How unpleasant stomach problems can be is shown by the sudden disruption of a harmonious world of images and sounds. The situation calms down again with Riopan gel. Maxomedia won Nycomed Pharma as a client in a pitch last summer. The new commercial was produced in collaboration with Elefant Studios and can now be seen on various TV channels.

IMM 2 is now available in Switzerland, Serbia, Greece and Italy. The first version of the tool was launched around a year ago. According to the advertising company, over 20,000 offers have been visualized since then.

For demonstration

In future, local and regional editorial content will only be available for a fee. Payment is per month, after which it can be extended on a monthly basis. The use of the online archives of the regional offerings will also have to be paid for, as the publisher announces on its website. News from the sports, culture and service sectors, however, will remain free of charge. Springer has already been making print editions of its publications Bild and Welt available for download as PDFs in the App Store since the beginning of the month.

(Image source: Axelspringer.de)

National advertisements, a website and a TV commercial draw attention to the events. As with last year's "We Love Boat" series, the aim is once again to bring the station's claim "We love to entertain you" to life.

> To the spot

Responsible at Pro Sieben Switzerland: Karin Bardohl (Head of Marketing), Karin Duttweiler (Project Manager). Responsible at Boom Propaganda & Events: Joachim Bodmer (overall responsibility), Aram Dikranyan, Sneschi Culjak (project management). Responsible at Zurich Tokyo: Daniel Donati (CD), Niels Schäfer (AD/graphics), Stefan Lemberger (consulting), Claude Stahel (photography), Patrick Häusermann (styling), Combo Entertainment, Milos May (animation).

The following media experts will be appearing at the Epiphany Conference:

• Valérie Boagno, Présidente Presse Suisse, Diréctrice Le Temps
• Hannes Britschgi, Editor-in-Chief SonntagsBlick
• Ralph Büchi, President Axel Springer International/CEO Axel Springer Switzerland
• Catherine Duttweiler, Editor-in-Chief Bieler Tagblatt
• Frédéric Filloux, Editor www.mondaynote.com, Schibsted
• Hanspeter Lebrument, President of the Swiss Press Association/President of the Board of Directors of Südostschweiz Medien
• Andrea Masüger, Journalistic Director/Delegate of the Board of Directors Südostschweiz Medien
• Res Strehle, Co-Editor-in-Chief Tagesanzeiger
• Hans-Peter Rohner, Chairman of the Board of Directors Publigroupe
• Romanus Otte, General Manager Welt Online
• Andreas M. Schönenberger, Country Manager Switzerland Google
• Peter Studer, publicist/lawyer

Further information and registration at: MediaInstitute.ch.

In addition to Martin Zahner, the previous Managing Director of Trimedia Zurich, Ursula Eggenberger, and the team from St.Gallen are also leaving Trimedia/Grayling. Bettina Gebhardt and Axel Rienitz, who will also manage the Zurich office, will join Trimedia/Grayling as Managing Directors. Luc Giacobino remains Managing Director of the Geneva office. Before joining Trimedia/Grayling Germany, Hanning Kempe was, among other things, Vice President Corporate Communications at ABB Ltd. and then ran his own agency in Zurich for several years. Bettina Gebhardt is a PR expert for consumer brands. She was most recently employed as a Senior Consultant at Pleon Germany for three years. Axel Rienitz was Managing Director of Trimedia Basel from 2006 to 2008 and worked in the management of Trimedia Switzerland.

In 2008, the Federal Department of the Environment, Transport, Energy and Communications (Uvek) awarded the FM local radio license for Aargau Radio Argovia. Competitor Roger Schawinski and his Radio AG (in formation) came away empty-handed. Schawinski suffered the same fate in the region of south-eastern Switzerland. For this region, the department of Federal Councillor Moritz Leuenberger awarded the contract to Südostschweiz Radio AG. The license for a local television station in eastern Switzerland was awarded to TVO AG. The application from Tele Säntis (in formation) was rejected. The unsuccessful applicants appealed to the Federal Administrative Court.

Freedom of expression and supply at risk?
The judges in Bern have now upheld the appeals, annulled the contested licensing decisions and sent the dossiers back to the Federal Office of Communications for reassessment. In the three cases, the Federal Office of Communications must examine whether the successful licensees jeopardize freedom of expression and freedom of choice. This is the case if they occupy a dominant market position in the broadcasting area and abuse this position. In its rulings, the Federal Administrative Court comes to the conclusion that this cannot be denied without in-depth clarification. To this end, the Uvek may have to call in the Competition Commission (Weko). According to the court, it is clear that the groups of companies to which the licensees belong have at least a "strong position" in their catchment areas.
Radio Südostschweiz is part of the Südostschweiz media group with numerous newspapers, a local television station and publishing houses. Radio Argovia is part of the AZ Media Group, which publishes the Aargauer Zeitung with other daily and weekly newspapers and operates the local television station Tele M1 as well as an online portal. TVO AG is part of Tagblatt Medien AG with the regional radio station FM1, the St. Galler Tagblatt and a free weekly magazine.
However, according to the judges in Bern, it is not objectionable that the department assessed the content of the licensees' applications more favorably than those of their losing competitors. However, the Uvek will still have to examine whether a transitional regulation is necessary until the new licensing decisions become legally binding.
The court confirmed the award of the local television license for the Jura Arc region to Canal Alpha Plus SA. ARC TV SA had complained about this. The decisions of the Federal Administrative Court are final and can no longer be appealed to the Federal Supreme Court.

With a doctorate in economics, he was most recently the General Manager of the Pistor Group. The Schaffhausen native has been a freelance consultant for two years and sits on several boards of directors. For eight years, the former top athlete served as technical president of a world sports federation and was head of delegation at the Olympic Games in Lake Placid. The independent company, managed by owners Rinaldo and Claudio Fochetti, employs over 40 people and generates a turnover of around ten million Swiss francs.

SNP is the publisher of the Neuchâtel daily newspapers L'Express, L'Impartial and Le Courrier Neuchâtelois. The marketing of the "Duo" combination will also be continued. The existing partnerships with La Liberté, Le Quotidien Jurassien and the Geneva weekly TV magazine "Naxoo" have also been renewed. Publicitas is delighted. The signing of the management contracts is an important commitment from French-speaking Switzerland to media marketing by Publicitas, the company wrote in a press release on Monday.

The commercials show the journey of the sandwich from the bakery to the branch of the fast food chain. The sandwich was filmed with a high-speed camera. The commercials have been on show since the beginning of December.

> To the spot 1
> To the spot 2

Responsible at McDonald's: Thomas Truttmann (Director of Marketing & Communications), Jan De Schepper (Marketing Manager), Sébastien Dubey (Marketing Consultant). Responsible at TBWA Zurich: Sven Oeschger, Remo Christen, Léonie Kelly (consulting), Urs Schrepfer (CD), Martin Friedlin, Adrian Egger (AD), Michael Kathe (text). Agency Producer: Christina Hengstmann, Dominique Magnusson (graphics). DTP: Heiko Baumann (image editing), Toni Rubera (online). Rolf Service: Print production: Agnes Meier. Film production: Manifesto Films, Steve Downer (director). Media: OMD Switzerland, Leo Vogl, Andy Bartneck.

The editorial offering during prime time in the morning, midday and evening will be expanded. The license application submitted by Giuseppe Scaglione for RMC provides for eleven positions in the news area, as Energy Managing Director Dani Büchi told the news agency SDA when asked. This is the orientation. In addition, a comprehensive quality assurance system will be introduced that meets the requirements of the new license, the company announced on Monday. Energy Zurich will also refrain from broadcasting speed camera warnings, which will no longer be permitted under the new license from January 1, 2010. Speed camera reports will be removed from the program with immediate effect. It is hoped that the approval of the Uvek for the transmission of the RMC license will be obtained before the end of this year. Energy Zurich will continue to broadcast from the Uetliberg without interruption.

Monday's edition of Blick turns its readers into judges, the jury in an extremely sensitive court case, the case of C. H. from Z. The newspaper features an article that examines the Hirschmann affair in detail. Incriminating and exonerating material is presented. Ultimately, it is up to the reader to decide. Does plaintiff Jasmin tell the truth or should Carl Hirschmann be believed? Or is everyone lying? A truly innovative reader survey, a project with a future. After all, it can relieve the burden on the judiciary and protect the state coffers. Help us too, in the name of justice.