The restructuring process will be initiated at the beginning of November and completed in spring 2010. A social plan has been drawn up for the employees affected by the job cuts. APG very much regrets the job cuts, according to a press release issued on Monday. At the same time, the company is convinced that the new structures will ensure its future competitiveness even in a volatile environment. With this adjustment, the company is responding to the ongoing crisis in the advertising market and the cautious expectations for 2010.
The previous branch areas will be merged into four regions: West, Central, East and South. Each region will now be headed by a Regional Head of Sales and a Regional Head of Acquisitions. With the exception of the South region, where both areas of responsibility will be bundled under one regional manager.

The "Rundschau" report of April 2, 2008 reported on the case of a child who was placed with two foster mothers who worked in the sex trade in 1996 and 1999. The report criticized the procedure and the results of a supervisory investigation by the Guardianship Chamber of the High Court of Aargau. This had come to the conclusion that the two foster placements were neither improper nor illegal. Following an appeal by the President of the Guardianship Chamber, the UBI concluded in 2008 that the contribution had violated the principle of fairness.
The Reproach of the UBI The Lausanne judges found that the reporting was incomplete and one-sided in key respects. However, this was not a blatant example of a breach of journalistic due diligence, but rather a borderline case.

To find the best candidate for this dream job, the job platform relies on a cross-media campaign with print ads, radio spots and online banners. The centerpiece is a microsite on Jobscout24.ch. The applicants have to prove their suitability as star coaches in a quiz. Those who survive the first round must defeat three final opponents at the end of the competition. The winner is chosen by the Internet community. In addition to being Placebo's star coach, the winner of the competition will receive 5,000 Swiss francs. Other prizes include music systems and shopping vouchers.

Responsible at JobScout24: Sabrina Candita (Marketing Manager), René Maeder (Head of Product Management). Responsible at Ringier: Cécile Blösch (Media Marketing Planner), Thomas Kords (Head of Advertising Marketing Magazines). Responsible at Laufbild-Werkstatt: Andrea Geissler (graduate designer), Christian Schmelcher (graduate engineer).

The family tradition and Italian origins of the company, which specializes in premium culinary products, were taken into account. In addition to the logo and the various products, a new website was also designed, which, together with the new store, is intended to generate additional sales.

Responsible at Di Bennardo: Giovanni Di Bennardo. Responsible at Zurich Tokyo: Daniel Donati (CD), Fabian Widmer (AD/graphics) Stefan Lemberger (consulting) Manuel Rickenbacher (photography) Thomas Sturm (programming).

At the heart of the winter campaign is the mountain hut "as an oasis of hospitality". To get holidaymakers excited about them, Spillmann/Felser/Leo Burnett and director Michael Fueter shot a commercial above Lenzerheide, which shows what local hut wardens do to make guests feel at home in the mountain huts: they quickly polish the antlers, test the fondue forks for sharpness and fill the avalanche dog's barrel with schnapps. The bearded men even trim their hair and pluck their eyebrows for the tourists! As the guests approach, the radio is switched to country music, so nothing can go wrong...

The commercial is being shown in Switzerland, as well as in German and English cinemas and on TV channels in Holland, France, Italy, Spain and Russia. The rustic hut and its equally rustic hut wardens can also be seen on MySwitzerland.com and various national and international online portals. Various other online and print productions have also been realized.

Responsible at Switzerland Tourism: Jürg Schmid (Director), Rafael Enzler (Head of Marketing), Nicole Diermeier (Head of Main Campaigns), Reto Kleeb (Product Manager Main Campaigns). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (text), Dana Wirz (AD), Martin Spillmann, Peter Brönnimann (CD), Silvia Peter, Petra Gayko, Rolf Zimmermann (consulting), Suzana Kovacevic (TV production). Director: Michael Fueter. Camera: Pascal Walder. Film production: Condor. Online: Maxomedia.

Moser Holdener is responsible for managing the Publishing Graubünden, Publishing Glarus and Gaster See, Media Partnerships, Subscriber Services and Events divisions of Südostschweiz Presse und Print AG. She also coordinates the marketing of Südostschweiz Medien, as the publishing house announced on Monday. The division of the publishing house into marketing and service will be abolished. Beat Ravaioli, previously Head of Publishing Services, will now head the Magazine Publishing division.
Conny Moser Holdener has worked at Südostschweiz Medien for nine years, first as assistant to the publisher, later as event manager and head of publishing house marketing. Under her leadership, the Miss Südostschweiz organization was restructured and successfully repositioned from 2008. Before joining the publishing industry, Conny Moser Holdener worked in tourism and in recent years has trained as a sports and event manager. She also completed a degree in journalism at the Institute for Media and Communication (IMK) at the HTW Chur.

In addition to "tv & cinema" and "web & mobile", all other promotional moving image formats can now also be submitted in the new "no limits" category - for example iPhone apps, interactive spots or ambient commercials. The only condition in this category is that the contributions/compilations must not be longer than 200 seconds. Information on submission, tickets and the festival at Spotlight-festival.com.

Christine Rennhard is handing over operational management with immediate effect, but will continue to manage various projects for AZ Medien in the reader and classifieds market until the end of the year and also in 2010. Christoph Marty will take over as Managing Director of Aargauer Zeitung/Sonntag. Ronnie Hürlimann (Aargauer Zeitung) and Tanja Laube (Sonntag, Mittellandzeitung) will be responsible for product marketing. They are also responsible for the important coordination tasks between the reader and advertising market, editorial office, production and sales. As of January 1, 2010, Paolo Placa will move from Publicitas to Aargauer Zeitung as Head of Sales Mittelland Zeitung, Aargauer Zeitung and Sonntag. Roger Knabenhans will take over as Head of Internal Sales, Marketing Service and a-z.ch on November 1, 2009.
Christine Rennhard has decided to hand over operational responsibility with immediate effect in order to be able to transfer the work for the launch of AZ/MZ/Sonntag as quickly as possible to the restructured Aargauer Zeitung division, the publisher announced on Monday.

From the beginning of November, the production will run on all aircraft worldwide. The film, produced entirely in 3-D, is intended to ensure safety and entertainment on board. In addition to meeting the specified safety standards, the production had to be ethnically neutral, easy to understand even for foreigners, and convey a sense of safety. In addition, the film should lead to a positive image transfer. The main actor and knowledge mediator is a family of three who guides the viewer through the individual steps of the instructional film.

> To the spot

Responsible at Swiss International Airlines: Manuela Gretener (Inflight Entertainment Management), Alex Hastings (Manager Procurement Inflight & Marketing) and Antonio Lisboa (Brand and Identity Management). Responsible at Frame Eleven: Marc Haas and Christoph Müller (Consulting/CD), Pablo Kirschke (AD/3-D), Lilian Lüthi (Project Management), Angelika Bühler (Consulting/Marketing).

The advertisements will be displayed in a large format throughout Switzerland. Further attention will also be generated by cover ads in magazines and periodicals. In addition, the joy of driving the new BMW models will be brought to life throughout Switzerland with radio and TV commercials. The "BMW Experience Days" will also be mentioned in all advertising material and in regional dealer advertisements.

> To the TV spot
> To the radio spot

Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communications). Responsible at Draftfcb/Lowe Group: Daniel Comte (CD), Sebastian Hugelshofer, Céline Dillier, Frédéric Nogier (AD), Boris Beuckmann, Marcel Elsener (text), Rolf Jeger, Christina Koch (consulting).

"Cargo" is a truly remarkable work, writes Piero Schäfer from SW in a press release on Monday. Viewers and critics are particularly impressed by the overwhelming look and sound costume of the film. You really feel like you're in a spaceship. The 38-year-old from Winterthur spent over a year working with designer Matthias Noger to virtually create his space station on the computer. "It is this sophisticated and meticulous style that has even met with a positive response and great interest from professionals in Hollywood," he continues. The Swiss director receives inquiries from producers almost daily. The industry interest is understandable when you know that Engler only had three million francs at his disposal for the realization of his work.

As a study by the online market research institute Marketagent.com shows, however, the high proportion of non-users among young people cannot be explained by the fact that young people no longer read. In fact, the proportion of non-readers in this age group was no higher than in other age groups. As the study further shows, e-books are widely known in Switzerland (74 percent). Thirty-six percent of current non-users can imagine reading e-books, but for nearly half, this option is not really an option or is out of the question. The traditional book, therefore, has not had its day. As part of the study, approximately 500 people between the ages of 14 and 59 were surveyed in Switzerland in October.

(Image: Keystone)