

For $0.99, a user can re-watch three pictures or videos each, Snapchat announced late Tuesday. The offer is initially only available in the US. Previously, Snapchat had experimented with free "replays" - but they were limited to one replay per user per day. In addition, Snapchat introduced animations that can be inserted into selfies.

Snapchat allows users to send photos that delete themselves after viewing. The app is especially popular with young users, who also use it to send revealing pictures. However, the service has also struggled with security problems in the past.

Snapchat says it has around 100 million users a day and is working on a business model. The California-based company has so far experimented with video advertising and paid partnerships with companies, among other things.

However, according to internal figures recently published on the blog "Gawker", Snapchat only posted revenues of three million dollars from January to November last year - with a loss of 128 million. For this year, revenues of around 50 million dollars are targeted, according to the technology blog "Recode".

Co-founder and chief executive Evan Spiegel said in May that Snapchat had a plan to go public, but did not specify a time frame. Last year, Facebook wanted to buy Snapchat, reportedly for three billion dollars. However, the founders beat out the offer. (SDA)
 

For the fifth time, the Weltformat poster festival has announced a competition for students. The theme: "Visual scandal". Loosely based on the quote "l'affiche est un scandale visuel" (the poster is a visual scandal) by Raymond Savignac, the aim is to examine various ways of attracting attention. In addition to prize money of CHF 1,500, the winner will also receive a national poster display from APG.

From over 950 competition entries submitted by 450 students, a jury headed by graphic designer Claude Kuhn nominated 20 promising posters for the final. Of these, 15 are by female graphic designers.

Nominees:
Yiyi Bian (China), Damian Antolak (Poland), Elena Rast and Mirjam Murer (Ebikon), Klaus Stille (Lausanne), Katja Ivanchenko (Constance), Anna Demidowicz (Poland), Alice Lobsiger, (Bern), Loana Boppart (Lucerne), Joe Leiner (Trier), Leon Thau (Lucerne), Franziska Loos (Berlin), Ilona Hornickova (Prague), Jovana Nikolic (Serbia), Katerina Lesyk (Ukraine), Anna Beil (Berlin), Sandra Sordini (Bolzano), Audrey Quaranta (Besançon), Teresa Płotkowiak (Poland), Dominique Wyss (Bern), Florian Lauchenauer (Lucerne)

Jury:
Claude Kuhn (Kehrsatz), Paula Troxler (Zurich), Daniel Peter (Lucerne), Nina Wagner (Berne), Bruno Niederberger (APG|SGA)

100 best posters 14 - Germany Austria Switzerland

The "100 Best Posters - Germany Austria Switzerland" competition was held on an international scale for the 14th time in 2014 and is considered an important institution in contemporary poster design. Numerous graphic designers, students of graphic design at art colleges and universities of applied sciences, agencies, offices, clients and printers take part every year.
In the current year, there were 575 entries with almost 1800 posters. The 100 winning posters and poster series, 51 of which are from Switzerland, were nominated by the jury chaired by Richard van der Laken. This is the twelfth time that Weltformat has presented this exhibition exclusively in Switzerland.

Jury:
Richard van der Laken (NL Amsterdam, Chair), Christof Nardin (A Vienna), Jiri Oplatek (CH Basel), Nicolaus Ott (D Berlin), Ariane Spanier (D Berlin)

Poster festival

The seventh Poster Festival in Lucerne is characterized by seven diverse exhibitions and several supporting events such as workshops, a symposium, a graphics bazaar and a closing party. One focus this year is on the tradition of Swiss tourism posters. The festival runs from September 26 to October 4, 2015.

Association World Format

The Weltformat association has set itself the goal of promoting the poster medium in all its facets. Poster design is made accessible to a broad public through numerous exhibitions. The association was founded at the beginning of 2010 with the aim of organizing an annual poster festival with national appeal. It replaced the Posters Lucerne association, which used to showcase the 100 best posters from German-speaking countries in Lucerne. The Weltformat 15 poster festival is supported by APG and other partners.

Festival program (PDF)

It was already the eleventh award ceremony of the Swiss Award-CC. An eight-member independent jury of experts awarded the trophies along with four nominations and gave reasons for their decisions.

This year, the expert jury of the Swiss Award Corporate Communications presents two project teams with the coveted award trophy created by Ticino artist Pedro Pedrazzini. They go to the energy company Swissgrid for the project "Strategic Grid 2025: For Switzerland's Energy Future" (top picture) and to the project team Hej Creative/Nik Schwab for the entry "Kids Tennis High School: Points instead of Grades" for Swiss Tennis (bottom picture).

The neutral jury decided again this year as an independent and honorary expert committee. With its decision, it rates the aforementioned projects as "outstanding examples of networked and high-performance corporate communications in Switzerland". The chairman of the jury is Peter Stücheli-Herlach, Professor of Organizational Communication at the ZHAW Zurich University of Applied Sciences. In his laudatory speech, he explained the jury's decision based on the advertised criteria for the award. The award was presented this year for the first time in exclusive partnership with the industry association pr suisse.

In addition to the two trophies, the jury awarded a nomination to four other entries. These are the following projects: Agentur Achtung! Hamburg for Swiss Airlines, Klinik Hirslanden Zurich, Namics 13 for Swisscom and the Urner Kantonalbank. According to the jury, these projects are "excellent examples of networked and powerful corporate communications in Switzerland". All nominees were presented with a certificate by jury member Cla Martin Caflisch of the pr suisse central board.

Representatives of last year's award winners SBB and SwissLife also appeared at the award ceremony. They explained how their award-winning projects had been sustainably implemented in the market - and that the award trophies had triggered a motivating response in the team and in the market. At the well-attended award ceremony, industry representatives exchanged views on trends and quality benchmarks in Swiss corporate communications. Singer/songwriter Andy F. surprised the audience with his specially composed song in Zurich dialect to accompany this year's award, based on his song "Züridate".

Award initiator Roland Bieri expressed his gratitude to the president of the industry association PR Suisse for the first-time exclusive partnership and thanked the many and long-standing sponsors, without whom this eleventh edition would not have been possible. As of this year, the award is supported by PR Suisse with its more than 1,500 members as an exclusive industry partner. The twelfth year of the award is already just around the corner; entries can be submitted from March 1 until July 15, 2016, and the award ceremony will take place on September 8.