In addition to information, tips and contacts, product information and shopping opportunities are communicated. The Cumlus card provides access to the member area, which offers additional discounts, among other things. Offline measures in the dialogue area and a magazine are also used, as well as measures in retail and with partners. The club is to position itself in the further emotionalization of the customer relationship and provide transfer services to other product ranges. As a club for babies and toddlers, it will act as a link to Migros' Lilibiggs Club, which is aimed at children aged four to twelve.
Publicis Dialog accompanied the process and, together with Migros, defined the basic requirements and developed and implemented the measures. Publicis Modem was responsible for the complete planning and realization on the Internet.

Responsible at MGB: Nicole Dietiker (Head of Customer Marketing), Andrea Schönholzer (Head of Club Management) Chiara Dörrer and Franziska Imhoff (Head of Online Editorial Project Management), Barbara Siegrist (Deputy Editor-in-Chief Migros Magazine), Evelin Roos and Lukas Bürge (Category Management Baby). Responsible at Publicis Dialog: Karin Lang (GL Consulting), Ellen Gundrum (Strategy), René Stettler (Consulting), Nora Dehne (Project Management), Folker Wrage (GL Creation), Eric Fricke, Yeliz Salman (AD), Jens Behmann (Graphics/Art), Oliver Gisi (Text/Concept), Fabian Zahner (Text), Adrian Haeni, Philipp Zubler (DTP), Corinne Spielmann (Litho), Romeo Bucceroni (Production). Responsible at Publicis Modem: Claudia Aeschbacher (consulting), Cyrill Schneider (CD), Thomas Müller (art).

Lavazza has been advertising its products with heavenly scenes for over ten years. It is surely unacceptable that a competitor should suddenly come up with the idea of misusing the paradise theme. The Turin-based espresso company is therefore calling on Nespresso to withdraw its current campaign and is threatening to take the company to court. Nestlé does not want to know anything about the accusations. The industry service Horizont.net quotes from a statement by the company. The commercial is based on the original concept of the campaign. Well, there's no denying a certain similarity to the competitor's commercial. But does that mean the idea is stolen? After all, there are dozens of other food manufacturers who advertise with the same scenery. Are the angels from Kraft Foods no longer allowed to sit on the clouds and eat Philadelphia cream cheese?

The three police officers had worked in the FCO's undercover investigations unit, one as chief and another as deputy. Fedpol complained that the criminals could no longer work as undercover investigators after they were exposed in the article "The Roduner case. Irre Führung, amtliche Delinquenz" published by Weltwoche on January 22, 2009. The weekly magazine defended itself by claiming that two of the three were under investigation for forgery of documents, which they had allegedly committed in office. It was therefore allowed to mention their names. The Press Council largely agreed with the editors and dismissed Fedpol's complaint. Anyone who acts in an important state function in the dark room of undercover investigations must behave impeccably and in accordance with the law. If they fail to do so, they may be outed and publicly criticized. The Press Council also assumed that the two accused bosses were not acting as undercover investigators, but in an administrative capacity.

The commercials demonstrate that functions such as radio, DVD, telephone and navigation can be operated using the Linguatronic voice control system in the new Mercedes-Benz E-Class. As soon as a travel destination is named - even in a music hit - the navigation system automatically calculates the route.

Responsible at Mercedes-Benz: Doris Lengwiler (Head of Marketing Communications). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (CD), Samuel Christ (lyrics), Thomas Hinderling, Angela van der Sman (consulting), Jingle Jungle (recording studio), Guido Schmid (sound).

In this commercial, too, the story takes a surprising turn, three to be precise, when the fictitious young ski jumper "Felix Locher" starts his jump and presents the judges with a few problems when it comes to style marks. The commercial will be shown for the first time on television during the broadcast of the FIS World Cup ski jumping competition in Engelberg on December 19/20, 2009. The commercial was realized with Manifestofilms under the direction of Reto Salimbeni and the production management of Shannon Mildon and Daniela Berther.

> To the spot

Responsible at the Swiss Fruit Association: Bernadette Galliker (Head of Markerting). Responsible at Unikat Kommunikationsagentur: Daniel Meier (CD/Concept), Jan Maurer (Managing Direction), Simone Jung (Consulting), Christoph Hess (Text). Media: Mediaschneider, Helena Maly.

From 1978, Stutzer was a member of the company management and journalistic advisor. He retired at the end of June 1986. According to Tamedia, Stutzer had a decisive influence on the paper and developed it into a non-partisan opinion and analysis paper based on the Anglo-Saxon model. Under his leadership, circulation increased by 100,000 to 260,000 copies.

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The cooperation will not result in any redundancies at the editorial office of the Berner Zeitung BZ. The foreign editorial department, which is staffed by two editors, will be dissolved at the beginning of April 2010 as part of an ordinary retirement and an internal job transfer, according to a press release issued on Tuesday.
SDA has expanded its range of services as part of a new corporate strategy. The agency offers newspapers ready-made pages in their layout from the domestic, foreign, business, culture and miscellaneous sections or on desired special topics. In addition to the finished pages, the media are offered various text, online and graphics services.

"Cash TV" shows success stories from the Swiss economy and visits Swiss entrepreneurs abroad. Launched in 1993, the program is broadcast every Sunday evening on SF2 and is also repeated on SF2 and SFinfo.

The 41-year-old from Nidwalden, who is also responsible for Sat.1 Switzerland, joined Seven One Media in 2000, where he was responsible for developing the online and teletext platforms as Head of Marketing. He was also involved in the development of Swiss advertising and program windows together with the TV marketers IP Multimedia and Publicitas Cinecom. The federally certified marketing planner has also worked for Publicitas, Ringier (Blick and Sonntagsblick) and Belcom (Tele24, TeleZüri and Radio24). Among other things, Gossweiler Media produces the TV format "Funky Kitchen Club". The media company based in Brienz also has the micro-newspaper concept, on whose platform the Jungfrau Zeitung is published in Interlaken.

The new RBS trains are larger and more comfortable than the old ones, which are popularly known as "Mandarindlis". The advertisers have therefore christened them "Oranges". Among other things, three commercials were created that are being shown in cinemas and on regional television.

> To the spot 1
> To the spot 2

Responsible at RBS: Jürg Kernen (Head of Marketing and Sales), Christine Hubler (Marketing). Responsible at the Hasenfeld agency in Zurich: Director: Jyri Pasanen. Photo: Anita Baumann.

According to the publisher, the 68-page magazine is an ideal addition to Schweizer Illustrierte's own lifestyle magazines. More has been published since February 2009, ten times a year, and from 2010 onwards with a total circulation of 255,000 copies, 185,000 of which are included in the entire subscription circulation of Schweizer Illustrierte. This is always in the first magazine of the month, with July/August and December/January being double issues. Visitors to the Hallenstadion receive the magazine at the entrances, while Ticketcorner members will find it in their letterbox.

(Image: Ticketcorner)

True to the motto that "the greatest successes are not achieved with your fists", two follow-up advertisements were placed in the context of the major boxing coverage.

Responsible at Fleurop: Jörg Beer (CEO), Monika Kessler (Head of Marketing Service). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (CD); Oli Kreienbühl (AD); Patrick Suter (text); Marco Bienek (graphics); Petra Gayko (consulting). Photo: Oliver Nanzig.

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