Publisuisse expects the lifting of the ban to generate around CHF 3 million in additional SRG advertising revenue per year, as Head of Finance and Operations Othmar Stadelmann told the SDA news agency when asked. With a total annual turnover of CHF 300 million, this is a rather modest amount.
There will probably also be a certain shift, said Stadelmann. For example, those who have previously placed advertisements for non-alcoholic beer could do without them and advertise alcoholic beer instead. So far, it has mainly been brewers who have expressed an interest.
No reactions received by Bakom yet
The new regulation also got off to a quiet start at the federal level: The Federal Office of Communications (Bakom) received enquiries in advance from parties interested in advertising spots in order to clarify the legal situation, as spokeswoman Caroline Sauser said. The restrictions in the law are numerous: for example, young people must not be the target group of the commercials and excessive consumption must not be encouraged. Bakom will carry out the usual spot checks to ensure that the rules are being adhered to, Sauser continued. The office will also investigate reports from viewers. However, no reactions had been received in the first few days.
Addiction associations also want to keep a close eye on the situation, according to the Swiss Center for Alcohol and Other Drug Problems and the Addiction Association. They consider alcohol advertising on TV to be "fundamentally unacceptable".

The pretty girls don't need to be told twice and run after the tank - the sports car and its owner are forgotten from one second to the next. So much for the rough summary of a commercial by the Austrian Armed Forces, which ends with the sentence "The Austrian Armed Forces offer unique opportunities for young people over 18. Everything else is everyday life".
The Bundesheer thinks the commercial is just fine: "Our clip is so stupid that it's brilliant again," says Colonel Johann Millonig in an interview with the Süddeutsche Zeitung. There's no question that the commercial has a certain entertainment value. And it's kind of funny too. However, some claim that it is sexist. And because of these malicious tongues, Austria's defense minister has had the film removed from the army's official website. It will also no longer be shown in the Austrian media. The reason given for the withdrawal was that the army did not want to hurt anyone's feelings as part of its information campaign.
Incidentally, a video by the Ukrainian army is said to have served as the model for the commercial. However, this was shot with trained actors, professional camera work and a healthy dose of self-irony. The Ministry of Defense stated that it was not aware of the Ukrainian commercial. This is despite the fact that marketing strategists from the NATO member states are said to regularly exchange information.

Ascar and the Draftfcb/Lowe Group agency have made contact with premium car customers. Because even in the wealthy areas of Switzerland, there are always moments when people prefer to leave the luxury limousine in the heated garage and get into a practical vehicle, the agency writes in a press release. For example, when a shopping trip requires a visit to one of those underground garages that are far too narrow. Or when the white splendour lies on the roads in a layer a few centimetres thick. Not forgetting the days when you have to pick up your son and his colleagues from sports training. For these and many other tasks in the everyday life of the well-off, the true premium is a 4×4 compact vehicle from Daihatsu.
Responsible at Ascar AG: Roland Hüsser (Managing Director), Oscar Schwarz (Sales Director), Simon Widmer (Marketing/PR). Responsible at Draftfcb/Lowe Group: Daniel Comte (CD), Frédèric Nogier (AD), Samuel Knaus (text), Christoph Bögli, Martin Rubli (consulting).

The aim is to attract private individuals and companies to the canton and thus improve Obwalden's tax capacity and image, as SDA writes. According to a press release issued on Thursday, the draft for a cantonal council resolution will initially be submitted to the municipalities and parties for consultation until April 15.
The 300,000 francs are to flow into the Obwalden location promotion program from 2011 to 2015. This is supported by the canton, municipalities, associations and companies. Its task is to promote Obwalden as a place to live and do business.

This year, the international Cannes Lions jury will once again receive top-class support from Switzerland, as Publicitas writes in a press release: Sekan Kee, Managing Director Vizeum Switzerland, Peter Brönimann, Partner and Creative Director Spillmann/Felser/Leo Burnett and Markus Gut, Chief Creative Officer Y&R Group Switzerland will travel to Cannes this summer to evaluate groundbreaking works.
A total of 12 categories are available: Film, Film Craft, Outdoor, Press, Design, Direct, Media, PR, Promo & Activation, Radio, Cyber, Titanium & Integrated. Sekan Kee will be on the jury for the Media category, Peter Brönimann for the Direct category and Markus Gut for the Promo & Activation category.

The next edition of "Die Werbewoche" on Star TV will be exciting. The five advertisers nominated for the Egon will be presented.
"The Advertising Week" on Star TV:
New on Thursday, 19.00 hrs
or as a stream on Startv.ch

Ticket sales for Avatar have so far amounted to more than 2 billion dollars worldwide. The science fiction film has thus already replaced Titanic as the most commercially successful film. Group CEO Rupert Murdoch announced on Tuesday, according to SDA in New York, that the DVD of Avatar will now be released as quickly as possible. According to his announcement, a large part of the revenue should flow in by the middle of the year. The company also announced that a recovery in the advertising business had contributed to market expectations being exceeded. According to Murdoch, growth will continue in the coming months. Investors reacted promptly: News Corp shares rose by 3 percent in after-hours trading.
Revenue up ten percent
Net profit for the second quarter amounted to 254 million dollars. A year earlier, News Corp had posted a loss of 6.4 billion dollars due to write-downs on the acquired US publisher and Wall Street Journal publisher Dow Jones. The media group's revenues rose by ten percent to 8.7 billion dollars, exceeding analysts' forecasts. The quarterly profit includes a 500 million payment that News Corp had to make to the media and marketing company Valassis Communications following a legal dispute.

A boxer suffers a heavy defeat. Was he underprepared? Did he underestimate his opponent? Did he rest on his laurels? The decisive factor is that he doesn't give up, gets up again, trains hard and returns to the ring with renewed courage. Seed developed and realized this story for Swiss Life. The boxer stands for Swiss Life, which embarked on a comprehensive change process within the Group last year. All internal kick-off events throughout Europe were opened with the film in January 2010. The CEO's subsequent speech also made use of the boxer metaphor.
As general contractor, Seed developed the concept, wrote the script and realized the film.
> About the film

Plain has been a producer and reporter at Radio 1 since its launch in March 2008. Previously, he was at Radio 24, where he was most recently also deputy editorial director. "Daniel Plain is the ideal appointment for me, as his many years of experience as a radio journalist will make a significant contribution to further raising Radio 1's profile as a leading news station," Iwan Santoro is quoted as saying in a statement.

This was announced by the Grimme Institute in Marl on Wednesday, according to SDA. The commissions selected around a dozen nominations from 582 proposals from private broadcasters, with all other selections coming from public broadcasters. The nominations range from Käpt'n Blaubär to Harald Schmidt, from the Geo report "Cambodia" to the multi-part "Der Seewolf".
The Special Honor, the only Grimme Prize that has already been awarded, goes to 77-year-old Alexander Kluge. Kluge, who holds a doctorate in law, is known as a director, producer, university professor, art theorist, media manager and philosopher. His great love is moving pictures. "Making films is my favorite activity," is how he describes his passion. Since the mid-1980s, Kluge has been one of the most influential personalities in German television. All other award winners will be announced on March 10.
The gala and award ceremony will take place on March 26 at the Marl City Theater. The Adolf Grimme Award is considered the most prestigious award for quality television in Germany. The prize is named after Adolf Grimme (1889-1963), who was Director General of the then Nordwestdeutscher Rundfunk from 1948 to 1956.

Editor-in-chief Roy Spring has created a substantial newspaper with contributions from renowned journalists and advertisers. Kai Michel describes what we can learn from animals about the art of impressing, Andreas Kunz devotes himself to the Swiss quality brand Roger Federer, Peter Keller shows how the Vatican invented modern communication, Mark van Huisseling remembers advertising people he knows - and Beatrice Schlag visited Liliane Lerch in the Mojave Desert in southern California. Roy Spring also proved to have a good nose, allowing Markus Ruf and Danielle Lanz to talk openly about their private past and their passion for good advertising. Their agency Ruf Lanz was named "Agency of the Year" by the ADC this year.

The campaign is intended to express the fact that every Cornèrcard is in a class of its own, the agency writes in a press release - Cornèrcard offers the right card for everyone and everything. The motifs will be used as advertisements, in a broad-based banner campaign and as posters in selected locations.
Responsible at Cornèrcard, Lugano: Stefan Schindler (Head of Corporate Communication). Responsible at CR Basel: Gabriel Heuberger (CD), Philipp Kropf (AD), Philipp Schweizer (text), Daniel Bürgi (strategy), Monika Vonstein (consulting); Felix Streuli (photos). Media: mc-media, Basel, Silvana Maucioni.