Publicis Dialog After a selection process followed by a pitch, the company was chosen by the Electricity Works of the Canton of Zurich (EKZ) against two other agencies. The mandate covers the communication of all electricity products of the energy provider over the next three years. Online concepts and implementations in the area of stationary mobile Internet will be the responsibility of the agency together with Publicis Modem. The first implementations of the new appearance will be seen in March 2010.
The Zurich agency Wirz was able to win a pitch of the information platform Local.ch against four competitors. Local.ch offers a search function for private and business directory listings, guide and event data, and classified ads. Now the offering is to be expanded to include numerous services.
The Swiss companies Texx and Texx Energy have the advertising agency Transformer was commissioned with a complete overhaul of its corporate image. The work includes a new CI/CD concept and the development of various communication measures. The first results of the collaboration will be on display at the Geneva Motor Show.
Matter & Gretener was able to win in a competitive presentation of the Careum Education Center prevail. The center, which includes a variety of vocational and higher technical schools for training in health professions, awarded its budget for recruiting new students to the Zurich-based Nudge agency after a pitch. The first work will be seen soon, the agency writes in a statement.

In total, the project will lead to the discontinuation of around 22 full-time employee positions. The reduction of 29 full-time positions was announced. Around two-thirds will be in production, while one-third of the job cuts will affect the writing departments. A total of 25 redundancies will have to be made, Ringier announced on Tuesday. In addition, the mandate relationship with two freelancers will be terminated and there will be three early retirements.
A social plan with additional benefits negotiated with Ringier's personnel committee in May 2009 will apply to all affected employees, according to the statement. The plan provides for the contractual notice period to be extended by one to three months, depending on the employee's age. In addition, Ringier will pay a severance payment based on years of service. In the case of terminations in connection with the establishment of the Integrated Newsroom, the company would make compensation payments up to the amount of the current salary for a maximum of another six months after the expiration of the extended notice period in the event of unemployment or taking up a new position with a lower salary. In addition, employees affected by a termination would be offered external assessments and individual coaching.

> Statement Comedia

What do companies need to do to make brands touch people? Which factors are important and relevant for customers? And why does emotional marketing work well for one company but hardly at all for another? International speakers such as US bestselling author James H. Gilmore will provide the 1,000 participants with new insights and practical ideas. Other speakers include Simonetta Carbonaro, Professor of Humanistic Marketing and Design Management at the University of Borås in Sweden, and David Bosshart, CEO of the GDI in Rüschlikon since 1999.

> To the nominees for the Marketing Trophy

The Swiss company has been involved in water damage drying, construction drying, hot air heating, laundry drying, room cooling, as well as air dehumidification, humidification and purification for decades. The message can be seen immediately on various advertisements.

Responsible at Krüger & Co., Degersheim: Daniel Marti (Director Sales), Jochen Velinsky (Head of Marketing). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Patrick Lindner (text). Photo: Vision Studios, Balgach.

"Be part of it" is the motto for the relaunch of Riderspalace.com. The message tool allows users to send short texts and drawings to the hotel bar. The messages are projected onto the bar in real time using a projector and are visible to guests at the bar and on the Internet. Assai was responsible for the conception, design and implementation of the website as well as the installation on site.

Responsible at the Weisse Arena Group: Andreas Bärtsch (Marketing and Sales Management), Britta Kaula and Julia Dimmler (Marketing and Communications). Responsible at Assai: Tobias Kreutzer (CD), Martina Näf (graphics), Andreas Jurkowitsch (text), Beda Wermelinger, Pascal Beyeler, Michael Hirsch (production), Andreas Bosshart, Anika Hirsch (consulting).

The Federal Office of Civil Aviation (FOCA) has not yet issued the permit, Anton Kohler, media spokesman for the FOCA, told the SDA news agency on Tuesday. "Singapore Airlines is doing the advertising at its own risk," he added. The advertising is being carried out "for commercial reasons", said Christina Hollenweger, media spokeswoman for Singapore Airlines, when asked. "After all, we don't want to fly with an empty plane." In addition to the newspaper advertisements, a large poster campaign will be launched soon. TBWA is responsible for this, the agency confirmed to Werbewoche.
Singapore Airlines had already received a provisional permit in mid-January. At that time, an A380 factory aircraft was flown to Zurich and underwent various tests. According to Zurich Airport, these were completed successfully. By Tuesday, Singapore Airlines had sold almost all the seats for the maiden flight.

The aim of the campaign is to dramatize the simplicity of the insurance and pension solutions and at the same time to position them as independent and distinctive. Helvetia's long-standing sponsorship commitment, particularly with the Swiss Ski Association Swiss-Ski, also plays a major role in the communication. The Helvetia blocks in the logo colors also play a role in print implementations on posters, advertisements and brochures.

> To the spot 1
> To the spot 2

Responsible at Helvetia Insurance: Daniel Brunner (Head of Branding), Edward Stauber (Head of Brand Services). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (graphics), Frédéric Renzen (consulting). TV spot production: Lobster Studios, Schlieren, Karin Leonhardt (overall responsibility), Christian Rueeger (picture), Steven Noi (sound).

In addition to print ads, the campaign includes a special model flyer, a microsite on the BMW homepage and online banners.

Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communications). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), David Honegger (text), Céline Dillier (AD), Rolf Jeger, Christina Koch (consulting), Jasmin Keiser (DTP).

Pole and poster advertising in the ski area is intended to draw guests' attention to the advantages of owning a vacation apartment in the Rocksresort. In addition, prospective guests receive sweet, edible stones as a small gift to match the look of the resort. Online public reports, published on NZZ, Newsnetz and Süddeutsche Zeitung, also present the vacation apartments and invite guests to visit the Rocksresort.com website.

Responsible at Weisse Arena Group: Andreas Bärtsch (Management, Marketing and Sales), Britta Kaula (Marketing and Communication). Responsible at Four Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Raphael Schoen (graphics), Sandra Genge, Daniel Gerber (consulting), Marianne Crittin (DTP), image editing: Sota.

Pole advertising

Poster rental income

Poster yield

Pole advertising

Give-Away

The aim of the "Swiss Corporate Communication and Public Relations Observatory", which was developed in Zurich in 2009, is to publish reliable and comprehensive data on the PR industry on an annual basis. The first survey aims to examine the profession and its developments, as well as its integration within corporate practice. The emerging trends will then be used to identify training and development needs and staff development. The survey will be available during the month of February and the first results will be published in April 2010.

Take part in the survey

A whole four years have passed since the beverage giant last advertised the Sprite brand on a large scale. The fizzy drink emerged in the 80s and 90s. In the past two years, however, sales in the USA have declined. The company was mainly occupied with the introduction of Coke Zero. The new campaign, which will be shown in the USA, Europe, Africa and Asia, will include eight cinema and TV commercials, as the trade magazine Adage.com writes. These will be supplemented by various mobile and digital measures. The advertising campaign will take place in two waves: First, the focus will be on music. The main actor in the "Unleashed" commercial is hip-hop star Drake. A second wave, which will start in April, will then focus on the topic of film.

The production company's design package includes openers, dividers and closers in various versions. All communication materials for print and web were also adapted from the design package

> To the opener

Responsible at Swiss Television: Cordula Gieriet (AD), Patrick Arnecke (Head of On Air Design), Ernst Müller (PM). Responsible at Encore Pictures: Jürg Steudler (Producer & Creative Consultant), Marco Di Nardo (Producer). Responsible at Le Mob: Bart Wasem (director), Neil Stubbings (compositing), Roman Altenburg (3D animation). Music: "Happy", Leona Lewis (Sony Music).