According to Wuv.de, the company vans of Morsbach-based interior decorator Dieter Holschbach carry the text "Wir machen Geile Bodenbeläge" ("We make awesome floor coverings"). A naked woman with open thighs is curled up underneath. Sex sells or not - this clearly went too far for the Morsbachers. This form of corporate propaganda would discriminate against and humiliate women, according to the angry citizens. The German Advertising Council quickly joined the protests with a public reprimand: The depiction of "Geilen" floor coverings with the obviously sexual depiction of women humiliates the female sex in an unacceptable way, the body said. At least the whole thing had something good for Dieter Holschbach: he is no longer an unknown quantity - in Morschbach and the surrounding area, at any rate, the children will be brought indoors and the shutters will be closed when a van from the Grüsel company comes along...

(Image: W&V/ZAW)

"Countdown to the top call" is based on the series of articles that recently appeared on the Spitzenruf blog. The blog provided its readers with practical tools, tips and checklists for 31 days. The Spitzenruf team provided specific tasks to help readers get closer to their Spitzenruf day by day.
The Spitzenruf team, which has been coaching medium-sized companies since 1996, knows where the entrepreneur's shoe pinches, according to a press release. Steven Loepfe from the Spitzenruf blog comments: "Many entrepreneurs and marketing experts who come to us make statements such as: 'The media only report on large companies anyway', 'My small business is probably not interesting' or 'We are just as good as our competitor. But our reputation is worse'. This feedback from the grassroots clearly shows us that SMEs want to work on their top reputation, but don't know how to do so. We want to meet this need with our report," continues Steven Loepfe.

The annual publication WW 2010 is divided into 12 different categories, from entertainment to science. The 200 personalities were once again researched, selected and compiled by the WW Committee, the expert jury from the media and communications industry. WW 2010 is available as an exclusive present on request at the most prominent POS in Zurich. The publication costs CHF 20 at newsstands. It can also be downloaded online at Ww-magazine.ch can be ordered. The WW Who's Who in Zurich 2010 advertises in the Tagesanzeiger and on Tagesanzeiger.ch: advertisements (subject Cervelats), coupon advertisements in the Tagesanzeiger; maxiboards, leaderboards, skyscrapers on tagesanzeiger.ch.
Responsible at Werbezoo Zurich: Olivia Zwyssig.
> PDF: Magazine/Advertising

Stephanie Hugentobler will continue to chair the BRTT committee for the last six years. Hugentobler stepped down as Script President in May 2009, but continues to serve on the Board. A total of four applications for inclusion in the professional register were submitted. The title "Texter BR" or "Texter BR" is valid for three years and not for life. In addition to Sara Meier and Roger Hausmann, who were recertified, two initial certifications were pending. However, the work submitted in the two dossiers did not convince the BRTT commission. The commission was particularly unpleasantly surprised that the spelling in one of the dossiers - both in the work and in the explanatory accompanying texts - was inadequate. For this reason alone, inclusion in the professional register was out of the question.
All interested parties can take part in the next certification round in spring 2010. Information can be found at Brtt.ch.

Wolfram Alpha will enrich Bing's search results with data from selected areas such as nutrition, health and higher mathematics, Tagesanzeiger.ch writes on Thursday. In this way, Bing will be able to access tens of thousands of Wolfram Alpha's search mechanisms and trillions of pieces of data in the future.
Wolfram Alpha went live this year. Unlike the market leader Google or Bing, for example, the novel search service does not output a list of links in response to a query, but produces answers directly.

The agency, which is part of the Y&R Group, is thus responsible for the conception and realization of the event, which will take place for 480 employees in Zurich in January, according to a press release issued on Thursday. The client is Coca Cola Beverage (Switzerland).

The message reaches existing customers of the SBB Ticket Shop Business by post on a laptop - and it's not real, it's made of cardboard. The DM contains a personal prize code that travel managers can use to win a real laptop or Reka Rails online. To ensure that all employees who use the SBB Ticket Shop Business know about the optimized booking process, information sheets are also available online for printing out and posting on the notice board.
Maxomedia is responsible for the concept, content and implementation of the mailing and the accompanying online competition.

According to the SDA, the study shows that Facebook abstainers are generally more satisfied with their lives than those who maintain virtual contacts on the internet and make their everyday lives public. According to the survey conducted by the Institute of Psychology, non-users are also mentally healthier and are considered more conscientious than extroverted Facebook users. Because they are more conscientious, they are also often more successful at work.
For this study, 1000 people between the ages of 13 and 89 were surveyed, 573 of whom had a Facebook profile. Of the Facebook users, 335 were also active on other networks such as MySpace.
However, this is not the first study on Facebook users: American researchers at Michigan State University had already tackled this topic in 2007 and launched a survey. In contrast to the Zurich researchers, however, they found exactly the opposite, namely that Facebook users are happier and more satisfied than non-users because they are more socially engaged.

The agreement with the Group Works Council has already been reached, Constantin announced on Tuesday evening, according to SDA. In addition, Constantin intends to use the new umbrella brand "SPORT1" for both the online portal and German Sports Television (DSF) in future.

New formats and more football

The Group expects the single-brand strategy to increase its TV market share. In addition, positive sales and cost effects are to be achieved. Constantin also intends to expand its news offering with new formats and a focus on soccer. Constantin Medien, which is listed in the small cap index SDax, slipped into the red in the second quarter due to the poor business of its sports division with the TV channel DSF. The loss amounted to 6.5 million Euro. Thanks to the full consolidation of the subsidiary Highlight Communications, sales rose from 63.2 million Euro to 106.9 million Euro. Ex-media mogul Leo Kirch is the largest shareholder of the Munich-based media group.

Excessive texting poses the same dangers as constant computer work and also leads to neck and shoulder pain, according to the scientists. The cause is said to be the body position when writing text messages - especially the immobility of the shoulders and back as well as the fast-moving fingers. However, the problem is not yet known in orthopaedic and surgical practice. No cases of young people suffering from health problems as a result of texting are known to date, says a doctor in an interview with Pressetext. In the days of mechanical typewriters, all secretaries had hand problems, and even today there is the mouse hand. But the pressure exerted on the cell phone keyboard is much less...so there is no acute danger. However, shaking your shoulders a little, moving your back a little and moving your fingers a little more slowly certainly won't do any harm.
(Image: Keystone)

New content, a clearer magazine structure and clear reader guidance are the key points of the editorial revision, as the Keppler Medien Group writes in a press release. At the same time, the look has become more contemporary and meets the requirements of a target group that is oriented towards high-quality design. The title design with a fresh and at the same time discreet design line will be continued in the layout. The new fonts are elegant and restrained. The reader guidance is thus significantly improved, the editorial highlights are concisely highlighted and the sectioning is clear and easy to follow.
In terms of content, the focus is increasingly on people. The editorial team not only presents technical innovations, but also provides more information on marketing and management. One section reports on innovations with the potential to help secure the existence of graphic arts companies. The expansion of the range of topics beyond the previous focus on premedia, print and finishing offers greater diversity for the reader.
Druckspiegel is a Keppler Medien Group trade magazine aimed at entrepreneurs and managers in the printing and media industry. It was founded in 1947 and has since developed into one of the leading magazines in the industry. With a circulation of 12,500 copies, it is the most widely distributed magazine in the print and media industry in Germany, Austria and Switzerland.

Patrick Theus started as the new Head of Business Development at Adlink Media Switzerland at the beginning of November. The qualified advertising manager (SW) previously worked for seven years as consulting group manager at Optimedia, where he was also responsible for building Zed digital into one of Switzerland's leading online media agencies.
As Head of Business Development, Patrick Theus will use his extensive know-how in digital marketing, his conceptual skills and his high level of innovation expertise to evaluate growth opportunities and product solutions as well as new business areas in the online market, as detailed in a press release issued on Wednesday.
Theus replaces the vacant position of Camille Zimmermann, who has decided to leave the company at the end of February. As one of the first employees of Adlink Media Switzerland, Camille Zimmermann has made a significant contribution to the success of the company and has been involved in various central projects of the Goldbach Media Group over the past three years.