Adobe: Student competition announced

Adobe Systems is now accepting applications for the Adobe Design Achievement Awards (ADAA). This international competition recognizes students from accredited universities in the fields of graphic design, photography, illustration, animation, digital film production, development, and computer art.

Work can be submitted in three categories: "Interactive Media" includes browser-based design, non-browser-based design, application development, installation design and mobile design; "Motion Media" includes animation, live action and motion graphics; "Traditional Media" includes illustration, packaging, photography and print communication.
Projects can be submitted until June 4, 2010 at the Website to submit. The finalists will be invited to the awards ceremony at Adobe MAX in Los Angeles and will receive software and cash prizes. The competition is supported by the International Council of Graphic Design Associations (Icograda).

Zurich economy new at Kretz from 2010

Starting January 1, *Zürcher Wirtschaft* will be marketed by Kretz AG, a subsidiary of Zürichsee Medien. *Zürcher Wirtschaft* is published by the Zurich Cantonal Trade Association (KGV).

Zürcher Wirtschaft is published ten times a year, eight times with a circulation of 19,500 copies to members of the KGV and twice with a large circulation of 65,000 copies to all SMEs in the city and canton of Zurich. Readers are either managers or owners of their company. In addition to the members of the association, the readership includes authorities, politicians and a politically interested public.

Publicis: Christmas campaign for Chocolat Frey

Publicis has created a new communications campaign for Chocolat Frey for the holiday season. The campaign is designed to highlight the chocolate maker's poetic touch.

In print with three subjects and on TV with a spot, implemented by the computer animation company that was used for the blockbuster "Charlie and the Chocolate Factory". The creation is now also available in cinemas, on eBoards at train stations, online as a floating banner and on the microsite Chocopoeia.ch to see.

> To the spot

Responsible at Migros-Genossenschafts-Bund: Désirée Strassmann and Bettina Huwyler (Marketing Communications), Sarah Trümpy and Gabriela Grütter (Category Management). Responsible at Chocolat Frey: Serge Doutaz (Head of Marketing and Sales), Sacha Zuberbühler (Head of Brand Management Switzerland). Responsible at Publicis: Ralph Halder (CD), Jürg Ernst, Barney Rees (AD), Cyrill Wirz (text), Achill Prakasch (strategic planning), Bojana Taraba and Simone Keusch (consulting), Derya Derdiyok (agency producer), Deborah Herzig (art buying); film production: Ping Pong, Tufan Tuna (producer) animation: Asylum L.A., Nathan Mc Guinness (director); photography: Jo Van den Berg.

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Vizner Borel: Hired Kaya Yanar for Migrolino

After winning the competitive pitch, Vizner Borel implemented the new image campaign for Migrolino nationwide. To position the convenience store as fresh and friendly, the advertising agency created the character «Milo,» portrayed by the famous comedian and actor Kaya Yanar.

Milo is supposed to revive the "store around the corner" and have an integrative effect as a protagonist in culturally heterogeneous Switzerland. Milo is a warm person, helpful and open to all customers' needs, the advertisers describe Milo's character. "Milo is just a pleasure to have around... he is apolitical, funny, sometimes a bit awkward but still quick-witted." The national campaign includes all advertising media in the communication mix for Migrolino's brand building: TV campaign, print and posters as well as POS and PR event. The TV campaign was realized by Manifesto Films under the direction of Reto Salimbeni.

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Responsible at Migrolino: Markus Laenzlinger (CEO), Andrea Schindler (Marketing Manager). Responsible at Shell Switzerland: Derk Louwerse (Head of Service Station Business Switzerland), René Barfuss (Fuels & Forecourt Implementer Roof), Shemsije Muharemi (Marketing). Responsible at Migrol: Daniel Hofer (CEO), Simon Jossi (Head of T&B, Sales & Marketing), Anita Candolfi (Marketing T&B), Thomas Frehner (Marketing T&B). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (art direction), Nina Treml (text), Sascha Knauer (consulting/strategy), Patricia Tschumi (consulting). Manifesto Films TV Spot Production: Shannon Mildon (production), Reto Salimbeni (direction), Roman Camenzind (music). Photography: Christian Grund PR: Public-Images Event: Merz & Partner Media: OMD Switzerland. Image editing/Litho: Detail.

Last but not least: What the internet society is looking for on the net

Yahoo has released its list of the top search terms for 2009. It clearly shows that the search engine’s users haven’t become any more creative over the past two years. The most searched-for word is—and remains—«weather.».

Directly behind "weather" comes the term "route planner" in second place, which incidentally was in the same position last year. Other top hits include eroticism, body mass index and lottery. Are these the topics that people searching on the Internet are most interested in? In addition to the names of various stars and sportspeople, keywords from the news sector can also be found. Unsurprisingly, "swine flu" was the most frequently typed search term in 2009. There remains a ray of hope: The search term "Wikipedia" improved by four places compared to 2008 and landed in third place this time.

FAZ tests weekly paper for young readers

The Frankfurter Allgemeine Zeitung (FAZ) has developed a weekly tabloid-format newspaper for young readers. According to the news magazine Focus, this secret project is currently being tested by market researchers.

The weekly newspaper will be based on the editorial concept of the Frankfurter Allgemeine Sonntagszeitung (FAS) and is intended to reach readers between the ages of 16 and 30, according to the statement. Whether and when the publisher will launch the young newspaper depends on the results of the market researchers. Tuesday, Wednesday or Thursday could be considered as publication days. Sunday has been ruled out so as not to compete with the FAS.

Ammarkt: Staging the gorilla for Léman Combi

Ammarkt has further developed the campaign for Léman Combi. The St. Gallen agency is once again relying on the gorillas to publicize the appeal of Léman Combi+ to media planners.

This time, however, the image is turned into a positive one. With the styled gorilla gigolo, the advertisers want to metaphorically bring the French-speaking Swiss down from the trees, without dispensing with the tongue-in-cheek provocation. The monkeys can be seen on advertisements and in personalized mailings.

Responsible at Léman Combi: Philippe Bertholet (Responsable Promotions (GHI)). Responsible at Ammarkt: Heinz Frischknecht, Lucia Burtscher (consulting), Michael Schmid (conception), Severino Clerici (AD), Martin Fuchs (text), Mäggie Widmer (production & media), Felix Schregenberger (composing).

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Weltwoche: Sandro Rüegger becomes new Managing Director

Weltwoche Verlags AG is restructuring its publishing organization and has appointed Sandro Rüegger as Managing Director as of spring 2010. Rüegger is currently Head of Advertising Market Tages-Anzeiger at Tamedia.

The current publishing director Maike Juchler will leave the company in spring 2010 after five years of service to take on a new challenge. As already announced, Ivo Schneider, currently Head of Reader Market at the Neue Zürcher Zeitung, will also join Weltwoche in February as the new Head of Reader Market.

Exxtra: Special edition of Delizio announced

The advertisers at Exxtra have created a motif for the "Rwanda Bourbon" special edition from Delizio. This unites the spirit of the African country and the love of exquisite coffee.

The ad follows on from the previous Special Edition subjects and can be seen in the Sunday and Migros own press from the end of November.

Responsible at Delica: Alexander Zaugg (Product Manager Delizio). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (CD), Benny Goldstein (AD), Marietta Mügge (text), Kathrin Steiger (consulting), Jonathan Heyer (photographer), Pixelpolish (image processing).

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SDA receives no help from the federal government

The Swiss Press Agency (SDA), which is struggling with financial problems, cannot expect any help from the Swiss Confederation. The Federal Council has no intention of supporting the SDA financially, as Federal Chancellor Corina Casanova said on Monday during question time in the National Council.

Several parliamentarians from Latin-speaking Switzerland had expressed concern about the planned job cuts at SDA, which would hit the French- and Italian-speaking editorial offices particularly hard. They wanted to know from the Federal Council how it intends to support the threatened solidarity between the language regions. The Swiss Confederation does not subsidize the SDA and cannot intervene in its corporate policy, said Casanova. As a customer, however, it does have expectations of SDA. As part of the renegotiation of the contract, which expires in 2010, the quality of the various language services will be closely examined. A new contract could, if necessary, provide for financial consequences in the event of a decline in quality. However, there are no plans to increase the contribution to the SDA, especially as the Confederation itself has to make savings.
SDA, which is owned by Swiss publishers, announced 13 job cuts in mid-November. The reason for this is an impending 14 percent drop in turnover in the coming year and an expected deficit of two million francs. Five jobs are to be cut in the German-language editorial department, 6.5 in the French-language department and 1.5 in the Italian-language department. Three regional editorial offices will also be closed.

Budget: Heads refreshes Swiss Life's corporate design

Swiss Life is giving its corporate design a subtle refresh. The Zurich-based agency Heads secured the contract following an agency evaluation.

The brief is to revise and simplify the corporate design introduced in 2004 in order to further increase the conciseness of the corporate identity and the efficiency of its application. The different requirements of the three national subsidiaries in Switzerland, France and Germany are to be given particular consideration in the development.

The view is getting more expensive

Since Monday, Blick has been selling for CHF 2 instead of CHF 1.80 per copy. The price of the tabloid was last adjusted in 2005.

The price increase has become necessary because the costs of production and distribution have risen continuously, the newspaper informs its readers on the front page. Since the relaunch in mid-October, the paper has also invested in the larger format, the two-bundle concept and better paper, among other things.
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