This means that a full-page fixed format in the Neue Luzerner Zeitung is 23 percent cheaper than an advertising page calculated according to the color millimeter rate. The missing minus sign now makes the statement the opposite: according to this, the fixed format in the Neue Luzerner Zeitung would be a full 23 % more expensive than the advertising page calculated according to color millimeters - and that makes no sense in the city of lights or anywhere else.

In addition to the Suva Liv brand, which promotes safety in leisure time, Ruf Lanz also manages the budget for the Suva Pro brand. Suva uses this brand to promote safety in the workplace. On the one hand, this is done through direct measures in the numerous Suva-insured companies, and on the other hand, the general public is also made aware of the dangers in the workplace - regardless of the respective occupational category. This is currently being done with a full-page advertisement in numerous Swiss newspapers, which is likely to be rather small. It shows in a surprising way how boring it can be in hospital. The logical conclusion: never underestimate the risk of accidents in the workplace.
Responsible at Suva: Urs Schaad (Head of Marketing Communications), Nicole Hermann (Communications Consultant). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Andreas Hornung (text), Marcel Schläfle (AD), Kristina Burch (consulting). Photography: Felix Streuli.

At Schlagdengress.ch football experts can fill out Totogoal slips free of charge and are personally supervised by Gilbert Gress. He evaluates every single tip, gives biting to encouraging comments and says how he would predict the current games.
Statistics also show how other football experts assess the matches and where the trends are heading. At the end, the tips can be saved, printed out and transferred to the correct betting slips. "Schlag-den-Gress" is part of a broad-based customer loyalty project by Totogoal.
Responsible at Swisslos: Doris Rechsteiner (Head of PM Sports Betting), Lukas Wyder (Product Manager Totogoal). Directed by: Jyri Pasanen. Agency: Hasenfeld Zurich.

David Nadig has been appointed as the new deputy editor-in-chief, as the private broadcaster writes in a press release on Friday. Fäh has been working for Radio Zürisee since 2002. She began her career as an editorial intern during her studies at the Zurich University of Applied Sciences Winterthur ZHAW. Since graduating with a degree in specialized journalism and corporate communications, the 31-year-old has been working as an editor at the lakeside station. Two years ago, she was promoted to deputy editor-in-chief. David Nadig has also been working for Radio Zürisee since 2002. In addition to his new role as deputy editor-in-chief, he will also hold the position of head of sports in future. The management of Radio Zürisee will be made up as follows at the beginning of 2010: Tony Immer (Managing Director), Nadia Fäh (Editor-in-Chief), Martin Diener (Head of Presentation), Roger Rhyner (Head of Music). Urs Lorenz remains Managing Director of Radio Zürisee Werbe AG.

The Euro RSCG Zurich agency can celebrate two category wins: Once in theToileteries & Health Care (Film) category with the "Quick Sex" campaign for the Federal Office of Public Health , and once in the Recreation & Lesure (Print) category with the campaign for the Zurich Chamber Orchestra.
The following Swiss agencies were honored with silver:
- Euro RSCG (Zurich Chamber Orchestra, "Goosebumps", Press)
- Ruf Lanz (VBZ Zurich, "Live Commercial", Tech)
- Spillmann/Felser/Leo Burnett (Swiss Tourism, "Preparations (Winter 2009 ", Film; Condor Films)
- Walker (50 Recipes for Success, "Lovescheme", Press)
- Wirz (Travel Book Shop, "Asian ", "UNO", "Indian", "Mafioso", "NY", Press
- Wirz (Tibits, "Fork", Tech)
Bronze medals go to:
- Jung von Matt (Mercedes-Benz Switzerland, "Palindrome ", Press)
- Jung von Matt (Mercedes-Benz Switzerland, "Palindrome ", poster)
- Spillmann/Felser/Leo Burnett (Swiss Tourism, "We'll Do Anything ", Poster
- Walker (Bindella terra vite vita, "Tanti Auguri", Integ.)
- Wirz (Soho, "High heels ", Poster)
- Wirz (Talent Screen, "Star Wars", Film)
You can read more about this in the next Print edition the advertising week.

This is the conclusion of a series of studies on the implicit advertising impact of consumer goods advertising on the radio, conducted by the Berlin-based Radiozentrale together with AS&S Radio and Decode Marketingberatung. "As a 360-degree companion, radio is a real basic medium in people's everyday lives. A medium that has an impact - direct, sustainable and subtle. The results of this study clearly show that radio offers advertisers important arguments for campaign planning," says Esther Raff, Managing Director of AS&S Radio, according to Pressetext. Inattention does not prevent radio from being effective, adds Radiozentrale Managing Director Lutz Kuckuck. Around 75 percent of the radio spots tested provided an additional buying impulse in the overall group despite distraction.
Advertising market underestimates radio
"Radio can score points due to its sales strength and emotionality, especially in difficult times like these. Hardly anyone would have bet against it. However, many people are not sufficiently aware of how significant the additional sales generated via radio are," explains Kuckuck when asked by Pressetext. Radio has a number of significant advantages over other media types, such as strong sales, rapid coverage, high topicality and a very good price-performance ratio. Despite these structural advantages, radio is still underestimated in the advertising market. "In terms of daily reach, radio is still the most widely used medium in Germany, and it also has incredible listener loyalty. However, radio's share of the advertising market is currently only six percent and is therefore reciprocal to listener usage. In our estimation, this figure should be significantly higher," says Kuckuck.
Strong emotionality increases purchase intention
According to the results of the study, radio's strong emotionality is the main reason for its great power to activate a listener's intention to buy. "Brand managers must therefore ask themselves to what extent the reward patterns are precisely tailored to buyers, product users and potential new customers and then bring them emotionally to the consumer. Radio is particularly suitable for conveying these emotional goodies," says Kuckuck.

Since the end of September, Star TV has been offering Swiss creatives a new platform in collaboration with Werbewoche. Each weekend, the "spots of the week" are presented in moderated reports. There are also "making-of" reports on current productions, sideways glances at the international scene, reviews of history and interviews with studio guests. Broadcast times: Saturday 9:30 a.m. and 6:30 p.m. Sunday 9:30 a.m. and 6:30 p.m.

The "Footprint" campaign reached the final in the "Best Green International Campaign" category at the Green Awards for Creativity in Sustainability in London, as the agency writes in a press release. The same campaign was nominated in Switzerland for the Green Switzerland Award 2009. The overall winner will be announced in the next few days.

According to the press release, this was based on discussions with decision-makers from a wide range of industries in order to understand their specific needs. The result: whether it's performance, reliability or quality of advice, Motorex is the partner for anyone who expects more. A strategic approach that allows the "Challenge the Limits" campaign, which focuses on performance optimization and has been used by Motorex in recent years, to be expanded by a decisive dimension.
The multidimensional brand promise was implemented with a testimonial campaign whose pointed headlines make it clear how demanding the Motorex customers portrayed are. The catchy claim: "What do you think, why does he swear by us?"
The campaign starts in Switzerland, Germany and France with advertisements in special interest titles and TV commercials. Other countries will follow.
Responsible at Motorex: Edi Fischer (CEO), Manuel Gerber (Head of Marketing), Martin Basler (Head of Sales). Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Urs Hartmann (AD), Marcus Gretener, Nicole Liebermann (consulting). Photography and direction: Serge Hoeltschi. Film production: Condor Films, Zurich.

Every year, just before Christmas, we have to buy all the presents for the family and run from pillar to post until we have them all together. You can save yourself this by going shopping at Sihlcity, according to a press release. There you can find everything you need in one place. And that is actually the best present for Christmas. Reason enough for Spillmann/Felser/Leo Burnett to wrap the whole of Sihlcity in lots of little presents.
> Radio spot 1
> Radio spot 2

The rules: Don't try to explain complicated issues, don't end relationships, don't hide irony between the lines (unless you're sure that the undertone will come across - even without a smiley), only use smileys in an extreme emergency anyway, don't use abbreviations that nobody understands, stay politically correct and, last but not least, carefully check the text message recipient again before finally sending the message. It's actually not that difficult to stick to these rules. If you have a clear head. Unfortunately, we don't have one every minute of our lives. A bar, loud music, fog from the fog machine or from the mouths of our fellow smokers - plus a beer, two beers, three beers...then the fatal reach for the cell phone - it goes without saying that we can't and/or don't want to stick to all the text message rules in such a situation. Well, one or two smileys too many or one or two incomprehensible abbreviations typed - no problem. Major mistakes, however, can have serious consequences - there are no limits to the imagination at this point. So far, so good, it's all been known since the cell phone was invented. It's just a shame when the missteps in SMS form not only reach the (hopefully at least correct) recipient, but also the Internet - where, as is the case on the Internet, they can be read by the whole world. The site is called Smsvongesternnacht.de. It's worth taking a look at the collected embarrassments.

In his new position as Director of Sales & Marketing, Oliver Frank is responsible for the sustainable development of Swissclick's product portfolio and business success in both strategic and operational areas. Oliver Frank has been active in the online business for many years and has gained experience in online and affiliate marketing in various companies. Most recently, he was in charge of central online marketing at Axel Springer Switzerland.
Swissclick was founded in 1999 by the Swiss media companies Neue Zürcher Zeitung, Basler Medien Gruppe, Publicitas and Edipresse. On January 1, 2003, it was sold to the current management as part of a management buy-out. The company now employs 18 people.