The "press thieves" are presidents, ministers, religious leaders and armed groups, explained the organization in Paris. They use censorship, imprisonment, kidnapping, torture and, in the worst cases, murder to get at journalists. The list includes 17 presidents or prime ministers, such as Chinese head of state Hu Jintao, Russian Prime Minister Vladimir Putin, Libyan ruler Muammar al-Gaddafi and Iranian President Mahmoud Ahmadinejad. Among others, the organization named the Basque ETA and the FARC guerrillas as armed underground organizations. Taliban leader Mullah Omar is also named as a suppressor of press freedom. The Israeli Ministry of Defense and the radical Islamic Hamas are also mentioned in this context.

The RIVELLutionary is the main character in the current spot of the week and leads through the rousing making of.
Exciting encounters and stories, a highlight from the Cannes reel, as well as the latest commercial break, can be seen on Star TV or streamed at any time on Startv.ch.

What do you think of the language used in news reports on the radio, television, and in newspapers? Are value judgments, double meanings, and ambiguities out of place there? Or does Karl Lüönd go too far with his criticism of mere words?
The responsible particulate matter or the value of words

Matthias Nast studied history, political science and general ecology at the University of Bern. In 1996, he completed his doctorate at the Faculty of Philosophy and History there on a topic related to economic and environmental history. After completing his doctorate, he worked for several years as a specialist editor and project manager at the Foundation for Consumer Protection SKS. He then worked as a project manager at the St. Gallen Risk Dialogue Foundation, where he discussed technological innovations and social change with various stakeholders and conducted research in the field of risk communication. For the last two years, Matthias Nast headed the communications department of the Swiss Gas and Water Industry Association SVGW, where he was responsible for internal and external association communications. Matthias Nast also worked as a part-time lecturer at the Private University of Applied Sciences PHW in Bern from 1999 to 2008.
Urs Kühne, who previously held this position, is taking on new tasks in the Bachelor's degree programs in Business Administration and Business Information Systems and is responsible for the supervision and administration of the Bachelor's theses of all HWZ degree programs.

In addition to Seed, a second production company from Switzerland won precious metal: Condor Films, silver for IWC Aquatimer - A day with the Charles Darwin Foundation.
"Unten" is a short feature film lasting around eight minutes that puts the viewer at eye level with stumbling blocks: the main character of the film is a sneaker. He tells the story of the day his "boss" suffers a tragic accident. The film is part of the Suva campaign "Stumbling.ch" launched in March. The film has already been awarded a Gold Edi in Switzerland at the end of 2009, and at the World Media Festival in Germany it received an "intermedia-globe SILVER Award" in the Public Relations: Safety category. Seed conceived, wrote and realized the film in the role of general contractor.

How does the message reach my target group? And with an idea that is as appealing as possible? Many consumers, especially in a young target group, can hardly be reached using traditional instruments. In addition, most media are also in a fierce competition with each other.
Cards For Free is a channel that has been reliably transporting such messages to customers for years. In Switzerland, this form of advertising is offered by Masani's Ambient Media. The trendy company has been serving the urban scene for over 15 years with its appealing collectibles. The company was taken over by Livio Fazio at the beginning of 2009. In the wake of a generational change, "new momentum is now being generated once again", as Fazio promises. The young entrepreneur, who runs the business himself, used to score points as a professional ice hockey player, then got his first opportunity in marketing and made the most of it.
Masani's Ambient Media employs three permanent staff in its new office in Cham/Zug.
To this end, the card publisher works closely with Mediabox for marketing purposes. The cards are distributed, refilled and maintained in Masani's stand according to professional criteria by bicycle couriers every week in the fine tradition. Professional printing has been carried out on the same machines for years. The advertising agency therefore only needs to deliver the idea and the motif. However, the specialists at Masani's can also act as consultants when it comes to brainstorming and design. "From our experience with hundreds of successful card projects, we know which elements and at what volume a message needs to be placed to create the greatest impact," promises Livio Fazio. The most popular are, of course, cheeky sayings that can be used by card collectors for their own purposes outside of advertising. Cards that link to other channels in a cross-media network are also useful.
Cards For Free generates 1,200,000 contacts per month with a national campaign. The network currently has over 900 locations in all parts of Switzerland. The Masani's stands are present at tested locations with high footfall. The targeted lifestyle ambience takes place in trendy restaurants, bars, clubs, cinemas and spots in an exclusively urban environment. Taking into account modern leisure behavior, around 70% of the target group between the ages of 18 and 35 are reached. This urban target group shows a pronounced interest in trends, which reflects a high level of brand awareness. For example, 74% of Cards For Free fans buy designer clothes. A trendy 73% regularly store online. In addition to fashion and trends, people also have an affinity for sport, travel and all pleasures. Cards For Free are a legal and accepted medium in this area when it comes to creative advertising for alcoholic beverages. Political advertising is not permitted, despite the great interest shown by political parties.
More about this in the Print edition.

Livio Fazio manages Masani's.

Mobiliar is the only cooperative insurance company among the large companies. That is why it can regularly give its customers a share in the profits it generates. This year, one million customers with MobiCar vehicle insurance or MobiPro business and buildings insurance will benefit from a payout. A total of CHF 100 million will flow back to Mobiliar policyholders from the surplus fund.
Wirz Werbung is using a large-scale image campaign to draw attention to this highly positive message for customers. According to K-Tipp, Mobiliar is the "most customer-friendly company in Switzerland".
The 100 million package was developed as a new key visual that amazed people throughout Switzerland: in advertisements, on posters and in a television commercial. In addition, there was a teaser campaign with 2x2x2m 3D packages in front of 70 Mobiliar general agencies and a playful package promotion on the Internet with a "give-away snowball effect", which was developed and realized within the Wirz Group by Assai Dialog+Digital. pan

Objectively assess advertising success
Advertising success is when advertising goals are achieved. For a subject to be effective, the target group must perceive its message quickly and without error. Every two weeks, advertising impact researcher Patrik Zwahlen assesses the persuasive potential and visualization quality of five selected ad subjects exclusively for Werbewoche - and thus provides an objective assessment of your advertising success.
Analysis with method
This brief analysis assesses the communication performance of advertisements using the two metrics "persuasion potential" and "visualization quality". To determine the persuasion potential, Zwahlen first formulates measurable goals, such as "sell more", "become better known" or "reduce the frequency of accidents". In order for such goals to be achieved, the subject needs a credible reason for the effect that corresponds to the message. Once a plausible objective has been defined for each ad, the message is set out in writing in an unencrypted form. A green arrow means that the subject is convincing, a red arrow means that it is not.
With the visualization quality, Zwahlen provides an assessment of whether the message is perceived quickly and without wasted coverage. A green arrow indicates that the ad communicates quickly and without errors. If the subject is marked with a red arrow, misunderstandings and misinterpretations are to be expected.
> Results at a glance
> Detailed results

What works at trade fairs? asked Mario Huggler, Head of Marketing & Sales at stand builder Expoformer. The recently published Switzerland-wide study, which Expoformer conducted together with three other trade fair professionals, provides an answer to this question. There are already studies in Germany and America that examine the impact of trade fairs, but comparable data has not yet been available for Switzerland. In the study, "trade fair" is used as a collective term for life events in the B2B sector. This includes traditional trade fairs such as Emex, but also congress trade fairs, in-house trade fairs, roadshows, online dialog communication, annual and general meetings, staged meetings and conferences as well as employee events. Public trade fairs were not included in the B2B study.
With an above-average response rate of 6.5%, the study can be considered representative. It is true that the initiators of the survey are all companies that are likely to have an interest in emphasizing the impact of trade fairs. This makes it necessary to take a critical look at the survey. However, the results are convincing - because they also reveal shortcomings and development potential among exhibitors and stand construction companies: "There is no doubt that savings are first made in exhibition services (36.61 %), then in the stand construction budget (35.07 %). This is not a new phenomenon for exhibition stand construction service providers, but it seems to be becoming more pronounced and means that they should plan to expand their business area in order to survive."
No trade fair without the press
The study proves it: Trade fairs are among the winners in the distribution of marketing and communication budgets and remain important instruments in the marketing mix. The crisis and tight budgets aside, companies are not planning to reduce the number of trade fairs they attend in 2010, nor are they planning any significant cuts in their expenditure on trade fairs - in contrast to the cuts in their advertising budgets that have long since been decided.
The decisive factor for the success of a trade fair presence is the dovetailing with other marketing measures in the overall communication. The study shows that the most successful exhibitors are those who see trade fairs as sales platforms: they prepare their trade fair presence well and flank it with
media relations, public relations, traditional advertising and online communication. After the trade fair, they also carry out telephone and online marketing in order to capitalize on the contacts made. "If a trade fair is viewed as an isolated measure and not integrated into the overall sales process, the sales potential of trade fairs is not sufficiently exploited and there is a risk of failure," the publishers of the study point out.
The survey also revealed that exhibitors want to rationalize their trade fair appearances in the future. The demands on stand design are increasing, yet the processes involved in participating in a trade fair must become more efficient. This is guaranteed by simpler, standardized and modular stands. Exhibitors consider the location in the exhibition hall and the individuality of the stand, for example through customized stand elements, to be the most important contributors to trade fair success. There is a lot of catching up to do in terms of accompanying measures at the trade fair. For just over 70 percent of respondents, collecting business cards and creating contact forms is the most important lead medium. Only 48 percent of companies synchronize trade fair contacts with their customer database, and just 27 percent of exhibitors think of linking their trade fair presence with their website or using social media platforms such as Xing, Twitter or Facebook to support their trade fair presence.
Conclusion: Trade fairs are still very attractive sales platforms and their importance as multifunctional marketing instruments is undisputed. However, exhibiting companies have a lot of catching up to do when it comes to linking their communication measures with their presence at the trade fair stand. So there is a lot to do: companies need to realize that they also need a clearly defined target group, a clear message and well-trained staff for their trade fair presence; exhibition stand construction companies need to see themselves less as mere stand builders and more as "stand impact consultants". Material battles are no longer in demand.
Anne-Friederike Wilhelm

Facts & Figures of the study "What works at trade fairs?"
Companies contacted: 15,000
Study participants: 978
Age range: between 30 and 50 years
Response rate: 6.5 percent
The study can be downloaded free of charge from the publishers' websites: Expoformer.ch, Salce.com, Smartville.ch, Suisse-emex.ch. SuisseEmex'10 on August 25 will also offer a detailed presentation of the study results as well as additional keynote speeches.

The loss for 2009 is lower than that of the previous year (CHF 79.1 million). For the current year, however, SRG is expecting a deficit of around CHF 75 million due to the Winter Olympics and the Football World Cup. Commercial revenues fell by CHF 16.5 million to CHF 344.6 million (-4.6 %) in 2009. The loss of revenue was only partially offset by the increase in fee income of CHF 24.4 million to CHF 1153.3 million (+2.2 %). Since 2000, SRG has not been able to generate any additional revenue through fee increases: The fee adjustment in 2007 (2.5 %) served to finance the fee splitting for private radio and television, while the increase in 2003 (4.1 %S) was a partial compensation for the social policy fee exemption for recipients of AHV and IV supplementary benefits. However, the falling revenue was partially offset by three savings packages (2005, 2007 and 2008) amounting to a savings volume of over CHF 100 million.

His predecessor, Hans-Peter Klauser, is taking early retirement at the age of 63. This was announced by the NZZ Media Group on Wednesday. Klauser is to succeed Peter Kleiner on the Board of Directors of the St. Galler Tagblatt to ensure continuity. Kleiner will be stepping down next year at the age of 70, the NZZ Group added. Ehrat has worked at Tagblatt Medien for ten years as Head of Marketing and Publishing.