Clothes can transform us: for example, they make us feel sexy, self-confident or full of life, writes the agency. But second-hand clothes, unlike new ones, have already proven their ability to transform us: As clothes with experience. That's why the agency lets them speak for themselves in the Duetto campaign: A silk blouse as it brought its wearer together with an interesting man in a bar. A suit, how it helped its wearer get a job at a job interview. And finally, a summer skirt that gave its wearer an unforgettable vacation.
The illuminated posters will be displayed at streetcar stops in the vicinity of the second-hand store this month.
Responsible at Duetto: Marianne Kunz and Silvia Castellan (owners). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Isabelle Hauser (AD), Annik Weber (graphics), Andi Portmann (text).

www.advico.ch

Both creatives have acquired their expertise over several career stages and proven themselves in successful campaigns, as the agency writes in a press release. Jürg Tscharner will take on new tasks as Senior Partner of the company. He will assume conceptual and advisory functions both internally and externally. As before, René Maeder, CEO, as well as Mike Brodbeck and Caroline Bühler will be in charge of consulting.

www.polyconsult.ch

The most important requirements for the backend included efficient moderation of publication rights and multilingualism. At Kieser Training, ten country organizations are currently involved in designing local websites in six languages. The brand is managed from Zurich, where the contributions of the country organizations are authorized at the headquarters.
The Zurich-based web agency, which has been active since 2006, prevailed exclusively against larger agencies in the selection process.

www.divio.ch
www.kieser-training.com

Next year's ADC Festival will include both traditional venues, such as the Congress Center at the Messe, as well as small, culturally interesting spots. According to Hoizont.net, the amount of money that the city is investing to support the Art Directors Club is also likely to have played an important role. On the club side, section board members Stephan Vogel, Ogilvy, and Claus Fischer, Voss + Fischer, were responsible for the application. The choice of location is valid for three years. This means that both the main ADC competition and the accompanying congress and Junior Days are expected to take place in Frankfurt until at least 2012. Previously, the ADC competition was held in Munich. However, Bavaria's capital lost out in the final round of the race for the ADS Festival.

ADC Summit 2010: Location issue decided between Frankfurt/Main and Munich

www.horizont.net

Despite - or perhaps because of - the difficult economic times, the agency won the Central Switzerland New Entrepreneur of the Year Award. In five years, it has grown its team from three to 13 employees. The award ceremony took place at the D4 Business Center Root. The award recognizes new entrepreneurs who have exceptional ideas, above-average commitment and flair. This is the reason given by the patronage of the Gewerbe-Treuhand/ Gewerbeverband Dachorganisation KMU.

www.agentur-frontal.ch

According to Pressetext, this is the conclusion of a recent study presented by the Association of Online Publishers (aop) in the UK, which represents 28 media companies such as News International, the Financial Times, Trinity Mirror and the Telegraph Media Group.
The example of the Axel Springer publishing house shows that the debate about the introduction of so-called paid content on the online presences of media companies is not only gaining momentum in the UK, but also in German-speaking countries. Its CEO Mathias Döpfner indicated in mid-August that the free web content of the company's own publications is to be gradually scaled back. "In any case, Germany is already considering introducing a payment model for the online content of print products. It will probably be the major publishers who take the first steps in this regard. But no matter who pushes ahead here, they must first present a viable concept for paid content on the web," explains Holger Kansky, multimedia consultant at the Federal Association of German Newspaper Publishers (BDZV), in an interview with Pressetext.
Especially in the current phase of economic hardship, no one in the industry can afford to fail with such experiments. "However, I don't believe that the introduction of a fee will be the only solution for refinancing online content. The payment concept must rather be seen as a sensible supplement to advertising financing," emphasizes Kansky. The biggest problem in this context, however, remains the question of how the online readership will react to the implementation of such plans. "Unlike with mobile web usage, people are used to free access on the stationary internet. I therefore believe that a switch to a paid model would be very difficult to implement," says Kansky. Anyone opting for a paid model would have to accept the risk of their readership migrating to other free online offerings. "The paid concept can only work with new, exclusive material that is also offered to readers and provides them with a certain added value," concludes Kansyk.

The Coop-Presse was able to increase its circulation by a further 2.9 percent to 2,528,521 copies, according to the latest figures from Wemf AG für Werbemedienforschung. The Migros magazines were able to maintain their circulation at 2,175,686 copies. The two publications of the major distributors appear in three languages.
Weltwoche has lost further ground. The decline has accelerated. Its circulation fell by 3.9 percent to 81,753 copies. The weekly newspaper (Woz), on the other hand, increased its circulation by 1.8 percent to 13,784 copies. The magazine Touring suffered a slight decline of 1.9 percent to 1,336,114 copies. Schweizer Familie and Glückspost increased their circulation (+1.3 percent to 185,174 and + 3.8 percent to 146,325 respectively). Schweizer Illustrierte (-2.0 percent to 204,856), Illustré (-0.9 percent to 90,635) and Hebdo (-2.3 percent to 46,010), on the other hand, lost circulation.
Economic stocks slump
The business press felt the headwinds on the financial markets. The circulation of the Handelszeitung fell by 2.8 percent to 43,940 copies. Finanz und Wirtschaft shrank by 5.6 percent to 33,347 copies. The circulation of Bilanz fell by 2.1 percent to 40,021 copies, while Bilan, which is published in French-speaking Switzerland, recorded the biggest drop of 15.7 percent to 16,283 copies.

The campaign is all about Swissness, according to a Rivella press release. The Rivella testimonial, Swiss cabaret artist Emil Steinberger, will also be on board again in 2009. The campaign will be accompanied by sampling and promotions in food retailers and restaurants. In addition to the Swissness rickshaws in Munich, for example, a Rivella lounge for relaxing at the Stuttgart
Central Station (September 2009) and various guerrilla samplings (Stuttgart and Munich) on the Swiss band's promotional schedule.
According to a recent GfK study, brand awareness of Rivella in Germany has more than doubled compared to 2007, as the press release explains. In 2007, most Germans still knew Rivella from skiing vacations in Switzerland, but in 2009 the drink made a name for itself primarily thanks to the catchy commercials (TV and radio) with testimonial Emil Steinberger. The most common association with Rivella, apart from its good taste (24%) and the lacto serum (whey/lactic acid 21%) contained in Rivella, is its home country, Switzerland.
> Guerrilla film

In a letter to mark the anniversary, the UBI took stock according to SDA: on average, it examined 21 complaints per year. Around 90 percent of these concerned SRG programs, with the remainder relating to various private radio and television broadcasters. The most frequently complained about program was "10 vor 10", followed by "Kassensturz", "Tagesschau" and "Rundschau". More than half of the complaints concerned a violation of the principle of fairness, which aims to protect the public's freedom of opinion. A violation of the principle of diversity was the second most frequently cited complaint.
Every four years, the Federal Council elects nine people to work for the UBI on a part-time basis. The central feature of the UBI is its independence, according to the press release. Important for the election is expertise in law, journalism or media studies. Lucerne CVP National Councillor Pius Segmüller criticizes these selection criteria: The UBI should be made up of people from all areas of society, Segmüller said on request. He is thinking of housewives, workers, politicians and theologians, among others. Otherwise there would be a risk of one-sidedness. According to Segmüller, decisions are always made in favor of the media. He would also like the UBI to call in specialists from time to time to make a decision. Segmüller submitted an interpellation to the National Council in September in support of his request. He was commander of the Swiss Guard in the Vatican from 1998 to 2002.
The UBI media release also states that, in a European comparison, the supervision exercised by the UBI over the content of editorial broadcasts appears to be rather liberal. The UBI can only take action in response to formal complaints and sanctions can only be imposed in exceptional cases.

When the idea of using solar cells on the roof of the company building to generate electricity in future was put forward as part of the internal Goldbach Media innovation competition, the winner of the competition was quickly decided, according to the press release. When it then turned out that the owner of the property, Terlinden Management AG, was already working on a corresponding project, it became clear that the suggestion could therefore be realized faster than expected.
Since the end of August this year, a solar power system the size of three tennis courts has been protruding from the roof of the Goldbach Center. In future, the solar modules will produce more than 70,000 kilowatt hours of electricity throughout the year thanks to their optimized energy yields. The solar power generated in this way on the Goldbach Center will be supplied to the ewz.solarstrombörse, saving around 49,000 tons of CO2 per year.
With today's inauguration of the largest Gene CIS solar power system in Switzerland at the Goldbach Center, the Goldbach Media Group will now cover part of its electricity requirements by purchasing solar energy. "We are delighted that the idea could be implemented so quickly. As a marketer of electronic, interactive and mobile media, electricity is an important resource for the Goldbach Media Group and we want to use it carefully. As a renewable energy source, the sun is virtually infinitely available," commented Klaus Kappeler, CEO of Goldbach Media, on the inauguration.

Annabelle is written by women for women. The editors and authors therefore know their target audience inside out. They know what women want to read about and what they think - and also how much they think. With this in mind, the Spillmann/Felser/Leo Burnett agency has created a series of new image subjects. They show in a humorous way what and, above all, how much happens in women's minds when they think about a topic.
The advertisements will appear immediately in various print titles.
>To the subject "Pregnancy"
>To the subject "Flirt"
Responsible at Annabelle: Alex Oeschger (Head of Marketing), Sandra Gmür (Head of Reader Market). Responsible at SFLB: Maren Beck (text), Natasha La Marca (AD) Sarah Hauenstein (illustration), Martin Spillmann, Patrick Suter (CD), Sabrina Wirz, Danielle Dubach, Pam Hügli (consulting).

Until October 7, the Stüssihof cinema is showing classics that have had a lasting impact on the genre. On the big screen and in the original version. To attract as many viewers as possible, Publicis has developed a theme that intelligently addresses the explicit topic and promotes the hot flicks with Traci Lords and Cicciolina & Co. in a witty way.
Responsible at Mascotte Film AG: Lars Rutschmann (Public Relation / Marketing). Responsible at Publicis: John Leuppi (text/concept), Denis Schwarz (art direction), Peter Rettinghausen (creative direction), Margrit Weber (consulting), Federico Naef (photography), Patrick Rohner (image processing).