Tamedia's 20 Minuten remains by far the free newspaper with the highest circulation, according to figures published Thursday by Wemf AG für Werbemedienforschung. Following a jump in the previous year, circulation rose again slightly by 1.3 percent to 536,473 copies. The sister paper in French-speaking Switzerland, 20 minutes, was also able to increase its circulation: It increased by 3.7 percent to 229,729 copies. Matin Bleu's circulation rose only slightly, by 0.4 percent to 231,701 copies.
Blick am Abend overtakes Blick
Blick am Abend, published by Ringier, is also on course for success, according to SDA. The paper increased its circulation by 6.9 percent to 225,226 copies. This was the first time that the free newspaper outperformed the paid newspaper Blick, whose circulation shrank by a further 7.2 percent to 214,555 copies. The traditional daily newspapers continue to lose circulation steadily, albeit at a slower pace than Blick. However, the Tages-Anzeiger, as Switzerland's second-largest daily newspaper with 209,297 copies sold (-2.1 percent), is moving close to the tabloid. This also applies to the Berner Zeitung, also published by Tamedia, whose circulation declined by 1.9 percent to 208,694 copies. The Bund, which has been working closely with the Tages-Anzeiger since the beginning of September in the cover section, lost 2.8 percent to 52,705 copies. Circulations shrank for the Mittellandzeitung (-5.1 percent to 192,244), the NZZ (-2.3 percent to 139,732), the Neue Luzerner Zeitung (-1.4 percent to 127,244), Südostschweiz (-1.4 percent to 125,622), the Zürcher Landzeitung (-3.3 percent to 100,319), the St. Galler Tagblatt (-3.3 percent to 95,469) and the Basler Zeitung (-5.5 percent to 88,187).
Le Temps and Ticino dailies can hold circulation
The market for Sunday newspapers seems saturated for the time being. For example, the circulation of Sonntagsblick, the number one newspaper, fell by a further 5.6 percent to 247,449 copies. Sonntagszeitung lost 3.6 percent to 194,746, while Sonntag from AZ-Medien fell 5.8 percent to 178,613 copies. Only the NZZ am Sonntag increased slightly by 1.7 percent to 128,516. Südostschweiz am Sonntag maintained its circulation at 52,766. Zentralschweiz am Sonntag is included in the Wemf statistics for the first time, with 110,012 copies.
The picture in French-speaking Switzerland was similar to that in German-speaking Switzerland: 24 Heures, the daily newspaper with the highest circulation in French-speaking Switzerland, lost a further 4.9 percent to 81,566. Le Matin lost 4.1 percent to 58,849, while Le Matin Dimanche suffered a decline of 4.2 percent to 193,601. Le Temps was able to maintain its circulation of 45,506. This also applies to the daily newspapers in Ticino. Corriere del Ticino reported a circulation of 37,142, which was virtually unchanged, La Regione 32,555 and Giornale der Popolo 16,497.

The Draftfcb/Lowe Group supports the current TV campaign of the unconventional twins, which has been on air throughout Switzerland since September, with the reportage-like subjects.
Responsible at the information service 1818: Peter Josika (Managing Director). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Sebastian Hugelshofer (AD), Boris Beuckmann (text), Rolf Jeger, René Kaiser (consulting), Reto Saluz (production), OMD/Georges Berard (media).

Swiss television will continue to focus entirely on "Swissness" in the future. The program "SF bi de Lüt" will be expanded to include the new program "Vereinsgeschichten". The focus will be on the "rich life of associations in Switzerland". The show, which will be broadcast for the first time on October 23, will be hosted by Nik Hartmann, who is already in front of the camera for the other "SF bi de Lüt" shows. "Our trump card is that we are very close to the audience," said SF entertainment boss Gabriela Amgarten to the media on Thursday, according to SDA. This is not the case with our competitors in Germany and Austria.
High importance of convergence in the children's program
In the children's programs department, great importance is attached to the topic of media convergence. There will be many changes, according to editorial director Thomas Grond. The overall head of the project will be determined by mid-October, he told SDA. In 2010, the children's editorial offices of SF and Radio DRS will be brought together in one location. Where the studios will be located is still open.
The start of broadcasting is planned for August 2010. The name of the new joint children's program has yet to be decided. At best, the current names such as "Tubii", "Tubii tu" and Pirando will disappear from the program guides. Kinderwelt", the working title, will start with a two-hour afternoon program on SF and last until 6.30 pm. From 7 p.m., the topics covered will then be continued in a different form on Radio DRS 1. According to Grond, it is quite conceivable that the presenters will be used on both television and radio. The Internet will serve as a multimedia link between the broadcasts.

After a lengthy selection process, Schweizer Werbung has found a successor to Monika Luck. From January 2010, Ursula Gamper will be responsible for the umbrella organization as Managing Director. In 49-year-old Ursula Gamper, the Swiss Advertising search committee has succeeded in appointing a personality who will guarantee continuity in the management of the association, according to a press release issued on Thursday. The Bernese native, who grew up in Fribourg and Zurich, first completed her training as a federally certified advertising assistant after commercial school and graduated as a communications manager a few years later.
She started her career in the advertising industry at the advertising agency Marsden, Hartmann FCB in 1979, followed by Win Werbeagentur, which later became Pucci Burkhalter and Pucci Sulzer respectively, and Publicis, where, after a six-year hiatus, she was again Senior Brand Director at Verkehrsbetriebe Zürich as Head of Marketing Communications. Most recently, she was deputy managing director of the hotel television station City Guide TV.
Until her successor takes over, Monika Luck will familiarize Ursula Gamper with her tasks. Monika Luck is leaving Schweizer Werbung after 12 years of service.

A wave is going through the Republica communications agency located on the Matte peninsula. And for once, it's not an overflowing wave of the Aare, but an exuberant wave of beads of sweat and tears of joy, the agency writes in a press release. The 111-year-old BSC Young Boys brand and its still young "home brand" Stade de Suisse Wankdorf form a symbiosis that is to be made visible and tangible at the brand management level from now on.

The main characters are once again Barry the mountain dog and Hans the goose. Instead of summer vegetables and berries, the current commercials advertise apples and pears as well as the seasonal vegetable sauerkraut. The animal dialect films were produced by Manifesto Films and Reto Salimbeni.
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This applies to the daily and Sunday editions as well as the free newspapers. However, Publicitas will continue to work together with AZ Medien as an important partner on a non-exclusive basis. Both parties are also endeavouring to reach a further agreement by summer 2010 which, building on Publicitas' new business models, will redefine responsibilities in the areas of digitization, services and infrastructure and regulate them in line with requirements.
The agreement reached between the partners will lead to an adjustment of the organization in the Publicitas branches in the Mittelland region. AZ Medien was able to secure employment for 36 employees as of January 1, 2010. Unfortunately, 11 people had to be made redundant. They are being professionally supported by external specialists with a view to future employment outside the two media companies. A further 23 people have either moved within Publicitas, accepted another challenge externally or are benefiting from Publicitas' early retirement offer. From the beginning of 2010, Publicitas Mittelland will employ around 50 people at five locations who will concentrate on the active marketing of all partner media from the region and the rest of Switzerland. This will ensure that all Swiss publishers and their customers continue to benefit from Publicitas' cross-regional marketing network.
With the decision to operate its own advertising marketing in the future, AZ Medien is once again seeking direct contact with customers, but is also striving for a prosperous cooperation with Publicitas as an advertising intermediary. AZ Medien's own sales and marketing organization will be operational as of 1 January 2010. Responsible for the project are Rainer Sauser as Project Manager and Christoph Marty, Managing Director of Aargauer Zeitung/Sonntag, at company management level.

Bättig and Stierli joined the Thurgau-based company three years ago as members of the management board. At the end of the year, company founders Viktor and Marianne Heer will leave the group. All activities of the five companies will now be legally combined in the new holding company Bsmediagroup. The existing units will continue to operate independently at their respective locations
under the well-known names and brands.
Heer Druck started out in Sulgen 22 years ago as a three-man operation. Today, the Bsmediagroup employs 70 people and has a turnover of 11.5 million Swiss francs.

The German Federal Social Court ruled that the judges' contribution was a crucial part of the show's concept. It is an entertainment show, and the jurors contribute to this entertainment to no small extent with their more or less witty comments. It was not about the quality of the comments - this was not relevant for the legal assessment of whether it was art; the jurors were clearly to be classified as artists. And artists have to pay contributions to the artists' social security fund. It remains to be seen whether Dieter Bohlen is happy about his surprising rise to artist status. Whether he really deserves the title also remains to be seen. But one thing is certain: RTL could have continued to live with the anti-artist Bohlen.

The foundation stone was laid by the father of the two current owners, Michael and Philipp Koch, according to a press release: The advertising agency Hans-Peter Koch was entered in the commercial register of the Canton of Thurgau on October 1, 1969. Since 2003, Koch Kommunikation has been managed by the Koch brothers as a public limited company. Roman Salzmann joined the management team in 2007. Due to the good order situation, the team has doubled in size in the last three years.
On Friday evening, October 2, the 13 employees kicked off the anniversary year with a birthday toast with around 100 customers.

Directly on the participation page of a poll, Doodle users can use the Drop.io function to add a meeting agenda or an invitation flyer, for example, or make appointment polls more personal by adding images and videos. This feature is available in the free basic version of Doodle and in the paid premium services. The partnership is facilitated by the fact that Doodle and Drop.io share the same philosophy, as stated in a press release: collaboration using an online tool should be very simple and possible without registration.
At the same time as the Drop.io partnership, Doodle is launching another addition that will make life easier and more versatile for appointment coordinators - the integration of local.ch (outside Switzerland: Google Maps). This allows the creator of a poll to specify the location for the planned appointment and display it to the poll participants on local.ch with a map view.

This will be available in Basel, Bern and Zurich, Heeb told the news agency SDA on Thursday. However, no further details could be given at present. The start of broadcasting on the FM channel, however, is scheduled for October 24 at 12 noon. Currently, a music program can be heard on the frequency with a corresponding message. The predecessor radio station Basel 1 ceased editorial operations on Wednesday.