In everyday life, it can happen again and again that a rösti burns. Or that the raclette oven, together with other plugged-in electrical appliances, blows the fuse in an old apartment. The actors in the commercials also remember such mishaps. They eat a McRaclette, a McRösti or a McFondue at McDonald's and are happy that they are spared such mishaps at the fast food giant.

To the McRaclette spot
To the McRösti spot
To the McFondue spot

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director), Jan De Schepper (Marketing Manager), Sébastien Dubey (Marketing Consultant), Sonja Milici (Marketing Coordinator). Responsible at TBWA\ZÜRICH: Remo Christen, Léonie Kelly (consulting), Urs Schrepfer (CD), Martin Friedlin (AD), Magnus Sambo, Simon Smit (text), Christina Hengstmann (agency producer), Caroline Breitenmoser (strategic planning), Adrian Egger, Dominique Magnusson, Lisa Mosimann (graphics). Simona Mink (DTP), Toni Rubera (image editing), Raphael Brugger (online), Agnes Meier (print production), Martin Haerlin (director), Michael Saxer (camera). Production company: Pumpkin Film, Producer: Sonja Brand, Caro Büchel, Claudia Brand (Post.) Media: OMD Switzerland, Leo Vogl, Andy Bartneck.

The channel, which was founded three years ago, reached over 40 percent more viewers in the first nine months of 2009 than in the same period last year. According to its own figures, 3+'s current figures are therefore ahead of those of international competitors such as SAT1, ORF1, RTL2, ARD, ZDF, Kabel1 and VOX. In September, 3+ was able to catch up with Pro7 for the first time with a market share of 5.3 percent, putting it behind SF 1, SF 2 and RTL.

The growing popularity of 3+ is also confirmed by the Brand Asset Valuator (BAV), a study by the Young & Rubicam Group. In the international brand study, which analyzed the change in brand vitality of over 40,000 brands in the years 2000 to 2009, the young Swiss television station was ranked 26th among the rising stars of the new millennium in Switzerland.

Until now, the TV screens in Melectronics stores have shown the program selected by the respective sales outlet. Now, the uncontrolled growth is being tackled. With Mel-TV, the Migros electronics store wants to create a national identity. The focus is on product information. The different program sections, such as brand visuals, home entertainment, partner advertising or local content such as competitions or promotions, are separated from each other by chapter intros and short advertising clips. Interspersed calming blocks are also intended to prevent the program from becoming too hectic.
Different templates are available to the branch managers for local content. This allows each branch to produce its own content in addition to the nationwide broadcast program, if required. Changes and additions to the program are possible at any time. For example, spots of products that are sold out can be removed immediately. The program is broadcast nationally in three national languages, all produced and broadcast in full HD. The program content is critically reviewed and revised on a monthly basis.

Collaboration of Sony Professional Solutions, Content & Form and Ultra Images
The general contractor for project planning, rollout through to content creation was Sony Professional Solutions Switzerland. Sony Professional Solutions, the advertising agency of Melectronics Inhalt & Form and the full-service agency for moving images Ultra Images were responsible for the programming and content creation. Ultra Images has been archiving and managing all of Migros-Genossenschafts-Bund's moving images for many years and has been processing Melectronics' image content for more than two years. Other tasks in this project include program planning and content maintenance.

In Austria, of all places, the country of origin of the farmers' calendar, the publisher of the Swiss farmers' calendar, Mike Helmy, now wants to publish his own paper. In doing so, Helmy is directly attacking the Austrian Young Farmers' Calendar, which four years ago still served him as a source of inspiration for the local calendar. Meanwhile, resistance is forming in Austria. Shortly after the plans were announced, the Farmers' Union Youth countered with the launch of an anniversary edition and a hip party to mark the 10th anniversary. The motto: "Skimpy lederhosen, six-packs and natural sensuality - young farmers present anniversary edition".
Mike Helmy nevertheless reckons he has a chance: "I've always admired the Young Farmers' Calendar, but lately it's just given up." Now people want "more quality" again, and the new farmer's calendar is just what they need. Helmy is also confident that his calendar has been able to increase its circulation from 5,000 to 18,500 copies within five years. This year, it even received an award from the Calendar Marketing Association in the USA. It remains to be seen whether there is room for two calendars in Austria. In any case, the publisher is accepting registrations of Austrian beauties as of now.

The poster motifs were developed in line with the guiding principle that you shouldn't turn people upside down in advertising to attract attention - unless it really has something to do with the benefits of the product, the advertisers said in a press release.

Responsible at Garnier: Günter Hilweg (Marketing Director). Responsible at Publicis: Peter Rettinghausen (CD), Daniel Kobi (AD), Jan Krohn (text), Sonja Gross (graphics), Monika Leu and Simone Keusch (consulting).

The campaign motifs dramatize the various services of Airport Shopping: for example, "More fashion than you can wear" draws attention to the new fashion stores, "Show your growling stomach your teeth" advertises the many catering options and "So that everything is done quickly, except you" shows that you really can find everything under one roof. To further emphasize the diversity of the offer, the texts stand on a background with all the logos of the brands present in Airport Shopping. The subjects can be seen as posters and advertisements in and around Zurich Airport. The print motifs are flanked by radio spots in the airport's catchment area.

Responsible at Unique (Flughafen Zürich AG): Michael Breuer and Sibylle Koller (Marketing Communication Manager). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Priska Meyer (AD), Ramon Aemmer, Pablo Scheidegger, Sibill Zellweger (graphics), Karin Both (consulting).

The French government's decision to support the ailing press industry with additional subsidies totaling 600 million euros over the next three years has caused some controversy in the European media industry. Since the beginning of the year, there has been a lively debate as to whether it is justified for the state to provide the press, which is struggling with falling advertising revenues and readers migrating to the Internet, with large amounts of funding.
According to the World Association of Newspapers (WAN), the French concept of free subscriptions for young adults has been proving its worth for several years. For example, the highest-circulation regional daily newspaper Ouest France has increased its readership in the 18 to 24 age group by 22,000 in three years, according to Pressetext.ch.

The results of this work include new clusters on topics such as fashion, housing, money and the use of brands. The analyses are possible for the whole of Switzerland, for regions or individual economic regions. The cooperation enables companies and organizations to plan their measures in more detail and measure their success without conducting their own survey, the companies announced on Monday. With around 11,000 interviews, Mach Consumer is the largest consumer survey in Switzerland. It provides insights into the Swiss population's consumer and leisure behavior, health and mobility, for example.

The communications and event agency Group Worldspan employs twelve people and has a turnover of around ten million Swiss francs. With the shareholding, the tour operator will benefit from Group Worldspan's network and range of services, the company announced on Monday.

Wemf has confirmed it: With 420,000 readers, SI Style is the biggest celebrity and fashion magazine in Switzerland. Jung von Matt/Limmat has developed a special mailing for SI Style to communicate this success story to advertising and media agencies as well as advertising customers. The current issue of the magazine is published as "Riesen SI Style". Although the special edition has slightly fewer pages than the original, the content is otherwise identical, as Lukas Frei, Creative Director at Jung von Matt/Limmat, told Werbewoche. Only the editorial differs from the normal edition and is aimed directly at potential advertisers: SI Style has made itself both especially large and especially small with the special edition, it says. The print format is especially large at 50×70 centimeters, but the print run is all the smaller at 400 copies.
Analogous to the mailing, the agency designed web banners in which a rolled-up SI Style unrolls when the mouse pointer is moved over it. To complete the media package, advertisements were placed in industry-relevant titles. The ads and banners have been in use since mid-September and the magazine in giant format will be delivered in October.

Responsible at Ringier: Thomas Kords (Head of Advertising Marketing), Cécille Blösch (Media Marketing Magazines). Responsible at Jung von Matt/Limmat: Lukas Frei (CD), David Hanselmann (AD), David Hugentobler (text), Matthias Fürst (graphics), Alex Schradt, David Lüscher, Wim Roelfs (online), Martin Samsel, Dennis Busch (consulting).

Caption: In direct size comparison, the "physical format" of Werbewoche looks almost modest.

The German Weekly Newspaper Switzerland is published every Friday with a circulation of 25,000 copies (start edition 10,000). It is sent to interested companies, hotels, clubs, associations and private households. The title is supported by the web platform Deutschewochenzeitung.com, which also shows the BRD news daily and provides the weekly summary for the print edition. The sister editions in the Netherlands and Denmark will be launched at the beginning of January.
The new title will be managed by four editors and a team of two in the marketing office. The editorial team consists of two German and two Swiss journalists. Editor-in-chief and publishing director is Ole U. Glausen. All employees work from home and use the usual IT tools for internal communication.

Tina Valli, Head of Recipe Consulting at Dr. Oetker, shows on Backvideo.ch how to prepare and bake Guetzli, cakes, and many other delicacies. The baking video site starts with four recipes and will be expanded into an online baking library with further episodes at regular intervals. The recipes shown can be downloaded as PDF files and printed out. In addition, the matching baking aids are presented, which can be purchased in the Dr. Oetker online store.

Responsible at Dr. Oetker: Tina Valli (Recipe Consulting Manager). Responsible at Ogilvy One: Doreen Roth, Sandra Pellny. Production: Lobster Studios. Sound: Jingle Jungle.