The newspaper's strong local connection was taken up and implemented in the style of the current advertising and poster campaign. It is no coincidence that the creative team at Evoq can tell numerous stories from the sewing box of Central Switzerland. After all, the roots of one of the two managing directors also lie in the heart of Switzerland.
Further subjects will follow in the next issues of ONZ.

The "Panorama-Center" shopping center is to be built in September 2011 directly next to the "Thun-Süd" football stadium and owes its name to the panoramic view from the Niesen to the Jungfrau. Republica was commissioned to develop the "Panorama-Center" brand and is already providing communications support during the construction phase.

The idea: the experience of young professionals meets the diversity and ingenuity of the YouTube community. Both sides are now invited to submit their contributions by May 24, 2010 on the "Creative Heads" YouTube channel at www.youtube.com/creativeheads to be submitted.
Hermann Vaske's aim is for the participants to inspire each other and bring together innovative possibilities for digital creativity. In addition to the Art Directors Club (ADC) and the Cannes Lions International Advertising Festival, creatives such as director Wim Wenders, photographer Oliviero Toscani, actress Jana Pallaske, DDB CCO Amir Kassaei, Poke founder Simon Waterfall and artists Fritz Haeg and Jonathan Meese are supporting the project, which runs under the motto "What does creativity mean to you?".
We are looking for concise submissions and contributions that deal with the facets of digital creativity from an artistic, technical, intellectual or scientific perspective in the form of videos lasting a maximum of 10 minutes.
The jury includes Amir Kassaei, Chief Creative Officer at DDB, Lars Bastholm, Chief Digital Officer Ogilvy North America and jury president of the Cannes Cyber Lions 2009, as well as Simon Waterfall, founder of Poke and former president of D&AD, the British equivalent of the German ADC.
The shortlist of the 25 best international submissions will be published on May 28, 2010. The shortlisted candidates will have to submit their entries to the judgment of YouTube users and the interested professional public. They can comment on and discuss the nominated submissions on the "Creative Heads" channel until June 9, 2010 and vote for their favorites using the voting button.
The submission with the greatest response wins. Hermann Vaske will produce a film from the best entries in the competition, which he will present at Cannes Lions and as part of the "Night of the Lions" in Germany.

The overall management of regional and national advertising sales will be taken over by Andy Bürki, who previously managed the national sales team of the Tages-Anzeiger.
Oliver Pargätzi - who has already been working for Tages-Anzeiger as Key Account West-Mittelland for the past two years - will take over as Sales Manager for the national market, according to a statement on Thursday. Oscar Yuezyil is now responsible for the West-Mittelland region. Oscar Yuezyil previously worked as Key Account for News at Tamedia. Before that, he had already gained experience in various functions at different publishing houses. Adrian Näf - who has been employed as Head of Vehicle Market Sales at Tages-Anzeiger for a year - will also take over as Head of the City of Zurich Sales Team. Petra Zwyssig now heads the four-person advertising marketing team and is also responsible for coordinating the Metropool clearinghouse.
The successor to Werner Duttwiler as Head of Classified Ad Models, who will leave the company at the end of February, is still open.

Andy Bürki.

Adrian Näf.

Oliver Pargätzi.

Oscar Yuezyil.

Petra Zwyssig.

In front of the camera of photographer Raphael Just was also Miss Switzerland Linda Fäh, who provides in the latest lingerie trends for the beginning of spring feelings. The mailing informs existing Beldona customers throughout Switzerland about the new collection and was sent out for this purpose in mid-February.
Responsible at Beldona: Sabina Furler (Managing Director/CEO), Nathalie Riggenbach (Head of Marketing & Communications), Isabelle Barrier (Marketing and Sales Coordinator). Responsible at Spillmann/Felser/Leo Burnett: Katja Puccio (AD), Maren Beck (text), Martin Spillmann (CD), Stefanie Brauchli, Rebecca Krausse (consulting), Sabine Bechtel (art buying), Daniel Strickler (production). Photographer: Raphael Just. Image processing: Alex Herzog.

According to the press release, this year's "elaborately cinematized short film" entitled "The Spirit of Navigation" deals with the history of navigation and its significance for sailors of the past and present and celebrates the new edition of the Portuguese watch family. The film was directed by French artist Didier Flamand. Actor Jean Reno can be seen in the leading role. The premiere took place as part of the SIHH gala event in Geneva.
> About the film
Responsible at Condor Films: Olivier Egli. Responsible at IWC: Karoline Huber.

Peaceful coexistence begins at school: with the "go4peace" project and the associated Walter Robert Corti Prize, the Pestalozzi Children's Foundation is creating an incentive for children and young people to actively engage in peaceful coexistence. In order to ensure that the good idea is well disseminated, Festland developed a target group-oriented design, the microsite Go4peace.ch as well as a poster flyer for distribution to teachers.
Responsible at Pestalozzi Children's Foundation: Carmelina Castellino (Head of Marketing and Communication), Franziska Schärli (Communication). Responsible agency: Mainland, St. Gallen/Zurich.

The motif combines the name of the region with the cuisine of the hotel. According to the press release, the campaign is aimed at freeriders and skiers as well as all excursion guests and connoisseurs. The posters are placed at the stations and in the gondolas of the mountain railroads and are displayed throughout the season.
Responsible at Best AG: Dieter Bogner (Head of Marketing Services) and Michael Kirchner (Head of Product Management). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Stephanie van Ophuisen (Graphics), Marc Schwitter (Text), Filippo Salmina (DTP), Dominik Abt, Brigitte Meyer (Consulting).

On the Riesneralm in the Austrian vacation region of Schladming-Dachstein, skiers are automatically filmed on a race course marked out with gates. The video, including a time display, can then be called up using the ski pass number and immediately sent to friends, relatives and acquaintances via cell phone, YouTube or Facebook. The whole thing is called "Ski Movie" and seems to be a real hit. Whether women or men, young or experienced skiers - the crowds are huge, says Erwin Petz, Managing Director of Bergbahnen Riesneralm. Some tourists even come by just to see the film. And of course, the guests are also providing free advertising for the Austrian ski resort by sending their films all over the world. Social media marketing is alive and well - and Mr. Petz seems to have understood this.

This is a song. The artist: Caritas. The length of the song: 60 seconds. 60 seconds of silence. Anyone can take part and help: this minute of silence can be purchased for the usual amount of a song on music platforms such as Amazon, Musicload and Ex Libris download. The proceeds will benefit the sustainable reconstruction efforts of Caritas in Haiti. Caritas Switzerland has been active in development cooperation and emergency aid in Haiti for over 30 years and has three coordinators on the ground.
The minute's silence is a micro-donation designed to mobilize young web and music-savvy target groups in particular. At the same time "One Minute of Silence for Haiti" a lasting memory on your own music player, even after the big media hype, to ensure that Haiti is not forgotten.

The university's new communication is based on a reduced text campaign, according to a press release from the agency. It plays with the great names of this world. For example, Albert Einstein, Ernest Hemingway or Johann Sebastian Bach. The university wants to show that even the best can become even better. This is evident from the slightly adapted names of these personalities. Accordingly, the motto of the campaign is: Make more of yourself.
The campaign has been on display since mid-January on posters, advertisements, Internet banners and streetcar posters.
Responsible at the Lucerne University of Applied Sciences and Arts: Gaudenz Zemp (Head of Marketing & Communication), Alexandra Karpf (Head of Print Marketing and Product Communication), Luc Ulmer (Head of Online Marketing and Digital Communication). Susanne Haas (Project Manager Marketing and Communication). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (Creative Direction), Samuel Christ (Text), Patrick Beeli (Art Direction), Ariel Zumstein (Graphics), Thomas Hinderling, Dominic Daeppen (Consulting).

According to the agency, the following media partnerships have been agreed: Blick am Abend, Rockstar Magazine, Radio Grischa, Radio 3iii, Energy Zurich, Radio Top, Energy Stuttgart, Tilllate.com
Hochton takes place from April 2 to 4 on the Jakobshorn.