The Milan-based company plans to cut 21 percent of its workforce by 2011, as reported by SDA on Friday. 144 employees had already left the group in 2008. The job cuts will also affect France, where Mondadori recently made its debut with the women's magazine Grazia France.
Berlusconi's TV company Mediaset also came under pressure. In the first three quarters of 2009, the Group halved its net profit, which fell from 355.8 million euros in the same period of 2008 to 184.2 million euros. Turnover fell by 11.4 percent to 2.652 billion euros. The only consolation for the Prime Minister was that the decline in advertising revenue had less of an impact on the TV company led by Berlusconi's son Piersilvio than its competitors. Mediaset was therefore able to consolidate its market share.
The Milan-based group confirmed its leading position among Italian private channels. With a daily audience share of 22.3%, Canale 5 is the most-watched channel in Italy. The company also takes comfort from the growth in sales in the pay-TV sector.

A streaming ad with a distillate from the TVC was created for the BMW X1, and an expandable leaderboard for the BMW 5 Series GT, which is intended to showcase the spatial advantages of the exclusive vehicle. Both invite the viewer to take a test drive at the end. They can be seen on websites relevant to the target group.
> BMW X1
> BMW 5 Series GT
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Céline Dillier (AD), Boris Beuckmann (text), Rolf Jeger (consulting), Sarah Dovlo (interactive planner), Future Connection/Daniel Tschanz (programming).

Thür had demanded that Google take various measures to better protect privacy in the Street View online service. On September 11, 2009, he issued a recommendation calling on Google to take better account of the protection of personal data and privacy. Google rejected a large part of the demands, writes Thür. Even the preliminary information provided by Google was incomplete. For example, the internet company had announced that it would mainly photograph city centers. However, Google subsequently put many cities online across the board. In outer districts, simply making faces unrecognizable was no longer sufficient. The data protection officer also criticizes the height of the camera on the Google cars. The views it provides over fences, hedges and walls mean that you can see more than an ordinary passer-by from the street.
"We will vigorously contest every lawsuit"
"We are very disappointed that the Federal Data Protection Commissioner has announced that he intends to go to court," Google wrote in a statement. "We believe this is unnecessary and that Street View is completely legal. We met with the Federal Data Protection Commissioner before and after the launch and explained our technology. Where requested, we have proposed measures to strengthen the technology to protect privacy and address any concerns." Today's decision is therefore regrettable and indicates that Hanspeter Thür does not want to engage with the extensive proposed solutions. "We will vigorously contest any legal action. Street View has proven to be very popular in Switzerland from the very beginning and only the Swiss population suffers from this decision."

Vanek previously worked as an editor for the Aargauer Zeitung. Until the end of the year, Jörg Naumann will also be editor-in-chief of Schweizer Holz-Zeitung. Bruno Holenstein will remain editor-in-chief of Journal Suisse du Bois.
The publishing house Schweizer Holz-Zeitung, based in Baden/Dättwil, is a subsidiary of Holzmann Verlag in Bad Wörishofen, Germany.

The advertising marketer for electronic media is forecasting a decline in EBIT of around 15 percent for 2009. Despite a recessionary advertising market and negative currency effects, sales growth of more than 10 percent is expected, according to a press release issued on Friday morning.
Stock market traders disappointed
Goldbach Media had already revised its forecast slightly downwards when it published its half-year results, expecting double-digit sales growth and a single-digit increase in EBIT. According to SDA, stock market traders reacted with disappointment. Goldbach Media shares plummeted by 13.5 percent on Friday morning. This was despite the Group announcing another strong increase in sales and significant EBIT growth for 2010.

Philipp Wetzel joined the Adcom Group Executive Board in January 2009 and is responsible for Marketing & Sales. He previously worked in consulting and for over ten years in various marketing and management functions at Feldschlösschen/Carlsberg Breweries. "Our aim is to network Adcom Event AG even more closely under the Group umbrella with the other business units, such as Communication and Promotion, so that we can offer our customers tailor-made services from a single source. The name change to Adcom Event AG is intended to embody our group positioning as an integrated below-the-line agency even more strongly to the outside world," says Philipp Wetzel.
Daniel Dysli joined HKK Event almost two years ago to support Harri Kunz as Commercial Director. He previously worked for the watch company Omega for over ten years in various management positions.
Harri Kunz founded HKK Event in 1997 and has developed it into a successful event agency with over 25 permanent employees. As planned, he will be stepping down from his operational activities at the end of the year and joining the Board of Directors of Adcom Event AG. He will be available to the agency in an advisory capacity.

Swisscom is constantly reviewing the profitability of its store locations in order to optimize the distribution network, according to a press release issued on Thursday. As no agreement could be reached in the contract negotiations with Globus, Swisscom has decided not to extend the contract at the end of 2009. From 2010, Swisscom will no longer be represented with its stores in Globus stores. The twelve Globus stores in Berne, Berne Westside, Basel, Chur, Geneva, Lausanne, Locarno, Lucerne, Neuchâtel, St. Gallen, Zurich and Zurich Glattzentrum will therefore be closed.
The affected employees will continue to work in existing Swisscom stores. There will be no redundancies. Customers at the relevant locations will be informed as soon as possible.

According to the press release, Thomas Vogel, previously with Natürlich und Gesundheit Sprechstunde, will assist him as the paper's editor. Other members of the editorial team are Stefan Bachmann (previously with Beobachter Natur), Tatjana Stocker (previously with Beobachter Themenhefte), Stefan Stöcklin (previously with Basler Zeitung) and Andrea Freiermuth (previously with Berner Zeitung). Theophil Zurbuchen (previously freelance journalist) is in charge of both Beobachter Natur and the Beobachter themed issues as producer.
Andrea Schamaun continues to lead the creative development of Beobachter Natur as Art Director. She will be supported in the future by Katrin Nidzwetzki (previously Deputy AD at Bilanz). Marina Roth (previously Beobachter) is responsible for photo editing. The Beobachter Natur team can continue to count on support from the Observer (editorial collaboration, proofreading, information graphics).
The Beobachter publishing house is also being strengthened in terms of personnel: Valentin Kälin is the new project manager in reader marketing (previously NZZ, Gesundheit Sprechstunde).

In 2008, the Epoca gourmet restaurant in the five-star Waldhaus Flims resort was awarded 17 Gault Millau points. The creations of Epoca chef Sandro Steingruber will also be available in all Delicatessa branches of Globus from mid-November 2009. The eight delicacies in the new gourmet line "Création Waldhaus Flims" can be prepared at home individually or as a festive menu.
SNK translated Sandro Steingruber's culinary signature into a product line, thereby establishing Steingruber as a "brand". Co-branding has ensured that the Waldhaus Flims Mountain Resort & Spa, the gourmet restaurant Epoca and chef Sandro Steingruber are given equal prominence, as the agency writes in a press release. SNK is also responsible for the conception of the various types of packaging as well as the overall packaging design. SNK has been responsible for the brand management as well as the visual and communicative appearance of the Waldhaus Flims since 2007.

The argument that technological progress also allows access to electronic media via cell phone and PC does not hold water. "Such an approach would be comparable to every Swiss person having to pay the highway toll sticker - regardless of whether they use the highways or not, simply because everyone is theoretically able to do so," writes Aktion Medienfreiheit.
A fee is compensation for the use of a service. It is incomprehensible why someone who does not use this service should still be asked to pay. The TV and radio fee for everyone is an additional tax that is to be introduced through the back door without having to hold a political discussion about it.
The general statement of the Bakom director on Billag was also surprising. He does not appear to be seriously willing to examine alternative fee collection models, although there is an urgent desire to do so both in Parliament and among the population. "It is also incomprehensible that OFCOM is rushing ahead at this point in time, as the National Council has requested a report from the Federal Council on the collection of fees and which devices should be subject to fees. This report should be available by the end of the year." With its statement, Bakom is pre-empting the political processes. The Campaign for Media Freedom considers this to be problematic.

The Association for the Promotion of Communication and Media Studies at the University of Bern has a prominent advisory board. This advises the institute on issues relating to the transfer of knowledge to society and the needs of the population.
As the Institute of Communication and Media Studies announced on Wednesday, according to SDA, some members of the advisory board have recently resigned, including former Federal Councillor Adolf Ogi. Others withdrew because they no longer perform their previous function in the media. The Association has taken the opportunity to appoint a number of new members who, according to the press release, "fit in well with the new direction of the Institute for
Communication and Media Studies". Following the resignation of Professor Roger Blum at the end of January 2010, this will focus more on political communication. Former Federal Councillor Samuel Schmid and the secretaries general of the largest political parties - Stefan Brupbacher (FDP), Tim Frey (CVP), Thomas Christen (SP), Martin Baltisser (SVP) and Miriam Behrens (Greens) - will therefore be among the new members.
The Advisory Board currently has 33 members. It usually meets once a year for an orientation and discussion meeting.

This would also mean that those without receivers would be asked to pay. According to Dumermuth, the term "reception device" is blurred today. This is because television reception is now often also possible with a PC or cell phone. This is why the obligation to pay fees must be redefined. According to SDA, Dumermuth had already made an announcement to this effect in the Sonntagszeitung newspaper in March.
Potential monthly savings of 35 centimes per household
However, Bakom is not interested in collecting more fees, continued Dumermuth. "If more households had to pay, it would be cheaper for the individual". In addition, the collection of fees would be simplified. Billag inspectors would then become superfluous. However, this would not save individual households much: if Billag reduced its overall costs by 20 percent, individuals would only save around 35 centimes per month, the Bakom Director calculated. Billag charges comparatively little money for fee collection. "Today, the cantons keep 17 percent of the federal tax revenue for levying and collection costs," said Dummermuth. Billag is considerably lower at just over 4 percent.