The internationally recognized scientist Christian Blümelhuber sees himself as a translator between science and practice. In his lecture, he presents current research results from marketing and strategy sciences in a vivid way and takes his audience on an excursion into the future of marketing. Professor Blümelhuber holds the InBev-Baillet Latour Chair of Euromarketing and is a professor at the Solvey Business School of the University of Brussels.
The event will take place on Thursday, May 27, 2010 at the UBS conference building Grünenhof, Nüschelerstrasse 9 in Zurich.
Start: 19.00 (doors open at 18.30).
Cost: Fr. 100.- (to be paid at the entrance). Free for all ADC members (active, collegial and supporting members) as well as ADC sponsors and friends of the ADC with Member Card.
Information and registration:
[email protected] or Art Directors Club Switzerland,
Oberdorfstrasse 15, 8001 Zurich

The maiden voyage will take place on Lake Constance on May 8, 2010. The Zurich Tokyo agency retained the eye-catching visual concept in the tiki style of the late 1950s and is now drawing attention to the event and the four new protagonists with national advertisements, a website and a TV spot.
Responsible at Pro Sieben Switzerland: Karin Bardohl (Marketing Manager), Karin Duttweiler (Project Manager). Responsible at Boom Propaganda & Events: Roman Bucher/Joachim Bodmer (overall responsibility). Responsible at Zurich Tokyo: Daniel Donati (CD), Niels Schäfer (AD/Graphics), Laura Donati (Consulting), Manuel Rickenbacher (Photography), Laura Gerster (Styling), Karin Stefanov (Make Up & Hair), Suzi Zimmermann (Animation).
> To the TV spot

Within the next 24 hours, 36 young creatives from all over Europe have to design a newspaper campaign for the beer brand "Stella Artois". Because in advertising, it's not just good ideas that count, but also the speed with which you put them on paper.
The use of computers is permitted for researching and planning the campaign, but the young creatives are only allowed to use paper, scissors, glue and a few pens to design the subject(s) - a real challenge for the "Generation Mobile". Nine teams of two want to prove that they are the best European creative duo under the age of 29.

The task

The task facing the young creatives this year is a tough one: they have to design a print campaign that really whets the appetite for Stella Artois lager, the premium brand of the host brewery. The beer is to be positioned as a lifestyle drink for the upper class.

Anheuser-Busch InBev is the largest beer brewery in the world in terms of turnover. Well-known beer brands such as Beck's, Budweiser, Franziskaner, Leffe and Stella Artois are produced in Leuven. Stella Artois was brewed as early as 1366 in the Belgian brewery "Den Horen" (The Horn). The beer's logo still tells the story of the drinkable barley potion today: the horn in the logo is a reminder of the first brewery, Artois was the family name of the second generation of brewers who ran the brewery, and the word element "Stella" refers to the fact that the first Stella Artois was a Christmas beer. Stella Artois is exported to more than 80 countries.

"I'm looking forward to surprising, creative ideas," said InBev's Head of Marketing at the briefing. "But don't forget that InBev has to sell beer. So: keep it simple." Indeed, eye-catchers that work quickly are required. After all, a print advertisement has to captivate the reader in less than two seconds, otherwise it will be skimmed over.

Now the heads and pencils of the 36 up-and-coming creatives who competed for bestYet this year are smoking:

The participants
Belgium
Team 1: Kristof Goossens & Wout Geysen, Germaine
Team 2: Yannick Pringels & Antoine de Bellefroid, College of Advertising and Design Brussels
Germany
Team 1: Laura Bender & Benita Buchholzer, Heye & Partner Munich
Team 2: Daniel Hahn & Ivo Berg, University of Graphic Arts Saar
England
Team 1: Cate Anderson, HS&P & Emily Chambers, Crayon
Team 2: Gavin Johnson, BMB & Julia Earthrowl, Grey
France
Team 1: Emmanuel Guillon & Alban Gallée, TBWA Paris
Team 2: Louis Carpentier & Cédric Hamelin, Young & Rubicam
Croatia
Team 1: Matea Vuglac, Student at University of Rijeka & Goran Rozic, Creator IT-Agency
Team 2: Andrijana Bosnjak, University of Zagreb & Ivan Bosnjak, Freelance Designer
Netherlands
Team 1: Gijs Sluijters & Joris Tol, FHV/BBDO
Team 2: Vanessa Burgmans & Billy Witbraad, Publicis
Norway
Team 1: Tim Oudenstad, Bridgestone & Jörgen H. Band, Prosjektdesign
Team 2: Martine Flatlie & Marte Alstad Hansen, Westerdals School of Communications
Austria
Team 1: Karoline Kriechbaum & Marco Peis
Team 2: Patrick Tafner & Stefan Ohner
Switzerland
Team 1: Manuel Rohrer, Contexta & Samuel Huber, Student
Team 2: Filip Wolfensberger, Maxomedia & Dominic Zach, preparation for self-employment
Each of the participating teams had already won a preceding creative competition in their country of origin and was thus selected to take part in the best YET 2010. The two Swiss teams took first and second place in "Only an advertisement can do that".

Winning bestYet is worthwhile: the bestYET winning team's creation will be published throughout Europe. In addition, the winners get to travel for four days to the Cannes Lions Advertising Festival, which takes place in the French metropolis from June 21 to 26.
Tomorrow, Friday, May 7, the nine teams will present their work in English to the top-class international jury and the media representatives of the countries. The jury members may advise the teams during their work and give them tips on how to implement the campaign and present their ideas. However, influencing the creative idea is prohibited.

The jury
Belgium: Frank Marinus, Creative Director TBWA Brussels, Chairman of the Jury
England: Stef Jones, owner of Big Al's Creative Emporium
France: Guillaume Chifflot, Vice President & Head of Creation Leo Burnett France
Croatia: Branimir Klaric, Co-Art-Director Vecernji list
NetherlandsArnout Robbe, Senior Copywriter Publicis
Norway: Sindre Veseth Foss, Art Director Ernø Advertising Company
Austria: Alexander Rabl
Switzerland: Andreas Prokesch, owner of Andreas Prokesch Konzepte & Texte and President of the Art Directors Club
The winners of the creative competition will be announced tomorrow at around 7 pm. On twitter.com/advertisingweek and Advertisingweek.ch to find out who the best young creatives in Europe are.
Anne-Friederike Wilhelm
The Swiss:

Impressions from Leuven:

Windows 7 impresses with its speed and simplicity, according to a press release. This is the message behind the Swiss campaign for Microsoft's operating system. It shows how everyday tasks can be completed in an unconventional way - and faster and easier. The campaign, which was launched in November 2009 with three short Internet commercials, is now being continued with Fling King. The web-based game showcases the protagonist from one of the three commercials: the Zürisack thrower. Fling King is the true master of simplicity. He masters his task in the quickest way, with a casual and cool demeanor.
Three short spots on YouTube:

As part of its new advertising activities, Yahoo is also taking a shot at its larger competitor Google and promoting itself as a one-stop web destination. According to Yahoo, between 75 and 85 million dollars will be pumped into the advertising offensive, which will extend across various platforms - television, web and billboards. "This is a global campaign that is by no means limited to the USA. But that's where we're starting first, now in May," explains Terry von Bibra, Managing Director of Yahoo Germany, when asked by Pressetext.
After Carol Bartz took over the management of Yahoo last year, Yahoo invested 100 million dollars in a large-scale advertising campaign entitled "It's You". However, the project proved to be unsuccessful and failed to help the internet company's search market share grow again. "Our mission now is to convince consumers that Yahoo is the one place from which to navigate the entire web," says Jeff Goodby, Co-Chairman of Goodby Silverstein & Partners, the agency handling the campaign for Yahoo. In order to spread the message as widely as possible, Yahoo also wants to target its advertising at popular social networking sites such as Facebook and is including the logos of such platforms in the campaign.
Side blow for Google
While Twitter, Facebook and the like are being advertised, so to speak, Yahoo is giving arch-rival Google a good side-swipe. In an online video, a picture of the Google homepage is shown without the company name. "When you look at this homepage, nothing is looking back at you. You come here so that you can leave," a voiceover is heard. The benefits of Yahoo are then extolled. "This is a place that wants to get to know you, a place that finds things for you."

Alex Stadelmann will be responsible for consulting and sales for the Neue Luzerner Zeitung, Zentralschweiz am Sonntag and Zisch.ch products. The 44-year-old will also take over as deputy advertising manager from Edi Lindegger.
Stadelmann is a federally certified sales manager and currently works as a key account manager at Publicitas Publimedia in Zurich. He has acquired his in-depth knowledge of the industry in various positions, for example at Ringier AG, NZZ AG and Publicitas/Publimedia.

When a website is called up, the banderole ad wraps itself around the website content - similar to a printed paper band - before it takes its place on the right-hand side of the page after seven seconds, either automatically or interactively by mouse click, reduced to a narrow strip. From there, the user can roll it back up to its original size at any time. The format is very eye-catching, guarantees a high branding effect and offers plenty of scope for creative advertising messages, according to a statement on Thursday. German users consider the advertising format to be very serious, it meets with extremely high acceptance and activates users to find out more about the advertised product.
The Banderole Ad is being offered by Adlink Media as a World Cup package for the World Cup in South Africa. On the four sports platforms 442.ch, Kurzpass.ch, Sport.ch and Sportal.ch, the new advertising format is intended to target more than 200,000 soccer fans in an emotional environment. Further offers for the new advertising format are planned.

In both the radio and television panels, the regional and local providers can now be identified in their licence areas, the survey studies have been harmonized and important customer and supplier contracts have been successfully renegotiated and put into effect, according to a press release.
In the second financial year after its establishment, the Mediapulse Foundation reported almost constant revenue and cost development in 2009, despite additional services for the methodological modernization of its two research panels for surveying Swiss audience ratings and listener numbers.
The use of radio and television continues to differ significantly between the three major language regions, but it is true everywhere that avid radio listeners are also avid television viewers and vice versa (see also Mediapulse: People who sit in front of the TV a lot also listen to the radio a lot Although many households have already made the switch to digital television reception, live television still clearly dominates and time-shifted television is still little used.
In addition to collecting data for the traditional media of television and radio, efforts in 2010 will focus on integrating data from a diversifying media market. The increasingly heterogeneous target groups with their highly differentiated media consumption as well as the dimensions of time (time-shifted use) and location (mobile devices and new distribution media) need to be recorded and evaluated across the board, the report continues.

This was announced by Mediapulse on Thursday, according to SDA. A comparison of radio usage throughout the day shows that there are more listeners from German-speaking Switzerland and Suisse romande in front of the loudspeaker in the morning hours than listeners from Svizzera italiana. They are in the lead at lunchtime, while in the afternoon there are again more listeners from German-speaking Switzerland. The later the evening, the more French-speaking people tune in to the radio. Lunchtime television practically no longer exists in German-speaking Switzerland. And throughout the evening, it is in the Svizzera italiana that most viewers sit in front of the television.
The German-speaking and French-speaking Swiss consume a total of over 4.5 hours of radio and television per day. The proportion of this time spent watching television is significantly lower in German-speaking Switzerland (57%) than in French-speaking Switzerland (62%). And the southern Swiss watch half an hour more television than the French-speaking Swiss. Of the over 5 hours spent there, 65% is spent watching television and 35% listening to the radio. Overall, people who listen to the radio a lot also watch a lot of television - and vice versa.
Although half of Swiss television households now have digital reception options, the "digital revolution" is not necessarily taking place where it is most likely to be expected. It is not the young, mobile people who are driving digitalization in the TV room, but the wealthier multi-person households with children. In French-speaking Switzerland, 58% of television households already have digital reception. In Italian-speaking Switzerland, the figure is 53% and in German-speaking Switzerland 49%. However, even in "digital" households, around a third still watch analog television, and the option of watching programs on a time-shifted basis is still rarely used. The Mediapulse data comes from a survey of 10,000 households in 2009.

In the first phase, the platform will be advertised using print ads, banners and a competition on Facebook. The search is on: The biggest mummy's boy or daddy's girl in Switzerland. There is a prize package worth over CHF 10,000 up for grabs, which will certainly make it easier for the winner to let go of mom's apron strings.
The project was initiated and implemented by Jung von Matt/Limmat. Originally for the client Swisscom, who took up the idea and acquired the partner companies. The subsequent implementation phase was jointly supported by the representatives of all participating companies and was completed in time for the start of the moving season in spring.
Responsible at Swisscom: Patrick Moeschler, Daniel Beyeler. Responsible at LeShop.ch: Dominique Locher. Responsible at ImmoScout24: Martin Koncilja, Simon Stucki. Responsible at Pfister: Roman Biehler. Responsible at Mobiliar: Beat Mosimann, Hanspeter Weber. Responsible at Europcar: Claudia Notter. Responsible at Jung von Matt/Limmat: Alexander Jaggy (CD), Thomas Engeli, Christian Schnellmann (text), Barbara Blaesi, Bruno Manser (art direction), David Lüscher (consulting), Cyrill Hauser (PR), Alexander Schradt (screen design), Notarmon Buchli (programming), Erasmo Palomba (art buying), Marek Vogel (photography).

Yes, he knew how to inspire the SAWI family on both sides of the language border with his ideas like no other. And he had plenty of them right from the start.
In 1969, at the young age of 29, Pierre Joliat took over the management of the Swiss Training Center for Advertising and Information, as the SAWI was then called. There is no doubt that Pierre was and became more and more of a stroke of luck for the SAWI/CSEPI. With his arrival in Biel, the SAWI launched the first generation of the legendary day school. For 40 young people, this marked their entry into the fascinating world of advertising. Even today, many graduates of the day schools hold key positions in the industry. It was not yet referred to as a management school, but ultimately Pierre's SAWI child, the day school for advertising assistants, was just that. In collaboration with Prof. Richard Kühn, Pierre designed and launched the part-time marketing planner training course. Another pioneering act by SAWI. Brilliant SAWI years followed, with half the industry traveling to the training center in Biel. The first major anniversary under the aegis of Pierre Joliat was the unforgettable 20th anniversary of SAWI, which was celebrated at the Kongresshaus Biel. As SAWI expanded and with the arrival of Jürg Engi, Pierre took over the position of Director of SAWI Western Switzerland in 1990 after 21 years of overall management, a position he successfully held until his retirement in 2005. He served SAWI for 36 years and remained closely associated with his SAWI.
Pierre was able to set another lasting milestone with the exemplary "Maison de la Communication" in Lausanne. Together with the founding president of the foundation, Pierre Buntschu, Pierre Joliat is the co-father of this great achievement, the cornerstone of which was laid in 1997. Between 2005 and 2009, Pierre Joliat took over the presidency of the foundation.
Pierre Joliat and his SAWI shaped the industry's training and further education scene for decades. Many graduates of the basic courses have traveled to Biel time and again, whether for higher education with a federal diploma or, increasingly, as lecturers. The spirit of Biel and the groove of the SAWI were uniquely shaped by Pierre. He was able to motivate many of "his" students to pass on the knowledge they had acquired to new generations. And whenever a former SAWI student stood in front of a class, Pierre would introduce him and say: "A good friend of SAWI". Your professional life's work, dear Pierre, has paved the way for many of us. We thank you.
Pierre Joliat died unexpectedly and quietly on April 29, 2010 while on vacation in Sharm-el-sheikh, Egypt, at the age of 70. We send our heartfelt condolences to the family.
Otto Meier, SAWI President

He would have liked to stay abroad, but according to SF, correspondents return after two foreign posts. Marty will be working for Tagesschau from November, where he will join the presenting team. His successor in Israel will be "10 to 10" producer Pascal Weber.