The advertising agency Publicis is not the only one to see a positive change in 2010. According to Horizont.net, the Handelsblatt publishing group's advertising sales in the first six weeks are significantly higher than last year. Katja Brandt, Managing Director of the Aegis subsidiary Vizeum, is also registering a positive mood and anticipates an increase in advertising expenditure among financial service providers. G+J Wirtschaftsmedien is also seeing signs of a recovery in the advertising business compared to the previous year. According to Ingrid M. Haas, Managing Director of the G+J publishing house, 2010 as a whole was slightly up on the previous year.

The ONZ Obwalden und Nidwalden Zeitung is aimed at the local population who are interested in a lively media landscape, according to a statement from the initiators. The social and cultural diversity of the region is to be presented in all its diversity through good journalism. The initiators are relying on the concept of the micro-newspaper, which has already been implemented in the Bernese Oberland with the Jungfrau Zeitung. It focuses entirely on local topics. And it links the Internet, cell phones, television and printed editions.
The ONZ enjoys broad support from the population and local businesses in both cantons, the initiators continued in the press release. Within a few weeks, share capital amounting to one million francs has already been pledged. On Friday of this week, all households in both cantons will receive a trial edition of the new newspaper.
The initiators of the ONZ are the Nidwaldner Volksblatt society and media enthusiasts. They approached Urs Gossweiler with their request to give Obwalden and Nidwalden a second journalistic voice again. This followed the closure of both the Nidwalden and Obwalden weekly newspapers in August 2009. Since then, the Neue Obwaldner and Neue Nidwaldner Zeitung, published by LZ Medien AG, have dominated the two cantons. Urs Gossweiler is best known as the publisher of the Jungfrau Zeitung, which has been operating as a so-called micro-newspaper in the Bernese Oberland for ten years, focusing exclusively on local topics. Internet, cell phone, television and print edition are networked with each other. According to SDA in Lucerne on Thursday, Gossweiler expressed his conviction to the media that ONZ will be successful according to the same principle.
An editorial team - consisting of 800 full-time employees - will publish local topics in the areas of politics, business, culture and sport on an online and mobile platform seven days a week. On Tuesdays and Fridays, the news will be summarized in a four-bundle newspaper. On
(tomorrow) Friday, all households in both cantons will receive a sample edition of ONZ.
The editor-in-chief of ONZ has not yet been appointed; the position is currently being advertised. The position will be filled at the beginning of March, after which the rest of the editorial team will be appointed. The publishing house and editorial team are based in Alpnach Dorf NW.
Online free of charge, print for a fee
The online edition of ONZ is free, the print edition costs CHF 165 per year. Shareholders receive a subscription for 150 francs. The cantons of Obwalden and Nidwalden have around 33,000 households. The aim of the initiators is to sell around 5,000 subscriptions in the initial phase and around 10,000 in the medium term. ONZ AG is owned by Nidwaldner Volksblatt, Obwalden entrepreneurs and Brienzer Gossweiler Media AG. In order to launch ONZ at the end of April, the capital had to be increased from CHF 105,000 to CHF 3 million. According to Gossweiler, share capital of CHF 1 million has been raised so far.
francs have been pledged.
Gossweiler's aim is to gain as many individual shareholders as possible in order to launch a product that is "as independent as possible". Board member Marlène Wirthner also emphasized that ONZ should not be a newspaper "against Lucerne", i.e. against LZ Medien. Rather, it is a newspaper for Obwalden and Nidwalden.

Real blind and deaf-blind people are shown who, thanks to their pronounced remaining senses, can give sighted people helpful tips in everyday life. The focus here is also on showing the people concerned in a different light - not as disabled people, but as people with special abilities, Spinas|Gemperle said in a press release.
Responsible at SZB: Norbert Schmuck (Head of Public Relations and Fundraising). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Miriam Fischer (concept), Tom Malecha (concept/text), Wanda Michel (AD), Irene Stutz (consulting). Photos: Pierluigi Macor. Retouching: Süsstrunk & Jericke.

As spokesperson Daniel Steiner confirmed in a report in the Basler Zeitung, the issue is the credibility of SRG. It is not possible to provide the parties with raw data on the survey, as this data is in the possession of the research institute gfs.bern. SRG only has the right to first publication of the analyses.
The controversy surrounding the gfs survey was triggered by its results on the minaret ban initiative, which was put to the vote on November 29, 2009. Based on the survey, a No majority of 53% had been predicted, but the initiative was accepted with 57% of votes in favor. SRG therefore decided to review the poll and not to publish any poll results during this period. As a result, the figures for the vote on March 7 are not available. To the extent that they were collected, only gfs.bern and the SRG project manager have knowledge of the results, said Steiner.
However, SRG will continue to use the projections from gfs.bern on the day of the vote, Steiner said. Whether and in what form the gfs survey will be published again should be clear by the next federal vote on September 26. SRG has so far spent around CHF 40,000 per ballot on two surveys of voters.

The decision in favor of Hochspannung was made in the pitch for the advertising budget for the Command assembly strip. The agency is currently realizing the new advertising campaign for the Command product line. The first works will be on display from April 2010.

According to an NZZ press release, his successor in the business editorial team will also be in place by this time. Schwarz has left his mark on the newspaper's economic and financial reporting in various functions over the years and has equally vouched for professional competence and a very clear liberal value system.
Born in 1951, Gerhard Schwarz studied economics and business administration in St. Gallen from 1969 to 1980, interrupted by study visits to the USA and Colombia. After a one-year stint at an industrial company in Liechtenstein, he joined the business desk of the Neue Zürcher Zeitung in 1981. At the end of 1982, he was transferred to Paris as a correspondent, where he followed economic and political developments in France for four years. He returned to the editorial office in Zurich at the beginning of 1987. Seven years later, he succeeded Willy Zeller as head of the business section.
Since then, the focus of his journalistic work has been on economic monitoring and economic policy, monetary policy, corporate governance as well as economic policy, global economic and economic philosophy issues. Schwarz has also lectured on regulatory policy issues at the University of Zurich since 1989. He was appointed Deputy Editor-in-Chief of the NZZ in 2008.

Consumers can find out how this problem can be solved on the Rechtaufnahrung.ch website.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Head of Marketing and Communication, Fastenopfer), Pierre Reift (Head of Marketing and Communication, Bread for All), Jean-Claude Huot (Head of Fastenopfer Western Switzerland). Responsible at Spillmann/Felser/Leo Burnett: Sabine Bechtel (Art Buying), Martin Spillmann, Patrick Suter, Pablo Schencke, Christian Schäfer (Creation), Petra Gayko, Patricia Fabbri (Consulting). Photography: Jonathan Heyer.

In Switzerland, the judging process organized by bsw leadingswiss agencies has just begun. The award ceremony will take place on April 27 in the studios of Swiss television.
The Effie is not only awarded as a "national championship" in practically all advertising markets, but also on a global level for the major global campaigns. The judging process begins this week in London. Switzerland is represented by Frank Bodin.

The subsequent cross-country skiing race with Dario Cologna's Olympic victory was watched by up to 716,000 viewers (45.7 percent market share). The average audience was 574,000 viewers (34.4 percent market share), as reported by Swiss Television on Tuesday.

(Image: Keystone)

"Drama surrounding star author Suter: Son choked! Toni (3) choked while eating". With this headline, Blick reported on September 2, 2009 on the death of author Martin Suter's adopted son. The main picture on the front page was a photo of the child that his parents had placed on his grave. The Press Council has now approved a complaint by Suter, as it announced on Tuesday. Although the author is a public figure, Suter has always regarded his family as a protected part of his private life and has communicated little about them.
The Press Council criticized Blick in particular for reproducing the private photo on the grave and selling it on to the German newspaper Bild and its online edition. The child's parents had only placed an obituary after the funeral because they wanted to avoid a media frenzy. Based on this announcement, Blick searched for and photographed the grave. The Press Council has now ruled that an obituary is "not a license to plunder a gravesite for journalistic purposes".

Sado-maso: "Blatant" violation of privacy
In the case of a young woman who works as a municipal employee and has herself photographed in sado-masochistic poses in her free time, the tabloid was no less squeamish. "Sado-maso in the social welfare office" was the Blick's headline and it printed photos of the woman as a sex slave. Blick had downloaded the images from the Internet. Although the editors pixelated the woman's face, they mentioned her first name, the municipality and the private website with the photos. "Blick thus blatantly violated the woman's privacy", the Press Council stated. It has approved a corresponding complaint.
This is because the report made the woman recognizable beyond her immediate environment, while she appeared on the Internet under a pseudonym. For the Press Council, there is "no public interest whatsoever" in printing such photos from a private website and thus making them accessible to a larger and completely different audience.

According to a recent online survey by the Axe brand, a full 87 percent of all 16- to 28-year-olds are familiar with the ominous Axe Effect. Well, the fact that this target group is familiar with advertising slogans is hardly remarkable. But here's what's really astonishing: Almost one in three of the respondents has already experienced the effect themselves! As some study participants confirm, the male fragrance can even cost the female sex its mind: "The Axe effect just came over me. I no longer had myself under control and even minutes later did not know what had happened to me. Unbelievable!". Another comment, "When a man uses Axe, I have to keep smelling him and it's hard to stop." Apparently, the fragrance developers had the right nose there. But the marketing department also sees its work confirmed by the study. It shows that the Axe effect is established "as a synonym for the joker in the game of seduction. That's the way it has to be!

(Image: Obs/Axe - Unilever)

Ringier has always emphasized that the newsroom is not a cost-cutting project. Accordingly, a comprehensive and fair social plan should be a matter of course. In addition, the employees who will work in the newsroom in the future must receive thorough training in their new work tool. Otherwise, the quality of the publications could not be guaranteed. Even if, according to Ringier, employees will work in a "news factory" in the future, journalistic assembly line work must not be allowed to develop. Comedia wants to support Ringier's employees and the PKO in every way possible.

Ringier: Integrated newsroom leads to 25 layoffs