The Art Directors Club Switzerland just awarded the outstanding campaigns of the past year. This year, film director and Oscar winner Xavier Koller was a guest juror in the Film category. The program "Kulturplatz" accompanied Xavier Koller as he viewed and judged the nominated advertising films. It will be broadcast tonight, Wednesday, at 10:50 p.m. on SF 1.

The news channel Al-Arabiya did not broadcast an interview with one of 5,000 Saudi princes - and must now pay for this crime: the judges are demanding a whopping 25,000 francs fine from the broadcaster. Al-Arabiya had initially announced the interview with Prince Doctor Saif al-Islam bin Saud Abdul Aziz al-Saud, but later failed to broadcast it. Unbelievable - I wonder what the broadcaster was thinking? In any case, the judges thought that such impudence should be punished. After all, the monarch had suffered "emotional, moral and social damage to his image as a member of the royal family and as an academic"... poor thing!

The campaign for summer 2010, consisting of advertisements and an image film, was produced in the Scottish Highlands with Oscar winner Tilda Swinton in the leading role and Ryan McGinley as director and photographer.
Another measure is the 3-minute film by Glasgow artist David Shrigley, which traces the history of Pringle and premiered during the men's collections in Milan in January. A brand collaboration is also planned with the Serpentine Gallery London, which curates product editions with Scottish creatives.
Responsible at Pringle of Scotland: Benoit Duverger (Director Global Communications). Responsible at Neutral Zurich: Michelle Nicol, Rudolph Schürmann (curation and creative direction), Kristina Milkovic (graphics), Fynn Kreuz (consulting), Nathalie Rutz (consulting assistant). Summer 2010 campaign: Ryan McGinley (photographer/director), Custom (production), LocationScotland (location scouting), Consulate (edit), La Boutique (retouching). The Story of Pringle of Scotland (Animation) David Shrigley (Director), James Newport (Animation), M.P. Lancaster (Sound), Bridget McCann (Narrator), Gaylie Runciman (Additional Voices).

The net increase in the fourth quarter amounted to 627 million dollars, as Time Warner announced on Wednesday according to SDA.
Due to a huge write-down on its cable business, the parent company of news channel CNN and film studio Warner Bros posted a loss of 16 billion dollars in the same period last year. The economic crisis had left its mark on Time Warner, primarily due to falling advertising revenues. Last year, the Group therefore divested its cable business and the Internet subsidiary AOL in order to return to its roots such as film studios, publishing business and cable channels.
Excluding special items, earnings in the past quarter rose to 0.55 dollars per share from 0.19 dollars within a year. Sales climbed by two percent to 7.3 billion dollars, exceeding market expectations. Like rival News Corp, Time Warner announced an increase in the dividend. The Group also intends to triple its share buyback program to three billion dollars.

The campaign consists of print subjects and TV commercials. The photos are by photographer Florent Schmidt and were taken in Paris.
The campaign was featured in daily newspapers, on billboards and on TV in October and November.
> To the "Ballerina" commercial

Since yesterday, Tele Züri has also been on air in Lucerne. Reason enough for those responsible at Switzerland's first private television station to publicize this with an advertising campaign in the region. The advertising agency Hochspannung created the motif, which communicates with a wink that from now on not only tourists, but also the VJs of Tele Züri in Lucerne will be on air. The motif can be seen in various Lucerne daily newspapers since yesterday.
Responsible at Belcom/TeleZüri: Andrea Hämmerli, Monica Gomez, Carole Stultz. Responsible at Hochspannung, Zurich: Tom Fäh, Stefanie Fricker, Marco Huber, Matthew Katumba, Alex Taiganidis.

This includes the development of a corporate story as well as the implementation of specific marketing measures or a new web store, as detailed in a press release issued on Wednesday. Rohner Socks has been developing and producing quality Swiss socks that are available worldwide since 1933.

The main reason for the widespread rejection is data protection concerns. More than half of users are concerned about this, and just as many find personalized advertising unpleasant and feel that they are being watched while surfing. "Although advertising on the internet is used to finance online services, which are mostly consumed free of charge, most internet users dislike it. Especially when they feel they are being spied on. Current discussions about the omnipotence of Google, for example, strongly fuel this suspicion", says Susanne Fittkau, Managing Director of Fittkau & Maaß, to Pressetext.
For advertisers, personalized online advertising is likely to become a balancing act between acceptance and reactance in the future, the authors of the study believe. This is because it can be assumed that the sector will continue to grow and the number of ads will increase, but at the same time the increase in personalized advertising could reinforce the negative impression on users. The fear is that this could increase the feeling of being "stalked".
As much as personalized advertising has a potentially positive effect for companies, it is also important to dispel the vehement concerns of users. Personalized product recommendations are also rejected by one in four. Clear supporters of personalized advertising only account for six percent. "In order to counteract the concerns of users, advertisers need to provide information about the methods used to personalize advertising. And for this knowledge to reach users, this 'advertising for advertising' must be at a perceptible level," says Fittkau.

Before becoming an editor, art historian Holger Liebs worked as a freelance journalist and art critic for WDR, Taz, Arte, Zeit, SZ, Architectural Digest, Frieze, Texte zur Kunst, Monopol, and The Art Newspaper, among others. In 2009, he edited the essay collection "Art, Money, and the Crisis." The magazine for art and life is published by the Ringier subsidiary Ringier Publishing.

Since its launch on December 18, 2009, the application has already been downloaded over 10,000 times. According to the agency, Netcetera focused on simple operation, fast search and the connection with additional, current news from the business magazine during development. The user interface of the mobile software was designed by Mitlinks, an agency specializing in brand presence on the web.

"Hunt" and "battle to destroy the media" were the buzzwords Nef threw around at Markus Gilli on Monday evening. He himself was not to blame for the affair. Paradoxical, since it was primarily Nef's private misconduct towards his former partner that cost him his post as head of the army. Regarding the accusations, Nef said in the broadcast that he had never been legally convicted. He did not disclose any details - after all, it is a private matter. He also demanded that the media finally put an end to the accusations against him. However, Nef may have cut himself in half with his rehearsed "I am a victim, not a perpetrator" performance. After all, it was foreseeable that the other evil media would immediately report on Nef's visit to Tele Züri. Nef made it straight onto the front page of Blick.

> To the program

(Image: Tele Züri)

In his new role, Christof Kaufmann is responsible for the strategic development of the company with the operational network brands Carat, Vizeum and Isobar as well as the expansion of new business areas. Kaufmann has been CEO of OMD Switzerland since 2002 and was Managing Director of Universal McCann between 1999 and 2002. The previous managing director Andy Lehmann (57) will continue to be available to the company in an advisory capacity, thus ensuring a smooth transition of all business activities, Aegis Media writes in a press release.