The group of companies at that time focused on group travel, concerts and incentives. Due to an increasing specialization in these areas, the group of companies split amicably in 1998 into Session Basel AG ("Baloise Session") and a few years later into three further companies. This is how the company Lucentive, which is active today, came into being in 2005. For the past ten years, the company has concentrated exclusively on 360° live communication. The aim is to compose and stage sustainable and memorable brand experiences for its customers.

"I am personally delighted to be able to celebrate this anniversary together and in friendship with all of the Group's former business partners," says Lucius Vogt, owner of Lucentive. "The business environment has changed a lot, but one thing has remained the same: Recognizing and understanding people and their needs is crucial for us as a service provider and represents a new challenge every day. Our core values of unforgettableness, reliability and partnership are always at the heart of everything we do. Our agency applies these values in all areas of activity and develops, designs and implements all projects with this in mind," he adds.

Lucius Vogt recalls with pleasure the highlights of the company's development. He counts the opening of the Botta building on Aeschenplatz in Basel and the numerous SME company anniversaries and annual conferences throughout Switzerland among the most memorable events. Other highlights of Lucentive's international activities include an employee event for a major bank in the Forbidden City in Beijing and countless incentive trips throughout Europe.

"I would like to thank my current team as well as all former employees and especially you, our long-standing and loyal customers, for these eventful years. We will do everything we can to continue to inspire your guests, customers and employees with unforgettable brand experiences. We look forward to working with you over the next ten years to implement interesting projects efficiently and with high quality," says Lucius Vogt.

Pietro Sassi and Kurt Aeschbacher, annual conference 2015 organized by Lucentive (Photo: Mathias Mangold)
 

The rest of the communication is done by the right clothes. These can be discovered at Sihlcity Fashionweek on the catwalk, in numerous stores and at many other events.

Responsible at Sihlcity: Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist). Responsible at Leo Burnett Switzerland: Anna Leudolph, Christoff Strukamp, David Fischer, Martin Stulz, Johannes Raggio (creation), Christoph Schwarz, Ingrid Zumkehr (consulting), Suzana Kovacevic (art buying), Jingle Jungle (recording studio).
 

"Stronger together" is the new claim that the brand experts at Jung von Matt/Brand Identity have developed for Pro Senectute. Externally, it succinctly sums up what Pro Senectute stands for at its core: solidarity between the generations as well as progressive and social services for the needs of the elderly population and their relatives. Internally, it conveys the self-image: as a strong community, all regional Pro Senectute organizations, the many volunteers, donors and partners work together to ensure the well-being of the elderly population and their relatives both nationally and locally.

As the best-known and largest service organization for older people in Switzerland, Pro Senectute is facing an increasingly competitive environment. In order to strengthen its position as a modern and efficient service provider, it was decided to revise the brand and brand identity.

As a striking design element, a dynamic color gradient was developed from the existing brand color green, which can be found in all communication points. Together with natural imagery showing self-confident older people and a flat layout, the result is a fresh and contemporary appearance. To give the well-known name even more visibility, the logo was defined as a pure word mark.

The new corporate design serves as a consistent brand bracket and still allows individual and regional communication thanks to a simplified sender behavior. This not only strengthens Pro Senectute as a whole, but also the cantonal organizations in particular, as these are where the services are provided and identification with Pro Senectute is created.

"As a Swiss institution that is almost 100 years old, Pro Senectute has to keep moving in order to be able to respond to the changing needs of our target groups. The introduction of the new look has triggered an enormously positive internal dynamic and strengthens us as the number one contact in Switzerland for issues relating to old age," says Peter Burri Follath, Head of Marketing and Communication at Pro Senectute Switzerland. From September 2015, the new design will be successively introduced at Pro Senectute Switzerland and the cantonal and intercantonal Pro Senectute organizations

Responsible at Pro Senectute: Béatrice Fink and Peter Burri Follath (overall responsibility); Kathrin Gasser (project management, strategy). Photos: Nadia Neuhaus. Responsible at Jung von Matt/Brand Identity: Project management, consulting: Oliver Aeschlimann (project management, consulting); Pascal Frey, Melanie Sellmann, Micha Rückstein (design, implementation); Thomas Deigendesch (overall responsibility, strategy).
 

Anyone who buys a Hüsler Nest bed as part of the autumn promotion and thus receives a travel cot free of charge can confidently do without the "car loading acrobatics" depicted. The campaign, which was launched at the beginning of September, includes billboards, large posters, advertisements, dealer ads, animated banners, an Microsite as well as POS activities.

Responsible at Hüsler Nest, Oberbipp: Adrian Hüsler, overall responsibility / owner; Patrick Stampfli, marketing management. Responsible at Renzen Communications: Jan Maurer (consulting); Stefanie Berchtold (AD); Hanno Lietz (CD). Photos: Studio Jeker, Solothurn.
 

Fixed-price offers can be bought immediately with a tap of the finger. "The hot phase of an auction starts in the last few minutes and that's where our new app comes in: An animated avatar shows users in a playful way whether they are the highest bidder or whether they have already been outbid. We wanted to bring the playful element to the fore on the Apple Watch, which makes bidding even more fun," explains Paulina Wielinska, Head of Mobile at Ricardo.ch. The app is available in the App Store and will be equipped with further functions in the future.

Mobile continues to gain in importance at Ricardo.ch: over 50 percent of access to the platform comes from mobile devices, and the app for iPhones and Android smartphones has been downloaded over 1.3 million times to date. The platform has appeared in responsive design since this summer.

 

"Something has changed," said Bernd Kuchenbeiser during his speech on the first day of the event. He was referring to the change in the pace of work in his profession as a designer and author. Kuchenbeiser went on to compare his creative work to music: "There are different rhythms, you can play softer and louder, you have to get the timing right."

Typography and tempo

All the specialist speakers clearly expressed the different tempos that are used in the design to guide readers to the desired destination quickly and then give them peace and time to consume the content. Against this background, the presenters talked about their work, ideas and concepts as well as book design. As moderator, the concrete designer Clemens Theobert Schedler once again guided the audience through the conference program with ease and wit. Around 300 guests listened to speeches by typography luminaries such as Werner Jeker, Bernd Kuchenbeiser, Luc de Groot, Jost Hochuli and many other interesting personalities. The crowning finale was the Sunday morning visit to the Sitterwerk St. Gallen with guided tours of the art library, the materials archive, the Josephsohn boiler house and the studio building.

Satisfied organizers

The organizers received enthusiastic feedback from all participants after the event. As in previous years, the third Typo St. Gallen can be considered a repeated success. "Typography is more than just stringing letters together, it's much more. Sometimes disappearing, sometimes in action - it always works when the content leads. Networked people network the disciplines, creating intelligence in the flood of information. In terms of information, networking, fun and content relevance, we are extremely satisfied with the event. As the School of Design, we look forward to being the presenting partner again in 2017," explains Kathrin Lettner, Head of Department at the School of Design St. Gallen, with pride. The aim of the congress was to exchange specialist information and share knowledge and practical experience.

Highly acclaimed fringe exhibitions

As part of the international Typo St. Gallen congress, two exhibitions are being held at the St. Gallen School of Design. "Most Beautiful Books" presents the prize-winning books from the competitions "The Most Beautiful Swiss Books" and "The Most Beautiful German Books". The book presentation "Tschichold's Fascicles" shows unknown works by the German typographer Jan Tschichold. Both exhibitions can be visited in the auditorium of the St. Gallen School of Design until September 26, 2015.

In 2015, the Swiss programmatic video market is estimated at EUR 3 million. This means that 8% of the market volume for video advertising is currently generated by programmatic playout and booking. This volume is slightly higher than in Austria (6.5%), which the study attributes to the greater fragmentation of the market due to the different language regions - comparable to Belgium.

The market is forecast to grow to EUR 22 million in 2020, with programmatic accounting for around 41% of the total video advertising volume. This makes Switzerland the fastest-growing market alongside Austria.

Overall, the DACH market is currently expected to grow by an average of 54.5% from EUR 36 million in 2015 to a market volume of EUR 295 million in 2020, making it the market with the largest volume, behind France (EUR 358 million) and the UK (EUR 602 million).

Download study "Video Advertising in Europe" (PDF, English)

Tamedia will support the international expansion of the business and provide a member of the Board of Directors. The agreement provides for the possibility of a gradual takeover of Zattoo International by Tamedia until 2021. Zattoo and Tamedia both see enormous potential in the Internet TV market, according to the statement. In Switzerland, Zattoo is the clear market leader and cooperates with Tamedia, for example, through integration in the mobile offerings of 20 Minuten. Zattoo is also number one in the fast-growing German Internet TV market, according to the statement.

In addition to the consumer business, Zattoo has succeeded in recent years in establishing itself as a technical service provider for cable TV and IPTV providers. Various network operators in five European countries use Zattoo's technology and service to operate their TV service. Christoph Brand, member of Tamedia's Management Board and Head of Digital: "Zattoo shows in an exemplary way how to expand from Switzerland with an innovative product and thus enriches Tamedia's portfolio".

Bea Knecht, founder of Zattoo and Chairman of the Board of Directors: "Tamedia has been a good partner for us in Switzerland and we look forward to working together internationally."

A fair social plan has been agreed with the employee representatives and the Syndicom trade union for the employees affected, the company wrote in a statement on Tuesday.

To increase cross-divisional efficiency and avoid duplication, Sunrise will merge the Residential and Business Customer units: The newly formed commercial organizational unit will serve all customer groups under a single management. In addition, the Operations unit for residential and business customers will be merged into a single customer service organization. This should make it possible to improve services and achieve synergies in product and process development and digitalization.

To this end, Sunrise will reduce its current workforce of a total of 1890 full-time positions by up to 175 people (equivalent to 165 full-time positions). Not affected by the reorganization are the employees in customer service and the sales consultants in the Sunrise stores. During the consultation process, Sunrise held talks with the staff representatives and the Syndicom trade union. A fair social plan is in place for the employees affected.
 

As CEO, Thomas Sieber was responsible for operational management from August 2009 to September 2012. During this time, he successfully repositioned the company (2010) and, in 2011 and 2012, equally successfully led it through the sale process from the France Telecom/Orange Group to a Swiss company owned by a private equity firm. At the same time, Thomas Sieber secured the best mix of mobile frequencies for the company in the February 2012 frequency auction. He thus laid the decisive foundation for the high quality of today's mobile broadband network. Thomas Sieber has been Chairman of the Board of Directors since October 2012.

Commenting on his move, Thomas Sieber said, "I am satisfied that I have been able to lead Orange Switzerland/Salt in a new strategic direction, successfully overcoming various challenges such as the introduction of a new owner and the smooth brand change to strengthen the company in a tough competitive environment. Now I am looking forward to the strategic challenges in a rapidly changing energy market." NJJ's Olivier Rosenfeld said, "We watched Salt's evolution over several years. With his operational and strategic contribution, Tom has helped make the company a promising investment opportunity for an industrial investor like NJJ. On behalf of the new owner, I wish Tom well in his future challenges."

In order to fully prepare for his new role at Axpo Holding AG, Thomas Sieber is stepping down as Chairman of the Board of Directors of Salt Mobile as of December 31, 2015, according to a statement. The process to find a successor has been initiated.

Cybersecurity companies had previously declared that they had found malware in numerous apps. Chinese state television CCTV spoke of over 350 affected applications on Sunday. Popular Chinese apps such as those of Uber competitor Didi Kuaidi and the messaging app WeChat were also infected, potentially affecting several hundred million users. According to the IT security firm Palo Alto Networks, which helped uncover the attack, other infected apps included games and applications for banking, stock trading, online networks, maps and communication. Apple has since removed the applications from the App Store, the company said on Monday night. There are no indications of data theft or other damage. Apple did not disclose how users can recognize a possible infection of their device or the number of affected apps.

Manipulated developer tool

The problem was triggered by the fact that some app developers had used a prepared version of the Apple software XCode to write their applications, explained Palo Alto Networks. According to the IT security firm's findings, the apps created with this software were able to steal passwords, among other things. Access to the official developer software on the Apple website from China is often difficult due to Internet censorship. The developers therefore used a supposedly original version of XCode that had been stored in a cloud storage facility belonging to the internet company Baidu. The manipulated XCode program has since been removed from Baidu.

It remains unclear how the infected apps were able to pass Apple's controls. This is the first known successful attack on the App Store. By default, iPhones and iPads can only download controlled applications from the in-house App Store. This is intended to ensure that users who remain in the Apple system can rely on the security of the apps. So far, the system has seemed to work well. (SDA)

In the Print category, Ruf Lanz flirted with the campaign for Welti Furrer-Kunsttransporte from the shortlist to precious metal. The Campaign demonstrates how carefully artworks are transported with Welti Furrer. Stories also made it onto the shortlist. In the "Film Technique" category, the Zurich-based film production company had the pleasure of winning the international Triump campaign "Find the one hope for one of the coveted Clio Awards. In the "Music - Film" category, Zurich agency Serranetga made it to the finals with Seven as part of the launch campaign for the Samsung Galaxy S6 (Werbewoche.ch reported).

In the end, none of the Swiss representatives won an award. German agencies were rewarded all the more richly: 64 medals went to the far north. For example, the unauthorized Nazi fundraising run of the duo Grabarz & Partner and GGH Lowe with five times gold, twice silver and once bronze. (hae)

All 2015 winners can be found here: Clioawards.com/winners/2015