CR Kommunikation has created a new area of expertise under the name "Zweipunktnull". It specializes in web, mobile and online video services.
Editorial
-
October 5, 2009
The demand for integrated offline and online communication is growing steadily, the company explained the move. As part of "Zweipunktnull", the agency now offers cross-media communication, general web solutions, mobile applications and web casts. The service also includes the development of iPhone applications and the integration of social networks such as Facebook and Twitter.
New web specialist Since July 1, 2009, the web specialist Roman Portmann the team at CR Kommunikation, which is based in Basel, Bern and Küsnacht (ZH). Roman Portmann supports existing and new clients at the Zurich office as a PR consultant with a focus on online communication. Before joining the company, Roman Portmann worked as a consultant for the internet agency Getunik in Zurich. Head of "Zweipunktnull" is Thomas Perretwho has been with CR Kommunikation since September 2008. From 1996 to 2007, he was co-owner of the Internet agency Dynamic Solution in Lyss/Bern.
Caption: Thomas Perret and Roman Portmann (right).
SRG hires consultant for search for successor to Director General
The SRG Board of Directors has appointed a four-member nomination committee to search for a successor to Director General Armin Walpen.
has appointed a four-member Nomination Committee. Martin E. Heuberger from Amrop Hever Global Executive Search is now to look for suitable candidates, as Sonntag writes. And Victor P. Schmid, partner at the communications and business consultancy firm Hirzel, Neef Schmid.
Editorial
-
October 4, 2009
SRG does not want anyone over the age of 55 for the post of Director General or Director of Television and Radio German-speaking Switzerland. According to NZZ am Sonntag, SRG Chairman of the Board of Directors Jean-Bernard Münch says that they want a candidate to succeed SRG Director General Armin Walpen who can remain in office for at least seven years until the normal retirement age of 62. This also applies to the new post of Director of Radio and TV in German-speaking Switzerland.
Last but not least: Parade of Energy Zurich listeners
On Friday evening, about 4,000 people gathered at Bürkliplatz in Zurich for a peaceful rally in support of Radio Energy Zurich. They were protesting the station’s shutdown on December 31, 2009. Energy Zurich officials viewed the rally as a powerful show of solidarity.
Editorial
-
October 4, 2009
The motto of the support party was "Stan uf für Energy Zürich". With In addition to Swiss pop stars such as Bligg, Stress, Adrian Stern, Baschi and Börni, numerous fan clubs were there to express their sympathy for their favorite broadcaster on banners. However, this will not be of much use. For Energy to continue provisionally on FM, the other private radio stations would have to agree to its continuation. The question is, however, whether the other players are prepared to share the advertising pie with a fourth participant.
Zurich Airport: "Unique" brand name will no longer be used
Ten years after introducing the brand name «Unique,» the Board of Directors of Flughafen Zürich AG has decided to discontinue use of this name in the future. Starting in the spring of 2010, the company will operate exclusively under the Flughafen Zürich brand.
Editorial
-
October 4, 2009
The brand name "Zurich Airport" is to be gradually introduced with a new logo from next year. This was announced by the company on Friday. With its color and a special element, the logo will make reference to the canton of Zurich. The "Unique" lettering attached to the airport tower will be disappear completely by the end of 2010.
The newly established PR division of the Zurich-based agency Neutral is supporting the Swiss sculpture exhibition Utopics. The agency has secured Ringier Publishing as a media partner.
Editorial
-
October 2, 2009
50 interventions by Swiss and international artists, utopians, micro-nations and communities have been inspiring not only visitors but also the media in Biel since August 29, 2009. As the agency writes, 215 articles and interviews on the subject of utopics have been published to date, both nationally and internationally, in the fields of art and feature articles, lifestyle and fashion. Utopics is open until October 25, 2009. Responsible at Utopics: Simon Lamunière (Artistic Director), Betty Stocker (Management). Responsible at Neutral Zurich: Michelle Nicol, Rudolph Schürmann (overall responsibility), Roger Meier (PR Manager), Maya Schürman (Jr. Consultant).
Excom Media now operates Healthcare and Beauty Channel
Healthcare and Beauty Channel, which operates news and advertising TV screens in 330 pharmacies and drugstores across Switzerland, is planning its next step in growth. To that end, the owners of Healthcare and Beauty Channel are integrating the in-store TV system into their new company, Excom Media.
Editorial
-
October 2, 2009
Healthcare and Beauty Channel, the operator of in-store TV in 330 pharmacies and drugstores, is growing steadily. In order to be able to successfully manage this growth in the future, the Healthcare Consulting Group HCG, as the owner, has transferred the operation and further development of Healthcare and Beauty Channel to the newly founded Excom Media. Matthias Luchsinger has been recruited to manage the company on a mandate basis. Among other things, he was involved in the marketing company Cinecom. The four employees of Healthcare and Beauty Channel in Zug will be taken over by Excom Media. The rights and obligations towards customers will also be transferred to Excom Media. Beni Götti, founder of Excom, will act as Chairman of the Board of Directors. Hansueli Rihs, Sonova/Phonak, and Urs Eggimann, HCG, are also shareholders in Excom Media. The in-store TV system has a competitive advantage over other advertising platforms: it appeals to customers where it is most effective - in-store. Commercials for health and beauty products are shown on the screens in the 330 pharmacies and drugstores in German, French and Italian-speaking Switzerland. Healthcare and Beauty Channel also publishes up-to-date health information, for example about pollen counts or the flu epidemic. Healthcare and Beauty Channel reaches up to 1.9 million. customer contacts per month.
Remo Christen has been Account Director for McDonald's at TBWA\Zurich since July 1. The Head of Marketing Communications most recently worked as Account Director at Sulzer, Sutter for Parisienne and Storck, among others.
Editorial
-
October 2, 2009
Remo Christen has a total of 17 years of experience in marketing and advertising. After a year studying in the USA, Christen entered the world of advertising at the age of 21 as a media planner at GGK Media. In 1992, he switched to consulting as an advertising assistant and trained as a marketing communications planner at Sawi. In the following years, Christen worked for Publicis and Wunderman. When the telecommunications market in Switzerland was liberalized in 1999 and Orange was launched, he switched to the client side for a short time. From 2001 to 2007, he was able to use the experience he had gained there to look after the client Orange at Lowe Advertising. There he was also responsible for South African Airways and Marks & Spencer, among others.
The media companies The Washington Post and Bloomberg plan to launch a joint news service in January for newspapers, websites, and other subscribers. The service is expected to distribute a selection of 120 news stories, photos, and graphics each day.
Editorial
-
October 2, 2009
A joint business page is to be created on the Washington Post's homepage, as the two companies announced on Thursday. The Post had announced the previous day that the news service, which had been operated jointly with the Los Angeles Times for almost 50 years, would be terminated.
The Rose, an award presented weekly by *Schweizer Illustrierte* for a good deed, has rarely been given to an advertising professional. This week, it was presented to Frank Bodin.
Editorial
-
October 2, 2009
The current rose goes to Frank Bodin for his courageous commitment to religious freedom and for making the creativity of Euro RSCG Zurich available to opponents of the minaret initiative, the agency writes in a press release.
Vogt-Schild Medien: An edition for the Oberaargau region
In mid-October 2009, the Berner Rundschau (BR) will be integrated into the Langenthaler Tagblatt (LT). The administrative districts within the circulation areas of the LT and BR will be merged to form the Emmental-Oberaargau administrative region. In the future, this region will be covered by Vogt-Schild with a single publication: the Langenthaler Tagblatt.
Editorial
-
October 2, 2009
The Vogt-Schild publishing house is thus reacting to the reform of the decentralized cantonal administration that comes into force on 1 January 2010. For the readership and advertising customers of the Berner Rundschau, nothing will change - apart from the newspaper header: the content, layout, bundle structure and page sequence of the two newspapers are already largely identical. The newspaper will continue to be produced in Langenthal. The merger will save costs in production and manufacturing, as the publishing house writes in a press release. As daily newspapers have been particularly hard hit by the economic crisis, especially due to the decline in job advertisements, the savings achieved by merging the two titles will help to ensure that the Oberaargau region can be served in terms of journalism and publishing to the same extent as before. The Langenthaler Tagblatt will operate its own advertising business from January 1, 2010. The Langenthaler Tagblatt and the Berner Rundschau are published by Vogt-Schild Medien. They are the front pages of the Solothurner Zeitung and are part of the Mittelland Zeitung cooperation network.
GGK, an advertising agency that has been based in Switzerland for 50 years, is once again actively seeking new markets to relaunch its international presence. To this end, the agency has made a fresh start in the German market—more specifically, in Berlin. Last winter, it won the advertising account for Degewo, Berlin’s municipal housing company, in a competitive pitch against five other agencies.
Editorial
-
October 2, 2009
The campaign under the motto "Berlin will never remain Berlin" has been running since June with posters, advertisements and online. Due to the positive survey results, it will be continued this fall. For GGK, this is reason and occasion to intensify the acquisition of additional clients in Berlin in order to gain a definitive foothold in the German capital and have an operational presence on the ground, the agency said in a press release.
Médecins Sans Frontières (MSF) is a charity partner of this year’s Zurich Film Festival (ZFF). At the «I Have MSF» Night, the organization will screen a documentary about its humanitarian missions, followed by a discussion and an event at the Mascotte. The campaign was developed by Rod Kommunikation.
Editorial
-
October 2, 2009
Monday, September 28, 2009, at the Zurich Film Festival was all about Médecins Sans Frontières/Médecins Sans Frontières MSF. The film "Triage: Dr. James Orbinski's Humanitarian Dilemma" at 8.30 pm in Corso 2 accompanies former MSF President James Orbinski to Rwanda and Somalia. This will be followed by a discussion with employees who have themselves worked for MSF in crisis areas. After the discussion, MSF invites all visitors to the "I Have MSF" party at the Mascotte. The movie ticket is also valid as a voucher for a free drink. In addition to the MSF Ride, there is a special package for the occasion, consisting of an "I Have MSF" jacket and a ticket for the screening of Easy Rider on September 30, 2009 at 6:15 p.m. in the Corso 1 cinema. 50 of these packages will be sold on the same day from 12 noon at the Harley Store in Zurich. Easy Rider is 40 years old. To mark the anniversary, Hollywood legend Peter Fonda will personally take off on a Harley for an exclusive MSFRide on Wednesday, September 30, 2009 at 3 pm. A dozen bikers will accompany the world-famous star on his own motorcycle through the city. The participation fees for the anniversary ride will go to charity partner MSF Good. At 5:45 p.m., Fonda will ride his Harley onto the red carpet of the corso movie theater. James Orbinski, former MSF President, returns to Somalia and Rwanda 15 years later. During his missions as a doctor for MSF, Orbinski witnessed genocide, grave atrocities and civil war in Rwanda and Somalia. He says that he feels an "almost irrepressible rage" when he looks back at the people who experienced all this. inconceivable injustice happened. He emphasizes: "We are responsible for our lives and our world. If we do not face up to this responsibility, no one will. We will live or die with the legacy of our failures." In the documentary, Orbinski analyzes the necessity and demands of humanitarian aid.