He is also a member of the Board of Directors of Swisscom Directories and Homegate. In addition, Urs Hügli will support the strategic development of the vehicle platforms Autoricardo.ch and Car4you.ch as part of a consultancy mandate at Ricardo.ch. In addition to his mandates at Tamedia, Urs Hügli is the new Chairman of the Board of Directors of Blueglass Interactive in Zurich and a member of the Advisory Board of the Berlin Internet start-up Legalbase.

Urs Hügli was Managing Director of Search.ch until the merger of Search.ch and Local.ch in mid-2015. Prior to this, he was CEO of Homegate from 2001 to 2009, where he played a key role in the development and expansion of the Swiss real estate portal. He then headed Tamedia's Classified Online division from 2010 to 2012, which, in addition to Homegate.ch, also included various platforms in the job, car, dating and classifieds sectors.

With typical British guiding principles for pub culture, the entire brand presence for "Pinte Pub&Club" was conceived, designed and staged in line with the theme. From the logo to the menu and drinks menu, the placemats, T-shirts and polo shirts, right through to the entire signage. The clear and unmistakable design language adheres to the British orientation and philosophy of the pub, according to a statement. With high-quality and regionally produced pub food, a large selection of beers as well as live sports, the aim is to score points with the public.

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Responsible at Pinte Pub&Club: Johan Magnus Granvik (Partner), Tom Rey (Partner). Responsible at Herger Imholz: Jasmin Zurfluh (Graphics), Tina Bloetjes (Graphics), Mathias Bamert (Art Direction and Project Management).

The now 76-year-old actor and comedian, who became famous as a member of Monty Python, breathes new life into a cult scene from his 1975 series "Fawly Towers" in a commercial. Back then, in the role of Basil Fawlty, the overworked hotel manager who never puts his foot wrong, he became violent with his stubborn car.

He is now doing that again. But times have changed: Cars talk. But they are still stubborn. And they drive Fawlty mad as ever. And that's a good thing, you might say. Incidentally, Cleese and a team from Specsaver were personally responsible for creating the commercial. Punchline included. (hae)

Making-of:

Schädeli (pictured) is therefore very familiar with the company and Swisscom's offerings, as detailed in a press release. Armin Schädeli replaces the previous spokespersons Carsten Roetz and Olaf Schulze, who are taking on new tasks in Corporate Communications. The new media spokespersons are: Sepp Huber (head), Armin Schädeli (deputy), Christian Neuhaus, Annina Merk (maternity leave until March 1), Sabrina Hubacher (deputy Annina Merk), Lauranne Peman.

Valencia Kommunikation was entrusted with the design of the loyalty gift campaign for Coop, which will take place from 28.12.2015 to 16.1.2016. In addition to a variety of POS advertising materials, the implementation also includes a mailing and an A5 brochure in which Coop and the participating partners can introduce themselves to Coop customers and thank them.

Responsible at Coop: Sacha Zuberbühler (Advertising Manager), Catherine Gritti (Advertising Project Manager). Responsible at Valencia Communication: Tommy Schilling (CD), Jan Kempen (AD), Daniel Nussbaumer (JAD), Sebastian Refardt (senior lyricist), Serdal Aktas (PA), Diana Aberkane, Iraklis Hungerberg, Eliane Weisskopf (consulting).

This was announced by VG Media - the collecting society for the copyrights and ancillary copyrights of media companies - on Tuesday. The publishers' association justified the move by stating that the US search engine giant does not want to pay for the use of press products, as it has done in the past. "Therefore, a civil action before the competent court is the only way to enforce the press performance protection right against Google," said a VG Media spokesperson to the news agency Reuters. No comment was initially available from the US company. At its core, the dispute revolves around the ancillary copyright that has been in force since August 2013. On the one side are publishers such as Axel Springer, who want to see money for the use of their press texts on the internet. However, search engines such as market leader Google do not want to pay. They argue that the press houses benefit from the Americans in terms of their advertising revenue, as Google & Co redirect internet users to the publishers' sites. In October, a kind of mediation failed, as both parties to the conflict objected to the settlement proposal of the Arbitration Board at the German Patent and Trade Mark Office (DPMA). The dispute is therefore now continuing in court. Experts expect the legal dispute to last many years. The publishers have already filed another lawsuit against Google, which will be heard in February. This is about whether Google is abusing its market share. (SDA)

Until now, the domain was restricted to company names and registered trademarks. The second registration phase for .swiss internet addresses will now begin on January 11, as announced by the Federal Office of Communications (OFCOM) on Tuesday. Applications can now be submitted for product names, slogans, geographical designations or fantasy names. Anyone wanting a .swiss internet address must have a registered office and a physical administrative headquarters in Switzerland as well as a clear connection to the internet address. Private individuals are still excluded. Generic domain names such as Hotel.swiss must serve the entire industry concerned. Applications that meet the basic requirements will be published once a week for twenty days on the website Nic.swiss so that competing applications can be submitted. Domain names that are not in dispute will be allocated after this period has expired. In the event of disputes, OFCOM decides on the basis of the Ordinance on Internet Domains. The first registration phase ended on November 9. A total of 9738 .swiss domain names were applied for and 7000 addresses have already been allocated. (SDA)

Teaser image: Nic.swiss

On the subject:

New domain .swiss: Secure rights?

Coveted: Already over a thousand applications for domain extension .swiss

Over 3000 applications for .swiss addresses so far

 

With the reorganization, the media company is focusing on new business areas, according to a Communication from Tuesday. Digital media and marketing/development will be upgraded. They will be bundled together with sales, production and administration and will report to Dani Sigel. Christian Brändli is responsible for the journalistic management of all editorial offices. The company, based in Wetzikon, includes the two daily newspapers Zürcher Oberländer and Anzeiger von Uster, the news portal ZO-Online and the weekly newspapers Regio.ch, Glattaler, Volketswiler and Winterthurer Stadtanzeiger. Zürcher Oberland Medien AG reported a turnover of CHF 28.3 million in 2014 and had 100 full-time employees. (SDA)

New management duo at Zürcher Oberland Medien: CEO Dani Sigel (left) and Editor-in-Chief Christian Brändli (right)

 

Picture: Holger Brandt, Managing Partner at The Reach Group

Cross-device tracking falls short of expectations

2015 holds a disappointment for the online marketing industry that should not be underestimated: cross-device tracking is not yet at the level that had been hoped for at the end of the year. Only Google and Facebook are really convincing at the moment. However, both providers have only just opened up their technologies to the masses and are also in direct competition with many online marketing and e-commerce companies. The industry is under pressure to act and must focus on solutions that can offer an alternative to Google and Facebook's offerings in the near future. One possible approach is the development of a common tracking standard. However, there is still a long way to go until then and its concrete form is difficult to imagine at the moment. However, as customers log into online stores on both mobile and stationary devices, tracking technologies that are implemented directly by advertisers offer the first concrete solutions.

Content marketing still leaves opportunities and budgets untapped

Although content marketing was justifiably one of the most important buzzwords in 2015, the discipline has not yet been able to assert itself operationally. The definition is still being fine-tuned, and in many discussions the distinction from inbound marketing was not as clear as it ideally should be. Agencies will now have to put this into practice in 2016. For many marketers, this means a paradigm shift in conception and implementation from purely promotional to more editorial approaches. On the other hand, clients need to be convinced of the added value: at present, the long-term nature of content marketing measures is often still offset by advertisers' short-term budget allocation.

E-commerce uses mobile traffic as a springboard

Mobile traffic has once again increased dramatically compared to stationary traffic in 2015. Some publishers are now even reporting a majority of mobile visitors. At the same time, conversion rates are increasing, as many online retailers have now also optimized their stores for mobile use. Accordingly, mobile-clicking customers in particular are likely to bring further sales growth to e-commerce in 2016.

New audience targeting will rapidly increase in quality

Retargeting received a technological upgrade in 2015 with the so-called "new audience targeting". The method of generating statistical twins from first-party data and scaling the target group with the help of third-party data will gain further momentum in 2016. There are only two obstacles that could currently slow down development: Firstly, advertisers must successfully master the challenge of collecting first-party data in a structured manner and making it available to service providers. Secondly, the quality of third-party data still has development potential.

Challenge 2016: data management

While the technology for data-driven campaigns on the agency side has developed rapidly over the past three years, many advertisers are still in the early stages of collecting first-party data. There are often unresolved technical and legal questions that still need to be answered depending on the industry. For example, online stores face different challenges to banks. Companies with lean, flexible structures have an advantage when it comes to establishing suitable data collection systems. Companies that do not have online marketing in their DNA often have to go to great lengths to develop the new approach.

Challenge on the horizon: training and retaining employees

In 2016, there is another area of development in addition to the topics on the sales side: digital marketing is undergoing such rapid change that it is almost impossible for many companies to assess the qualifications of potential new employees. It is now up to management to provide HR staff with suitable support - such as training courses, specialized headhunters or support from internal departments. Against this backdrop, building up expertise within the e-commerce company itself is also becoming increasingly important, as is employee retention.

About The Reach Group

The Reach Group offers cross-channel, user-centric performance marketing as well as intelligently utilized reach and balanced technology along the entire customer journey. Campaigns are optimized for advertisers from the e-commerce and media sectors as well as for agencies in all digital channels based on detailed user models. The product portfolio is made up of the core areas of performance marketing, relations, media and brand. The Reach Group is headquartered in Berlin. It also has offices in Düsseldorf, London, Zurich and Vienna. Its most prominent clients include Postbank, UnityMediaKabelBW, Butlers, Barmenia, ThyssenKrupp, DriveNow, Congstar and Deutsche Bahn. The specialist performance providers Ad-Cons, Netlead, PR - Popularity Reference and Redvertisment merged in 2015 to form The Reach Group. The founders have driven and developed each of the specialist areas from the ground up to the present day.

Of the eleven months evaluated in 2015, the Internet closed seven with record values. Together with the equally remarkable increase of 25 points for the digital out-of-home segment, this results in an increase of six points and therefore also a new high for electronic media. This was achieved while advertising pressure in the market as a whole remained unchanged.

The month of November was extremely successful for the electronic media. TV maintained its record level of 667 points with a slight increase of 2 points. After advertising pressure was below the previous year's level until August, the TV sector has seen a marked increase since September. Once again, however, the Internet surpasses everything. With an increase of an incredible 50 points, the record value of the previous month was virtually pulverized. Compared to the same month last year, the sector increased by a full 16%.

Digital out of Home increased by 25 points and reached a new annual high of 700 points. This brings the record figure of 758 points from May 2014 much closer again. As radio and teletext were also able to just maintain the previous month's level, electronic media closed at a new high of 667 points overall. An increase of over three percent has been recorded since June 2015 alone. By contrast, the overall market remained unchanged, with advertising pressure remaining at 239 points.
 

The concept of Jan Böhmermann's new show is reminiscent of the legendary talk show "Roche & Böhmermann. Instead of the writer Charlotte Roche ("Wetlands"), from whom Böhmermann parted company at the time due to differences, the musician and presenter Olli Schulz now sits at the round table with celebrities. Schulz and Böhmermann have been contesting the weekly radio talk show "Sanft & Sorgfältig" since 2012, in which the two discuss, chat and laugh for two hours - usually more or less without a concept. It's supposed to be similar to "Roche and Böhmermann" in "Schulz & Böhmermann" now: There will be drinking, smoking and discussions about God and the world. The hosts do not take a mediating role, but take sides, provoke and polemicize - as usual in a mostly charming way. Those who do not want to take part in the conversation are not included.

The guest list for the first four shows has been known since Monday. In addition to meteorologist Jörg Kachelmann in the launch show on January 10, musician Sophie Hunger will also be sitting at the talent table on January 31. While Kachelmann will sit at the table with Germany's most successful rapper Kollegah, among others, Hunger will meet Bild editor-in-chief Nikolaus Blome, author Kat Kaufmann and a Syrian refugee. The show airs at 22.45 on ZDF Neo and is already available at 20.15 in the ZDF Mediathek. (hae)

 

The software QA engineer previously worked in Spain, Ireland and the USA for Apple Inc. in speech recognition and writes for Tink, among others. Ron Orp currently employs 33 people and publishes daily in twelve cities in Switzerland, Germany and Austria.