According to the press release, the BIEB campaign combines the products SQL Server 2008, Windows Server 2008 R2 and Office SharePoint. The online and print campaign accompanies the "Because it's everybody's business" website, which also integrates various community aspects: Microsoft employees are displayed on various sites, who can then also be contacted directly, giving the website a personal touch.
Responsible at Microsoft Switzerland GmbHNicole Josi (project management). Responsible at Wunderman: Dario Bernardi (Project Management), Simon Kaufmann (Project Management), Daniel Schranz (Creation), Sina Widerkehr (Flash), Sandro Weber (Flash).

Vals water has been bubbling up from the St. Peters spring for over two million years. The campaign developed by the Draftfcb/Lowe Group for The Coca-Cola Company has been running for a good two years. Now the print campaign is being continued with two new motifs. The focus remains on the slowest factory in the world, where employees work 24-hour shifts. Both motifs can be seen on posters and advertisements in German-speaking and French-speaking Switzerland since last week.
Responsible at Valser: Joëlle Vock, (Brand Manager). Responsible at Lowe: Daniel Comte (ECD), Sebastian Hugelshofer (AD), Boris Beuckmann (text), Gabrielle Lommel, René Kaiser (consulting), Nicole Cannabona (DTP), Sandro Diener (photography), Pixelprinz (image processing).

If the delegates of both unions vote yes - the GeKo members will decide at their congress on November 30 and December 1 in Bern - this would mean the green light for the implementation of the merger as of January 1, 2011, as Comedia writes in a press release.
A merger of the two trade unions, whose core areas of production, logistics and distribution of information and media are moving ever closer together due to technological developments, would create the second-largest trade union within the Swiss Federation of Trade Unions, SGB, with 48,000 members.

This was announced by Edipresse on Thursday, according to SDA. The amount of the sale remains confidential. The minority stake in Nouvelliste has lost its significance as part of the merger of the activities of Edipresse and Tamedia. Edipresse previously held a 37 percent stake in Rhône Média.
The sale of the Rhône Média Group has no impact on the agreements between Edipresse and Tamedia, the statement continues. As previously announced, Tamedia intends to take over Edipresse's Swiss business by 2013. Edipresse and Tamedia now want to concentrate on their main activities in the areas of printed and digital media.
Lathion became Rhône Média's main shareholder in spring 2009 through the acquisition of shares. Since then, he has controlled 60.16% of the capital together with Bernard Donzé, with whom he has concluded a shareholders' agreement. Lathion took over as Chairman of the Group in July. Rhône Média had hit the headlines due to problems with its pension fund, among other things. As a result, the CEO had to resign.

Ringier was looking for the best press photo of the year for the fourth time. 45 photographers from eight countries submitted their favorites from last year, which were judged by a jury of 19 experts. The photo "Kosovo Independence" by 34-year-old Serbian Marko Djurica was chosen as the best picture of the year. He was in Kosovo during the unrest in March 2008 for the Ringier daily newspaper Blic and captured the moment when Serbian demonstrators clashed with NATO peacekeepers. He remembers the situation well: "The level of violence was very high, and the clouds of tear gas were often so thick that I could no longer see exactly what I was photographing." Djurica is all the more pleased about the appreciation of his
work that is not always without danger.
Michal Beránek took second place with the technically impressive sports study "Combat of the Ghosts". The picture was taken in August 2008 at the Olympic Games in Beijing for the Ringier newspaper Sport. "I am of course delighted to receive this award, but I also accept it on behalf of all the photographers at Ringier Zeitung Sport," explains Beránek modestly, "because we are a team." The picture "Close call ..." by Hungarian photographer Viktor Veres was voted into third place. The spectacular near-collision was part of an air show in the United Arab Emirates and was published in the Ringier newspaper Blikk.
Every year since 2006, Ringier has presented the Photo Award to the best pictures that appeared in one of Ringier's publications in the previous year.

Winning picture by Marko Djurica:

Picture by Michal Beránek, 2nd place:

The energy company Alpiq was formed in 2009 from the merger of Atel and EOS. Alpiq is represented in 29 European countries and employs over 10,000 people, making it one of the largest companies in the energy, energy trading and energy services segments. With the new campaign, Alpiq is advocating joint, responsible action with regard to Switzerland's energy future.
The Erlenbach-based advertising agency Metzgerlehner Worldwide Partners is responsible for implementing the nationwide campaign. The measures include a TV commercial, advertisements and banners.
> To the TV spot
Responsible at Alpiq Management AG: Martin Bahnmüller (Head of Corporate Communications), Christina Meier (Head of Corporate Market Communications), Beate Kehrberger (Head of Branding & Sponsoring Corporate Communications), Kristina Schneider (Project Manager Sponsoring Corporate Communications). Responsible at Metzgerlehner Worldwide Partners, Erlenbach/ZH: Felix Dammann (CD), Marco Lehner (Strategy/Text), Christoph Schiess (AD), Bálint Dobozi (Digital), Andreas Meier, Silvan Metzger, Silvan Hafner (Consulting), Caroline Nünlist (Media), Corinne Räber (Desktop), Giovanni Bucca (Production). Partner: Stefan Bircher (Shining Pictures, production), Juventino Mateo (photography).

From November 2009, the four transport companies BLS, RBS/BSU and Bernmobil will gradually replace all existing ticket machines with standardized touchscreen models. According to the press release, the new machines not only offer maximum user-friendliness and cashless payment, but also a greatly expanded range of tickets and features such as cell phone charging at the machine. In the pitch for the launch campaign, the clients were won over by F3's concept, which presents the new "all-rounders" in the style of the advertising style of well-known electronics providers - always in the colors and with the designs of the three well-known public transport brands in the greater region.
Formeldrei created the advertisements, posters and brochure material for the campaign, the website www.ticketautomat.ch and the vending machine design.

Responsible at BLS AG: Mark Bachmann (Head of Advertising Passenger Traffic). Responsible at RBS/BSU: Jürg Kernen (Head of Marketing and Sales). Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communications. Responsible at Formeldrei, Bern: Moritz Adler (CD), Andreas Thommen (AD), Christian Wüthrich (text/concept), Patrick Ochsenbein (consulting). Website programming: Roman Schmid, Bummzack, Biel.

img src="/sites/default/files/imported_old/images/1290581244_img091126_ticket2.jpg" alt="" width="460″ height="613″ >

Euro RSCG Zurich made it onto the shortlist six times in the Outdoor and Print categories with its campaign for the Zurich Chamber Orchestra. Two shortlisted places in the Print category went to Advico Young & Rubicam, Zurich for the Sonntagszeitung campaign. Krieg Schlupp Bürge/Springer & Jacoby Zurich are represented four times in the Print category (San Bernardino, Swiss National Park, Viamala and Flims for Amag Automobil und Motoren). Saatchi & Saatchi Carouge made it onto the shortlist nine times in the Outdoor category (campaign for Novartis Consumer Health) and three times in the Radio category. In the Media category, Spillmann/Felser/Leo Burnett has high hopes: The agency is on the shortlist with its Cabaret Voltaire campaign. The Y&R Group is shortlisted once in the category with its campaign for Reporters Without Borders.
The winners will be announced on November 27 at the awards ceremony in Amsterdam.

The change of ownership should enable the official publication organ of the municipalities of Neuenhof, Spreitenbach, Killwangen and Würenlos, which has a circulation of around 13,000 copies, to face the challenges of the changing media market more effectively, according to a press release issued on Thursday. Limmatwelle will remain as an official publication and will be able to benefit from synergies in infrastructure by being embedded in the publishing activities of the AZ Medien Group. The parties have agreed not to disclose the price.
In January 2010, operational management will be transferred to Oscar Meier, Managing Director of AZ Wochenzeitungen AG of the AZ Medien Group. He will report to Dietrich Berg, Managing Director Magazines/Anzeiger/Books and member of the Executive Board. Bettina Meyer-Herms from Limmatwelle will continue to be the competent point of contact for community representatives and will take care of advertising sales. To ensure a smooth transition, Hannelore Arndt will continue to act as deputy managing director until mid-2010.

By analyzing the usage data of the digital video recorder (DVR) down to the second, it should be possible in future to track to the second whether and when the TV audience sees commercials that are displayed by Tivo on the Google TV Ads platform. "The agreement stipulates that Google will license and integrate Tivo viewer data into its measurement of the audience of advertisements carried out via Google TV Ads", according to Pressetext.ch in a joint press release. However, further details of the agreement were not disclosed. They are convinced that this approach will lead to a "substantial improvement in the measurement and attribution" of the impact of advertising clips displayed via Google TV Ads.
Qualitative and financial benefits for advertisers
"Google TV Ads focuses on giving advertisers the opportunity to make their ads more measurable and controllable," explains Mike Steib, Director of Emerging Platforms at Google. With the help of this cooperation, they now have access to an incredibly comprehensive data set of anonymized viewer data. "Advertisers can use this data to better understand which audiences and ads are most effective, which we believe will ultimately lead to more relevant ads for TV viewers," explains Steib.
The collaboration between Tivo and Google should not only bring qualitative but also financial benefits for the TV advertising industry. According to the two companies, the industry could soon be spared the need to engage market research institutes, which until now could only rely on cost-intensive studies such as surveys, panels or other samples in order to gain a reasonably meaningful insight into the effectiveness of TV advertising.

The company is "considering outsourcing its TV and digital productions", Stössinger is quoted as saying on Kress.de. In concrete terms, this means that MTV Networks, with its four channels MTV, Viva, Nick and Comedy Central, no longer wants to produce itself, is reducing its internal infrastructure and is relying on independent production companies outside the Group.
Stössinger explains the move as follows: "This step is intended to free up resources that allow greater flexibility in production and commissioning as well as the acquisition of new content from partner production companies." Viva and MTV are affected, as Nick and Comedy Central already work exclusively with production companies.
According to information from Kress, editors and employees involved in production were threatened with dismissal on Wednesday. Stössinger denies this. No final decisions have been made. However, she also says: "The details of the changes are currently being discussed with the affected departments and the works council."

The newsletter is another product of the "energie&wasser" media brand, which is based on the classic print magazine and a reader portal on the Internet. It provides subscribers with a quick overview of the current issue and takes them to the reader portal via a link, according to a press release from the agency. The aim is to increase the cross-media effect and bring more print content to online users. In this way, IWB wants to expand direct, regular dialog with its customers via the Internet in the long term.
The ensemble "Customer Magazine - Reader Portal - Newsletter" is published four times a year. The magazine is distributed free of charge to all households in the canton of Basel-Stadt. Customers outside the canton receive it every six months. The newsletter can be ordered via the reader portal Energy-and-water.ch can be subscribed to by readers online and free of charge.