The advertising world is designed accordingly with contributions from leading advertisers as well as journalists, writers, marketing and PR professionals. With a circulation of 12,000 copies, it is sent to the ADC community and other marketing and advertising circles. It is also enclosed with the industry magazine Persönlich.

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The demand for PR services is a reliable early indicator for the upcoming development of the economy. This is according to a communiqué issued by the Swiss Association of Public Relations Agencies BPRA. In 2009, the PR sector is expected to bottom out. Only one in four agencies is reporting growth, while one in two agencies will probably have to accept a drop in turnover of between 5 and 30%. In the previous year, every second PR agency was still on course for growth. Nevertheless, two thirds of all agencies reported to the BPRA that they had managed to maintain or even significantly increase their profitability in 2009.
This may come as a surprise given the fact that one in four agencies reported an increase in wage costs, the BPRA continued. The reason given for this is that highly qualified PR consultancy services are increasingly in demand, while orders for the implementation of PR activities often fail to materialize. The order intake for 2010 gives cause for optimism. Online PR, corporate communications, marketing communications and public affairs are particularly in demand in 2010. However, change management communications, image management and internal communications are increasingly being designed and implemented by clients themselves, without the involvement of a PR agency. According to the BPRA, the energy industry, the pharmaceutical/medtech/biotech sector, politics and the public sector are expected to be the growth drivers of the PR agency industry in 2010.

www.bpra.ch

The company has invested 40 billion euros in the development of mobile communication standards, explained Nokia in Helsinki. Apple had illegally used ten Nokia patents with the introduction of the iPhone in 2007. This involved the use of transmission standards for GSM, UMTS (3G WCDMA) and mobile LAN standards.
Nokia posted losses in the third quarter of 2009 for the first time in 16 years. One of the most important reasons for this is the Finns' lack of success in the particularly profitable and high-growth smartphone business. Apple is ahead here with the iPhone.

www.sda.ch

With the slogan "I am a PC. And Windows 7 was my idea", the Crispin, Porter +Bogusky agency is taking up the development process of the new operating system for Microsoft. More than 8 million people were involved in the beta test and contributed their ideas to the product.
The first commercial will be broadcast in Germany in the program Ran on Friday at 19.46 on SAT.1. After the premiere, the commercial can be seen on all major TV channels. A total of 26 different TV clips will be used, which will be broadcast in the USA, Great Britain, France, Canada, Australia and Germany. The individual spots and their storylines differ from country to country in the selection of national protagonists and locations. However, the 30-second spots are all based on the same creative idea and marketing strategy.
In addition to 30-second TV commercials, print ads, radio spots, mobile marketing, display advertising and online videos are used. Media is managed by Universal McCann. Microsoft is also showing short spots on video portals on the web in which users explain core functions such as parental control and Windows Search. The first commercials were already circulating online before the official start of the launch campaign.

Microsoft: First commercials for the launch of Windows 7
Horizon.net

It was about the 13th monthly AHV pension. This was to be paid to pensioners in the city of Lugano as a Christmas bonus. On November 9, Guliano Bignasca, president of the Lega and publisher of Mattino, who was elected for life, railed against two SP exponents in his newspaper. The latter, a former member of the cantonal government and a cantonal employee, would oppose the pensioner benefit. Bignasca printed the telephone numbers of the two so that any outraged citizens could vent their anger. He also added the request not to save any calls.
The Lega newspaper thus violated the personal rights of the two accused, the Press Council found in its decision published on Thursday, according to SDA. Even political exponents in the public eye have a right to protection of their privacy.
The Swiss Press Council did not criticize the content of the article. The committee was called upon by the Ticino Journalists' Association.

According to SDA, Jean-Paul Schwindt, Head of Sales and Marketing at the French-speaking Swiss media company, confirmed on Thursday that there had been no staff cuts due to restructuring. After Edipresse terminated its contract with advertising marketer Publicitas, Edipub will take over this task from January 10, 2010.
Schwindt said that Edipub had hired staff who had been made redundant at Publicitas. Last March, Edipresse announced that it would take over the marketing itself. Publicitas had to lay off staff as a result of this decision.

The new campaign focuses on strong image profiling. Each subject tells a story about Clariden Leu's values, thinking and actions - reduced to a specific moment in time. "The new campaign for Clariden Leu showcases the central themes," says Moritz Staehelin, Creative Director at Contexta. "This can be seen above all in the implementation: we reduce each individual motif to a singular moment - with the campaign imagery, the choice of photographer and also in terms of corporate design." Another campaign feature is the implementation by photojournalist Tom Stoddart, who has made a name for himself with his unposed photo documentaries. His analog, black and white snapshots have gone around the world, for which he has already received the World Press Award and the Honorary Fellowship Award of the Royal Photographic Society.
All subjects of the campaign will be placed in selected national and international business and financial publications in Switzerland, Singapore, Hong Kong, England and Germany.
Responsible at Clariden Leu: Thomas Ackermann (Head of Marketing & Communications), Markus Kummer (Head Branding CI/CD & Desktop). Responsible at Contexta: Nadine Borter (overall responsibility), Bene Abegglen, Moritz Staehelin (creative direction), Lionel Büttner (art direction), Andreas Troxler (text), Christian-Kumar Meier (consulting management), Claudio Garovi (consulting). Photography: Tom Stoddart.

The five authors Niklaus Bernhard, Peter Jost, Felix Maurhofer, Jon Mettler and Stefan Schnyder have won the Eugen Prize in the Press category for their series "Informatik macht mobil" in the Berner Zeitung. The series is characterized by well-crafted local journalism, the jury said in a statement on Thursday.
Tobias Bossard from Swiss television has been awarded the television prize for his report on the construction of fiber optic networks. Bossard convinced the jury with his report from the business magazine "ECO", which illustrated the competition in the construction of the so-called last mile.
Mirko Bordoli received the radio prize for his contribution "Social Network". The editor in charge of "Baobab" (RSI Rete Tre) succeeded in creating a multifaceted picture for listeners in his report on social networks on the Internet.

As SF spokesman David Affentranger told SDA on Thursday, the appeal was filed as a precautionary measure. It is quite possible that those responsible will waive their right to a higher court ruling after all. A ruling is currently still pending at the European Court of Human Rights in Strasbourg on a similar SF case. The defense lawyer had demanded acquittals for all defendants.
The judgment now being appealed concerned images taken in the practice of cosmetic surgeons. The editors of "Kassensturz" wanted to show that the risk information provided to patients was inadequate in some cases. Two cosmetic surgeons and a practice assistant filed a complaint.

The claim was also adapted to the current brand message. Farmer provides "Natural energy wherever you need it" - whether during an activity in the fresh air or within four walls, Farmer is always with you. This message is visualized in the advertisements by a wheat field in a surprising location.
The subjects can now be seen in Migros' own press and in various magazines.
Responsible at the Federation of Migros Cooperatives, Zurich: Désirée Strassmann, Bettina Huwyler (Marketing Communication Project Manager), Karin Heierli (Category Manager). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Andrea Dübendorfer (Art Director), Marietta Mügge (Text), Edi Walker, Nathalie Jakober (Consulting), Felix Schregenberger (Image Editor), Noë Flum (Photographer).

Among other things, he is responsible for the company's media and advertising agencies. De Marinis succeeds Astrid Kägi, who left the company at the end of July. The proven sales manager has already gained experience in sales during his professional career. Among other things, De Marinis worked at Migrol in Zurich as Sales Manager East and at John Lay Electronics in Littau as Sales Manager Switzerland.

Since yesterday, fiery posters have been shining in the greater Rapperswil region. In large-format F-12 posters, on match posters and on e-boards, national striker Thierry Paterlini is advertising the national ice hockey team's home game on November 4. Posters tailored to the region were designed with seven players for all home games.
Weber Harbeke Partners, the Zurich-based campaign agency of Swiss Ice Hockey, has further developed last year's concept and further emotionalized the concept of close-up portraits. Surrounded by flames, the national players advertise the respective game with accurate, sometimes provocative statements. The focus is still on the idea of making the national team players more tangible and the faces more widely known to the public. As a further message, viewers are provided with detailed information on the respective international match.
The portraits were taken by Gian Paul Lozza, who has photographed world-class sports stars such as Bode Miller, Didier Cuche, Nicolas Müller and Philippe Senderos.
Responsible at Swiss Ice Hockey: Alain Kappeler, Bianca Kappeler, Lukas Hammer. Responsible at Weber Harbeke Partners: Karin Both, Priska Meier, Christian Sidow, Max Weber & Thomas Harbeke (Creative Directors).
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