The SIA bodies want to reach decision-makers in business, politics and administration as well as key managers in SMEs directly and without wastage. The new newspapers are printed by the St. Galler Tagblatt, which belongs to the NZZ Group. Publicitas Publimag acquires the advertisements.

This rather unusual method is being used to promote the election of Daniela Ziegler, the CVP 3 municipal council candidate. The campaign was initiated by Daniela Ziegler and not the CVP city party, said Thomas Zellweger, Managing Director of the CVP City of Zurich, when asked by Werbewoche. Using the telephone directory, all Danielas living in District 3 were sought out and written to - with handwritten addresses. According to Zellweger, the idea itself came from a long-serving party member from District 3. No information could be given about the number of cards sent. (sh)

Brasília, with its 2.5 million inhabitants and the highest per capita income in Brazil, becomes the Ron Orp test market. In a second phase, Ron Orp will appear in other cities such as Rio de Janeiro and São Paulo. The licensee is an entrepreneur from the media industry in Brazil.
Ron Orp's Mail is an urban lifestyle newsletter in Switzerland. Since 2004, Ron Orp's Mail has been published in the five largest German-speaking cities in Switzerland and reaches over 65,000 subscribers. Internationally, Ron Orp is already available in Vienna, Munich, Berlin and New York.

The mandate includes a new communication concept and its implementation at the POS with posters, dispensers, rotairs and flyers. To make "Mucho" stand out from the competition, Trio developed a sparkling communication around two men who give the advertising materials a cheerful appearance. With their broad, infectious smiles, these little men symbolize the joy of communicating at friendly prices. Their language - a kind of trendy Esperanto - is geared towards the brand's multicultural target audience. The product and the first advertising materials from Trio can already be found in kiosks and at the post office.

The Lenzerheide ski region in Graubünden reacted immediately and published a modified sticker on its website on Thursday. It reads: "Sorry, dear Davos, Zurich residents are welcome here". Jungfrau Railways also placed an advertisement in Blick am Abend yesterday, as 20 Minuten writes on Friday. The title of the full-page advertisement read: "We love Züri. Zurich residents are also welcome here."

The participants created on www.the-island-job.ch . A user profile including application documents in the form of video, music or film contributions. In addition to the participants, a fan community will be established and regularly provided with information. The voting of the winners will take place in the community. The winners in the individual areas will be sent to the Caribbean for a workshop. The creative trip to the Caribbean will be presented by the participants in the form of
of an online diary and transmitted simultaneously to the community via the website and social networks.
A new song is produced with the band in a local music studio on Bacardi Island. In addition, the official music video is shot with the video artist and with the photographer
extensive visual material has been developed. The winning band will present the new material in January 2010.
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Rum producer Bacardi has been associated with music culture since its inception, an agency release said. The company supports artists and helps to organize and finance private as well as public events. In order to implement this commitment in Switzerland as well, Bacardi, in cooperation with the music agency Gadget, launched the online talent search "The Island Job" in the fall of 2009. The new platform serves to find and promote up-and-coming Swiss artists.

The crew's eight days of work were captured via video diary. You can find all 8 episodes here: http://www.youtube.com/user/theislandjob. The footage was also made available to the community: http://www.flickr.com/photos/theislandjob. The new song and the official music video will be presented in spring 2010.

Microsoft and Yahoo together had less than a ten percent share of the European market, while Google had more than a 90 percent share, as the Brussels authority decided. Microsoft may therefore take over Yahoo's Internet search and search engine advertising businesses. The two had agreed in July9 2009 to cooperate in the field of online search. The aim was to combine Microsoft's technology with Yahoo's sales power.
Under the terms of the agreement, Microsoft will acquire an exclusive license for Yahoo's search technologies for a period of ten years, while Yahoo will only use Microsoft's search technology. Yahoo will use Microsoft's new Bing search engine instead of its own technologies. For both sides, the advantage of the cooperation is a wider reach, which brings higher advertising revenues. Of the joint advertising revenues, 88 percent will initially remain with Yahoo. The switch to Microsoft's joint system is to start in the next few days and is expected to be completed by the end of 2012.

Coming together is an open type font consisting of over 400 plus characters, designed by type designers, graphic designers and other creative people from 38 countries. The font can be ordered directly from the Veer website for 20 euros. All proceeds from the sale of the "Coming Together" font will go to Doctors Without Borders and benefit the victims of the earthquake in Haiti. More information about the font can also be found on the Veer blog.

The starting signal for the celebration of 150 years of Campari was a gigantic Campari painting by the world-famous painter Ugo Nespolo, which greeted those arriving at Milan Central Station in January. In March, the Galleria Campari will open at the headquarters in Sesto San Giovanni. And this year, Switzerland will also be dominated by the Italian aperitif with the secret recipe, the company said in a press release.
On January 7, 1880, the first Campari advertisement appeared in the Italian daily newspaper Corriere della Sera. Ten years later, G. Mora designed the first advertising posters for Campari.

The first calendar was published at the turn of the century: a portrait of a woman by Cesare Tallone. Various artists such as the engraver, illustrator and set designer Adolfo Magrini interpreted Campari in the years that followed. In the twenties, Marcello Dudovich was the author of the poster of a couple kissing passionately. Leonetto Cappiello then created a series of posters, including the Spiritello rising from an orange peel. Further advertising opportunities opened up with the advent of cinema: in 1930, the first Campari commercial was shown to moviegoers in Argentina.
After the forced break imposed by the war, Carlo Fisanotti, better known as Fisa, was responsible for the new advertising campaign. In the 1950s, several artists such as Felice Mosca, Attilio Rossi and Giovanni Mingozzi illustrated the energy of Campari in a series of posters inspired by the world of sport. Another poster was designed by Nino Nanni: it shows a Campari bottle orbiting the earth like a satellite. The 1960s marked an important turning point in the marketing strategy of the Campari brand: With a graphic approach designed by Leonardo Stroppa, Guido Crepax and Franz Marangolo.
After engaging Hollywood stars such as David Niven and Humphrey Bogart, the great Federico Fellini directed a short advertising film, while Fanco Scepi staged the "woman in red" Kelly LeBrock as the protagonist of "Campari, it's Fantasy". Ugo Nespolo created a poster for the World Cup in Italy. Advertising in the 90s focuses on both television and advertising campaigns. Towards the end of the 90s, Campari begins a new collaboration with the renowned director of Indian descent Tarsem, who shoots the commercial "Il Graffio", the first advertisement in Italy to address female homosexuality. The collaboration with Tarsem is currently being continued with the commercial "Il Duello".
In the noughties, Campari undertook various rejuvenation and revitalization activities for the brand. These included a cooperation with MTV and the simultaneous introduction of the "Red Passion" claim. In particular, the Campari calendars, which were reduced to 9,999, caused a stir. Star photographer Mario Testino guided the sensual Salma Hayek through the fictitious Hotel Campari, with Hayek being followed by Eva Mendes. Testino in turn staged Hollywood star Jessica Alba as an unapproachable femme fatale at Club Campari in 2008.
In the year of Campari's 150th anniversary, Olga Kurylenko is the face of the new advertising campaign. She was captured by photographer Simone Nervi. Milan, the center of Campari's history, is the setting for this year's calendar entitled Campari Milano.
Even today, works from Campari regularly come under the hammer at auctions of historic posters. One of the most famous posters was created in 1964 and the work by Bruno Munari even made it into the collection of the Museum of Modern Art in New York.

The Award-CC will be able to rely on existing sponsors and partners and will also work with new sponsors. The previous partner and award sponsor, the School of Business of the University of Applied Sciences Northwestern Switzerland FHNW, is ending its sponsorship commitment after five years. The reason for this is the newly planned activities and further education events of its competence focus "Integrated Communication Management". However, the School of Business will continue to support the Award-CC in an advisory capacity.
Every year, the Corporate Communications Award honours communication concepts and the achievements of communication teams in companies, agencies and other organizations. The call for entries for the 6th Award-CC starts in March 2010, applications are already open.

"The declared aim is to handle all ticket sales in Europe from a single database in future," says CTS Eventim CEO Klaus-Peter Schulenberg. In December 2009, CTS Eventim agreed a joint venture with the media company Ringier. In future, all ticketing activities are to be bundled in a joint venture company. Marc Walder, CEO Ringier Switzerland and Germany: "For Ringier, the acquisition of Ticketcorner is another important step in the consistent expansion of its commitment in the entertainment sector.
Ticketcorner has a market share of around 60 percent in Switzerland. The company sold a total of 9.3 million tickets in the 2009 financial year and generated net sales of around CHF 35 million. The seller is a consortium led by the private equity firm CAPVIS. Founded in 1987 and headquartered in Zurich, Ticketcorner employs 130 people and offers the public around 3,000 Ticketcorner points of sale, a modern call center and an Internet portal.
CTS Eventim is a European ticketing platform. More than 70 million tickets for well over 100,000 events are marketed annually via the Eventim Group's systems. In addition to the more than 8,000 stationary advance booking offices across Europe, sales via the Internet are becoming increasingly important.

The three letters are also the visual focus of the further developed logo. As part of this project, the agency has adapted all communication media, from print publications to the website, to the new corporate design, which will be presented to an international audience during the 2010 World Touring Car Championship.