This makes it all the more important for Swiss brand manufacturers to establish alternative footholds and supplement the established sales and communication channels, according to the industry organization Promarca. The Internet in particular will become an important pillar of the future.
The new discounters entering the market are putting brand manufacturers under pressure with their low price policy. The best example of this is the current brand price war. According to Anastasia Li-Treyer, Director of Promarca, branded products are being misused for bait-and-switch advertising. The money for such campaigns is primarily demanded from the suppliers. The price pressure is exacerbated by an increasing number of private labels and damaging product imitations.

In its issue of Saturday, November 7, the Thurgauer Zeitung (TZ) is looking for twelve readers to give their opinion to the editorial team in the TZ Readers' Council. The readers' council will help the Thurgauer Zeitung to respond even more to readers' interests, concerns, needs, hobbies, joys and problems. What topics do readers find good or bad? Which problems should the Thurgauer Zeitung take up even more? In the "Council of Twelve", TZ readers have a direct influence on the newspaper: three times a year, the Thurgauer Zeitung invites the readers' councils to a meeting in the editorial office. The councillors meet the editors-in-chief and can tell them directly what they like and dislike about the Thurgauer Zeitung. The Readers' Councils can also take part in editorial conferences and experience how their newspaper is created.
Readers who are interested in this task can apply by completing a questionnaire that will be published in the Thurgauer Zeitung or on Thurgauerzeitung.ch can be downloaded. Publisher Peter Hartmeier will select twelve representative members from the applications. The Readers' Council is intended to represent a cross-section of society and accordingly include not only all age groups, but also parents, single parents, entrepreneurs, employees, housewives, the unemployed, the retired, students and apprentices. The work of the Readers' Council is voluntary.

The new publication is distributed solely via subscribers, as editor-in-chief Ole Glausen told SDA on request. Around 2,000 subscribers are currently registered. According to Glausen, there should be around 3,000 by the end of the year. The newspaper is financed by subscriptions and advertisements. According to Glausen, it should be in the black by the end of 2010 at the latest.
The editors, with a total of 600 full-time equivalents, deal with topics that move or could move Germans in Switzerland. Glausen is thinking of articles on private problems and prejudices as well as language tips. According to SDA, Glausen will only be in charge of the editorial team until the end of the year. Christina Burghagen will then take over his position. From next year, the German weekly newspaper will also be published in the Netherlands and the Benelux countries.

According to the German information service New Business, these are the results of the study volume "Television - International Key Facts", which the IP companies in Europe have published together with RTL Group for the 16th time. On almost 500 pages, the volume presents data, developments and highlights of 2008 from over 900 TV stations in 36 European countries as well as Japan and the USA.
With 221 minutes of daily television consumption, Germany is in the midfield in Western Europe. The leader among the most frequent viewers is Serbia. This is the first time since the "Television Key Facts" survey that the viewing time in the USA has been exceeded. The Serbs spend 302 minutes a day in front of their television, four minutes more than the Americans.
The penetration of digital television in Europe averaged 43% in 2008. Finland leads the way with almost complete digitization (98%). The UK is in second place with 86%, followed by France with 78%. The Czech Republic showed the strongest development from 2007 to 2008 with an increase of 44% (from 14% to 58%).
(Image: Keystone)

He succeeds Paul Blumenthal, who left the SBB Group Management Board at the end of September 2009. Vincent Bucrot will continue to head the Passenger Division on an interim basis until the changeover.
Jürg Schmid has been Director of Switzerland Tourism for ten years and in this role is responsible for Switzerland's image as a vacation, travel and conference destination. In this role, the 47-year-old has been working closely with SBB for many years, as SBB writes in a press release. He previously worked for Oracle Software Corporation Ltd. from 1994 to 1999, first as Sales Manager on the Executive Board for Switzerland and then as Sales and Marketing Director in the NCEE & CIS, MEA region.
(Image: Keystone)

The aim is to recruit staff. The motifs are now being used on posters, job advertisements, rear windows and ski lifts.
Responsible at the cantonal police Schwyz: Erwin Mächler (Head of Training and Development). Responsible at Ottiger & Partner BSW, Reussbühl-Lucerne: Jasmin Karrer (consulting), Gregor Thoma, Tiziana Lioni (graphics), Matthias Troller, Roman Nowak (text/concept).

According to SDA, Radio Energy Managing Director Dani Büchi said this to the media in Zurich on Friday. Specifically, this concerns the FM license of Radio Monte Carlo (RMC). According to Büchi, there will be no redundancies at the end of 2009. The buyer and seller are in agreement. It is a win-win situation for both, said Scaglione. He had always dreamed of an FM license. Suddenly he had two, one for the youth radio station 105 and one for Radio Monte Carlo Züri (RMC Züri). He is now relinquishing the latter.
However, the Federal Department of the Environment, Transport, Energy and Communications (DETEC) still has to approve the transfer of the concession, as Büchi went on to explain. The license is valid for the greater Zurich area. The Uvek must make a decision within three months, as announced on Friday. Before making its decision, it will hold a hearing with the government of the canton of Zurich, the Zurich City Council, the licensed FM radio stations in the greater Zurich area and media industry interest groups.
The Uvek is examining whether the licensing requirements are also fulfilled after the transfer. Radio Energy Zurich must credibly demonstrate that it will fulfill the services promised by Radio RMC Züri, it added. Dani Büchi announced "moderate adjustments in the area of information". Energy Zurich's FM license for the large Zurich/Glarus broadcasting area expires on December 31, 2009. If the procedure has not been completed by then, the station "may continue to broadcast on the basis of Radio RMC's license until the outcome of the approval procedure", writes DETEC.
"Courageous, forward-looking decision"
Energy owner Ringier was confident on Friday. Marc Walder, Managing Director of Ringier Switzerland, considers an appeal against a positive decision to be "not very sensible". He referred to the license transfer of the Geneva radio station Buzz fm to One fm and that of Radio Basel 1 to Radio Basel. Walder thanked Scaglione for his "courageous, forward-looking decision" in the interests of Energy listeners and the Swiss radio landscape.
Radio Energy Zurich is 51 percent owned by the Ringier Group and 49 percent by the French NRJ Group, Europe's largest radio group. The radio has been on air with its current concept since August 2003 and employs around 60 people.

Whenever the state interferes in media matters, there are always slip-ups, Lüönd told the SDA news agency on Friday. The fact that lost FM licenses can then simply be bought is nothing new and probably a "somewhat cynical consequence" of the state media system.
Nor is it new "that someone compensates for mistakes or a lack of ideas with money". Ringier had made the mistake of not applying for the "small concession" - the one for the greater Zurich area - but only for the "big one" (Zurich/Glarus), said Lüönd. The media company is now paying dearly to correct this mistake. It would have been best if the concessions had been auctioned off, said Lüönd, adding laconically: "The result would have been the same".
VSP President welcomes solution
Jürg Bachmann, President of the Swiss Private Radio Association (VSP), hopes that the change of ownership will work out, as he told SDA. He would welcome a solution other than the disappearance of an established and popular station. The whole lengthy licensing procedure leaves him with an unsatisfactory taste, Bachmann continued.

Still holding the large Nespresso bag in his hand, he meets Saint John Malkovich as he enters the kingdom of heaven, who offers him the prospect of a new life on earth. But in exchange for a second chance, he asks for...Nespresso, what else? So Malkovich wants nothing less than George Clooney's new beloved coffee machine.
The Piano" was produced by McCann and directed by Robert Rodriguez. The commercial will be broadcast throughout Europe and Australia and can be viewed on the campaign website Nespresso-whatelse.com to see. Various of Clooney's reactions were filmed for the website. Users can view three decisions and the consequences. There are also interviews with the actors, the director and a making-of.

Making-of photos:

Mobiliar knows what can happen to a car on the roads. Wirz Werbung has therefore designed a series of business cars for the insurance company that point out all kinds of damage and thus cause quite a stir on the roads.
Responsible at Mobiliar: Klaus Volken (Head of Marketing), Christoph Ott (Head of Marketing Communications), Marlene Müller (Project Manager). Responsible at Wirz Advertising: Matthias Freuler (CD), Bianca Kury (text), Raul Serrat (AD), Christoph Schwarz, consulting).

Bruno Amrein, Dölf Duttweiler, Christian Rensch and Urs Schnell from "Rundschau" are being honored for their report "heikle Staatsvisite". According to the SDA, the SRG took a close look at Chinese Prime Minister Wen Jiabao's state visit to Switzerland in an "entertaining and critical manner". The report was broadcast at the end of January 2009 and was "particularly difficult" to realize in view of the extensive security precautions surrounding the visit. Two honorary mentions were also awarded in the television sector.
One of these goes to the science magazine "Einstein" for a report on the cross-city link in Zurich. The second goes to a report from "Rundschau". The journalist Eveline Falk showed "24 hours in a nursing home" in her report and created a "sensitive and insightful report".
realized.
Educational look behind the world of tennis players
The radio prize went to Laurence Bolomey. In the summer, French tennis player Richard Gasquet had to appear before the International Tennis Federation court on suspicion of cocaine use. Bolomey then produced a report for Radio Suisse Romande's "Journal du Matin" that took an "instructive" look behind the scenes of the player's world.
SRG presents the media awards every year as part of its management meeting. The jury is chaired by Dominique von Burg, President of the Swiss Press Council. The jury also includes Monica Piffaretti, Rainer Stadler, Jacques Donzel and Marco Färber.

"As the world's largest online marketplace with a total of 88 million active users, Ebay has the unique potential to act as a cultural barometer for the public. By analyzing the search queries and purchases of our community, we can set and predict global shopping trends on a daily basis," says Meredith Barnett, Editorial Director of the new Ebay magazine, summarizing the basic idea. "So far, trends in the US market have primarily been highlighted. It is not yet known if and when other countries will be added," adds Ebay spokesperson Magdalena Lechner to Pressetext.
The target group for The Inside Source In principle, Barnett sees "any discerning consumer with a certain sensitivity to fashion and lifestyle topics" as the target audience. The Ebay online magazine's content focuses on fashion, technology and culture accordingly.
In addition to presenting current and forecasting future shopping trends, visitors to the online portal will also be served up analyses and opinions from journalists and experts. In order to involve readers more closely in the topics covered, there is also the option to log in to Facebook by clicking on a special button and participate interactively in discussions.