The customer experience agency Stimmt, based in Zurich's Seefeld district, brought in Büro 4 to collaborate on the development of its new website.
Editorial
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October 1, 2009
According to a press release from Büro 4, the new website was designed to show the core competencies as directly as possible and in a flat structure, and to provide an authentic look behind the scenes of the company. Zurich-based photographer Noe Flum is responsible for the photographs of Stimmt employees in their working environment.
Euro RSCG Zurich: A voice for Tibet at China's jubilee celebrations
The Swiss-Tibetan Friendship Society is using the celebrations marking the 60th anniversary of the founding of the People's Republic of China as an opportunity to draw attention to the Chinese regime's ongoing human rights violations against the Tibetan people. The Euro RSCG Zurich agency has created a newspaper ad for this purpose.
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September 30, 2009
The Swiss-Tibetan Friendship Association is using the celebrations to mark the sixtieth anniversary of the founding of the People's Republic of China as an opportunity to remind people of the ongoing human rights violations committed by the Chinese regime against the Tibetan people. A newspaper advertisement developed by agency partner Euro RSCG Zurich shows the flag of the Tibetan government in exile as a faded piece of laundry - a symbol of the Tibetan people threatened with extinction.
Responsible at the Society for Swiss-Tibetan Friendship: Dr. Tashe Thaktsang, Yeshi Ngingthatshang. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Christina Wellnhofer (art direction), Sarah Kahn (graphics), Marianne Sauter (consulting), Edi Burri (production). Photography: Markus Weber.
Absolutely no label: Swiss art campaign against prejudice
Under the slogan «In an Absolut World, There Are No Labels,» Absolut is launching a global campaign against prejudice. In Switzerland, the brand collaborated with young artists on an art project for this campaign.
Editorial
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September 30, 2009
Under the motto "In an absolut World There Are No Labels", "Absolut" is launching a global campaign against prejudice. In Switzerland, the brand has collaborated with young talents in an art campaign that creatively breaks down society's "pigeonhole thinking", the agency writes in a press release on Wednesday. The Swiss artists' collective "Nerves" has worked with www.nolabels.ch created an interactive No Label Task Force, which works together with "Absolut" for all those who suffer from prejudice on a daily basis. In it, visitors are motivated to become "No Label Fighters" themselves, encouraging others to question their own preconceived ideas and see the person behind the label. In three short films, young filmmaker Désirée Gnaba, a student at the Zurich University of the Arts (ZhdK), calls on people not to be held back by prejudices, but to be proud of their own identity. Absolut" is also freeing itself from all labels for this campaign and launching a naked "Absolut Special Edition" without logo or label. "Absolut" is thus reminding people to focus more on the inner values again, the agency continues. The limited "Absolut No Label Special Edition" is now available in Switzerland.
Publicis warns for NZZ relaunch with pencil
In the 230th year of its existence, the Neue Zürcher Zeitung has been published in a fundamentally revised form since September 23. The Publicis Group is providing communications support for the appearance of the all-new Neue Zürcher Zeitung.
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September 30, 2009
In the 230th year of its existence, the Neue Zürcher Zeitung has been published in a fundamentally revised form since September 23. The Publicis Group is providing communications support for the appearance of the all-new Neue Zürcher Zeitung. The revised form is a milestone on the design path of the paper, as the last major revision - the move away from the Fraktur typeface - took place more than 60 years ago, the agency writes in a statement. In the conviction that first-class, well-founded information from the NZZ has good prospects in printed form, the company wants to keep its flagship on the road to success with this step, despite the challenges posed by new information carriers, changing reading habits and the demands of the volatile advertising market. The campaign works on different communication levels: With the slogan "Proven quality, now in a new form," which is also reflected in the subjects, as the blue pencil remains as the central visual, but it now carries eye-catching warning stickers. The warnings refer to the consequences that reading the Neue Zürcher Zeitung can have. And for a newspaper that combines substance and aesthetics, the message continues, these could only be positive consequences.
Jung von Matt/Spree becomes Nikon's European lead agency.
Nikon Europe, based in Amsterdam, will now be served by Jung von Matt/Spree. In a multi-stage pitch process, Jung von Matt/Spree prevailed over international competitors from London, Amsterdam, and Paris and secured Nikon’s pan-European communications account.
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September 30, 2009
Nikon Europe, based in Amsterdam, will now be served by Jung von Matt/Spree. In a multi-stage pitch process, Jung von Matt/Spree prevailed over international competitors from London, Amsterdam, and Paris and secured Nikon’s pan-European communications account. Jung von Matt/Spree will develop a strategic and creative brand platform for Nikon Europe that will be used on a long-term, pan-European, and cross-media basis. In addition to TV and print, Nikon’s future communications will place a special emphasis on digital media. Furthermore, Jung von Matt/Spree will work for Nikon Europe in the areas of packaging design, literature, point-of-sale (POS), and trade show appearances. Jung von Matt/Spree will serve as the lead strategic and creative agency for Nikon Europe. Nikon’s agency relationships in individual countries will remain unchanged.
"Neue Räume 09": Zurich is a design metropolis for 9 days
The International Home and Furniture Exhibition Switzerland's largest design platform for furniture and interior design, "Neue Räume 09", will take place from Saturday, October 24 to Sunday, November 1, 2009 in the ABB Event Hall 550 in Zurich-Oerlikon. The international home and furniture exhibition will make Zurich the design capital of Europe for nine days.
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September 30, 2009
The International Home and Furniture Exhibition Switzerland's largest design platform for furniture and interior design, "Neue Räume 09", will take place from Saturday, October 24 to Sunday, November 1, 2009 in the ABB Event Hall 550 in Zurich-Oerlikon. The international home and furniture exhibition will make Zurich the design capital of Europe for nine days. The exhibition, which takes place every two years, is being held for the fifth time. Trends and innovations from national and international manufacturers in the fields of furniture, lighting, kitchens, bathrooms, floor coverings, home accessories and textiles are presented on around 8000 m2. The media partners of "Neue Räume" are Annabelle and NZZ domizil. In addition to the exhibition objects, various special shows, themed evenings, discussions and a symposium with personalities such as Alberto Alessi, Mateo Kries and Pierre Keller guarantee further highlights. For the first time at "New Spaces", themed islands will also be on display - by Moroso, Mondo and Jakob Schlaepfer, among others. In addition to visual delights, the exhibition also offers culinary delights: Bars, restaurants as well as a lounge are all about Italianità and ensure that the exhibition will be a lifestyle event with an exceptional ambience for nine days. There will also be a press lounge with over 30 national and international titles, which can be obtained free of charge during the exhibition, as well as a design store and crèche. The exhibition will also be accompanied by numerous special shows. "100 under 100" shows 100 design objects from renowned designers and labels, under 100 francs - "good design" at affordable prices. The majority of the objects can also be purchased on site.
Following the Federal Administrative Court’s ruling, Energy Zürich has been inundated with expressions of support. This coming Friday evening, October 2, 2009, listeners, politicians, celebrities, and stars will gather at Zurich’s Bürkliplatz to show their support for Energy Zürich.
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September 30, 2009
Following the decision of the Federal Administrative Court, Energy Zurich was inundated with solidarity in the form of e-mails, telephone calls and letters. Next Friday evening, October 2, 2009, listeners, politicians, celebrities and stars will meet at Zurich's Bürkliplatz to set an example for Energy Zurich. The motto of the Energy4ever solidarity campaign is "Stahn Uf für Energy Zürich". In addition to the makers of Energy Zurich, politicians and celebrities, Swiss music stars such as Bligg, Adrian Stern and Börni will also be at the forefront of the fight to preserve Energy Zurich, as Energy writes in a press release. Energy Zurich will be broadcasting live from Bürkliplatz from 3 p.m. onwards. Now that the Federal Administrative Court has rejected the appeal lodged by Energy Zurich against the licensing decision for the Zurich-Glarus region, Energy Zurich has until the end of the year to find a solution for its continued existence. The private radio station with 277,000 daily listeners and 60 employees will otherwise have to cease operations at the end of the year.
La Comunidad launches website and advertising campaign for Jobs.ch
This week, a national advertising campaign was launched for the Jobs.ch job platform with TV commercials, online advertising and print ads. The campaign focuses on the new product Job.DNA . The national advertising campaign with TV spots and online advertising started on Monday, September 28, 2009, and will run until the end of November.
Editorial
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September 30, 2009
This week, a national advertising campaign was launched for the Jobs.ch job platform with TV commercials, online advertising and print ads. The campaign focuses on the new product Job.DNA . The national advertising campaign with TV spots and online advertising started on Monday, September 28, 2009, and will run until the end of November. The campaign is Jobs.ch's largest and most comprehensive advertising campaign since its founding in 1998. Jobs.ch's advertising campaign and website are t aligned with the new product world. Jobs.ch encourages job seekers to find out what is important to them and to use these strengths and interests - their Jobs.DNA - to make a successful application. With the company.DNA, Jobs.ch additionally also offers employers a free tool to visualize their company culture. In addition to TV commercials and online ads, Jobs.ch also uses unconventional advertising media. With printed hangers in dry cleaners, the campaign addresses employees directly and thus also reaches private areas such as the personal bedroom. Print ads in trade magazines also serve the B2B segment. The Dutch creative agency La Comunidad is responsible for the overall campaign. A video presents the new appearance and the integrated advertising campaign: To the spot.
Fresh from the oven by BSSM: New corporate design for Bäckerei Hug
The Lucerne bakery Hug has given itself a new look. The new corporate design was developed by the BSSM advertising agency. Over the next few months, it will be implemented step by step: from the letterheads to the packaging to the lettering of the branches.
Editorial
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September 30, 2009
The Lucerne bakery Hug has given itself a new look. The new corporate design was developed by the BSSM advertising agency. Over the next few months, it will be implemented step by step: from the letterheads to the packaging to the lettering of the branches. The lettering, which had been in use since 1877, is now being replaced by the new figurative mark. The "H" combines a piece of tradition with modernity and creates a design element that playfully runs through many advertising materials. Bäckerei Hug was founded in Lucerne in 1877 by Joseph Hug and is now managed by Paul Philipp Hug in the 5th generation. The company employs over 250 people, operates 20 branches and café-restaurants and supplies more than 150 major customers. Responsible at Bäckerei Hug: Andreas Tobler (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Eveline Spitz (graphics), Sylvia Halbeisen, Roger Berthoud (consulting).
Ringier acquires trademark rights to the Rose d'Or Festival
The Ringier media group has acquired the trademark rights to the Rose d'Or Festival. The festival has been held at the KKL in Lucerne since 2004. The festival was previously owned by Freddy Burger Management.
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September 30, 2009
The Ringier media group acquires the brand rights to the Rose d'Or Festival. The festival has been held at the KKL in Lucerne since 2004. Ringier is thus expanding its entertainment division, as the Group announced on Wednesday. According to Zisch.ch, the festival previously belonged to Freddy Burger Management. No details were given regarding the takeover price. The Rose d'Or Awards are among the most prestigious prizes in the television sector worldwide, as the Neue Luzerner Zeitung writes online. After Montreux as the first venue from 1961 to 2003, the festival has been held at the KKL in Lucerne since 2004. The focus of the event is still the international competition for television entertainment programs. The festival will celebrate its 50th anniversary next year.
More than 800 TV enthusiasts from the media and advertising industries attended this year’s Screen-up. Even though it was a difficult year economically and many in the advertising industry do not expect much relief in 2010, the network executives gave an overall positive assessment of the TV industry.
Editorial
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September 30, 2009
Over 800 TV enthusiasts from the media and advertising industry attended this year's Screen-up. The screenings, the congress section with the presentations and the IGEM talk as well as the evening event were very popular, according to a statement from the organizers. Even though it was a difficult year in economic terms and many in the advertising industry do not expect much relief from 2010, the broadcaster bosses drew an overall positive balance for the TV industry. The Swiss TV industry event Screen-up focuses on the future of the Swiss television market. Screen-up is organized by Publicitas Cinecom & Media, IP Multimedia (Switzerland, publisuisse, RTL Group and SevenOne Media (Switzerland). This year's tenth edition took place on Tuesday, September 29, 2009 at Kaufleuten Zurich. The newly designed appearance for this year was realized by "staeheli kommunikation und design".
Klafs, a European manufacturer of sauna, bath, and wellness systems, has decided—following a competitive pitch—to award the contract for its Swiss market operations to Diem & Tenger. The partnership covers all areas of marketing and corporate communications.
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September 30, 2009
Klafs, the European manufacturer of sauna, bathing and wellness facilities, has decided to award Diem & Tenger the mandate to develop the Swiss market following a presentation by a competitor. The partnership covers all areas of marketing and corporate communications. For Daniel T. Maurer, Managing Director of Klafs Switzerland, the decisive factor was that Diem & Tenger was able to present solution-oriented, creative proposals for market development based on the company strategy very quickly. The first measures will already be seen in the coming weeks. This will support the 700m2 exhibition in the Bauarena in Volketswil. www.diemtenger.ch