Author: admin
Anthracite: Circulation doubled in one year
Anthrazit more than doubled its circulation in one year from 27,077 to 56,171 copies sold. Wemf AG für Werbemittelforschung has recertified the circulation of the digital lifestyle magazine.
Arthur Rutishauser becomes a member of the Tagi editorial board
Arthur Rutishauser, deputy editor-in-chief at *Sonntag*, will join the *Tagesanzeiger* effective January 1, 2010. The 44-year-old will serve as a member of the editorial board and will be responsible for the business section.
(Image: Keystone)
MCH Group: Cooperation with Carat
The trade show organizer MCH Group has begun a new partnership with the media agency Carat Switzerland. The collaboration covers the development of the media strategy, media buying, and the management of all online and offline media initiatives.
SFLB for Floralp: A hole punched in the bread
Spillmann/Felser/Leo Burnett created die-cut ads for the fall phase of the Floralp campaign. A slice of bread with the center cut out is meant to show that without this premium butter, everything else takes a back seat.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising + Media SMP), Daniela Schmutz-Beutler (Project Manager Floralp SMP), Matthias Glauser (AMS Media). Responsible at Spillmann/Felser/Leo Burnett: Maren Beck (text), Karin Estermann, Oli Kreienbühl (AD), Martin Spillmann, Peter Brönnimann (CD), Pam Hügli, Isabelle Meier, Sabrina Wirz (consulting), Sebahat Derdiyok, Suzana Kovacevic (art buying). Photographer: David Willen. Image editing: Tania Willen.



Motor Media acquires Moto Sport Switzerland
The publisher Espace Media has found a buyer for its motorcycle magazines, *Moto Sport Schweiz* and *Moto Sport Suisse*. The specialty publisher Motor Media will take over the magazines from Fachmedien Mobil effective November 1, 2009.
The 2009 Cannes reel is available on DVD
Publicitas, in collaboration with the Swissfilm Association, is releasing the «Cannes Lions 09 Winners Reel.» The DVD set includes all the award-winning entries.
New Lgk for Sucrisse: Bringing the Dragon to Life
Neue Lgk continues the Sucrisse campaign for the Aarberg and Frauenfeld sugar factories. A TV commercial with tag-on shows the advantages of liquid sugar for sweetening drinks.

Responsible at Zuckerfabriken Aarberg + Frauenfeld AG: Josef Arnold (CEO), Beat Gerber (Head of Marketing and Sales), Sandro Bieri, Sibylle Studer (Product Manager). Responsible at the New Lgk: André Benker (CD), Valentina Herrmann, Stephan Wittwer, Dominic Beyeler (AD), Lukas Schmid (text), Alfredo Trasatti, Sabina Siegrist, Raphaela Brühlmeier (consulting). Film production: Chocolate Films, Michela Trümpi. Director: Henry Littlechild, London. Animation: The Mill, London. Soundtrack: Jingle Jungle. Media: AMS Media.
Adventure Zermatt takes off with Zurich Tokyo
To kick off the winter season, Zurich Tokio created the overall brand identity for Adventure Zermatt. The goal is to present the new outdoor provider as a snow sports school with a unique twist on the “Roof of Europe.”.
Responsible at Adventure Zermatt: Andy Aguirre Eglin (overall responsibility/text). Responsible at ZurichTokyo: Daniel Donati (CD), Niels Schäfer (AD/graphics), Jeannine Herrmann (graphics), Stefan Lemberger (consulting).



Dispute over the publication of the minaret posters
The provocative minaret poster has been met with opposition in many places. The city of Basel has already banned the SVP’s ad campaign on the minaret ban initiative from public spaces. Media outlets are also struggling with the decision of whether to publish the ads.
Digital radio: SRG switches on further radio stations
SRG will be broadcasting more programs on the DAB+ standard from mid-October 2009. From the end of 2012, all SRG radio stations throughout Switzerland are to be broadcast using the new standard.
Last but not least: New subjects for the Sunday newspaper campaign?
Does this sound familiar? Did you just think of that Sunday newspaper ad campaign? Then you're way off the mark...
The advertisers at Advico Young & Rubicam are delighted. They see themselves as a source of inspiration: "From time to time, advertisers get their inspiration from various areas of art. It's all the more gratifying when it works the other way around," they comment. So the current poster campaign seems to have actually made it to Hollywood. Or was it pure coincidence?

