Among other things, the touchpoint studies and the return on investment and strategy tools were convincing, Beatrice Müller, Wander Marketing Manager, was quoted as saying in a press release. The new TV optimization tool "Sales Edge TV" also makes it possible to increase the efficiency and effectiveness of TV spendings.

Together with Coop, Namics defined the strategic direction of the new Coop@home store. Based on this, the web service provider developed the concept and design and implemented the entire front end. The implementation in the backend and connection to the peripheral systems was realized in-house and with the SAP expert Movento.

Interested parties were informed about the award winners via the website. The Newcomer of the Year was also voted for online. Three Way has been working with the organizers of the Credit Suisse Sports Awards, Credit Suisse and SRG, for the past three years.

Registered customers also receive special offers from third-party partners. ZVV annual subscription customers can register for the newsletter using their subscription number via the protected area under ZVV-Benefit. The design and structure of the newsletter were created in line with the CI/CD. The technical implementation was carried out in collaboration with the partner company Netcetera.

Responsible at ZVV: Sandra Palancon (project management). Responsible for co-links: Lorenzo Mutti (CD), Watezz Bleuer (design).

The website's main target groups are specialist journalists and city administrations in China, who are introduced to the outstanding Swiss quality of life combined with clean waters. To this end, the cities are represented with generous visual worlds. During the Expo, the website will serve as a platform for obtaining information about the pavilion themes and events.

Responsible for the three cities: Daniel Rupf (Managing Director and Project Manager, Association World Expo 2010 - Basel Geneva Zurich), Baptiste Planche (Presidential Department of the Canton of Basel City). Responsible at Futurecom, Zurich: Gabriel Tenger (AD), Jan Witzorek and Christoph Wirth (programming), Jean-Philippe Persico (consulting).

The reason for his departure was a difference of opinion between the Board of Directors and the management regarding the implementation of strategic measures within the Group, according to a press release issued on Monday. Rudolf Lisibach was Head of Production and Technology at Neue Zürcher Zeitung from 1995 to 2003. In 2003, he became a member of Group Management and Head of Business Printing at NZZ. Since the founding of Swiss Printers in 2005, the 49-year-old has been a member of the Executive Board as Managing Director of Ringier Print Zofingen. He took over as Managing Director in January 2007. A decision on his successor will be made in the coming months.

Stefan Bühler is confident that the Südostschweiz Group's media monopoly in Graubünden will be broken. The Uvek must now examine the question of abuse of the media group's dominant market position when reassessing the award of the license. When the license was awarded in October 2008 to Radio Grischa, which belongs to the Südostschweiz Group, the aspect of diversity of opinion and offerings in the broadcasting area was completely ignored. According to Bühler, the media group's concentration of power in Graubünden is absolutely obvious. The group owns all daily newspapers and all paid weekly newspapers, local television and local radio.
Roger Schawinski sees the ruling as a setback for the Federal Office of Communications (Bakom). He sees his most important argument - diversity of opinion - confirmed by the Federal Administrative Court. Both in Graubünden and in Aargau, these are publishers with clearly dominant market positions, as Schawinski told the SDA news agency on Monday. According to Schawinski, the projects launched together with local partners in Aargau and the Südostschweiz region will be pursued further.

AZ Media relaxed
The ruling has been noted, said Eva Keller, media spokeswoman for AZ Medien, which includes the Aargauer Zeitung, the local television station Tele
M1 and Radio Argovia, on request. AZ Medien will only comment on the ruling as soon as the written reasons for the ruling are available. Keller emphasized that the company is calmly awaiting the reassessment by Bakom.

Günter Heuberger: "Very important decision for media diversity"
Günter Heuberger, Managing Director of Radio Top and Tele Top, considers the revocation of the licensing decisions based on the ruling of the Federal Administrative Court to be a "very important decision for media diversity in Eastern Switzerland". This is because the department of Federal Councillor Moritz Leuenberger must now check whether the media monopoly of Tagblatt Medien in Eastern Switzerland is not being abused. If this were found to be the case, he believes that Tele Säntis, which belongs to the Top Group, would have to be granted a local television license. Tele Säntis was defeated by Tele Ostschweiz. Like the St. Galler Tagblatt, Radio FM1 and the weekly newspaper Anzeiger, Tele Ostschweiz belongs to Tagblatt Medien AG.

Tele Ostschweiz expects the proceedings to be handled swiftly
Tele Ostschweiz is awaiting a statement of reasons from the responsible body, the broadcaster announced on Monday. The broadcaster also expects an appropriate interim solution until the definitive conclusion of the proceedings. In particular, it is reliant on the payment of the previously blocked fee shares. Due to the protracted proceedings and the tense economic situation, Tele Ostschweiz would otherwise have to introduce drastic cost-cutting measures in terms of personnel and programming.

Car4you was launched in 1997 and today has over 65,000 vehicle offers from private individuals or specialist dealers. The operating company employs 12 people.
For Tamedia, the investment represents an important addition to its portfolio in the online classifieds market, the press release continues. In 2004, Tamedia launched a weekly newspaper for the automotive market together with Car4you Switzerland, which was available at newsstands. However, this print product only existed for a short time.

www.sda.ch

To the spot
The minaret ban spot, based on the Ricola commercial, already has over 190,000 views on YouTube. It is also currently circulating on Facebook and will certainly be seen on other social network platforms. The much-maligned poster of the anti-minaret initiative has already been featured in all media before it was even posted. So we can expect some interesting reactions to the minaret ban in the coming weeks, even after the fact.

Anti-minaret initiative: Criticized online game remains online
Anti-minaret posters: Unacceptable but not banned
Anti-minaret poster: criminal charges planned against several cities

Silkmed is a new type of gel for hygienic hand cleaning without water, which eliminates bacteria, fungi and viruses on the surface of the hand within seconds. The key benefit of the product is also the campaign promise. "Because you can't always choose what to touch" is dramatized in a striking way with images from the world of politics. Where else, if not here, are clean hands of crucial importance?
To the spot
The campaign was launched in the summer with a viral ad and has since been running on various high-impact websites such as 20minuten.ch and usgang.ch. Print implementations and dialog measures with pharmacies and drugstores are also planned or already being implemented.

www.silkmed.com
www.bmb-werbeagentur.ch

Following the completion of the 160 million euro complete renovation, the Baur au Lac shines in new splendor. The pavilion was repositioned as a "Contemporary Fine Dining" year-round restaurant and also given a corporate design by /Department. The terrace was also reopened and branded by /Department. The legendary "Le Hall" of the Baur au Lac is currently receiving its own makeover.

www.department.ch
www.swissbranding.com

All employees will be retained and the location at Neugasse 10, 8005 Zurich, will remain unchanged. In addition to Hausarzt Praxis, Medien&Medizin Verlag's portfolio includes seven other medical magazines, Werbewoche and Media Trend Journal.

www.springer-medizin.ch
www.werbewoche.ch