Immobilien & Business Verlag is restructuring and has appointed Carlo Steiner as General Manager of Advertising. In this role, he is responsible for all relevant client contacts.
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December 11, 2009
Steiner previously worked in the print business for Ringier, for the Curti Group/Jean Frey Medien in various positions and in the TV business for Publisuisse SRG. Most recently, he worked for four years at Tamedia for "Finanz und Wirtschaft" in Zurich.
Oakley has commissioned the Y&R Group to handle its traditional communications for the European market. The Y&R Group's integrated team prevailed in a pitch against two other agencies.
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December 11, 2009
In addition, the European campaign of the US company from the sports and clothing industry is to be extended online.
A safe online network for children is launching: The Swiss children's and youth magazine *Spick* is competing with major online communities like Facebook with its own platform.
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December 11, 2009
In close coordination with the Swiss Crime Prevention SPK, the new Sprick community was created. The safety of the children was just as important in the design as contemporary functionality, says Spick publishing director Roger Grolimund. Children can now create their own profile on Spick.ch, upload photos and videos, communicate with friends and post their own text contributions. However, parental consent is also required by e-mail. This means that no child can access the Internet uncontrolled. And once they are online, they will find tips and advice on safe surfing and can contact one of the Spick moderators at any time if they have any problems. The Spick community is part of the completely redesigned website of the Swiss children's and youth magazine. The fresh design also includes more cross-media content. In addition to the puzzle page in the magazine, there will also be Sudokus online in future and additional downloads for some craft tips. Tips and answers from the magazine are archived on the Internet and can be accessed with just one click.
Springer Group has agreed on purchase offer with investors
The Board of Directors of Springer Science+Business Media (Springer Group) has reached an agreement with EQT, a private equity investor from Sweden, and GIC, a co-investor from Singapore, on a purchase offer and has signed a corresponding agreement. The purchase offer applies to all shares of the Springer Group.
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December 11, 2009
The negotiations on the part of Springer were conducted by parts of the Springer management and the owners of the Springer Group, Cinven and Candover. Springer is the world's second-largest publishing group in the field of science, technology and medicine (STM) and a leader in the provision of electronic content from science and research. According to the agreement, EQT and GIC have agreed to invest new capital in the Springer Group to strengthen its balance sheet and reduce overall financing costs. A refinancing agreement with a syndicate of banks will pre-empt an imminent refinancing and ensure Springer's medium-term financial stability. The acquisition is subject to review and approval by European and US competition authorities. The review is expected to be completed in mid to late January or early February 2010, according to a Springer press release on Friday. Springer CEO Derk Haank said: "The discussions between Springer's management and EQT have been constructive and collegial. I am confident that this marks the beginning of an exciting and successful new chapter for us and our new partners at EQT and GIC. Our customers and partners in particular will benefit from further investments in this area. This is the best solution for the company, our employees and shareholders." Springer-Springer was advised by Goldman Sachs and Freshfields Bruckhaus Deringer. Springer Science+Business Media is a leading international scientific publisher. The publishing group is also a provider of specialist publications in Europe, particularly in German-speaking countries and the Netherlands. In the field of Science, Technology, Medicine STM, the company publishes around 2,000 journals and more than 6,500 new books annually. It has the world's most extensive STM eBook collection. With over 5,000 employees, the Group has branches in around 20 countries in Europe, the USA and Asia. In 2008, Springer achieved an annual turnover of around 892 million euros.
Starting today, the Kursaal Bern has a new attraction: Under the slogan «Da ist der Bär los,» a Kursaal tram is traveling right through Bern.
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December 11, 2009
The Kursaal is as much a part of Bern as the Bundeshaus, the cathedral or the River Aare. Just like the Kursaal Bern, the bear is inextricably linked to the city of Bern. The bear developed for the Kursaal is a real Bernese bear: friendly, friendly, honest and open - simply the perfect ambassador for the Kursaal Bern. Whether gastronomy, casino, hotel or Congress - the bear represents the Kursaal Bern in all its diversity. The streetcar, designed by the agency cR Basel, carries the Kursaal's messages through the city and shows the wide range of Kursaal products. The background of the streetcar is modeled on a real bearskin. With various visual elements The Kursaal's world of experience is also illustrated with a variety of attractions such as a roulette wheel. Of course, the Kursaal Bear also makes an appearance: He appears as a visitor to one of the many restaurants, as a gambler in the casino or as a hotel guest. The Kursaal Bear will be on the road in Bern for a year.
Zeit publisher becomes new editor-in-chief at Cicero
Michael Naumann will become the new editor-in-chief of *Cicero*, the magazine for political culture, in Germany. *Cicero*, the magazine for political culture, is published by Ringier Publishing, the German subsidiary of the Swiss media company Ringier.
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December 11, 2009
Michael Naumann currently works as editor of Die Zeit. He will take up his position at Cicero on February 1, 2010. His journalistic career took him from his traineeship at Münchner Merkur to Die Zeit and then to Der Spiegel. There he was head of the foreign department from 1983 to 1985 before moving to Rowohlt Verlag as publishing director. In New York, Naumann founded the publishing house Metropolitan Books and then managed the publishing house Henry Holt Inc. as CEO until 1998, before finally working as the first Minister of State for Culture and Media in the Federal Chancellery until the end of 2000. He then returned to Time, from which he took a year's unpaid leave to run for mayor of Hamburg as the leading SPD candidate. After losing the election in 2008, Naumann worked for Die Zeit again.
Radio Zürisee for Winterthur
Radio Zürisee can now be received in Winterthur and the surrounding area on FM frequency 90.2. The station will also expand its editorial coverage of the Eulach city.
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December 11, 2009
In future, thanks to its new license, Radio Zürisee will also be able to cover the canton's second-largest city. Zurich with its program. The starting signal on December 14 until Friday December 18 with the series "Favorite city of the week". Reporter Nina Roost will be in the "Zürisee Morgenshow" will pick up stories from Winterthur every day. The reports and interviews can be heard between 8.00 and 9.00 am.
Heusser Communicates founds unit for healthcare communication: Healthexplained
Heusser Communicates has founded a specialized unit "Healthexplained". Healthexplained offers full-service healthcare communication in a modular offering.
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December 11, 2009
Over the years, Heusser Communicates has developed into an expert in healthcare communication with expertise in the communication and visualization of healthcare topics and has built up an extensive network in the healthcare industry. This is now to be clearly emphasized through the formation of a specialized unit. Healthexplained offers full-service healthcare communication in a modular package. From the download of a medical illustration from the illustration image database, the development of content and strategies in design and text, to concepts for marketing and image measures, to strategic brand development and integral brand management, the required services can be selected. On the website, Healthexplained's strategy for health communication is explained and brought to life in a short animated film: www.healthexplained.ch.
The Zurich-based agency Crafft Kommunikation is developing a new concept for the Caritas Zurich annual report. Crafft will be responsible for the annual report for the next four years.
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December 11, 2009
The aid organization Caritas Zurich has entrusted the design of its annual report to the agency Crafft Kommunikation. Caritas Zurich became aware of the agency through projects that Crafft had designed and implemented for the city of Zurich. The client list also includes companies from the healthcare and energy sectors. Erdgas Zürich, for example, has been working with the Crafft agency since mid-2009. Various internal and external communication materials have been realized to date. The agency is now also designing the annual report for Erdgas Zürich. Crafft has also been designing the annual reports of the Swiss Export Risk Insurance SERV and Agroscope, the research institutes of the Federal Office for Agriculture, for several years.
Säntispark in Abtwil, SG, has commissioned the E,T&H advertising agency BSW to develop a campaign to mark the completion of the renovation and the grand reopening of the modernized Säntispark. The campaign is intended to raise awareness of this leisure, adventure, sports, and shopping center in Eastern Switzerland.
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December 11, 2009
Under the campaign claim "Fairytale-like beautiful" with a matching key visual in the form of a Säntispark snow globe, the agency launched a campaign that played on the entire communication keyboard: Advertisements in print media, posters, numerous other outdoor advertising media, promotional flyers, radio spots, 50-second cinema and TV spots, internal communication measures, carrier bags as give-aways and a car in the Säntispark design as a competition prize. Responsible at Säntispark: Patrick Mosberger, Marco Gämperli (project management). Responsible at E,T&H Werbeagentur AG BSW: Enno Wassmer (CD text/concept), Marcel Schwarz (CD art), Thomas Widmer (text), Claudia Hafner (graphics), Gertrud Weitz (consulting), Peter Thoma (overall responsibility).
Ringier Switzerland: Personnel changes and new functions
Michael Voss will become Head of Corporate Development and Strategy at Ringier Switzerland and will join the Executive Board; Hannes Britschgi will become political editor of the Blick Group; Karsten Witzmann and Clemens Studer will become deputy editors-in-chief of Blick; and Jürg Lehmann, head of the journalism school, will serve as a writer and senior editor for the Blick Group until 2011.
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December 10, 2009
Michael Voss, 50, will become a new member of the Executive Board of Ringier Switzerland, the media company announced on Thursday. He will take up his position as Head of Corporate Development and Strategy on January 11, 2010. Michael Voss has been working as an independent consultant for the Spiegel Group and the management consultancy Schickler on various international media projects since 2009. After studying business administration, he has held management positions at various national and international subsidiaries of Gruner+Jahr (G+J) and the Spiegel Group since 1994. Among others, he was Managing Director of G+J Wirtschaftspresse, Börse Online Verlagsgesellschaft, Expres-Group in Bucharest, Daphne Communications in Athens and manager magazin Verlagsgesellschaft in Hamburg. Head of politics of the Blick Group appointed With the launch of the Newsroom at the beginning of March 2010, Hannes Britschgi will assume responsibility as Head of Politics at the Blick Group. In his role as Editor-in-Chief of Sonntagsblick and previously of the TV program Rundschau and the news magazine Facts, the 54-year-old has dealt intensively with politics. He is taking on the role of Head of Politics at the Blick Group in addition to his duties as Editor-in-Chief of Sonntagsblick. According to the press release, this high-profile appointment underlines Ringier's commitment to dedicated political reporting by the Blick Group and its ambition to increase its presence in Bern. The Blick Group's Head of Politics is responsible for the political content of all Blick Group publications, i.e. Blick, SonntagsBlick, Blick am Abend and Blick.ch. Karsten Witzmann and Clemens Studer will become deputy editors-in-chief of Blick. Witzmann currently works for the Axel Springer publishing house as deputy editor-in-chief of the Berlin edition of Bild. The 48-year-old has been married to a Swiss woman for 13 years and has a son. He will take up his post on February 1, 2010. Studer is currently the editor and head of politics at Blick. The 43-year-old has been with Blick since 2000. He will start in his new position on February 1, 2010. Senior Editor for the Blick Group As there will be no trainee course at the Ringier School of Journalism in 2010, the head of the school and former Blick editor-in-chief, Jürg Lehmann, will be working as an author and senior editor for the Blick Group until a new trainee course is launched. He will contribute his many years of experience from various functions within the Swiss media landscape, particularly in political journalism, and will initially work for Blick.
Michael Voss.
Vive le cheese" campaign launched in honor of cheese diversity
The "Vive le Cheese" campaign is being launched in Switzerland. The aim is to draw attention to the great variety of French cheeses.
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December 10, 2009
More than 1,000 different types of cheese are counted in France - of which 45 currently have the AOC seal and 42 the protected designation of origin AOP. The "Vive le Käse" campaign launched a photo contest on the Vivelekaese.ch website in honor of this great cheese diversity and is also already present on the Facebook online platform with over 800 fans and an online game. Participation in the photo contest is simple. All that is needed is a picture showing the cheese fan together with his favorite French cheese. Interesting prizes await the winners. In addition to simply imparting knowledge, the campaign aims to bring Swiss consumers closer to a piece of the French "savoir vivre". The campaign also calls this: "Les moments du bien vivre" - or in other words: "Simply live well!". To this end, recipes are regularly posted on Facebook, links are posted, or people are simply asked for the favorite cheeses of the already more than 800 fans. In addition, fans can play a cheese game to discover which type of cheese they like best. At the heart of the campaign are the four fictional personalities Caroline Brie - the delicate dreamer, Julia Camembert - the refined seductress, Urs Munster - the spicy adventurer, and Thoma Bleu - the vigorous companion. The four personalities will accompany the campaign during the next months. "Vive le Cheese" is sponsored by the French dairy association CNIEL, the Centre National Interprofessionnel de l'Economie Laitière and the organization FranceAgriMer. The implementation in the seven European countries Belgium, Holland, Spain, Germany, Italy, England and Switzerland is organized by Sopexa.