The case, in the style of German investigative journalist Günter Wallraff, dates back to May. The journalist was recruited by the insurance company Groupe Mutuel to research an article on the quick bleach for insurance brokers and signed a cooperation agreement. He was subsequently invited to a four-hour course, which he reported on in the May 6 edition of the consumer magazine. Prior to this, the "K- Tipp" editorial manager had informed the health insurance company about the assignment and the publication. At the same time, he informed the health insurance company of the termination of the "mediator".
Groupe Mutuel then lodged a complaint with the Swiss Press Council, which upheld it. Undercover research is justified in exceptional cases if there is an overriding public interest in the information and it cannot be obtained in any other way. In this specific case, however, the journalist could have obtained the information openly. The aggressive sales methods of the brokers were also well known, particularly those of Groupe Mutuel. It is in the public's interest to be warned of such machinations. However, the undercover investigation brought little new information to light.

Verdict not comprehensible for K-Tipp
K-Tipp writes in a statement that the ruling is incomprehensible. Until now, the Press Council has tended to support undercover research. Groupe Mutuel is one of the largest Swiss health insurance companies. Hundreds of millions in commissions are paid in the brokerage business at the expense of premium payers. The topic is a hot topic and is important. An editor was sent to the site to highlight the shoddy training, the report continues. This would not have been possible without attending the course in person. K-Tipp reports first-hand and does not accept any information that cannot be verified. Undercover investigations are therefore unavoidable in such cases.

TCS Zurich will now be integrated into the national Touring and will also be published 20 times. According to the marketing company, this will give it the opportunity to reach its members even more closely and with greater frequency.

The new union - currently still nameless - is to be launched on January 1, 2011. The united union will have 48,000 members. The Comedia union is anchored in the graphic arts, packaging, media and book industries. It has around 13,000 members. The Communications union, for its part, has its roots in the employees of companies of the former PTT. It has around 35,000 members. The merger creates the second-largest trade union within the Swiss Federation of Trade Unions.
The new union makes it easier to conduct campaigns, said Roland Kreuzer, Co-President of Comedia, when asked by the SDA news agency on Tuesday. In order to negotiate a collective labor agreement, for example, not only negotiations are needed today, but it is also necessary to exert pressure via the public. Kreuzer did not want to describe the merger as a survival strategy, but as a "political strategy". By merging, Comedia and GeKo were responding to the structural change in the media and communications sectors. Everyone involved in the work chain, from the IT sector to journalists, should be united under one roof. The merger is also intended to strengthen the presence in the regions: the new union has 15 regional secretariats. It is still too early to make any definitive personnel plans, said GeKo Central President Alain Carrupt. However, no redundancies are planned.

Weakening of journalists feared
The new union is an "open project", said Roland Kreuzer. He hopes that at some point it will be possible to unite with the journalists' association Impressum and the Swiss Syndicate of Media Professionals (SSM). For Impressum, joining the new communications union is currently out of the question. According to Managing Director Urs Thalmann, the association fears a weakening of the journalism industry. "Our biggest concern is that the merger of Comedia and GeKo will undermine the interests of journalists." The approximately 4,000 journalists at Comedia would only be a minority in the merged union. In addition, the concerns of journalists often do not coincide with those of other professional groups.

In keeping with the theme, what was possibly the cheapest direct mail campaign of all time was produced. They used homemade postcards made from used Crissini packages, pizza boxes, and other recycled cardboard. They definitely saved on materials. It remains unclear, however, why the mailing was sent via A-Mail. B-Mail would have done just as well…

Responsible at the weekly newspaper: The WOZ Collective. Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, Pablo Schencke, Martin Spillmann (Creative), Mirjam Eberle (Consulting).

The trade journal for the wine and spirits industry, now in its 117th year, is published twelve times a year. The magazine will be delivered to subscribers without interruption for the first time by the new publisher with the February 2010 issue, the media group announced on Tuesday.

The prize is endowed with a total of 46,000 euros. All radio and television broadcasters and web providers in the European Union and Switzerland can take part. The closing date for entries is January 20, 2010.

Alex Reichmuth, born in 1968, previously worked for Radio DRS and various regional newspapers. He will move to the domestic desk at Weltwoche. Reichmuth has already published articles on climate and environmental policy in the newspaper.

This time it is not the Allgemeine Plakatgesellschaft that is behind the campaign, but the communications agency Vingtneuf Degrés. For an advertising campaign for their client La Laiterie Moderne de Bulle, the Fribourg advertisers were inspired by the APG campaign and created posters in the same style. The aim of the posters is to raise awareness of the sales platform launched around a year ago. Mafondue.ch which can be accessed indirectly via the microsite Ueli-fondue.ch arrived. The motifs can be seen in German-speaking Switzerland in the Zurich, Solothurn, Olten and Zug areas, as Nathalie Oswald from Vingtneuf Degrés told Werbewoche. With an advertising budget of around CHF 10,000, the agency has rented 220 poster sites.
The advertising campaign was discussed with the poster company in advance, Oswald continued. The response from APG had been positive; they were pleased that the agency had taken up the idea. Further measures would follow sporadically; it was conceivable, for example, that Ueli Fondue would draw attention to campaigns or promotions.
In contrast to Ali Kebab, Ueli - whose real name is René Villoz - is a real laitier at Laiterie Moderne in Bulle. Since the start of the campaign, he has also had his own Facebook profile. Ueli was also to be found on Zurich's Bellevueplatz last Friday, where he handed out free portions of fondue mixes and promoted the e-shop.

Responsible at La Laiterie Moderne de Bulle: Fabien Vallélian (business owner). Responsible at Vingtneuf Degres: Julien Kolly (CD), Nathalie Oswald (AD).

With the slogan "Find gifts faster", the commercials highlight the advantages of the Gift Finder and to the Advent calendar to. They will be broadcast on the eBoards at Zurich, Basel, Bern, Lausanne and Geneva stations until the end of the week.

Responsible at Ricardo.ch: Lukas Thoma (Head of Marketing & Communication), Vanessa Delplace (Head of E-Marketing), Marlon Chng (Campaign Manager). Responsible at Dynamite: Roger Bosshart (overall responsibility), Siegfried Simader (AD), Jens Kallauch (consulting), Thomas Campolongo (freelance copywriter-concept developer).

As already announced, Marc Walder will assume overall operational responsibility for the newsroom in addition to his duties as Managing Director of Ringier Switzerland.
Management team
The management team consists of the current editors-in-chief, their deputies and the journalists.
View: Ralph Grosse-Bley, CR a.i. with Clemens Studer and Urs Helbling as page turners.
Sunday View: Hannes Britschgi as CR with Philippe Pfister as deputy and Christian Maurer as head of news and editor.
Blick am Abend: Peter Röthlisberger as CR with Michael Perricone as deputy and Balz Rigendinger as duty manager.
Blick.ch: Rolf Cavalli as CR with Marcel Zulauf as deputy.
News
During a transitional period of three months from the beginning of March 2010, the current heads of the news department will remain in their current positions: Andrea Bleicher (Blick), Christian Maurer (Sonntagsblick, (in a dual function with his role as editor), Thomas Benkö (Blick am Abend), Lilian Spörri (Blick.ch). After that, the news department will also be headed by one person.
Politics
The head of the Blick Group's new Politics department will be announced in the coming weeks.
Economy
From the beginning of March 2010, the Blick Group's business division will be headed by Daniel Meier is the head of the Blick. The 37-year-old has been head of the business section at Blick since February 2008. Meier began his journalistic career at Die Vorstadt in Zurich and was then editor in the society section of the Schweizer Woche, followed by business editor at the Bund and Sonntagszeitung as well as Germany correspondent for Finanz und Wirtschaft. From 2003 to 2006, Daniel Meier was business editor at the Tages-Anzeiger and from 2006 to 2007 at Facts.
People/Entertainment
Dominik Hug is the new head of the People/Entertainment department. After completing a commercial apprenticeship, the 40-year-old worked as an editor for the Cortesi press office from 1993 to 1996 and then studied Media Theory, Media and Society as well as Media Law and Ethics at the University of San Francisco from 1996 to 1998. From there he worked as a freelancer for Weltwoche, Facts, Berner Zeitung and Bund. After his return from the USA in 2000, Hug worked as an editor for the Berner Zeitung until 2003. Hug then moved to Blick as an editor, where he was deputy head of the entertainment department in 2004 and 2005. He was then team leader for society at Sonntagsblick from January 2006 to September 2008. From October 2008, Hug worked as federal editor in the entertainment department of the Bild newspaper.
Lifestyle
Roland Grüter is the new Head of Lifestyle at the Blick Group. The 49-year-old started out in 1985 as editor for fashion and lifestyle at Finanz und Wirtschaft and was subsequently in charge of this area at Cash. He was twice head of the Trend department at the Sonntagszeitung, the Lifestyle department at Annabelle and deputy head of the special topics department at Savoir-Vivre. From May 2006 to August 2007, Grüter was head of copy at SI Style and since August 2007 head of the Style department at .ch. Since April 2008, Roland Grüter has been Head of Life at Blick.
Sports
The sports department will be managed on an interim basis by Ernst Kindhauser and Patrick Mäder managed. This management structure is to be retained for the time being. Ernst Kindhauser studied history, political science and journalism at the University of Zurich. From 1988 to 2005, the 50-year-old worked as an editor for Weltwoche in the knowledge, sport and foreign affairs departments. Most recently, he was head of Weltwoche's foreign desk. From 2005 to 2008, he was a lecturer at the Winterthur Vocational Training School. Since the end of 2008, he has been deputy head of sports at Blick and SonntagsBlick. The 44-year-old Ernst Kindhauser is co-owner of 3kommapunkt, a company in the education sector. Patrick Mäder studied sociology, journalism and political science at the University of Zurich. He was a professional footballer from 1983 to 1987 (at FC Schaffhausen, FC Basel, FC Zurich and FC Winterthur, among others). He became sports editor at Blick in 1997, moved to SonntagsBlick in 1999, became head of sports at Facts in 2001, editor-in-chief of the sports magazine in 2005 and has been deputy head of the sports department at Blick since August 2008.
Visual Director
Stéphane Carpentier takes over the newly created position of Visual Director. In this role, the 48-year-old is responsible for the entire visual appearance - image, infographics and layout of all Blick channels. Carpentier was Art Director at Live from 1996 to 1998, then Art Director at L'illustré until 2001, where he was responsible for the redesign of Edelweiss, TV8 and L'Hebdo. From 2001 to 2003, Carpentier worked as a freelancer in Vietnam, China and Eastern Europe and was Art Director at TELE from 2003 to 2005. In 2006 and 2007, Stéphane Carpentier was art director and design consultant for print titles at Ringier Publishing Europe and became creative director for the Ringier Group in 2008 and head of the infographics pool department in 2009.
Image
Moira Matthews is head of the Image department and reports to Stéphane Carpentier. The British citizen was born in Vienna, where she studied journalism and communication sciences and worked for a news publisher. From 1999, the now 35-year-old was an agent and producer at a photography agency (Weinper & Co) in Vienna. She then worked as an art buyer at an advertising agency in Vienna. From 2005 to 2008, she was Head of Photography at Seitenblicke and Head of Photo at Red Bull Bulletin in Vienna. Since 2008, Matthews has been Director of Photography at Vanity Fair in Berlin.
Newsroom Manager
Since September 1, 2009, the Newsroom Manager has been André Maerz. In this role, the 49-year-old is responsible for technical aspects of the newsroom, workflow and controlling. He reports directly to the head of the Blick Group, Caroline Thoma. After several years in local journalism, André Maerz was Head of Production at Blick from 1993 to 1996, managed Blick.ch from 1996 to 2001 and various Internet projects and internal service departments from 1996 to 2008, which are now combined in Specter.

On Monday, January 25, from 18:00-21:00, all submitted works can be viewed at the World Trade Center at Leutschenbachstrasse 95 in Zurich-Oerlikon.

With Orange's Optima price plan, customers can call three numbers for free, and with New Optima they can also call all networks. In keeping with the theme, Wundermann has developed an online promotion that revolves around the three favorite numbers. On the microsite My-3-favorite-numbers.ch the user enters the names of their three favorite numbers to take part in a prize draw for a city trip to Paris for themselves and their three friends. Each of the three specified friends receives an e-mail notification and has to guess who has chosen them as their favorite number. Whoever is correct can win an iPhone.
The promotion will be teased with a comprehensive online campaign throughout Switzerland with various special formats and branding days on major online portals such as 20 Minuten, NZZ, Blick, Doodle and MSN. In addition, the new Orange offer will be advertised with various New Optima banners.

Responsible at Orange: Andrea Rinnerberger (Director Communications), Martin Zehnder (Senior Communication Project Manager), Michela Vecchiola (Segment Marketing Manager), Xavier Trousseau (Senior Proposition Project Manager). Responsible at Wunderman: Renato Di Rubbo (Managing Director); Rahel Güttler, Stéphanie Bertschi (Consulting); Roger Rüegger (CD); Patrick Bucher (Concept/Text); Isabelle Bischoff (Concept/Design); Ivan Kellenberger (Head of IT Services); Tobias Danielsson (Flash-/Multimedia-Developer); Christoph Wirth (IT Consultant/Software Engineer); Jan Wiezorek, Sandro Heuberger (IT Services).

Branding Day

Wallpaper

Promosite