The single-theme magazine published by Gruner + Jahr under the Geo imprint is published twice a year. Each issue focuses on a significant era in art history. In addition, every issue features an artist biography. The first issue, spanning 132 pages, explores the Baroque period and the life of Caravaggio. The next issue, covering Impressionism and Vincent van Gogh, will be published on October 13.
At 15.90 euros, the magazine is relatively expensive, but it contains no advertising, as New-business.de reports. The new magazine is a spin-off of the history magazine Geo Epoche and is titled Geo Epoche Edition. The print run is 40,000 copies.

The event focuses on practical trends in the online sector. «Twitter, crowdsourcing, product videos, and iPhone apps are increasingly being factored into online marketing and e-commerce planning,» Melanie Vogelbacher, project manager at Internet World, emphasized in a statement to Pressetext. The event’s selection of topics illustrates just how rapidly change is taking place. «Many developments that were presented as trends just last year are now already part of everyday practice and can no longer be ignored. This is evident, for example, in the importance of social media for online marketing,» said Vogelbacher. Mobile marketing and commerce, as well as video content, are also part of this, although traditional topics such as email, search engine, and affiliate marketing continue to play an important role.
The program organizers are focusing primarily on the practical implications of these developments. The trade show organizers are expecting 4,000 visitors and a third more exhibitors than last year, when the number stood at 170. The target audience consists of planners in the fields of e-commerce, online stores, and online marketing.

Here, you can only stare at the next wall of houses. In Zurich, you have a view of the lake," Kaspar Loeb tried to convince his ideal candidate Sacha Moser. That was in New York in 2005. Loeb was CEO at Publicis Zurich. Moser was senior AD at Young & Rubicam New York. The meeting took place in Moser's Manhattan office. "With a fascinating view of Madison Avenue," Moser smiles today. Nevertheless, he was lured by the prospect of a new challenge on Lake Zurich. He was ultimately persuaded by the argument that Publicis wanted to increasingly serve international clients from Zurich in the future.
The wide world, that was Sacha Moser's horizon by now. Before his five years in New York, he worked for two and a half years at Y&R in Puerto Rico. This was not just a satellite office of the network. The U.S. Free State on the Caribbean island also served as a missile base for international campaigns by American multinationals for all of Latin America. "Puerto Rico was a top agency in Y&R's network," Moser looks back.
Having landed in Stadelhofen, Sacha Moser now wants to use his experience to help Publicis reach new heights since 2005. "I'm proud of the fact that we were able to get through the last few years, which were not easy for the entire industry, without any major waves of layoffs and got off to a dream start in 2010. Now, after the economic success, we also want to step on the gas again in the creative rankings," says the CD. Sacha Moser has already been able to prove several times in his career that goals are not just pious wishes for him.
After a trial apprenticeship at the age of 14, Sacha discovered his vocation for advertising. He consistently sought his way first through the School of Arts and Crafts. When his passion for photography became more and more professional, a study trip to Paris seemed to be the most sensible way to go. But his father, a banker who was keen on security, wanted to see an apprenticeship first. Or at least an appropriate contract. Sacha studied the newspaper, examined a few advertisements and then called DDB without further ado. He liked their work and "would like to do an apprenticeship as a graphic designer," he said on the phone. On the spot, it was a matter of arguing why the apprenticeship contract had to be signed by his father before the overnight train to Paris.
After completing his apprenticeship, a brief interlude with Rainer Kuhn and his iconic Friends followed before "a great offer" from Advico fluttered onto the table. "I knew there was still a lot to learn. And this agency was able to offer me the best teachers at the time with Martin Spillmann, Mathias Bapst and all the other cracks." Today, Moser considers it a particularly fortunate opportunity that he was also able to learn the film trade from scratch with Hansjörg Zürcher. He was promoted to AD at the age of 23 and was able to shoot with director Michi Fueter in Arizona and Los Angeles.
With the ADC Creative School, we also went to Cannes for the first time. The parties there are legendary. You meet the most interesting people in the industry. Most of the time, it's just small talk. But when an AD friend from Puerto Rico introduced him to the highly acclaimed creative director of Y&R Puerto Rico, the young colleague wanted a little more. "I don't know what convinced her. But she finally believed me that I really wanted to work with her." True, it took another six months for the transfer to be approved. "Although the network welcomes such transfers: No one waits for you in these hot spots. You really have to want it badly," Moser knows.
This knowledge was already known to him from a completely different scene. Sacha has been with the same woman since his apprenticeship as a graphic designer. He got to know the Dutch woman, who studied in Düsseldorf, during skiing vacations in Vorarlberg. "Typically on the last evening." And so, of course, after two weeks, a visit to Germany was in order. Because Sacha was already an apprentice, "once again he was in the office too long," he missed the plane. But because at that time he was also working on the side as "the youngest swing manager" or shift leader at McDonald's, and shortly before that he had also been involved in setting up the first box store on Zurich's Bahnhofstrasse, the 19-year-old had no problem getting into a cab. "Dübendorf?" the chauffeur asked. "Düsseldorf," Sacha replied and paid 1,700 francs. Of course, his later wife couldn't do much against so much decisiveness coupled with infatuation.
The hotel manageress also accompanied the advertiser to Puerto Rico. Because she was not allowed to work there, Paulien cared for wild stray cats and later exported the cute little animals by plane to the east coast of the USA. Meanwhile, her husband shot one commercial after another. "Movies are the most important medium in Latin America because there are very few newspapers there," Moser confirms. Accordingly, since such mundane spots were not allowed to cost much more than an ad, the AD often did all the work himself, from handheld camera to editing and a soundtrack on his Mac. "It was valuable for me to learn that too much reverence for the medium of film, as we like to do in Switzerland, is not always creative for the result." One of those spots for Colgate cost only $10,000. But it won a spot on the shortlist at Cannes. For the cats in Puerto Rico, the success was fatal. Sacha Moser was soon transferred to the headquarters of Y&R in New York. There his wife was allowed to work in the hotel again, namely in the legendary Royalton.
At Y&R New York, 2,000 people were working at the time. The budget for Colgate-Palmolive alone was $600 million per year. Within this budget, Sacha Moser led a team as Senior AD. Later, as CD Art, he also worked for Dr Pepper, AT&T or Dannon USA. For these clients he also managed many film shoots and photo shoots in the USA and other countries around the world. The celebrity spots with Anastacia and Cyndi Lauper, for example, were fun. He was also able to realize a long-awaited teenage dream, a video clip with LL Cool J and Run DMC, for the successful Dr. Pepper campaign.
The high life probably could have gone on forever. But "New York is not necessarily a city for families," says Sacha Moser. When the second child registered, the creative director and his wife were faced with the alternative of investing "an unreasonably large sum for a halfway suitable kindergarten" in the Big Apple or swapping the New York scene for a boring dormitory somewhere in the countryside. Neither seemed as tempting to the young family as the Publicis offer of a "life with a lake view" in Zurich, where their relatives are.
Andreas Panzeri

The music program will be realigned and rock music will be given greater emphasis, especially classic rock from the 80s. From Bruce Springsteen to the Rolling Stones and the Eagles, Radio 24 listeners will from now on be able to enjoy more of the greatest hits in rock history. Although the station already has a high proportion of rock in its program, this will now be adapted to the "harder and louder" tastes of listeners, says Karin Müller, Editor-in-Chief of Radio 24.
New web music channel
In addition to the realignment of the music program, Radio 24 is launching a web music channel. Here, rock fans can listen to rock 24 hours a day, 7 days a week. This channel is the first of several special interest channels planned at Radio 24.

> To the article "The older, the radio"
> To the article "All-purpose tool cell phone" on the KommTech study from 11.03.2010

Fisheye Creative Solutions Ltd. is a medium-sized bungalow advertising agency in the center of the vibrant metropolis of Bangalore in South India. 16 highly creative and strategically strong employees develop advertising and marketing campaigns, webpages, corporate identities, promotions and POS material for renowned clients such as Levi's, SF Jeans, Natural Textiles Ltd, Silktex Ltd (silk fabric producer), Bulchee Excessories (fashion accessories), Kings 11 (cricket team) and many more. The focus is on developing exceptional marketing concepts and ideas in addition to traditional advertising as well as working with agencies from abroad who outsource their creation to India.
I met the owner, Dave Banerjee, at an event where expatriates get together for drinks and to share their experiences. Dave has shaped the agency with his 20 years of experience in international agencies, including ten years in New York. He has been back in India for two years and misses working with people from different cultures. The idea of taking a Swiss woman on board appealed to him mainly because he wanted to bring more structure to his agency. For me, it was an interesting and exciting opportunity to get back into the advertising industry after 14 years.
The bungalow agency conjures up images of a trendily styled house that exudes the ambiance of a "creative hot spot". The fact is that we work here in what was once a pretty bungalow. But today the walls are crying out for new paint, loose planks from the wooden floor meet dusty vertical blinds, long outdated furniture is paired with a few modern pieces. Ideas for what I consider to be a much-needed facelift are accepted with enthusiasm, but there is no hurry to implement them - why should there be? People are proud of the bungalow agency - what has to work works - the ambiance is cool and cheerful.
People work at a wide variety of times: Everyday life in India rarely starts before mid-morning. Everyone needs time to get to the agency. For many, the commute to work is very time-consuming. Every day, it is a matter of pushing through the enormous traffic chaos: on a motorcycle, scooter, bicycle or in a car, in an auto-rickshaw, on a bus or even on foot - traffic in Bangalore is completely out of control due to the outdated infrastructure, which has never been adapted to the rapid growth of the city.
"Engineering Fame" is the agency's motto, which can hardly be translated into German. The goal of every assignment is clear: to make brands and products known. One of the major challenges for advertisers in this enormous market with a population of around 1.2 billion is certainly to develop strategies and campaigns that stand out from the crowd of oversized advertising media, in addition to defining target groups. In addition, a national advertising campaign must be translated into at least 14 languages. This is in a country where at least 50 percent of the population still has to get by on less than 2 US dollars a day, but where at the same time a rapidly growing middle class with a great need for consumption is developing and where 54 of the world's 125 richest billionaires live.
Outsourcing creation and production is a hot topic at Fisheye. We work with agencies in America that develop ideas and strategies for their clients. The creative development through to the finished artwork, however, is handled by us. This results not only in very creative solutions, but also in savings of up to 60 percent on creative and production costs.
Almost every day I am amazed at how unstructured the approach to jobs is. However, after three months at Fisheye, I know that despite the typically chaotic way of working in India, the goals are being achieved. I have also taken my first step towards reliable scheduling and work planning: I have successfully introduced the good old "Monday Morning Meeting"!
Denise Weber-Knechtli

The Fisheye team: Back (from left): Vinod (production), Tarun (web design), Manosh (finance), Radesh (AD), Murugan (security), Manjula (kitchen). Center: Shibani (Consulting), Adarsh (AD), Charles (Production), Denise (Consulting). Front: Jan (Web Design), Dave (Strategic Head/Owner), Malika (Text) and the agency dogs Dark & Dune.

Because before the street magazine was in possession of a legally valid injunction, the corresponding press release from the Zurich government appeared. On Thursday, Surprise then requested the ruling from the responsible authority. According to a press release from the cantonal government, the AWA does not consider the Surprise programs to be integrative in nature.
According to a statement from the street magazine, this decision will now send those affected back to the asylum homes, into a meaningless everyday life and dependence on state aid. With a definitive ban, the magazine would lose 40 experienced vendors. In the cantons of Bern and Basel-Stadt, sales by asylum seekers are tolerated, as 20 Minuten reported on Thursday.
The sale of the magazine was banned for the first time in fall 2008 and a transitional period was granted until summer 2009. A request to extend the deadline was rejected. An employment program reviewed by external experts is not considered and the application is rejected. Surprise is now awaiting the legally binding ruling.

Apple boss Steve Jobs announced that iAd would allow developers who create applications for Apple's platforms to integrate advertising directly into their applications. Apple would sell and provide the ads. As is customary in the industry, developers would receive 60 percent of the revenue generated via iAd, with the rest going into Apple's own pockets. Over 185,000 apps can now be found in the Apple world. According to Kress.de, the number of downloads is 4 billion.
On Thursday, Apple boss Steve Jobs also presented a new version of the operating system for the iPhone at the company's headquarters in Cupertino, which will allow several programs to be run simultaneously.

Probably the world's first annual report in the form of a shopping bag, designed and realized by a-b.ch and Phorbis, has been hanging in all Migros stores since Tuesday. In addition to a few important key figures with color fields proportional to total sales and symbolic representations, headlines reveal a selection of events from the company's 2009 financial year. There is also a reference to the new online annual report - thus revealing the actual purpose of the bag.
Responsible at Migros: Reto Waidacher (overall responsibility), Markus Wanner, Rolf Mathys (Marketing). Responsible agencies: Bernhard Schmid, a-b.ch and Walter Stähli, Phorbis (idea, concept, realization and production). Print: Keller AG.

The Photo Prize honors the outstanding works of Swiss photography in 2009 in the categories Advertising, Editorial Photography, Fine Arts and Free. On Friday, May 7, the jury will announce the winners at the EWZ Selnau substation in Zurich and present them with their prizes at a grand ceremony. The "Swiss Photo Award" exhibition will then show the nominated works from 8 to 16 May, accompanied by a comprehensive supporting program for everyone.
The jury nominated for the photo prizes: Reto Albertalli, Morbio Inferiore; Peter Bohler, Los Angeles; Annette Boutellier, Bern; Patrik Fuchs, Zurich; Denis Jutzeler, Petit-Lancy; Jonathan Heyer, Zurich; Irina Polin, Bern; Jacek Pulawski, Chiasso; Peter Püntener, Zurich; Nicolas Righetti, Geneva; Meinrad Schade, Zurich; Nico Schärer, Zurich; Christof Schürpf, Lucerne; Christoph Schütz, Fribourg; Gabi Vogt, Zurich; Nicholas Winter, Basel; Luca Zanier, Zurich; Andreas Zimmermann and Tobias Sutter, Münchenstein.

Ringier generated sales of CHF 1.3 billion, as the company announced on Thursday. This represents a decline of 15.6 percent compared to the record year 2008. Thanks to vigorously implemented cost-cutting programs, the break-even point was maintained, according to the press release. Thanks to consistent positioning in the digital growth markets, the fourth quarter has already shown the first signs of an upward trend.
On the Swiss market, the company suffered a 9.5% drop in sales. In the Eastern European countries, the slump was massive in some cases. The weak currencies also had a negative impact there. Digital revenue fell from CHF 130.5 million in the previous year to CHF 112.3 million. Nevertheless, their share of total sales increased to 8.7 percent.