Students of all subjects can still apply until March 19, 2010; the workshop will take place in Berlin at the end of April 2010. The copywriter test can be downloaded at S-f.com/text-competition interested word acrobats can put their talent to the test. In addition to the Scholz & Friends Art Contest and the Scholz & Friends Strategy Weekend, the copywriting competition is another initiative to promote young talent within the agency network. The Friends also want to use the competition to get to know young talent for their own ranks.

Haglmüller has been a business and media reporter at Pressetext for two years. The communications graduate will be supported by the Swiss sales team led by Walter Krejcar. Reporting will focus on technology, finance and the media, as the news service announced on Monday. In addition, the editorial team will also cover topics relating to health and tourism and shed light on the Swiss start-up scene.

Olivier Laube has spent the last 15 years at Tele24, StarTV and Primetime developing and marketing formats for TV stations and for the web. Michael Gassner has spent the last 16 years as a producer and editorial director at SF Kultur & Unterhaltung, ProSieben Deutschland, Ringier TV and on the founding team of Tele Züri. The team also includes Barbara Döhne, who has been responsible for publi reports in the Wohntraum.tv sales team since 2008, and Fabian Zwygart, who has been in charge of the classified ads for the TV programs since summer 2009.

What an old folk wisdom already says has also been empirically proven today: Once you have reached a certain level of income, more money does not bring more satisfaction. Why do we still strive for more and more income? And what price do we pay for it? "Money has to be converted into things that make people happy," explained Prof. Dr. Mathias Binswanger, "and that takes time, which we often no longer have." Based on his book "The Treadmills of Happiness," the economics professor took us through various behaviors that promise us happiness but actually prevent it. "We move faster and faster, thinking we're making progress with our happiness. But like in a treadmill, we always stay in the same place."
New demands constantly grow out of the constant comparison with others. To meet them, we increase all those activities that bring us more strain than satisfaction. "By maximizing income rather than its benefits, we behave very uneconomically in terms of our happiness." So those activities that actually make us happy, according to surveys, such as spending time with friends and family, fall by the wayside. Or also, nota bene in the first place, sex. Binswanger pointed out ten strategies that lead out of these treadmills. From the optimization of the social life, over the fight against the mania to want to lead any ranking, up to the choice of the optimal surrounding field. After all, it is better to be a "local hero" than a "global loser," according to the economics professor.
More than 120 people accepted the invitation. With the theme of happiness, the agency addressed an aspect of contemporary life that concerns everyone - especially in difficult economic times, said Gaby Zimmerli, Managing Director of Ogilvy & Mather.

>To the presentation on Ogilvy.ch

(Photo: Mathias Binswanger and Gaby Zimmerly (Managing Director, Ogilvy & Mather).

Next Thursday, the magazine "Die Sportwoche" will kick off the program, which will address sports topics and discuss them with guests in collaboration with the print edition of the same name. The freestyle magazines "Outlaws" and "SportMax" will be broadcast every Sunday. On Tuesday evenings, the weekly SSF magazine shows reports and background stories from the world of Swiss fringe and popular sports. This is followed by the documentary show "Sports Adventure" with adventure and travel documentaries. In addition, the live broadcasts of the handball and volleyball championships are to be given a new look with detailed preliminary reports and talks, as the channel announced on Monday.

The motif is now being used in the form of F-12 and F-200 posters as well as rail posters and rail boards.

Responsible at Kimberly-Clark: Franziska Leisi (Marketing Manager Family Care), Corinne Anliker (Brand Manager Kleenex). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Grischa Rubinick (AD), Vanessa Lehmann-Spalleck, Christine Krause (consulting), Mathias Bart (text), Jonathan Heyer (photography), Rohner Retouche (image processing).

The Zurich-based communications agency developed the new design principles conceptually, defined colors, grids, image conception and typography and implemented them for stationery, PPT templates, image and product brochures. As part of the new corporate design, the website was also revised, with the screen design modernized and the user-friendliness, in particular the navigation principles, optimized.

Responsible at Nüssli: Daniel Cordey (Chief Marketing Officer), Karin Ruhland (Head of Marketing & Communications). Responsible at Evoq: Adrian Schaffner, Christian Sutter (overall responsibility), Corinne Basler (design).

Massimo Di Dia, who grew up in Olten, was Senior Brand Manager at Feldschlösschen from 2003 to 2005 before being appointed by the Carlsberg Group, Feldschlösschen's parent company, to its headquarters in Copenhagen. There he worked as Corporate Business Development Director and was responsible for the international positioning of the Carlsberg brand as Global Brand Director in the Carlsberg Group's marketing department. As Vice President Commercial, Western Europe, he is currently responsible for commercial strategy in the areas of marketing and sales. Prior to Feldschlösschen, he worked in a global marketing role at Johnson & Johnson and in marketing at Wernli.
Massimo Di Dia succeeds Marlis Ackermann, who left Feldschlösschen at the beginning of the year. He will have overall responsibility for Feldschlösschen's marketing portfolio, which comprises 12 beer brands (including Feldschlösschen, Cardinal, Carlsberg and 1664) and two mineral water brands (Rhäzünser, Arkina). Around 40 employees work in marketing at Feldschlösschen.

Comment: Kaufleuten Zurich, January 30, 2010, it's 9 p.m. in the evening. The ADC is awarding cubes. The event is pleasantly sober, which is just fine, because work is being honored here. There are no artificial lengths, presenter Patrick Rohr keeps the whole thing calm and pleasant. Of course, the more than 70 works that are shown and honored take time, in between one or the other probably thinks away from here. Even Schreibender allows himself a break in the foyer from time to time.
But what is noticeable and really annoying - as at many other industry events - is a bunch of incorrigible visitors (guests?) who are constantly bored, chatting, laughing and disrupting the event. Why are they all here, I ask myself? These woolly-headed, strained non-conformists who act incredibly cool, hugging anyone who gets in their way. They do everything they can to avoid appearing "normal", and in doing so, they really put themselves offside. People, next time you go to an event, think about whether it really interests you beforehand. Sometimes the world doesn't revolve around you. If an event bores you as much as you would like to believe, just stay at home - that would be really cool.

Joachim Aschoff reports directly to Chief Financial Officer and Head of Corporate Center Samuel Hügli. Until the end of April, Aschoff is Head of Global Service Management for Group IT at Zurich Financial Services. Prior to this, the 46-year-old held management positions at companies such as Swissport, Lufthansa and Swissair. Aschoff succeeds Urs Gerhard, who is leaving the company after six years as Head of Group-wide IT Services.

This is reported by the NZZ am Sonntag. "Apparently you spend CHF 200,000 a year on representative surveys," the parties write. This amount is covered by the fees and must be used carefully. It is not acceptable for television to gain a journalistic competitive advantage with the surveys, and the parties also have a "vital interest" in the results, as they can be used for "information activities".
The background to the letter is SRG's decision to withhold the polls from the GfS Institute for the March referendums. This follows the Institute's gross miscalculation in the minaret referendum.

Brüngger began his CRM career as a data designer and headed the Direct Marketing / Services and CRM division at Datron / AT&T / NCR Switzerland. He later switched to the agency side and led Wietlisbach Brüngger Dialog AG (now OgilvyOne) as managing partner.
Daniel Brüngger's next stations were Lowe Direct and TBWA, where he gained important experience in the international network environment in management positions. For over 20 years, he looked after well-known national and international brands.
Daniel Brüngger has served as a jury member of the most important direct marketing awards (Swiss Dialog Marketing Award, Cannes International Advertising Festival, Columbus Award, Vienna, John Caples Award, New York), among others. He has been a lecturer in direct marketing for over 10 years, now teaches social marketing/fundraising and is one of the most distinguished dialog marketing specialists in Switzerland.