After Urs Ackermann from ZKB in first place, Swisscom with Sepp Huber is in second place this year. This is according to the Handelszeitung online. His communication style seems to be much better received than that of his colleague last year. Huber has moved up 28 places and replaced Swiss spokesperson Jean-Claude Donzel, who has slipped to fifth place.
Werner Abegg from the Swiss National Bank has still not risen in the writing guild's favor, and his interview partners are also struggling with Schindler spokesperson Ricardo Biffi. Last year's last-place finisher, Beatrice Howald from Swatch, has moved up almost 19 places and Tamedia media spokesperson Christoph Zimmer has climbed from 60th to 29th place. Less pleasing, however, is the ranking of SBB - they have dropped a whopping 27 places.

www.handelszeitung.ch

People talk about Aids or currently about swine flu, but there is one disease that is still vastly underestimated and under-recognized throughout the world and Switzerland: COPD (Chronic Obstructive Pulmonary Disease). With a campaign, lUngenlige is now aiming to increase awareness of this disease and raise awareness. To this end, the advertising agency has designed images with the slogan "COPD suffocates you slowly and insidiously, without warning". This message is used stringently across all advertising media. For example, on posters, public transport dispensers, cards for free and with the numerous BTL measures, which are also intended to cause a stir in clubs and bars. You can also find out your own COPD risk by taking a self-test online and on the back of the postcards.

Responsible at Lungenliga Zürich: Robert Zuber (Managing Director), Alexandra Vogel (Head of Public Relations). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (Strategy), Sarah Hiltebrand (CD), Mike Krüll (Text/Concept), Sascha Fanetti (Senior AD), Sarah Erni (AD Assistant), Oli Bergmann, Fabienne Tschanz (Consulting), Andi Laub (DTP). Photography: Tobias Stahel.

www.stop-copd.ch
www.lungenliga-zh.ch
www.werbeanstalt.ch

Further transmitters will be put into operation in the coming weeks and months. The final expansion is scheduled for mid-2010.

www.radio1.ch

In the open letter, the protesters expressed, according to SDA, "the annoyance of the employees at the unilateral decisions of the Edipresse management". They criticized the lack of social dialogue and demanded a date for "proper negotiations". A second protest action was planned for Wednesday afternoon in front of the printing center in Bussigny VD.

www.sda.ch

On the B2B platform, sales partners such as acousticians and audiologists can find comprehensive information on the entire product range and numerous service offerings, including consulting documents and background material. In the USA, the platform also features an eStore and various process-supporting eService applications, such as an order overview or document center. At Phonak.com, hearing aid users and those around them can find useful information about human hearing, hearing loss and the use of hearing aids. In this way, Phonak is increasingly addressing end customers and responding to their needs.

www.namics.com

Smells are closely linked to emotions, they can express feelings and evoke emotions. The smell of cinnamon transports you straight to your grandmother's kitchen, between gingerbread and cinnamon stars. Damp socks - at best - conjure up images of the last ski tour, and the smell of leather reminds us of the heavy armchair in our father's office where Mikesch the cat used to curl up. The sense of smell was the first sense to be developed during evolution, and it is the only human sense that is fully developed at birth. Every human being can store and recognize around 10,000 smells, and 90 percent of taste perception is based on the sense of smell. "Smells are the only sensory impression that reaches the brain unfiltered," says Hans Rudolf Keller*, neuromarketing expert, mental trainer and owner of Mental.ch. This is what makes them so powerful. Smells influence us even when we are not consciously aware of them. They control our subconscious and determine sympathy and antipathy. The subtle influences of scents go so far that we feel comfortable in a room or like a person without realizing that it is scents that make us feel this way. Bad feelings can also be caused by smells: "I can't smell him" is much more than a metaphor. Scents control our social and sexual behavior, and they influence our hormone balance. The nose also has more to do with our choice of partner than most of us realize.
Purchasing decisions are a matter of emotion
When choosing a brand, our decisions are as intuitive as when choosing a partner. Why do you wear Boss and not Hilfiger? Is it really because of the better fit and the more elegant colors? Why do you drive an Audi and not a Hyundai? More sophisticated technology? In short: brands mobilize emotions. Either a brand suits you and you feel comfortable with it, or not. What could be more obvious than using fragrances to steer this relationship building in the desired direction? Caroline Demeulemeester** has written exactly that on her fragrant flags. The marketing consultant and qualified aromatologist has been creating perfumes and room fragrances for private individuals and companies from natural essences since 2006: "I translate the values of a brand into fragrance," she explains. "Patchouli, for example, suits a classic brand, while lotus flower is more suitable for a fresh, young brand."
Demeulemeester combines such fragrances to create a brand scent that can then be used to scent the headquarters of a company, its branches, flagship stores, trade fair stands, sales rooms, the POS and even products. The trick is the dosage: the fragrances must not be an olfactory slap in the face that immediately kills off the sense of smell and the ability to think in the style of "perfumery just before Christmas" or "vanilla aroma on the toilet". Brand fragrances are dispersed in the air via a fragrance column or air conditioning system in such fine doses that they are not even perceptible if you smell very carefully. They subtly meander through our nose into our bloodstream and create a good feeling - which is subconsciously linked to the brand and stored in our memory. "BMW and Mercedes started scenting their cars 30 years ago," reports Demeulemeester. "At first, it was just about using leather scents, for example, to dispel unwanted glue and plastic odors." Mercedes now has its own fragrance concept for rooms and products, which is used throughout the Group. The fashion-conscious Italians show how things could go on: Anyone who bought a Lancia Ypsilon in Italy last year could choose between three scents for their vehicle.
Vanilla against wet dogs
But it's not just automotive companies that rely on subtle scents. Manor, Globus and Migros also use fragrances in all departments, not just for meat and baked goods. Children's clothing, stationery and household appliances also have their own scent. In this way, retailers subtly put their consumers in the mood to buy. Siemens, the Geneva Motor Show, Singapore Airlines, Zurich Airport and the Omega watch brand all have a scent tailored to their brand. Since introducing its new fragrance concept, Siemens has even recorded 30 percent fewer sick days among its workforce. Because it smells good? Exactly. One positive side effect of room scenting is that it cleans the air, not only of unpleasant odors, but also of bacteria and germs. The company Air Creative from Rheinfelden, for example, offers a scenting system that first filters the dirt out of the air, eliminates unpleasant odors such as smoke or sweat in a second step and only then releases the fragrant essences into the clean air. "Wet dog", "old sports shoes" and "sweaty shirt" are therefore first neutralized with corn starch before a gentle vanilla or grapefruit fragrance creates a feel-good effect. Anything else would result in an almost unbearable olfactory cacophony.
The Swissôtel and Hyatt hotel chains have long recognized how well they can differentiate themselves from their competitors with fragrances. Swissôtel hotels have the same "corporate scent" at all locations, while the Hyatt hotels in Paris, Dubai, Washington and Zurich have their own individual scent - each matching the city. For the Zurich Hyatt, Parisian perfumer Blaise Mautin was inspired by Bellevue, Grossmünster and the Limmat and created a fresh, young and dynamic fragrance from bergamot, grapefruit, ylang-ylang, thyme and patchouli. This is how Zurich smells - at least to Hyatt guests. They experience the city not only outside the door, but also in room spray, candles, body lotion, shower gel, soaps and bath salts. And hopefully come back again.
Atmosphere makes the difference
Good smells are nice - but do they really have an impact on brand image and sales? "Yes," says fragrance expert Demeulemeester and backs up her conviction with an example: Beiersdorf conducted an experiment for Nivea in two movie theaters. In both theaters, a commercial for a Nivea product was shown before the film, and Nivea fragrance was also sprayed in one of the theaters. After the film, moviegoers were asked whether they could remember the Nivea commercial. In the scented movie theater, 37 percent did, in the unscented theater far fewer. In another test, 45 test subjects watched the same pair of sports shoes in two identical rooms. One room was fragrance-free, the other was immersed in a light floral fragrance. Even though the scent of flowers and sports shoes hardly go together in everyday life: 84 percent of the test subjects liked the shoes in the scented room better than in the unscented room. A sporting achievement.
"There is still considerable potential for development in scent branding and scent marketing," says Demeulemeester. "Discotheques and pubs will have to find an effective way to combat the smell of sweat in the smoke-free future, for example. In streetcars, post offices and SBB ticket offices, you often have to wait and put up with unpleasant odors. Why is that? Doctors could reduce the stress of their patients with targeted scenting, and I can also imagine scented exhibitions. The scent can enhance the experience." The development of a fragrance concept with one fragrance costs 2,000 francs at Demeulemeester, and the same amount is added for each additional fragrance. In addition, the fragrance column must be purchased, which costs between 200 and 3,000 francs at Air Creative, for example, depending on the type of device and room size.
Of course, if you wrap your salesrooms in a pleasant, barely perceptible fragrance, you shouldn't expect your sales to skyrocket. However, the fragrance can certainly make customers feel more comfortable in the scented store and prefer to spend more time there than in another store. They stay there longer, are more likely to come back and may end up buying more. Today, you can buy anything anywhere. Atmosphere makes a small but decisive difference.
Anne-Friederike Wilhelm

Once again, the advertising agency from Lys tells the story from the perspective of an object. This time it is the power-guzzling light bulbs and traditional fairy lights that are fearing for their existence. And rightly so, because the clever use of energy-saving light bulbs can reduce energy consumption by up to 80 percent without sacrificing brightness and comfort. Find out how in the 1to1 energy lighting brochure.
The fairy lights promotion offers a concrete way to reduce electricity consumption. Customers are given a chain of LED lights at half price, which saves 75% of electricity.
The dramas of the outdated light sources were staged with atmospheric photos in half-light and twilight. The campaign runs from October 19 to November 13, 2009.
Responsible at 1to1 Energy: Marketing Communications and Private Customer Sales team. Responsible at In Flagranti advertising agency bsw: Team In Flagranti advertising agency. Photography: Michel Jaussi.

www.inflagranti.ch

Photographers are very badly affected by the downsizing measures by Edipresse. Their workforce is to be reduced by around a third. The editors of the western Swiss daily newspaper carried placards with slogans such as "Stop the redundancies" and "What is too much is too much". A total of almost 70 people gathered at Lausanne station between 3 and 4 pm.
No agreement has yet been reached for the printing plant and technical services either. Two further protest actions are therefore planned for Wednesday - one in front of the Edipresse building in Lausanne and one in front of the printing plant in Bussigny VD. According to the Comedia trade union, the actions are intended to help attract the necessary attention from management.
receive

www.sda.ch
www.edipresse.ch

In the “Awareness” category, the campaign for Total/Migros by the advertising agency Exxtra took first place, followed by the Feldpausch campaign by the agency By Heart and the Vögele Shoes campaign by Jung von Matt/Limmat. Vögele Shoes wins in the “Uniqueness” category, followed by the campaign for Welti Furrer by Ruf Lanz and the Uncle Ben’s campaign by Wirz. In the “Brand Fit” category, the campaign for Ovomaltine Choco Crunch by the advertising agency Maxomedia takes the top spot, followed by Feldpausch and the Blick campaign by the agency Scholz & Friends Zurich. In the “Likeability” category, the ad for Vögele Shoes comes out on top, ahead of Uncle Ben’s and Welti Furrer.

> Results at a glance
> Detailed results

Question and methodology
Method: Computer Assisted Web Interviews (CAWI).
Instrument: Online interviews via the Marketagent.com reSEARCH platform.
Target group: web-active people from German-speaking Switzerland between the ages of 14 and 59.
Sample size: n = 500 net interviews, random selection by quota.
Survey period: October 21, 2009 – October 29, 2009.
Questions:
At the beginning of today's survey, we showed you a few ads.
Which of these ads do you remember? Please name the advertising companies or the brands advertised. (Awareness)
In your opinion, to what extent do these ads stand out from other advertisements in newspapers, magazines, and periodicals? Please rate each on a scale of 1 (= stands out
does not stand out at all) to 6 (= stands out very strongly). (Uniqueness)
To what extent do these ads fit the image you have of the respective brands/companies? Please rate each from 1 (= does not fit my image of this brand at all) to 6 (= fits my image of this brand very well). (Brand Fit)
How much do you like the following ads? Please rate each one on a scale of
1 (= I do not like at all) to 6 (= I like very much). (Likeability)
The values printed are in each case the top box ratings "stands out very strongly", "fits very well with my image of the brand", "I like it very much".
The remaining figures can be found on Werbewoche.ch.
The author of the representative study «Switzerland’s Favorite Advertisements» is Marketagent.com Switzerland, a company specializing in online market research that has a registered panel of 20,000 respondents in German-speaking and French-speaking Switzerland. Marketagent.com Switzerland is a subsidiary of the leading Austrian market research company Marketagent.com online reSEARCH GmbH and the Swiss communications agency Contract Media AG.

The internet platform of the GP Migros, organized by Swiss-Ski, combines a child-friendly design with clear structures. Users are picked up on the start page in a target group-oriented way and can quickly access the most important information such as information about the races, start and ranking lists. The concept and design were created by the graphics and multimedia agency Teil.ch. The technical realization of the website was realized by Unic with the open source CMS TYPO3.

www.gp-migros.ch
www.teil.ch

The company is responsible for the music in advertisements for Zurich Financials, Mazda, Renault, Credit Suisse and AXA, among others. It has concluded a worldwide exclusive online agreement with Apple iTunes and Amazon for its music compositions. From now on, all productions of the "in-house bands" such as Think About Cosmos, Aries In Mars, Spacetrain, Limmatstreet, Paradise Space Shuttle, Another Night, Outlandoz d'Amour, L.A. Boogie Stars, behind which Dave Macloed and Dean Montenegro stand, will be distributed worldwide online as singles and on compilations. In addition, the production area of advertising and film music was expanded by the new mastering unit C.O.C.

Together with co-editor-in-chief Rolf Bossart and the editorial committee, the former Green politician will be responsible for the content and language of the monthly magazine, according to an article in the Tagesanzeiger on Tuesday. The magazine, which has been in existence since 1906, sees itself as the mouthpiece of religious socialism, whose driving force was the Protestant theologian Leonhard Ragaz (1868-1945), co-founder and long-time editor of Neue Wege.

(Image: Keystone)