10 randomly selected people will be presented with a brand new iPad at this very moment. The first surprise event has already taken place: To the sound of trumpet fanfares and cheerleader cheers, the iPad was given away by the director of Bernmobil, René Schmied, in person. The congratulations to the first role model and iPad winner will now be used for PR measures and to publicize the unusual competition via streetcar hangers, posters, flyers and table displays in MacDonalds. With the prospect of winning one of 9 more iPads, the aim is to motivate as many passengers as possible to behave correctly on streetcars and buses.
For several years, Bernmobil has been committed to combating littering - the inconsiderate leaving or throwing away of waste in and around streetcars and buses. Instead of issuing bans, Bernmobil regularly sensitizes passengers with eye-catching campaigns.
Responsible at Bernmobil: Roman Gattlen (Head of Marketing), Monika Scheiwiller (Head of Marketing Communications). Responsible at the New LGK: André Benker (Creative Direction), Lukas Schmid (Text), Stephan Wittwer (Art Direction), Stephan Nopper (Graphics), Nicole Brunner, Alfredo Trasatti (Consulting).

This year's prize, worth a total of 46,000 euros, went to productions from the European broadcasters Arte, Deutschlandradio Kultur, France 2, RBB, RTL and ZDF as well as the National Film School of Denmark. The Civis Media Prize is awarded for program achievements that promote peaceful coexistence in the European immigration society. 616 programs from 23 countries in the European Union and Switzerland took part in the 2010 European competition. The patrons of the CIVIS Media Prize 2010 are Federal Foreign Minister Guido Westerwelle and the President of the European Parliament, Jerzy Buzek.
French author Frédéric Castaignède received the European CIVIS Television Award in the Information category for his documentary "Grand Format: La Cité des Romes". The author portrays the fate of around 20,000 Roma who live in the ghetto of Nadejda, isolated behind a large concrete wall, separated from the rest of the population of the small Bulgarian town of Sliven.
The European CIVIS Television Award in the entertainment category went to the authors Yamina Benguigui and Dominique Lancelot for their television film "Aïcha" Aïcha, a young Parisian woman of Algerian origin, lives with her family in a suburban housing estate. A multicultural society in which everyone watches everyone else. Cultural traditions determine the lives of the individual family members and often lead to almost hopeless situations.
The German CIVIS Television Award in the Information category went to journalist Insa Onken for her documentary "Rich Brother". In it, she portrays the African boxer Ben, who - coming from Cameroon - fights his way through the shady Berlin boxing world.
German-Turkish comedian and cabaret artist Bülent Ceylan was awarded the German CIVIS Television Prize in the entertainment category. In his stage show "Bülent Ceylan live!", the man from Mannheim with Turkish roots shows himself to be a man with many faces and voices. His characters speak plainly, his analyses of the zeitgeist are spot on.
The European CIVIS Radio Prize in the category of long programs of six minutes or more went to the authors Inge Braun and Helmut Huber for "Werd ich mit Singen deutsch? A feature on naturalization". The piece tells the story of a naturalization ceremony in Berlin-Neukölln, which ends with the joint singing of the national anthem.
Radio journalist Magdalena Bienert was awarded the European CIVIS Radio Prize in the short programs up to six minutes category for her feature "Radiofritzen am Nachmittag: Ein blutiges Laken - Deine ganze Zukunft. Of new innocence for one night". Magdalena Bienert tells the story of 20-year-old Muslim Leyla, who has lost her innocence.
The European Young CIVIS Media Prize went to the author Katrine Philp for her documentary "Book of Miri. Katrine Philp accompanies Miri, who lives alone and is searching for herself. Born in Korea, she is adopted by her Swedish parents at the age of three.
The Berlin journalist Simone Rafael was awarded the new CIVIS Online Prize in mid-April for her website Netz-gegen-nazis.de.

Pulawski receives prize money of 15,000 Swiss francs for his work "Un weekend con un transessuale di Chiasso". According to a press release on Friday, Pulawski's classic black-and-white work was convincing in terms of photography as well as the photographer's personal commitment and honest interest in the situation of prostitutes in Ticino.
The prize in the "Editorial Photography" category went to Peter Bohler, Los Angeles, for his images from a US training camp. In the "Free" category, the jury awarded Denis Jutzeler, Petit-Lancy, a prize for his work "Jardin idéal". His picturesque images of forests are more like images of the soul than images of the visible. The "Advertising Photography" category prize went to Jonathan Heyer, Zurich, who quotes American myths and fantasies of omnipotence with an ironic undertone in his work "America in crisis". The jury awarded the photo prize in the "Fine Arts" category to Gabi Vogt's "Galerie des ancêtres" (Zurich). According to the jury, her portraits depict people in an unusual, irritating way. All the works can be seen from May 8 to 16 at the EWZ Selnau substation in Zurich.
A total of 18 works were nominated for the prizes:: Reto Albertalli, Morbio Inferiore; Peter Bohler, Los Angeles; Annette Boutellier, Bern; Patrik Fuchs, Zurich; Denis Jutzeler, Petit-Lancy;
Jonathan Heyer, Zurich; Irina Polin, Bern; Jacek Pulawski, Chiasso; Peter Püntener, Zurich;
Nicolas Righetti, Geneva; Meinrad Schade, Zurich; Nico Schärer, Zurich; Christof Schürpf, Lucerne;
Christoph Schütz, Fribourg; Gabi Vogt, Zurich; Nicholas Winter, Basel; Luca Zanier, Zurich;
Andreas Zimmermann and Tobias Sutter, Münchenstein.
The prize, sponsored by the City of Zurich's electricity company EWZ, was awarded for the twelfth time. It is aimed at photographers who are resident in Switzerland and/or have Swiss citizenship. A total of CHF 35,000 is up for grabs.

Second and third place went to a team from Belgium and France respectively: Yannick Pringels and Antoine de Bellefroid from the College of Advertising and Design Brussels, and Emmanuel Guillon and Alban Gallée from TBWA Paris. One of the two Swiss teams received a good number of votes in the judging and was shortlisted. Unfortunately, the votes were not enough to place them on the shortlist. A total of 18 teams from nine countries pitched in the 2010 Best Yet competition.
The task that the young creative talents were set yesterday in Leuven, Belgium, was no mean feat: within 24 hours, they had to develop a newspaper campaign that would whet the appetite for Stella Artois lager - and at the same time position the beer as a premium lifestyle drink. Away from the working-class beer, towards the party guarantor of the upper class. It remains to be seen whether the host brewery In Bev, which brews Stella Artois, will actually use the winning campaign for its marketing.
The winning campaign - from England

by Julia Earthrowl, Grey, and Gavin Johnson, BMB
Second place

by Yannick Pringels and Antoine de Bellefroid from the College of Advertising and Design Brussels
Third place

by Emmanuel Guillon and Alban Gallée from TBWA Paris
Even though it was unfortunately not enough for the Swiss to win, the Swiss Best Yetters really enjoyed the competition in Leuven near Brussels and meeting Stella Artois. For Switzerland there were:
- Manuel Rohrer, Contexta, and Samuel Huber, student, as Team 1.
- Filip WolfensbergerMaxomedia, and Dominic Zach as Team 2.
- Andreas Prokesch, owner of Andreas Prokesch Concepts & Texts and President of the ADC, as a juror and team coach.
- Toni VetterliSwiss Press Association, as a delegate.
- Marco HendriksPublicitas, as organizer and representative of the sponsor.
- Anne-Friederike Wilhelm, Advertising Week, as a journalist.

Note: In the print edition of Werbewoche 9/2010, which will be published on May 20, you will find a look behind the scenes of Best Yet 2010 in Leuven, full of pictures and beer foam. Don't miss it!
Anne-Friederike Wilhelm

This was announced by La Télé in a communiqué, according to SDA. In April, La Télé even broke through the 100,000 viewer barrier three times. Its reach is currently 8.5 percent and 10 percent at weekends. Those responsible have set themselves the goal of reaching 100,000 viewers per day by mid-2011.
La Télé was created in mid-2009 from the merger of the former Vaud regional broadcasters ICI TV, Canal Nord Vaudois and TVRL. The station is mainly supported by Edipresse, the publisher of the Fribourg daily newspaper La Liberté, and the city of Lausanne.

What began on April 29, 2004 with 100 friends as subscribers and a small insider tip in the city has developed into a relevant city medium in recent years, according to a press release. In the last 12 months, more than 15,000 new subscribers have joined Ron Orp's Mail Zurich - purely by word of mouth.
In addition to Zurich, Ron Orp's Mail is published in 12 cities in Switzerland and abroad. These include Brasilia, Vienna, New York and Munich.

Over the past three years, Jean-Claude Galli has held various positions at Ringier Switzerland, according to a press release issued on Thursday: from 2007 to 2008 as editor of the People section of Sonntagsblick and from 2008 as editor of the People section and the Bern local edition of Blick am Abend.
Galli will take up his new position on 1 September 2010, when the Berner Bär will be published on Tuesdays as a weekly newspaper with an optimized circulation of 100,000 copies. At the same time, the Berner Bär will undergo a slight redesign. According to the press release, the editorial team, which has been strengthened with the addition of Jean-Claude Galli and is headed by Matthias Mast, will focus its reporting even more strongly on the most important events in Bern with previews and reviews. As before, the focus will be on the people of Bern, whose appearances the Berner Bär will report on every week in a colourful, tongue-in-cheek and sometimes polarizing way.

Since January, Sergio, Benoît and Beat have been testing SBB's day trips at a discount of up to 50 percent every month. Each month, the three leisure testers focus on a new theme: snow in January, museums in February and wellness oases in March. Spring excursions are on the agenda in April and the most beautiful trips to the water in May.
An initial review shows that the networked campaign is working very well, the agency writes in a press release: In short TV commercials and on posters, the leisure testers stage the respective monthly theme and refer to the leisure platform on Sbb.ch. Customers can find all the test results there: over 400 leisure activities, sorted and categorized. In addition, there is a monthly online film with Sergio, Benoît and Beat, which takes up the respective topic and is intended to make viewers want to buy one of the offers.
Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications Leisure Campaign). Responsible agency: Contexta AG, advertising agency BSW, Bern. Photography: Caspar Martig. Production: Peek GmbH, Zurich: Tobias Fueter (director). Online implementation: Maxomedia, Bern.
> Online movie 1
> Online movie 2
> Online movie 3

Until now, the 33-year-old has worked as a project manager at Project Services, Tamedia's internal strategy consulting unit, and has managed various successful projects at Espace Media as part of this role. Sandra Locher will take over from Christopher Wehrli on August 1, 2010, according to a press release issued on Thursday.
In her new role, the trained business economist with a Master of Corporate Finance degree will be responsible for the reader market subscribed newspapers, media partnerships and advertising departments of Espace Media Bern. She reports directly to Ueli Eckstein, Delegate of the Board of Directors of Espace Media Groupe AG. She is also responsible for internal and external communications at the company's Bern site and in this function reports to Tamedia's Corporate Communications department.

On May 27, 2010, the film "Sex and the Citx 2" has its cinema premiere in Switzerland. At the same time, Charles Vögele is celebrating its 55th anniversary. To mark the occasion, 555 x 4 tickets for the preview in German-speaking and French-speaking Switzerland and 55 x 2 tickets in Italian-speaking Switzerland are being raffled off. The VIP Avant premiere will take place simultaneously in Zurich, St. Gallen, Basel and Bern on May 26. Lugano will toast the anniversary on May 27 and Geneva on June 1.
According to the press release, the idea for a collaboration came from the agency Publicis, which also arranged the deal between Warner Bros. Pictures and Charles Vögele. Sarah Jessica Parker is co-producer of the new movie. All accompanying measures, from TV, advertisements, flyers, posters and the website to the event, were designed and realized by Publicis.
> To the spot
Responsible at Charles Vögele: Thorsten Still (Head of Production), Patricia Vetter (Creative Director), Rosa Mattia (Media Planner), Thorsten Stutzmann (Head of Group Media and Market Research), Daniel Bärlocher (Vice President Group Communications) Responsible at Publicis: Felix Freese (Text), Swen Morath (AD), Barney Rees, Angelo Sciullo (Graphics), Sacha Moser (CD), Sabrina Elsaesser (Brand Director), Bruno Biondi (Senior Brand Director).

According to Welt online, 54 percent of Europeans surveyed say that they use the internet to find out about fashion and beauty. Only 27 percent use print media for this. When it comes to health, the difference is even clearer: two thirds of women say that they look for information on health topics on the Internet - one in five uses print products and one in ten television. But anyone who thinks that the women are just looking for information on the portals is mistaken: they serve a deeper purpose - according to the study, women improve their personal development and female self-confidence by surfing the web. Incidentally, there are now 76.6 million European women who surf regularly. That's 76.6 million women who regularly boost their self-confidence online. Men, beware: the rosy times are clearly over, now the women are taking over.

Users can use Twitter.com/telekom_helps reach the company. After six months, the provider will decide whether to continue using it, according to the Financial Times Deutschland online portal. "The Telekom service team helps here in the firm conviction that service is possible with 140 characters," it says on the site. If this amount of text is not enough, the customer service staff will write additional e-mails. Users should also send sensitive information in the traditional way.
This makes the telephone giant from Bonn one of the first major companies in Germany to communicate with its customers via the popular Internet service. Internet provider 1&1 has been responding to customer inquiries via the Twitter service since November. In the USA, computer manufacturer Dell is one of the pioneers.