Ruf Lanz has been sharpening the profile of the private bank, founded in 1868, since spring 2009 with a Text campaign. It is intended to show that Lienhardt & Partner is in a healthy position even in the financial crisis, as the bank does not engage in speculative proprietary business, has never sold structured products and does not offer its own products in order to avoid conflicts of interest. The four new subjects appear full-page in NZZ and Bilanz.

Responsible at Lienhardt & Partner Privatbank Zurich: Dr. Markus Graf (CEO, Director Private Banking), Christian Lienhardt (Managing Partner, Director Risk Management & Finance). Responsible at Ruf Lanz, Zurich: Markus Ruf, Danielle Lanz (CD), Andreas Hornung, Markus Ruf (text), Lorenz Clormann (AD), Kristina Burch, Michael Gassler (consulting).

Thanks to the new studios, the new cameras and the signets, Tele Top looks more modern, fresher, friendlier and brighter, program director Stefan Nägeli was quoted as saying in a press release on Tuesday. In recent months, the number of staff has been increased and new programs, including more talk shows, have been added to the program. The content has also been focused more strongly on the new core area of Zurich/Winterthur, Schaffhausen, Thurgau/Wil. From the end of the year, the "Top Regio" program will be produced separately for each region after the news. The reports for the canton of Thurgau will be produced in the existing studios in Frauenfeld, while those for Schaffhausen will be produced in Schaffhausen.

As committee president Peter Bieri (CVP/ZG) explained to the media in Bern on Tuesday, a minority unsuccessfully requested an increase in indirect press subsidies as part of the detailed discussions on the Postal Services Act. They wanted to increase the subsidy for the postal delivery of daily and weekly subscription newspapers from the current CHF 20 million to CHF 30 million. For the membership and foundation press, it demanded CHF 20 million instead of the current CHF 10 million. The majority did not want to hear about this for financial reasons, as Bieri explained. However, the KVF had decided to abandon the time limit on the previous subsidies until 2014 and 2011 respectively.
The decision on indirect press subsidies was one of the last committee decisions in the detailed consultation on the Postal Services Act and the Postal Organization Act. Both laws will be discussed by the Council of States in the winter session.

Does Credit Suisse's new campaign strike a chord with the times?
Credit Suisse: Global advertising campaign launched

The Zurich Journalism Prize is awarded in the following categories: Articles in newspapers (Newspaper Prize), articles in journals or magazines (Magazine Prize), articles by media professionals who have not yet reached the age of 30 (Young Talent Prize) and overall work (nomination by jury or foundation board). Each of these prizes is endowed with CHF 10,000. The division into a newspaper and a magazine prize makes it possible to take account of the different journalistic conditions in terms of time and quantity, according to a communiqué issued on Tuesday. The prize for young journalists serves to promote the work of young media professionals as set out in the foundation's purpose.
The deadline for applications is January 15, 2010. Website of the Zurich Journalism Award is described. The application form can also be downloaded there.

"Thanks to the commitment and solidarity of Edipresse employees, around 15 redundancies were avoided," said Bernard Remion from Comedia. In addition, the conditions for those made redundant have been improved. "The implementation of the social plan for the printing plant employees is subject to equal control." According to the union, Edipresse could have made even more concessions to the employees, "but under the current circumstances, we are pleased with what we have achieved". However, the trade unionist regrets that the media company is not prepared to accept short-time working or early retirement for employees under 63.

Around 115 employees affected
The reduction of around 100 jobs announced by Edipresse still applies, but eleven employees are taking early retirement, around 15 are leaving the company voluntarily and around 30 have reduced their workloads. According to Comedia, 61 redundancies have therefore been announced. In total, around 115 employees are directly affected by the restructuring measures. At the beginning of October, the media company announced that it would be cutting 50 jobs in the print shop, 30 in the editorial offices and 20 in production.

Jana Wenzel was Area Sales Manager Mittelland & Central Switzerland for the commuter newspaper .ch. Prior to this, the German-born journalist worked in sales management and key account functions in Switzerland and Germany. Philipp Fuchs, joins Espace Media from Publicitas Aarau. The federally qualified marketing planner worked at Publicitas as Key Account Manager for Mittelland Zeitung and Sonntag. He previously held various sales positions at Publicitas in Basel and Publimedia in Zurich.
As Key Account Managers, Jana Wenzel and Philipp Fuchs are responsible for media agencies as well as national and supra-regional customers of the entire Berner Zeitung and Bund editions. Both report directly to Michael Seiler, Head of Newspaper Advertising Market at Espace Media.

(Image: Philipp Fuchs and Jana Wenzel)

The international campaign was launched on Tuesday with advertisements in the Wall Street Journal and the Financial Times, as CS spokeswoman Daniela Häsler told Werbewoche. The first advertisements will be seen in Switzerland from Wednesday, including at Zurich Airport. Advertisements will also be placed in the NZZ, Handelszeitung, Finanz und Wirtschaft (FuW) and Le Temps. The campaign will run for around five weeks and will be interrupted over Christmas. It will resume in January 2010 and continue throughout the year. The campaign was developed in cooperation with the advertising agency Euro RSCG in London.
Five different motifs are used at the beginning. The headlines tell the client's story. The focus is on Credit Suisse's integrated business model, which is geared towards client needs. The consistent focus on clients and their needs has always been an important principle of the integrated business model, the big bank said in a press release on Tuesday. At a time of profound change in the industry, Credit Suisse's close partnership with its clients has proven its worth. The bank can now invest in growth and further expand its presence in its home market of Switzerland as well as in selected key international markets.

The purchase price is 750 million dollars, which Google is paying in its own shares. However, the deal still requires the usual antitrust approval, the company announced. Since June 2009, Google has been displaying ads in programs for the Apple iPhone and cell phones with the Android operating system on a trial basis. More than one billion of these have been downloaded onto the Apple iPhone and iPod alone since the launch in July 2008. Other companies now also offer online stores with the additional programs. For the programmers, advertising could be an additional source of income alongside the sales price.

Wiederkehr wants to change career direction, the company writes on its website, confirming a report in the French-speaking Swiss daily newspaper La Liberté on Tuesday. Until a new CEO is found, Deputy CEO Thomas Rudin will take over the position.

As Swisscom announced in Bern on Tuesday, customers will soon be able to read newspapers, magazines and books from Ringier, Tamedia, Edipresse, the NZZ Group and Orell Füssli electronically on e-reading devices. According to Tagesanzeiger.ch, the solution will work on various platforms regardless of the device. A decision on a commercial launch will be made after the pilot project.

This area includes responsibility for Human Resources Aarau and Solothurn, IT/prepress/systems, advertisement order processing, Mittelland Zeitungsdruck AG, business controlling, process optimization and Group-wide projects. The 52-year-old has been working for the Group since May 2009 as project manager for "Self-direction". This project will be implemented from January 1, 2010. The qualified advertising manager held leading positions at Publicitas for many years. From 1990 to 2001 he was Project Manager and Managing Director in the Marketing and IT departments and from 2002 to 2007 Marketing Director and member of the PubliPresse management team in the Publicitas General Management.