The existing contracts had therefore been extended by several years. Goldbach has already been marketing the advertising space of the private channel 3+ since 2011. Also under the aegis of Goldbach is the marketing of the channels 4+ and 5+, which were founded in 2012 and 2014 respectively.

For Alexander Duphorn, CEO Goldbach Media, the Swiss TV channels 3+, 4+ and 5+ offer important added value for advertisers: "In our day-to-day business, we sense that advertisers appreciate the opportunities offered by placing spots in programming dominated by Swiss content. The channels of the 3 Plus Group offer everything that interests the Swiss audience: exciting films and series, fascinating documentaries, and innovative in-house productions with great entertainment value."

Dominik Kaiser, CEO of 3 Plus Group, also looks forward to the contract extension with confidence: "We are very pleased to extend our previously successful collaboration with Goldbach Media. We are certain that this long-standing partnership will continue to lead to increasing revenues for Switzerland's three largest private broadcasters." (pd/SDA)

From further education, diagnostics to personal counseling, the IAP Institute for Applied Psychology offers a comprehensive range of services related to psychology. The diverse field of expertise ranges from professional career counseling, study counseling, career counseling, couples counseling and crisis counseling to leadership training or the accompaniment of change management processes in companies to in-service certificate, diploma and master's degree programs. Making this offer of the leading competence center for applied psychology known to the various target group segments and presenting psychology as an integral part of modern life was one of the primary tasks facing Gestalten's creative team.

An extraordinarily striking implementation was developed, which convinces with concise symbolism. Although the various poster subjects do not show a single face, each poster is able to create a deeply human and emotional encounter. Each subject succeeds in telling an appropriate story about the respective topic and in presenting it in a sympathetic and life-affirming manner. The posters are accompanied by video clips that pick up on the respective theme.

The media strategy is interesting, as the common denominator for the numerous and very different target groups is commuters in the greater Zurich area. Posters at highly frequented commuter locations, e-boards in train stations, and hanging posters in the VBZ reach business executives as well as young people and students who are interested in continuing their education.

The extensive campaign was photographed by Katharine Lütscher. The subjects can be seen in the greater Zurich area from mid-September.

 

This will give participants the opportunity to register additional projects or close any outstanding project entries at their leisure, according to a statement. The best app developers and clients in Switzerland now have one more week to submit their apps. The search is on for the successor to the UBS app "SumUp" and "Liquidsketch" by young programmer Tobias Neukom, which won the Master of Swiss Apps in the two previous years.

Best of Swiss Apps" is all about the Swiss app economy. A jury of recognized experts reviews the projects submitted. The goal of the organizers Simsa and Netzmedien is to honor the best Swiss projects with an annual showcase, similar to "Best of Swiss Web". The award night will take place on November 12, 2015 at Aura, on Paradeplatz Zurich. Werbewoche is media partner.
 

The heroine is an elderly lady who keeps a curious eye on her neighbors' activities in the garden. They are slightly irritated by this, especially when the doorbell rings harshly. However, the lady does not come to complain as feared. On the contrary, she brings a plate with Cantadou appetizers, which makes the get-together in the garden perfect. In a very Provençal way.

Responsible at Cantadou, Bel Suisse: Barbara Frei (Marketing Director), Laetitia Chouraqui (Brand Group Manager). Responsible at Wunderman (Member of Y&R Group Switzerland): Markus Gut (CCO), Swen Morath (Creative Director), Sarah Paul (Art Director), Raphael Grob (Graphics), Natasa Maricic (Text), Stéphanie Bertschi (Account Director), Mint Productions (Film Production), Jingle Jungle (Sound).

And many of you not only clicked through the answers, which has already provided us with very important insights - you also commented, explained and made suggestions. Media disenchantment? Not with us! So we now know that Werbewoche is still a must-read for you, both the printed edition and our newsletter. That's what 67% of the respondents think.

However, Advertising Week is not just intended to be compulsory reading, but to be fun and to give you impetus and assistance for your everyday work. It's good that we now know exactly what you like to read - and what else you would like to read.

You have also confirmed our opinion: If you offer content worth reading, you don't have to worry about the life expectancy of your publication channel. Print is dying? Online is not profitable? Good texts and clever minds always come together. In this sense: Thank you very much. We also understand your praise as a clear mandate.

Relevance and added value in the media were also the buzzwords at the Swiss Media Congress, which was held for the last time this year in Interlaken. While Jeff Jarvis advised providing users and readers with information tailored precisely to their needs as a means of combating sensory overload, Dominique Eigenmann recommended writing less negative and more uplifting content. Because that's what people want to read.

While Hanspeter Lebrument condemned the advertising alliance of Ringier, SRG and Swisscom because it effectively creates a data monopoly, Doris Leuthard thought it was a good idea. From an entrepreneurial point of view, the move made sense, the media minister stressed. And from the ivory tower came the suggestion to first establish a joint "Swiss Media Technology Institute" to be prepared for the rapid changes in the media industry - after all, research never hurt.

There are many ideas on how media and publishers, advertisers and marketers can succeed in the difficult market. But there is no guarantee of success. If ten say "hey," at least as many say "hey. So the order of the day is: Cheer up, dance!

Open your eyes, try it out! Don't lose the desire and do it! The right path shows itself as you go.

But sometimes that's not so easy: There's a camerawoman kicking refugee children and ruining "their whole life so far" in just a few seconds. At the Munich Oktoberfest, gingerbread hearts must be used to promote tolerance: "We have produced around 1000 Herzerl," SDA quoted Wiesn merchant Andreas Greipl. He sells the special edition at his stands in the Hofbräuzelt and in the Ochsenbraterei. Doesn't that make you kind of sick? Hofbräuzelt, Ochsenbraterei and tolerance - something doesn't go together. Originally, the icing on the colorful gingerbread hearts was supposed to be "solidarity. But the term didn't fit on the heart. Bon appetit.

I also have mixed feelings about the city of Zurich's friendliness offensive. Generally speaking, friendliness is as wrong as research is wrong. But can posters make people treat each other more nicely again, let each other go first, help each other into the streetcar with bag and baggage? Yes.

However, the current poster subjects don't have what it takes. On my "favorite subject," I see an elderly gentleman with a kind of rescue hoop in his arm, grinning as if he had just had his teeth fixed at the "dentist in Germany. The slogan ambiguously claims: "Friendly is better in Zurich" (- even though every Zurich resident knows that if you're friendly, you'll wait in line longer at best; but that's about to change).

The campaign, which was implemented by the Dynamite agency, is intended to support road safety. The gentleman with the rescue tire in his arm looks out of the side window of his car. I've learned: When driving, keep your hands on the wheel and always look ahead, as well as in the rearview or side mirror. If you shine a friendly beam all around you, you will provoke at most a rear-end collision in bumper-to-bumper traffic. Or angry honking.

The Zurich police department explains on its website how this promotional GAU could happen: "The city of Zurich and twelve traffic and interest groups are pulling together ..." More likely, "... tattered an idea." The campaign, by the way, will now bother us for three years.

We'll stay on the beat for a moment: "The world is out of joint!" a well-known vigilante, who investigates mainly on the Sunday program of Radio SRF, would exclaim after a glance at the daily newspaper. Let's just not stop thinking and feeling. And put them back together again.

Anne-Friederike Heinrich, Editor in Chief
[email protected]

 

Publicist and communications consultant Peter Hartmeier (63) was elected as a member of AZ Medien's Journalism Committee (PA) in 2013. On October 1, 2015, Peter Hartmeier will take over as Chairman of the PA. In his new role, he will take over from Hans Fahrländer, who will remain a member of the PA. Hans Fahrländer will retire as author of "az Nordwestschweiz" at the end of September, but will continue to write regularly as a commentator and columnist.

As co-owner and partner of Lemongrass Communications AG in Zurich, Peter Hartmeier advises companies and individuals, gives lectures on political and economic topics and moderates symposia. From 2010 to 2013, he was Head of Communications at UBS Switzerland. Before that, he worked for seven years as editor-in-chief of the Tages-Anzeiger; he also worked for Tamedia as head of communications and as publisher of the Thurgauer Zeitung. He began his career as a journalist at the Badener Tagblatt, then moved to Weltwoche and became co-editor-in-chief of Bilanz. He was also Managing Director of the Swiss Media Publishers Association for five years.

"I would like to thank Hans Fahrländer for his prudent and wise leadership of the Journalism Committee. I wish Peter Hartmeier a successful return to AZ Medien." Peter Wanner, Publisher AZ Medien

The PA will be formed as follows from 01.10.2015: Peter Hartmeier, publicist and communications consultant (Chairman); Hans Fahrländer, columnist for AZ Nordwestschweiz and Schweiz am Sonntag; Esther Girsberger, journalist, author and lawyer; Dr. Ludwig Hasler, author, lecturer and publicist; Christian Wanner, former Solothurn Finance Director; Peter Wanner, publisher and Chairman of the Board of Directors of AZ Medien, Axel Wüstmann, CEO of AZ Medien.

The scene was filmed with a hidden camera and posted on the Facebook page of the Zurich city police. Within a few hours, the clip caused a furor and heated discussions far beyond the city limits. In figures: Over 1.4 million people reached, 680,000 views, almost 5500 likes, over 5800 shares and 800 comments. The hidden camera campaign was produced by the film service of the city police. The concept came from Dynamite. The idea was developed in close collaboration with Domink Gysin. The campaign is part of the "generally friendly" campaign (Werbewoche.ch reported).

Responsible at the Zurich City Police: Rolf Nägeli (Head of the Prevention and Communication Division), Micheal Wirz (Head of the Communication Division) Gabriela Affeltranger (Head of Crime and Traffic Accident Prevention), Reto Bohrer and Markus Eigenmann (Specialist Advisors for Prevention). Responsible at the Traffic Department of the City of Zurich: Esther Arnet (Director), Wernher Brucks (Head of Road Safety) Heiko Ciceri (Head of Communications); responsible for Dynamite: Siegfried Simader (Art Direction), Massimiliano Madonna, Roger Bosshart (Strategy/Consulting), Urs Zwyssig (Text/Concept), Filmdienst Stadtpolizei (Film).

André Schürle has found himself talking to the right person: Sofia Kats from Rocket Beans TV may be a charming—and certainly knowledgeable in her areas of expertise—host. But she knows absolutely nothing about soccer. Like, literally nothing. After Schürle finally set her straight—that she wasn’t sitting across from a Call of Duty pro—Kats let her expertise shine through: «And you said «national team»… what have you guys been up to lately?» Both come out of this conversation as winners. And Rocket Beans TV, the web channel for gaming and internet culture, which until now was likely unknown to most people outside its 250,000 YouTube subscribers, now suddenly has a bona fide viral hit. (hae)

The new company will comprise, on the one hand, all of Ringier’s magazine titles in German-speaking and French-speaking Switzerland, including their associated online offerings, as well as the French-speaking Swiss quality newspaper *Le Temps*, on the other hand, Axel Springer Switzerland, which encompasses all of Axel Springer SE’s Swiss operations. The company will operate under the name Ringier Axel Springer Medien Schweiz AG and will be headquartered in Zurich.

With the new company, the partners aim to significantly improve their competitiveness in the Swiss reader and advertising markets and, in particular, to accelerate the digital transformation of their well-known brands. By joining forces in this way, Ringier and Axel Springer are extending their existing, successful partnership in Eastern Europe to include their Swiss operations. Since the founding of Ringier Axel Springer Media AG in July 2010—which oversees operations in Eastern Europe—the share of digital business, which stood at just 7 percent at the start of the joint venture, has more than quintupled. Currently, digital revenue accounts for 36 percent of the Eastern Europe joint venture’s total revenue. Ringier will fully consolidate the planned new company. Axel Springer will consolidate its proportionate share of the joint venture’s earnings.

Marc Walder (CEO of Ringier) will become Chairman of the Board of Directors. Ralph Büchi (President International at Axel Springer SE) will serve as Delegate of the Board of Directors—the management of the new joint venture will report directly to him. Claudio Cisullo (Member of the Ringier Board of Directors) and Alexander Theobald (Head of Operations & Business Development at Ringier) are Ringier’s other representatives on the Board of Directors. Representing Axel Springer on the Board of Directors will be Dr. Mathias Döpfner (CEO of Axel Springer SE) and Julian Deutz (Chief Financial and Human Resources Officer of Axel Springer SE).

The members of the Executive Board are: Urs Heller (Head of Consumer Magazines, German-speaking Switzerland), Marcel Hürlimann (CFO/COO), Daniel Pillard (Head of Romandie), Jörg Tobuschat (Head of the Consumer Market and Deputy Head of Consumer Magazines for German-speaking Switzerland) and Roland Wahrenberger (Head of Beobachter and Amiado Group). The business media are currently being managed on an interim basis directly by Ralph Büchi.

Ringier Axel Springer Medien Schweiz is expected to be operational as early as January 1, 2016, and will initially continue to operate from its current locations in Zurich. The new company is expected to have a single, shared location by 2017 at the latest.

The marketing of Ringier Axel Springer Medien Schweiz's products will be handled by the planned joint marketing organization to be established by Ringier, SRG, and Swisscom.

Marc Walder, CEO of Ringier: «We look forward to the planned partnership with Axel Springer in Switzerland. Combining our complementary portfolios makes sense both journalistically and from a business perspective. Our existing joint venture with Axel Springer in Eastern Europe demonstrates just how much both partners can benefit from each other.»

Ralph Büchi, President International at Axel Springer SE: «Together with Ringier, we will significantly improve our competitiveness in the Swiss reader and advertising markets and, in particular, accelerate the digital transformation of our strong brands.»

The portfolio of the planned joint venture includes, among others, the following titles:

Ringier: Schweizer Illustrierte, SI Style, Gault&Millau, GlücksPost, Schweizer LandLiebe, Bolero, BoleroMen, TVtäglich (Ringier's share), L'illustré, L'Hebdo, TV8, Le Temps.

Axel Springer: Beobachter, Tele, TVStar, TV vier, TV2, Handelszeitung, Bilanz, PME Magazine, trade journals (Schweizer Bank, Schweizer Versicherung), Wirtschaftsnetz Online, Amiado Group (Students.ch, Usgang.ch, Partyguide.ch).

The transaction is still subject to approval by various foreign antitrust authorities. Approval has already been granted by the relevant antitrust authorities in Switzerland (Weko) and Germany (Bundeskartellamt).

The spread of digital radio in Switzerland is unstoppable. Already, 45 out of every 100 minutes of radio are listened to digitally; a good half of this is attributable to the new DAB+ standard. Good reasons to switch your own radio and switch off the outdated FM standard in the near future. This near future is the subject of the new TV campaign of MCDT (Marketing and Consulting for Digital Broadcasting Technologies). It recommends switching to DAB+ in good time - because otherwise you will have to change your listening habits. This is exactly what the two spots, conceived by Scholz & Friends and humorously realized by director Rolf Hellat, show in typical radio situations at home and in the car. And the tag-on also tells you where to get your new DAB+ radio:

The campaign has been on air throughout Switzerland since September 14.

Responsible at MCDT: Béatrice Merlach (CEO), Ernst Werder (Managing Partner), Thomas Schnorf (Key Account Manager). Responsible at Scholz & Friends Zurich: Martina Miani, Christian Vosshagen, Thomas Müller, Lukas Frei (creation) Tobias Baumann, Mathias Rösch, Martin Samsel (strategy and consulting). Responsible at Stories: Rolf Hellat (director), Yves Bollag, Nicole Spring (production).
 

This is the first slight increase in the advertising market in four months. However, the first eight months of the year show a cumulative advertising print of 2,987.6 million gross Swiss francs, which corresponds to a minus of 0.4 compared to the previous year. This is according to the statistics published by the market research company Media Focus on Wednesday.

Refreshing advertising print at high temperatures

Long-lasting hot summer weather prompted the beverage industry to press ahead with advertising. At 16 million gross Swiss francs, 30.1 percent more was invested in advertising than in the same month last year. The top 5 advertisers in the industry in August included Coca-Cola Switzerland, the Coop Group Cooperative, Feldschlösschen Beverages, Migros Genossenschaftsbund and Rivella. Advertising pressure is highest for non-alcoholic beverages, at around 8.5 million Swiss francs. At the top of the most advertised products is Nestea Ice Tea, for which an advertising print of over one million gross Swiss francs was generated. Among the top 10 products across all sectors, Nestea Ice Tea is in eighth place. Coca-Cola Switzerland is also investing heavily in image advertising for its non-alcoholic beverages, with almost one million Swiss francs. Overall, the company is among the top 10 advertisers across all industries, ranking seventh.

Energy market gives power

The energy sector increased its advertising print by a whopping 80.5 percent compared to the previous year, investing 2.4 million gross Swiss francs. The sun is also very popular in the energy market: the Swiss Association for Solar Energy, for example, generated advertising print of 662,000 gross Swiss francs for the Swissolar product and is responsible for just under 30 percent of the industry's total advertising print. This puts the trade association at the top of the list of advertisers. The top 3 advertisers also include Energie 360 Grad and the Swiss Gas Industry Association VSG. Overall, however, the energy industry recorded 16.5 percent less advertising print in the first eight months of this year than in the previous year.

Clean increase of advertising pressure

The Cleaning sector increased its advertising print in August to 8.1 million gross Swiss francs (+16.7% PY). The advertising drum was beaten in particular by Reckitt Benckiser (Switzerland), Procter & Gamble Switzerland Sarl and Henkel & CI. The advertisers each invested more than one million gross francs in various products, Reckitt Benckiser even a double-digit million amount. With a 62 percent increase in advertising print compared to the previous year, Reckitt Benckiser is also one of the top 10 advertisers across all industries, ranking sixth. The most advertised product in August was Vanish Oxi Action Gold, which was advertised exclusively on TV.

You can find the entire Media Focus Advertising Market Tren Report July 2015 at here (PDF).